What Madison Marketing Group does

Madison Marketing Group is a privately-held, full-service digital marketing agency headquartered in Madison, Wisconsin, with a secondary office in Wausau. Founded in 2008 (with the earliest verifiable operational date being its 2011 HubSpot partnership), the agency specializes in B2B lead generation, inbound marketing, web design and development, and digital advertising for mid-sized to enterprise clients operating in complex, regulated industries including pharmaceuticals, medical devices, legal services, manufacturing, IT services, franchises, and B2B software. Its core technology platform is HubSpot, over which the firm holds Certified Solutions Partner status (since 2011) and Platinum tier credentials, having deployed HubSpot's CMS Hub, Sales Hub, Content Hub, and CRM products for more than 100 companies.

The agency's service portfolio spans six core offerings: inbound marketing (content strategy, automated email nurturing, conversion content), web design and development, digital advertising (Google Ads, LinkedIn Ads, Facebook Ads management), lead generation, HubSpot services (purchasing, onboarding, training, CRM optimization, reporting), and RevOps optimization. Revenue is generated through custom-quoted, multi-year professional services engagements with no publicly disclosed pricing tiers. The agency's go-to-market is consultative direct sales, anchored by a free site audit as the initial engagement vehicle, targeting enterprise and mid-market B2B buyers.

Madison Marketing Group operates with 11-50 employees under CEO Chris Murvine, supported by a named team of eight specialists covering operations, inbound marketing, creative, content, development, and business development. It holds no disclosed external funding, operates without a parent company, and is privately held. Its client roster includes The FDA Group (engagement since November 2015), ExtendMed (since Spring 2021), INOC, Columbia Vehicle Group, Stangl Law Offices, A-1 Concrete Leveling, Dog Guard of Wisconsin, and consumer brands including Xerox and Exact Sciences, with multiple client relationships documented at 10+ year tenures.

Name

Madison Marketing Group

Legal name

Madison Marketing Group

Website

https://madisonmarketing.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Madison Marketing Group is a Wisconsin-based, full-service digital marketing agency specializing in B2B lead generation, inbound marketing, web design, and HubSpot services for mid-sized to enterprise clients in complex industries.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Marketing Automation & Campaign Management CRM (HDAEAFAB)

Keywords

• B2B digital marketing
• Inbound marketing services
• Web design development
• HubSpot partner agency
• Lead generation services

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Digital Marketing Services: Full-service digital marketing agency providing web design, development, inbound marketing, digital advertising, lead generation, and HubSpot services. Revenue is generated through ongoing client engagements, retainer arrangements, and project-based professional services for B2B companies seeking lead generation and digital marketing support.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Madison Marketing Group is a full-service digital marketing agency that delivers inbound marketing, web design and development, digital advertising, lead generation, and HubSpot implementation services to B2B companies in complex industries. Its dedicated HubSpot services track covers RevOps optimization, CRM optimization, onboarding and training, and reporting and analysis, built on a 12+ year Certified HubSpot Solutions Partner relationship. All services are executed by in-house specialists across web design, content, HubSpot implementation, and digital advertising.

Product overview

Madison Marketing Group is a full-service digital marketing agency that offers a portfolio of professional services rather than a standalone software product. The core service lineup includes Inbound Marketing Services, Web Design and Development Services, Digital Advertising Services, and Lead Generation Services. HubSpot Services (including RevOps Optimization, HubSpot Onboarding & Training, HubSpot CRM Optimization, and Reporting & Analysis) form a dedicated service track built on their 12+ year partnership as a Certified HubSpot Solutions Partner. Supporting these core services, the agency publishes a Resources Library featuring Case Studies and Marketing Guides/Checklists. All services are delivered in-house by a consistent team of specialists, targeting B2B companies seeking qualified lead generation and marketing automation.

Differentiator

Problem solved

Functional benefit

Products and services

• Inbound Marketing Services Content-based strategies that attract, convert, and help close qualified leads, including monthly blog content, conversion content, and automated email nurturing campaigns, designed for B2B companies seeking to generate inbound leads.
• Web Design and Development Services Custom website builds on CMS platforms featuring modern design and optimized user experience, intended for B2B companies looking to flex brand identity, showcase solutions, and convert traffic into business.
• Digital Advertising Services Fully-managed paid traffic acquisition support, including Google Ads, LinkedIn Ads, and Facebook Ads campaign management, designed to accelerate lead generation and inbound marketing programs for B2B clients.
• Lead Generation Services Drives more traffic, fills sales pipelines with qualified leads, and shortens sales cycles through inbound, paid social, and SEO/SEM strategies tailored to B2B audiences.
• HubSpot Services Purchase, onboard, and deploy HubSpot CRM and Marketing Hub delivered by a 12+ year Certified HubSpot Solutions Partner, serving more than 100 companies with HubSpot implementations.
• RevOps Optimization Expert optimization and HubSpot integration aligning marketing, sales, and operations for improved efficiency and lead flow, designed for B2B companies seeking to maximize business processes.

Quantifiable outcome

• 34x marketing ROI for The FDA Group (2016-2025)
• +8 more outcomes

Named customers9 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• HubSpotcoreTechnology or Integration · 1 January 2011Madison Marketing Group has been a Certified HubSpot Solutions Partner since 2011, earning Platinum partner status. They specialize in helping companies purchase, onboard, and deploy HubSpot's suite of tools including CMS Hub, Sales Hub, and Content Hub. Over 100 companies have been helped to deploy HubSpot through their partnership.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• SmartBug Media: HubSpot Elite Solutions Partner offering inbound marketing, revenue operations, and HubSpot implementation — directly comparable in service mix, partner tier, and B2B mid-market focus.
• Weidert Group: HubSpot Elite agency specializing in B2B inbound marketing, web design, and sales enablement for industrial and complex-vertical clients — closely matches MMG's vertical and service profile.
• Salted Stone: HubSpot Solutions Partner providing inbound marketing, web design, RevOps, and HubSpot onboarding — same core service lines and partner-program alignment.
• Ironpaper: B2B inbound marketing and HubSpot agency serving complex industries with content, web, and demand-gen services — comparable size, target customer, and service model.
• Square 2 Marketing: HubSpot agency delivering inbound marketing, sales enablement, and revenue growth services for B2B mid-market — direct overlap in partner status and core offerings.
• Lynton: HubSpot Solutions Partner offering inbound marketing, web design, and marketing automation services to B2B clients — closely matched in partner-tier focus and service catalog.
• Tilt Metrics: HubSpot agency providing inbound marketing, CRM implementation, and revenue operations for B2B companies — overlapping service lines and partner-program alignment.
• Bluetus (now part of Aptitude 8): HubSpot Solutions Partner focused on CRM implementation, marketing automation, and RevOps — directly comparable on the HubSpot services track MMG emphasizes.

Broad incumbents

• Yes& Agency: Larger full-service B2B marketing agency offering inbound, content, and digital strategy — broader portfolio but overlaps significantly on HubSpot-aligned mid-market B2B engagements.

Emerging players

• Raka Digital Agency: HubSpot agency offering inbound marketing and web design to B2B clients — comparable services and platform alignment but a smaller, earlier-stage operation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/madisonmktg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madison Marketing Group