Name

Anchors

Legal name

ALPHAHIVE ANCHORS PVT LTD

Website

https://anchors.in

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Influencer Marketing Software

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Affiliate & Performance Creator Programs (BPAFAHAG)

akta.pro secondary industry

Creator Monetization Tools (Subscriptions, Tips, Merch) (BPAMALAH)

Keywords

• LinkedIn influencer marketing
• Creator collaboration platform
• Influencer marketing software
• AI campaign management
• Creator monetization platform

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Brand Subscription & Campaign Fees: Brands pay per campaign (₹2,016 per campaign) and per influencer (₹840 per influencer) under the default pricing model. Fixed-fee and performance-based models available. Brands pre-pay campaigns; unused budget under performance model returns as credits.
2. Performance-Based Campaign Billing: Default model where brands pay based on actual campaign results (impressions, engagement, signups). Budget is allocated to creators and any unused portion is returned as platform credits. Aligns platform incentives with brand outcomes.
3. Creator Commission (Platform Fee): Platform charges creators a commission of 5–25% per collaboration, determined by collaboration value, operational effort, and economies of scale. Creators receive payouts within 15 business days after campaign ends.
4. Credits System: Brands purchase prepaid credits alongside subscriptions. Credits are consumed per campaign/influencer usage and remain valid while subscription is active. Additional credits purchasable at any time.
5. Affiliate / Referral Program: Creators and users can refer brands to anchors and earn a commission on top of creator income. Affiliate program referenced at affiliate.anchors.in. Demonstrated earnings of ₹42,000/month for top referrers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Anchors operates a dual-sided LinkedIn influencer marketing platform that connects B2B brands with 2,500+ verified LinkedIn creators. Brands use the Campaign Builder and CLEO AI to launch campaigns in 24 hours with verified, real-time LinkedIn API data, AI-matched creators, automated briefs, and performance-based pricing. Creators join free, sync their LinkedIn for an auto-generated media kit, get algorithmically matched to relevant brand campaigns, and receive payouts within 7 days with no agency middleman.

Product overview

Anchors is a dual-sided LinkedIn influencer marketing platform connecting brands with 2,500+ verified LinkedIn creators. The platform operates on a marketplace-plus-toolkit model comprising: Campaign Builder (brand-side campaign execution), CLEO AI (AI-powered strategy and brief generation), and Collab Library (campaign transparency feed) as core brand products; Creator Platform (creator-side monetization), Auto Media Kit (auto-generated from LinkedIn sync), Performance Analytics, Creator Community, Collab Feed, and My Collabs CRM as creator-side tools; plus free standalone tools including LinkedIn Pricing Calculator, LinkedIn Post Preview, Chrome Extension, Sample Campaign walkthrough, and Affiliate Program. The platform differentiates through LinkedIn API-verified data, 24-hour campaign launch, performance-based pricing, and 7-day payment turnaround.

Differentiator

Problem solved

Functional benefit

Products and services

• Campaign Builder Brand-facing platform module enabling B2B marketers to set campaign goal, budget, and creator selection, then launch LinkedIn creator campaigns in approximately 24 hours with AI-generated briefs and real-time verified data.
• CLEO AI AI-powered campaign strategist tool that analyzes a brand's product URL to generate tailored LinkedIn creator strategies, including recommended audience segments, budget range, expected reach, CPM estimate, and personalized briefs per creator.
• Collab Library Public, browsable feed of every live LinkedIn brand-creator collaboration running on Anchors, functioning as an ads library for creator content with competitor activity and pricing benchmarks.
• Creator Platform Creator-side platform module where 2,500+ verified LinkedIn creators build auto media kits, get algorithmically matched to relevant brand campaigns, and receive payouts within 7 days of campaign end with no agency middleman.
• LinkedIn Pricing Calculator Free standalone tool for LinkedIn creators to estimate what to charge per post, based on real CPM benchmarks and niche-specific data sourced from the Anchors platform.
• LinkedIn Post Preview Free standalone tool that previews how a post will render on LinkedIn mobile and desktop before publishing, eliminating formatting surprises for sponsored content.
• Chrome Extension for LinkedIn Browser extension distributed via the Chrome Web Store that lets LinkedIn creators track post performance from outside the Anchors platform.

Quantifiable outcome

• Campaigns live in 6-48 hours vs 2-4 weeks via agencies
• +7 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature9 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Cars24coreOthersCars24 is an enterprise automotive brand (used car platform) running LinkedIn influencer campaigns on anchors. Case study demonstrates ₹55 effective CPM (vs ₹200–₹700 LinkedIn Ads avg), 10x ROI, 80% ops time saved. Multiple creator collabs tracked on platform with testimonials from Cars24's marketing team.
• Masai SchoolcoreOthersEdTech brand Masai School ran its first LinkedIn influencer campaign via anchors, achieving 91,500 impressions, 5.47% engagement rate, and 1.2% CTR in under 6 hours. Fastest recorded campaign on the platform (6 hours end-to-end).
• Bosscoder AcademycoreOthersEdTech company using anchors for LinkedIn creator campaigns. Marketing Head Noor reported 70% reduction in analysis time using Deep Insights reports. Platform credited for enabling more campaigns with precision.
• Ayu HealthminorOthersHealthcare brand running LinkedIn creator campaigns on anchors. Referenced on homepage and creator interface. Creators report positive experiences with seamless draft approval and timely payments.
• WachMecoreOthersD2C corporate gifting startup (IIT-KGP alumni) ran its first-ever LinkedIn influencer campaign via anchors before Diwali. Single creator, single post achieved 1,20,000 impressions in 3 days (300% above expected), CPM ₹0.25 vs ₹0.57 expected, 4 direct product inquiries.
• LinkedIncoreTechnology or IntegrationCore technology integration partner. All creator data — impressions, engagement, follower demographics, post performance — is pulled directly from LinkedIn's API. This integration underpins anchors' primary differentiator: verified, real-time data with zero screenshots. Platform cannot function without this API access.
• TopmateminorGTM or Marketing PartnerMany LinkedIn creators on anchors also have Topmate profiles for 1:1 mentorship sessions. Topmate is referenced as a monetization channel for creators. This is an organic ecosystem overlap rather than a formal partnership.
• Shikha GuptaminorOthersMacro LinkedIn creator with 245K+ followers, 438 past collaborations, 611 avg likes. Featured as a top creator example. Not a formal commercial partnership — represents creator ecosystem.
• Shambhavi GuptaminorOthersLinkedIn creator featured on homepage with 27.6K followers, 43 collabs completed. Represents micro-creator segment on the platform.
• Ashish ShuklaminorOthersFeatured as a rising creator with 44.5K followers, trending status. Part of the platform's creator showcase.
• Darika JainminorOthersFeatured macro creator with 820K followers, Career Development & HR niche, 670 avg likes, 14 collabs.
• Harshal NaiduminorOthersFeatured creator with 15.8K followers, LinkedIn Top Voice badge, 21+ collabs.
• Ritika SinghminorOthersTalent Acquisition specialist at Genpact with 1.63M followers, featured as macro creator example.

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• CreatorIQ: CreatorIQ is an enterprise influencer marketing platform with creator discovery, campaign management, and analytics. Most directly comparable to Anchors at the brand-campaign layer; differs in being multi-platform and enterprise-led rather than LinkedIn-native.
• Klear: Klear (now part of Meltwater) is an influencer marketing platform with creator discovery, campaign management, and competitive benchmarking. Comparable to Anchors at brand-side campaign tooling across multiple social channels.
• Modash: Modash is a creator search and analytics platform with 250M+ creator profiles and API access. Strongly comparable to Anchors on the data-verification value prop; differs in offering data/API rather than managed marketplace transactions.
• Taplio: Taplio is a LinkedIn-focused creator tool for individual creators and brands to grow, create content, and run outreach. Overlaps with Anchors on the LinkedIn creator economy and serves a similar B2B creator audience, though Taplio leans more creator-side tooling than marketplace.
• Aspire: Aspire is an end-to-end influencer marketing platform for brands and creators, covering discovery, outreach, campaign management, and affiliate programs. Closest comparable to Anchors in dual-sided marketplace model and self-serve workflow, but multi-platform.
• Shield Analytics: Shield is a LinkedIn analytics and content management tool used by creators and B2B marketers. Adjacent to Anchors on the LinkedIn creator-side tooling (analytics, scheduling) but does not operate a brand-creator marketplace.
• Upfluence: Upfluence is an influencer marketing platform combining an e-commerce database, creator marketplace, and campaign analytics. Comparable to Anchors in marketplace structure but broader in channel coverage (Instagram, YouTube, TikTok).
• Phyllo: Phyllo is a Creator Data API enabling platforms to access verified creator income, audience, and engagement data from social networks. Highly comparable to Anchors' LinkedIn API integration approach; Phyllo serves as infrastructure while Anchors uses similar data for marketplace matching.
• HypeAuditor: HypeAuditor provides influencer search, analytics, and fraud detection across major social platforms. Overlaps with Anchors on the creator-quality-verification thesis (anti-fraud) but as analytics tooling rather than marketplace transactions.

Broad incumbents

• LinkedIn Accelerate: LinkedIn's Accelerate is a first-party AI-driven ad campaign product for B2B advertisers. As LinkedIn's own creator-brand monetization push matures, it represents the most significant incumbent threat to Anchors' LinkedIn-only positioning and could absorb brand budgets directly.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/anchors-linkedin-influencer-marketing-platform

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anchors