What Veriheal does

Veriheal is a private Denver-based healthcare technology company founded in 2017 that operates a HIPAA-compliant telehealth platform connecting U.S. patients with state-certified medical marijuana doctors for online evaluation, certification, and card issuance. The platform spans 40+ states plus Washington D.C. and Puerto Rico, with state-specific landing pages, a multi-portal architecture (patient, doctor, partner), a Dispensary Finder, and an Edible Dosage Calculator as supporting free tools. Underlying technology is built around encrypted video consultation, secure payment processing via Authorize.Net with Sezzle Buy Now, Pay Later financing, and identity management through Okta; CRM and marketing automation run on Klaviyo, while user analytics rely on Google Analytics, Mixpanel, and Hotjar. Beyond the core card certification, Veriheal sells Legal Letters (Letters of Verification and Certifications of Medical Necessity), Cannabis Support coaching, a Chronic Pain Clinic program, and Personalized Cannabis Consultations as add-on modules.

The business model is direct-to-consumer and transaction-based: patients pay a one-time service fee ranging from $129 to $199 depending on the state, plus a pass-through state registration fee of $0 to $100, with cards valid for one to three years. Revenue is supplemented by add-on service modules and a referral program that issues $10 in Veriheal credit per approved friend. Customer acquisition is driven primarily by SEO on state-specific pages, an educational content hub (blog, condition guides, Cannabis 101 glossary), email and SMS marketing, and a network of partner dispensaries (Trulieve, Sunnyside, Story Cannabis, Fluent and others) that receive post-certification patient referrals. Veriheal reports 352,346 medical cards issued cumulatively, over 5,000 new customers signed up per week, a 99% self-reported approval rate, and a flagship research collaboration with Johns Hopkins University and Realm of Caring on The National Cannabis Study.

Name

Veriheal

Legal name

Veriheal, Inc.

Website

https://veriheal.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Telehealth Medical Marijuana Certification

NAICS

Offices of Physicians, Mental Health Specialists (621112)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Controlled-Substance & High-Risk Medication Teleprescribing Platforms (compliance-focused) (HLALAIAM)

akta.pro secondary industry

Cannabis Dispensary + Pharmacy/Clinical Model (Patient Services) (CRANAFAI)

Keywords

• Medical marijuana cards
• Telehealth consultations
• Cannabis patient care
• MMJ certifications
• HIPAA-compliant telemedicine

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Medical Marijuana Card Consultation and Certification Services: Veriheal charges patients a one-time fee per consultation and medical evaluation that covers the physician copay and recommendation. State-specific pricing ranges from $129 to $249 for Veriheal's service fee, plus additional state registration fees ($0 to $100). Financing is available through Sezzle (Buy Now, Pay Later). Refunds are issued in full if the patient is not approved.
2. Personalized Cannabis Consultation: One-on-one cannabis coaching sessions with a cannabis specialist, providing personalized care plans for patients.
3. Legal Letters and Verification Services: Letters of Verification and Certifications of Medical Necessity created by licensed physicians to help patients advocate for their health in legal, employment, and disability contexts.
4. Referral Program Credits: Patients earn $10 in Veriheal credit for each friend or family member they refer who gets approved, which can be applied toward future appointments.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Veriheal operates a HIPAA-compliant telehealth platform that connects patients in 40+ U.S. states with state-certified medical marijuana doctors for online evaluation, physician recommendation, and state registry registration. Patients book a 10-15 minute video consultation, receive a medical marijuana certification if approved, and access ongoing services including personalized cannabis coaching, legal letters, and a chronic pain clinic program.

Product overview

Veriheal is a telehealth health-technology platform that operates as a unified ecosystem of products centered on medical marijuana card certification and ongoing cannabis patient care. The core offering is the Medical Marijuana Card Online platform — a telehealth service that connects patients across the U.S. with licensed state-certified MMJ doctors for evaluations, certifications, and state registry registration. This core is augmented by four service modules: Legal Letters (legal advocacy documents), Cannabis Support (ongoing coaching and care plans), Chronic Pain Clinic (specialized pain-focused program), and Personalized Cannabis Consultation (one-on-one coaching). Supporting the ecosystem are the Patient Portal (secure account management with separate logins for patients, doctors, and partners), a Dispensary Finder tool (partner dispensary locator), an Edible Dosage Calculator (free dosing tool), and an Educational Blog/Content Hub. All services are HIPAA-compliant and the platform supports state-specific pricing and workflows across over 40 U.S. states.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Marijuana Card Online Telehealth platform connecting patients with state-certified medical marijuana doctors for online evaluation, certification, and card approval. Covers appointment booking, physician consultation, and state registry registration across 40+ U.S. states with state-specific pricing from $129 to $249 plus state fees.
• Personalized Cannabis Consultation One-on-one cannabis coaching sessions with cannabis specialists providing personalized care plans, tailored recommendations on strains, dosages, and consumption methods based on the patient's medical history and wellness goals.
• Legal Letters Letters of Verification and Certifications of Medical Necessity created by licensed physicians to help patients advocate for their health in legal, employment, and disability contexts.
• Cannabis Support Ongoing patient support service providing personalized care plans, cannabis coaching, and guidance on strains, dosages, and consumption methods tailored to individual medical conditions and wellness goals.
• Chronic Pain Clinic Specialized chronic pain relief program connecting patients with medical marijuana doctors who create individualized treatment plans targeting chronic pain conditions through cannabis therapy.

Quantifiable outcome

• 352,346 medical marijuana cards issued
• +5 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• Johns Hopkins UniversityflagshipStrategic or Co-development PartnerVeriheal is partnering with Johns Hopkins University on The National Cannabis Study, described as the biggest cannabis research study ever. The study uses a multi-dimensional approach focusing on real-world experiences and data to further cannabis education and inform clinical decision-making, product development, and public policy. This is a landmark research collaboration in the medical cannabis space.
• Realm of CaringflagshipStrategic or Co-development PartnerVeriheal is partnering with Realm of Caring alongside Johns Hopkins University to facilitate The National Cannabis Study. Realm of Caring is a cannabis research nonprofit that contributes real-world evidence and patient advocacy expertise to the landmark study aimed at revolutionizing global understanding of medical cannabis.
• SezzlecoreOthersSezzle is a third-party Buy Now, Pay Later (BNPL) service integrated into Veriheal's checkout flow, allowing patients to pay for medical marijuana card consultations in installments. Veriheal offers Sezzle financing options across all states and service offerings. Sezzle's terms govern the payment plan, including any interest or fees for late payments.
• TrulieveminorChannel Partner/ Reseller/ DistributorTrulieve is a major multi-state cannabis operator and one of the dispensary partners featured in Veriheal's 'Trusted By' section. Veriheal directs certified patients to Trulieve dispensaries for their medical cannabis purchases. The partnership is a non-exclusive dispensary referral relationship.
• Sunnyside (Veriheal Partner Dispensaries)minorChannel Partner/ Reseller/ DistributorSunnyside is a cannabis dispensary chain featured as a Veriheal partner in the 'Trusted By' section. Veriheal refers certified patients to partner dispensaries including Sunnyside for their medical cannabis purchases.
• Story Cannabis (Veriheal Partner Dispensaries)minorChannel Partner/ Reseller/ DistributorStory Cannabis is a dispensary partner featured in the Veriheal 'Trusted By' section. Veriheal directs certified patients to partner dispensaries including Story Cannabis for product purchases.
• Fluent (Veriheal Partner Dispensaries)minorChannel Partner/ Reseller/ DistributorFluent is a Florida-based cannabis dispensary chain featured as a Veriheal partner. Veriheal refers certified patients to Fluent dispensaries for medical cannabis purchases.
• Partner Dispensary Network (Aggregated)minorChannel Partner/ Reseller/ DistributorVeriheal maintains a network of licensed, trusted dispensary partners including The Chronic, Georgia MCS, Sant Cruz Cannabis, Honey Grove Dispensary, Monte Verde, Holistic Solutions, Beard Bros Pharms, California Street Cannabis, and White Rabbit Cannabis. Certified patients are directed to these partner dispensaries via Veriheal's Dispensary Finder. The relationship is non-exclusive and referral-based.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• NuggMD: NuggMD is a leading direct-to-consumer telehealth platform for medical marijuana certifications operating across dozens of U.S. states, with the same patient flow (state-selection -> telehealth consult -> MMJ card issuance) that Veriheal uses. It is the closest head-to-head competitor on pricing, SEO, and approval guarantee.
• Leafwell: Leafwell is a DTC telehealth platform specializing in medical cannabis certifications across U.S. states and select international markets, operating the same 10-15 minute video consult + state registration model as Veriheal. Direct competitor on patient acquisition SEO and certified-physician network.
• Green Health Docs: Green Health Docs provides medical marijuana card certification via telehealth and in-person clinics across multiple states, competing with Veriheal on state-specific pricing and renewal flows. Operates the same combination of online booking, physician evaluation, and state-registry handoff.
• PrestoDoctor: PrestoDoctor is a telemedicine platform that pioneered MMJ doctor evaluations in California and has expanded into additional states, offering video consultations, recommendations, and renewals. Competes with Veriheal on physician-network scale and patient experience.

Broad incumbents

• Hims & Hers Health: Hims & Hers Health is a scaled consumer telehealth platform serving multiple conditions (ED, hair loss, mental health, weight loss) with a subscription-based model. Comparable in DTC telehealth distribution, content-driven organic acquisition, and HIPAA infrastructure, though it does not currently operate MMJ certifications.
• Teladoc Health: Teladoc Health is the largest general-purpose virtual care platform in the U.S., offering physician consultations across many specialties. Comparable as a HIPAA-compliant telehealth infrastructure model, though it does not focus on medical cannabis certification.
• Weedmaps: Weedmaps is the largest cannabis marketplace connecting consumers with dispensaries, doctors, and brands. Comparable as a patient-discovery and dispensary-partnership platform operating adjacent to Veriheal's Dispensary Finder flow, though Weedmaps is broader (retail + discovery) and not a certification vendor.

Emerging players

• Eaze: Eaze is a cannabis delivery and technology platform operating in California and other adult-use states. Comparable as a cannabis-vertical consumer tech player; partial overlap with Veriheal's dispensary-referral / patient-acquisition model, though Eaze is retail-side rather than certification-side.
• Dutchie: Dutchie is a cannabis retail technology and e-commerce platform powering dispensary point-of-sale and online menus. Comparable as a cannabis-vertical infrastructure player that serves dispensaries (Veriheal's referral partners), though on the supply side rather than the certification side.
• Jane Technologies (iHeartJane): Jane Technologies is an e-commerce and online menu platform for cannabis dispensaries. Comparable as a dispensary-side technology provider that could integrate with Veriheal's patient post-certification referral flow, though it does not compete directly with certification services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/Veriheal

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Veriheal