EO Care

What EO Care does

EO Care, Inc. is a Boston, Massachusetts-based digital health company founded in 2022 that delivers personalized, clinically guided cannabinoid-based symptom management to older adults, adults in cancer treatment, and cancer survivors. The company's core platform is a free care plan (accessible at app.eo.care) that ingests patient symptoms, relevant medical history, concurrent medications, daily schedule, and ongoing feedback, then generates product, dose, and timing recommendations. These recommendations are produced by a proprietary rules-based Bayesian guidance engine — informed by 10,000+ prior cannabis-care patient interactions and a proprietary cannabinoid ontology — and translated into patient-facing language by a large language model on a HIPAA- and SOC-2-compliant infrastructure with human clinician review triggered for specified clinical criteria. Alongside the platform, EO Care sells a clinician-designed line of federally legal, hemp-derived precision-dosed products (Rapid Relief THC Inhaler, Guided Relief+ Gummies, Guided Bedtime Gummies, Guided Rest CBD & CBN Capsules, Guided Spot Relief Topical, and Sleep/Pain/Gummy bundles) through its DTC e-commerce store at shop.eo.care, with up to 20% off for care plan members, shipping to all US states except Idaho.

The company monetizes through three revenue streams: one-time DTC product sales, a freemium care plan whose discount mechanic drives repeat purchase, and subscription/enterprise contracts selling cannabis care benefits to employers and health plans (serving employees and members dealing with cancer, chronic pain, opioid replacement, anxiety, and sleep management). Its go-to-market combines educational content marketing, SEO, organic social, PR coverage (Boston Globe, CBSN, Fox, NBC Boston), webinars, and an advocacy-driven referral network built on partnerships with cancer support organizations (Imerman Angels, Twist Out Cancer, Cancer Support Community, Unite for Her, Stupid Cancer) and retiree associations (Mass Retirees), supplemented by clinician recommendation channels at Mayo Clinic, Mount Sinai, Northwell Health, Penn Medicine, UVA Health, and Jefferson Health.

EO Care is led by Co-Founder and CEO Sean Collins, with a clinical team including Chief Medical Officer Dr. Brooke Worster (Director of Supportive Oncology at Jefferson Health), Chief Cannabis Clinician Dr. Ben Caplan (18,000+ cannabis patients overseen), and Geriatric Clinical Pharmacist Dr. Emily Hajjar. Governance is reinforced by a board that includes Bill Van Faasen (former CEO of Blue Cross Blue Shield of Massachusetts), Kristi Savacool (former CEO of Aon Hewitt), and William Fleming (former Humana executive), alongside a Clinical Advisory Board that includes former US Surgeon General Dr. Regina Benjamin — a configuration oriented toward payer and employer adoption rather than pure consumer growth.

Name

EO Care

Legal name

EO Care, Inc.

Website

https://eo.care

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

EO Care is a Boston-based digital health company, founded in 2022, that pairs a free, AI-assisted Bayesian care plan with direct-to-consumer sales of precision-dosed cannabinoid products, serving older adults and cancer patients and survivors seeking clinically guided symptom management.

Ownership category

akta.pro rank

Product category

Cannabinoid Care Platform

NAICS

Pharmacies and Drug Retailers (456110), Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Cannabis Dispensary + Pharmacy/Clinical Model (Patient Services) (CRANAFAI)

akta.pro secondary industries

Patient Intake, Digital Registration & eForms (HLACAEAF), Health & Pharmacy Omnichannel (CRAFAEAK), eCOA/ePRO/eDiary & Patient-Facing Data Collection (HLACAOAB)

Keywords

• Cannabinoid care platform
• Digital symptom management
• Personalized cannabis guidance
• Clinical decision support
• Cannabinoid product sales

Headquarters

HQ city

Wellesley Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Operations, Infrastructure

Revenue model

1. Product Sales: EO Care generates revenue through the sale of cannabinoid-based products including inhalers, gummies, tablets, tinctures, topicals, and beverage shots. Products are sold directly through the company's e-commerce store (shop.eo.care) with prices varying by product type. Care plan members receive up to 20% discount on all products in their plan.
2. Care Plan Membership (Discount Program): Free care plans that provide personalized guidance and ongoing product/dose/use recommendations. While the care plan itself is free, members benefit from discounts on products (up to 20% off), creating a membership-like value proposition that encourages continued engagement and purchases.
3. B2B Enterprise Sales (Employers & Health Plans): EO Care offers cannabis care benefits to employers and health plans, providing clinical guidance services for employees and members dealing with cancer, chronic pain, opioid replacement, anxiety, and sleep management. This B2B channel provides another revenue stream through enterprise contracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

EO Care is a digital health platform that sells clinician-designed, federally legal hemp-derived cannabinoid products (THC inhalers, gummies, capsules, topicals, and bundles) direct-to-consumer via shop.eo.care, paired with a free personalized care plan platform (app.eo.care) that delivers ongoing AI-guided product, dose, and use recommendations for older adults, cancer patients, and cancer survivors. The company also offers B2B cannabis care benefits to employers and health plans, supported by HIPAA-compliant infrastructure, FDA-registered GMP-certified manufacturing, and clinician-led phone support.

Product overview

EO Care is a digital health platform offering a comprehensive portfolio of purpose-designed, precision-dosed cannabinoid products integrated with a free personalized care guidance platform. The product lineup includes THC inhalers, gummies (Relief+, Bedtime), CBD/CBN capsules, and precision topicals, available individually or bundled (Sleep Bundle, Pain Bundle, Gummy Bundle). All products are clinician-designed, shipped direct-to-door with free clinician support, and are federally legal hemp-derived formulations containing less than 0.3% THC. The platform leverages Bayesian guidance models and LLM AI to generate and continuously refine personalized care plans.

Differentiator

Problem solved

Functional benefit

Products and services

• Rapid Relief THC Inhaler Metered-dose THC inhaler using the same propellants and design as standard medical inhalers, purpose-designed by clinicians to provide rapid relief from aches, pains, and stress. Uses hemp-derived Delta-9 THC to increase availability and minimize intoxicating effects. Sold direct-to-consumer through shop.eo.care.
• Guided Relief+ Gummies Clinician-created cannabinoid and terpene formulation gummies designed to help manage daily aches, pains, and stress. Split neatly for optimal dosing in an easy-to-use magnetic seal box. Sold direct-to-consumer through shop.eo.care.
• Guided Bedtime Gummies Clinician-created cannabinoid and terpene formulation gummies designed to relax the mind and body and enable deep, restful sleep. Split neatly for optimal dosing in an easy-to-use magnetic seal box. Sold direct-to-consumer through shop.eo.care.
• Guided Rest CBD & CBN Capsules Capsules combining CBD and CBN designed to help relax the mind and body so users can fall asleep faster and get deep, restful sleep. Sold direct-to-consumer through shop.eo.care.
• Guided Spot Relief Precision-Dosed Topical Precision-dosed topical designed to soothe aching joints and muscles. Non-intoxicating and daytime-friendly. Sold direct-to-consumer through shop.eo.care.
• Free Personalized Care Plan Platform Digital health platform providing clinically responsible, ongoing product, dose, and use guidance based on symptoms, medical record, medications, daily schedule, and regular patient feedback. Includes up to 20% off all products in the plan. Features HIPAA-compliant messaging with the clinical team, check-in surveys, and iterative plan refinement powered by a Bayesian guidance engine and LLM AI translation layer. Accessible to older adults, cancer patients, and cancer survivors at no cost.

Quantifiable outcome

• Significant improvements in pain, sleep, anxiety, and nausea/vomiting sustained over four weeks, particularly among older adults and cancer patients
• +3 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Mass RetireescoreStrategic or Co-development Partner · 10 July 2024Mass Retirees collaborated with EO Care to provide medical cannabis resources to its members following a survey showing 70% of members interested in medical cannabis. The partnership addresses the lack of reliable information and guidance on cannabis use for medical purposes, with EO Care providing clinically responsible cannabinoid care access.
• Twist Out CancercoreStrategic or Co-development Partner · 2 November 2023Non-profit cancer survivor and caregiver support community partnered with EO Care to provide cannabis care and advice to tens of thousands of members. The partnership provides educational content including whether cannabis is right for them, how to optimize use, and even how to reduce use.
• Imerman AngelscoreStrategic or Co-development PartnerImerman Angels partnered with EO Care to provide clinically guided cannabis care and advice to members. The partnership addresses the finding that 40% of cancer patients use cannabis but many lack clinical guidance.
• Cancer Support CommunitycoreStrategic or Co-development PartnerCancer Support Community partnered with EO Care to provide cancer patients, survivors, and caregivers with comprehensive clinically guided cannabis support.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Beboe: Premium cannabis wellness brand positioned around dosage, design, and clinical credibility. Closely comparable to EO Care's positioning on precision-dosed, clinician-designed products aimed at older and health-conscious consumers.
• Eaze: California-based cannabis delivery marketplace with a wellness vertical. Comparable as a DTC cannabis commerce and care platform, though Eaze is a marketplace model rather than vertically integrated like EO Care's product-plus-care approach.
• Caliva: Vertically integrated California cannabis operator with branded products and retail. Overlaps with EO Care on the proprietary clinician-designed product portfolio and DTC distribution model, though Caliva is dispensary-led rather than digital-health-led.
• NuggMD: Largest US cannabis telemedicine platform, providing physician evaluations and cannabis recommendations. Comparable to EO Care on the digital clinical-evaluation layer, though NuggMD focuses on cert/recommendation rather than ongoing care plans and product fulfillment.
• Kiva Confections: Premium cannabis edibles brand with emphasis on consistent dosing and GMP manufacturing. Comparable to EO Care's guided gummy and capsule SKUs in terms of precision dosing, brand positioning, and target consumer profile.
• PrestoDoctor: Cannabis-focused telemedicine service providing medical marijuana evaluations. Direct overlap on digital cannabis clinical services, with comparable patient acquisition through online assessments and clinician recommendations.
• Leafwell: Cannabis telehealth platform connecting patients with clinicians for medical cannabis recommendations. Directly comparable to EO Care's clinical-care-plan model, though Leafwell is broader in patient population while EO Care focuses on older adults and cancer patients.
• Veriheal: Cannabis telehealth and education platform offering medical marijuana card evaluations and clinician consultations. Overlaps with EO Care's patient-facing clinical cannabis guidance, though Veriheal leans on third-party dispensaries rather than proprietary products.

Broad incumbents

• Ro: Direct-to-patient telehealth platform operating vertically integrated care across multiple conditions. Compares to EO Care's clinician-led care-plan engine and B2B employer motion, though Ro serves broader therapeutic areas.
• Hims & Hers Health: Large direct-to-consumer telehealth and wellness platform. Analogous GTM model (DTC + provider-led care plans + subscription) and clinical digital infrastructure, though operating in mainstream categories rather than cannabis specifically.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/eocareinc
• LinkedInlinkedin.com/company/eo-cannnabis-care
• Instagraminstagram.com/eo.care_
• Xx.com/eo_cannabis

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EO Care