GPAgency
GP Agency is a national insurance brokerage that helps employers and individuals evaluate group benefits, individual coverage, and risk through a network of licensed producers and nearly 50 insurance carrier partnerships, operating across the United States including Puerto Rico.
- Company typePrivate
- Founded1985
- HeadquartersRaleigh, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What GPAgency does
GP Agency (GPAgency, DBA "GPA") is a national, full-service insurance brokerage headquartered in Raleigh, North Carolina with a second office in Concord, NC. Founded in the 1970s as a regional office of Transamerica and operating for over 50 years, the firm was acquired in October 2022 by partners Tom Botts and Chris Gaddis, who merged their prior platform Tidewater Financial Group into the business. GPA serves three customer segments: employers (its primary segment, with use cases spanning group health, ancillary benefits, employee health management, payroll/HR, benefits administration, compliance, recruiting, merchant services, workers' comp, and retirement plans), individuals (life, disability, long-term care, annuities, and P&C), and channel partners or licensed producers who distribute GPA's brokerage services.
The company operates on a transaction-fee revenue model, earning commissions from placing business with nearly 50 top-rated insurance carriers across life insurance, fixed annuities, long-term care, disability, and group benefits lines. It places business with at least 85% of its carrier partners annually through a national producer network spanning the U.S. and Puerto Rico. The technology stack is centered on an interactive web platform providing licensed producers and clients 24/7 access to quoting tools, carrier forms, e-applications, and online case management, supplemented by a UKG-powered integration for payroll and HR systems alignment. In 2023, the owners launched Capstone Health Management, a health efficiency and wellness sub-brand targeting employer cost reduction. The firm is independently owned with no disclosed institutional backing and operates with 11-50 employees.
GPAgency firmographics
Firmographics- Name
- GPAgency
- Legal name
- GP Agency
- Website
- https://gpagency.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GP Agency is a national insurance brokerage that helps employers and individuals evaluate group benefits, individual coverage, and risk through a network of licensed producers and nearly 50 insurance carrier partnerships, operating across the United States including Puerto Rico.
- Ownership category
- akta.pro rank
GPAgency industry classification
Industry- Product category
- Insurance Brokerage Services
- NAICS
- Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Individual Health Insurance Brokerage & Distribution (FSAIAEAL)
- akta.pro secondary industry
- Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs) (FSAIAGAH)
Keywords
Where GPAgency is headquartered
LocationHeadquarters
- HQ city
- Raleigh
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
GPAgency business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Brokerage Commissions: GPA operates as an insurance brokerage firm earning commissions from placing business with insurance carriers across life insurance, fixed annuities, long-term care coverage, disability policies, and group benefits. The company partners with nearly 50 carriers and regularly places business with at least 85% of those carriers via producers throughout the country.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
GPAgency product offering
Product offeringCore offering
GPAgency is a consultative, full-service insurance brokerage that helps organizations and individuals evaluate insurance, benefits, and risk with greater clarity and market perspective. The firm operates two primary service lines—Group Benefits (medical, dental, vision, ancillary, administration, compliance, payroll/HR, workers' comp, retirement) and Individual Coverage (life, disability, long-term care, annuities, property & casualty)—by intermediating between nearly 50 top-rated insurance carriers and customers through a national network of licensed producers and channel partners.
Product overview
GPAgency (GPA) is a consultative, full-service insurance brokerage that operates as a platform offering two primary service lines: Group Benefits and Individual Coverage. The Group Benefits platform comprises multiple integrated modules including Group Health (medical, dental, vision), Ancillary & Supplemental Benefits, Employee Health Management Plans, Benefit Administration, Compliance Solutions, Payroll & HR Systems (powered by UKG), Recruiting Services, Merchant Services, Workers' Comp, and Retirement Plans. The Individual Coverage line includes Life Insurance (term, whole, universal, indexed), Disability Insurance, Long-Term Care Insurance, and Annuities. Additionally, GPA offers a Channel Partners program for licensed professionals. The company partners with nearly 50 top-rated insurance carriers to deliver these solutions and supports insurance producers with technology access, case management, and sales support.
Differentiator
Problem solved
Functional benefit
Products and services
- Group Benefits Comprehensive benefit strategy evaluation and administration service that helps organizations assess medical, dental, vision, and related group benefit options based on workforce needs, plan structure, compliance requirements, financial impact, and long-term business objectives.
- Life Insurance Life insurance products including term, whole, universal, and indexed structures for income protection, family planning, and long-term financial needs, sourced across GPA's carrier partners for individuals.
- Disability Insurance Income protection coverage in the event of inability to work, structured based on individual needs, eligibility, and long-term considerations.
- Long-Term Care Insurance Coverage designed to support extended care needs and long-term planning for individuals.
- Annuities Structured financial products (including fixed annuities) for income planning and long-term financial stability, brought through partnerships with top-rated insurance carriers.
- Capstone Health Management Innovative health efficiency and wellness program designed to help employers reduce costs while improving employee engagement and outcomes.
Companies that use GPAgency
Customer profileSegments3 records
Ideal customer profiles3 records
GPAgency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
GPAgency partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered foundational and core.
- TransamericafoundationalGPA began as a regional office of Transamerica and has evolved into an independent national brokerage firm. This foundational relationship established GPA's presence in the insurance brokerage industry.
- UKGcoreGPA has integrated UKG for Payroll & HR Systems, aligning payroll and HR systems with benefits administration to support efficiency and consistency for client organizations.
- Capstone Health ManagementcoreCo-founded by Tom Botts and Chris Gaddis in 2023, Capstone Health Management is an innovative health efficiency and wellness program designed to help employers reduce costs while improving employee engagement and outcomes.
- Nearly 50 Insurance CarrierscoreGPA partners with nearly 50 diverse, top-rated insurance carriers including life insurance, fixed annuities, long-term care coverage, and disability policies. Annually, they regularly place business with at least 85% of those carriers via producers throughout the country.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
GPAgency competitors and assessment
Company assessmentBroad incumbents
- Hub International: Hub International is a large North American insurance brokerage offering property/casualty, benefits, and personal lines — overlapping with GPA's benefits brokerage but at significantly greater scale and geographic breadth.
- Lockton: Lockton is one of the largest independent insurance brokerages globally with strong U.S. benefits practice — comparable to GPA in independent brokerage positioning but at substantially greater scale.
- Brown & Brown: Brown & Brown is a large diversified insurance brokerage serving commercial, employee benefits, personal lines, and program business across the U.S. — directly comparable in benefits brokerage to GPA but at meaningfully larger scale.
- Acrisure: Acrisure is a major tech-enabled insurance brokerage built through aggressive roll-up M&A — comparable to GPA's M&A-growth orientation but at vastly greater scale and with proprietary technology investment.
- USI Insurance Services: USI is a national insurance brokerage and consulting firm with strong employee benefits practice — comparable to GPA across mid-market employer benefits but with deeper analytics, larger producer network, and broader geographic reach.
- NFP (an Aon company): NFP is a U.S. insurance brokerage specializing in commercial, benefits, and personal lines, now part of Aon — comparable to GPA in mid-market benefits brokerage and producer-channel distribution model.
Direct peers
- Alera Group: Alera Group is a mid-market insurance, benefits, and wealth advisory firm built through acquisitions — directly comparable to GPA in benefits brokerage focus, multi-carrier distribution, and roll-up growth strategy.
- Higginbotham: Higginbotham is a privately held, mid-sized insurance brokerage serving commercial and employee benefits clients across the South and Southwest — directly comparable to GPA in scale, employee-benefits focus, and regional-to-national growth trajectory.
- World Insurance Associates: World Insurance Associates is a growing mid-market insurance brokerage formed via roll-up acquisitions — comparable to GPA in multi-product, multi-carrier brokerage model and similar M&A-driven growth strategy.
- OneDigital: OneDigital is a mid-market-focused employee benefits and insurance brokerage with a national footprint and tech-enabled service model — closely comparable to GPA's group benefits and individual coverage platform across U.S. employers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
GPAgency social profiles
Digital presenceGPAgency financial estimates
Financial estimateRevenue estimate
Valuation estimate
GPAgency leadership team
Management profileNumber of profiles
Profiles10 records
GPAgency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GPAgency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GPAgency
What does GPAgency do?
GPAgency is a consultative, full-service insurance brokerage that helps organizations and individuals evaluate insurance, benefits, and risk with greater clarity and market perspective. The firm operates two primary service lines—Group Benefits (medical, dental, vision, ancillary, administration, compliance, payroll/HR, workers' comp, retirement) and Individual Coverage (life, disability, long-term care, annuities, property & casualty)—by intermediating between nearly 50 top-rated insurance carriers and customers through a national network of licensed producers and channel partners.
Is GPAgency a public or private company?
GPAgency is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GPAgency founded?
GPAgency was founded in 1985. It employs 11 to 50 people.
Where is GPAgency based?
GPAgency is headquartered in Raleigh, United States, in the North America region.
How does GPAgency make money?
One revenue line is on record: insurance Brokerage Commissions.
Who are GPAgency's main competitors?
Broad incumbents on record are Hub International, Lockton, Brown & Brown, Acrisure, USI Insurance Services and NFP (an Aon company). Direct peers are Alera Group, Higginbotham, World Insurance Associates and OneDigital.
Does GPAgency have an API?
No public API is recorded for GPAgency.
What industry is GPAgency in?
GPAgency's product category is Insurance Brokerage Services. Its primary akta.pro industry code is FSAIAEAL, Individual Health Insurance Brokerage & Distribution, with a secondary code of FSAIAGAH, Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs). Its NAICS code is 52421 and its SIC code is 6411.