TimeTap

What TimeTap does

TimeTap is an online appointment scheduling software company founded in 2006 and operated by Addy Systems LLC from Charlotte, North Carolina. It is part of SignUpGenius Companies, a portfolio platform for scheduling and event-management software. TimeTap targets businesses and organizations with complex scheduling requirements that simpler tools cannot accommodate, spanning healthcare (its primary vertical), education, finance, fitness, HR/recruiting, non-profits, public sector, beauty, automotive, home services, religious organizations, and professional services. Its customer base includes enterprise logos such as Nationwide, Uber, IBM, Moderna, Lyft, US Army, and GE Appliances, alongside a long tail of over 1,000 small and mid-sized businesses, with 4M+ appointments cumulatively booked through the platform.

The product is a cloud-based, multi-tenant scheduling platform with a modular feature set including multi-staff calendar management, automated waitlists with cancellation fill-in, bidirectional calendar synchronization (Google Calendar, Office 365, Outlook, Exchange, iCal), an intelligent travel time calculator using Google Maps, custom booking sites and intake forms with screening questions, a lightweight built-in CRM, automated text and email notifications, recall campaigns, shared room scheduling, and payment processing via Square and Stripe/LumaPay. The platform exposes a public API for custom integrations and supports embedded/white-label deployment, including as a native page within Salesforce. TimeTap maintains compliance certifications relevant to regulated buyers, including HIPAA (with signed BAAs for Enterprise), GDPR with formal Data Processing Addendum, SOC2 Type 2, and PCI-DSS-aligned payment handling.

The business model is subscription-based SaaS with tiered pricing: Solo Professional at $35.95/month and Solo Business at $67.45/month for individual practitioners; Team Professional at $22.45/month per staff and Team Business at $40.45/month per staff for multi-staff teams; and a custom-priced Enterprise tier offering unlimited locations, SSO, vendor security agreements, and tiered admin permissions. Go-to-market combines a product-led self-serve motion (14-day free trial, no credit card required) with enterprise sales for larger and regulated accounts. Distribution is primarily direct via the company website, supplemented by Salesforce-native embedding, API access for developers, and review-platform presence on G2 and Capterra.

Name

TimeTap

Legal name

Addy Systems LLC

Website

https://timetap.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

TimeTap is a cloud-based appointment scheduling SaaS founded in 2006, serving over 1,000 businesses with complex multi-staff scheduling needs across healthcare, education, finance, and other verticals, offering HIPAA/GDPR/SOC2 compliance, Salesforce and calendar integrations, and tiered subscription pricing.

Ownership category

akta.pro rank

Product category

Appointment Scheduling Software

NAICS

Office Administrative Services (56111)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Email, Calendar & Scheduling (BPAMAMAC)

akta.pro secondary industry

Appointment Scheduling & Online Booking (HLACADAA)

Keywords

• Appointment scheduling software
• Online booking platform
• Calendar management
• Booking automation
• Scheduling API

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription - Professional Plan: Core scheduling features including unlimited appointment booking, unlimited services or classes, 2-way staff calendar sync, and appointment confirmation and reminder emails. Priced at $22.45/month billed annually or $24.95/month billed monthly.
2. Subscription - Business Plan: Includes all Professional features plus full customization of booking sites, wait lists, courses, custom staff security levels, Salesforce integration, automated messaging triggers, dedicated text number, and file attachments. Priced at $40.45/month billed annually or $44.95/month billed monthly.
3. Subscription - Enterprise Plan: Customized scheduling tailored to exact organizational needs. Includes unlimited locations, SSO login, vendor security agreements, tiered admin permissions, and custom security levels. Pricing is custom/quote-based.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

TimeTap provides cloud-based online appointment scheduling software for businesses and organizations with complex scheduling needs. The platform offers customizable booking sites, multi-staff calendar management, 2-way calendar sync with major calendar providers, automated waitlists, intelligent travel time calculation via Google Maps, lightweight built-in CRM, and native integrations with Salesforce, Office 365, Google Calendar, iCal, and Square payment processing.

Product overview

TimeTap is an online appointment scheduling platform designed for businesses with complex scheduling needs. The core product offers a unified scheduling platform with multiple pricing tiers (Team Professional, Team Business, and Enterprise) that scale with business requirements. The system includes built-in modules for custom booking sites, client management tools, custom reports, and form builders. Advanced scheduling features include automated waitlists, 2-way calendar sync with major calendar providers (Google Calendar, Office 365, iCal, Outlook), intelligent travel time calculator, shared room scheduling, and automated email/text notifications. TimeTap also supports specialized scheduling for courses, seminars, and classes, along with payment processing integration via Square. The platform integrates natively with Salesforce CRM and offers API access for custom integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• TimeTap Online Appointment Scheduling Software Cloud-based online appointment scheduling software designed for businesses with complex scheduling needs. Provides a customizable booking platform with multi-staff calendar management, automated communications, client management tools, 2-way calendar sync, automated waitlists, intelligent travel time calculation, payment processing, and native integrations with Salesforce, Office 365, Google Calendar, iCal, and Square. Available in tiered subscription plans for solo professionals, teams, and enterprise organizations.

Quantifiable outcome

• 4,000,000+ appointments booked through the platform
• +2 more outcomes

Named customers19 records

Segments14 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature15 records

Partnerships

Eight partnerships are on record, tiered core, flagship and supporting.

• SalesforcecoreTechnology or IntegrationNative 2-way integration with Salesforce CRM. Automatically sends appointment details, client data, and event information to Salesforce. Enterprise accounts can receive custom integration adaptations for complex scenarios. Booking widget can be embedded as a page within Salesforce account.
• Microsoft Office 365coreTechnology or Integration2-way calendar sync between TimeTap and Office 365/Outlook.com. Appointments booked on TimeTap automatically sync to Office 365 calendar and vice versa. Vacation and meeting times from Office 365 automatically block availability in TimeTap.
• Google CalendarcoreTechnology or Integration2-way calendar sync with Google Calendar. Appointments booked on TimeTap automatically appear on Google Calendar and busy times from Google Calendar block availability in TimeTap. Supports syncing with multiple Google Calendars for personal, business, and community events.
• Apple iCalcoreTechnology or Integration2-way sync with Apple's iCal calendar application. Appointments from TimeTap appear alongside other calendars on iOS devices. iCal events can block availability in TimeTap to prevent double-booking.
• SquarecoreTechnology or IntegrationPayment integration with Square for accepting payments upon booking. Can collect full payment or deposits at time of booking. Supports linking different locations to appropriate Square accounts for payment allocation.
• SignUpGenius CompaniesflagshipStrategic or Co-development PartnerTimeTap is part of SignUpGenius Companies, a platform of leading software solutions that simplify scheduling, volunteer and member management, event planning and fundraising. SignUpGenius Companies is the parent organization.
• Stripe (LumaPay)coreTechnology or IntegrationPayment processing integration through Stripe's LumaPay service for accepting credit card payments upon booking. Credit card information is not stored by TimeTap.
• Google MapssupportingTechnology or IntegrationUsed for intelligent travel time calculator feature to calculate commute between appointments at different locations and automatically adjust availability.

Scale indicators5 records

Recent moves3 records

Expansion highlights6 records

Direct peers

• Calendly: Calendly is the dominant online appointment scheduling platform, offering self-serve booking, calendar sync, and team routing. It is the most direct competitor to TimeTap, with a stronger PLG motion and freemium tier that TimeTap lacks.
• Acuity Scheduling: Acuity Scheduling (owned by Square/Block) is a direct SMB and mid-market appointment scheduling competitor with intake forms, subscriptions, and integrated payments — closely matching TimeTap's feature set and target buyer.
• Setmore: Setmore is an SMB-focused online scheduling platform offering staff calendars, payments, and customer management. Comparable to TimeTap's lower-priced tiers and a frequent Capterra/G2 counterpart.
• YouCanBookMe: YouCanBookMe provides customizable online booking pages, calendar sync, and team scheduling, positioning in the same SMB-to-mid-market segment as TimeTap with overlapping customizations and notifications.
• Doodle: Doodle specializes in group scheduling, booking pages, and polls, with paid tiers for SMBs and enterprise. Overlaps TimeTap in 1:1 booking and team scheduling, and competes for similar categories on G2.
• SimplyBook.me: SimplyBook.me is a cloud booking platform targeting service-based SMBs across healthcare, beauty, and fitness with custom intake forms and POS — a close vertical-by-vertical analog to TimeTap.
• ScheduleOnce (by monday.com): ScheduleOnce, now part of monday.com, offers enterprise-grade online scheduling with routing, distribution, and CRM integrations — directly competing with TimeTap's Enterprise tier on complex multi-staff workflows.

Broad incumbents

• Microsoft Bookings: Microsoft Bookings is bundled with Microsoft 365 Business subscriptions, offering free appointment scheduling with Outlook integration — a broad incumbent that pressures TimeTap's per-seat pricing for Microsoft-centric customers.
• HubSpot Meetings: HubSpot Meetings is the scheduling module inside the HubSpot CRM/Suite, providing meeting links and round-robin booking. It is a broad incumbent competing for the same CRM-adjacent use cases TimeTap addresses via its Salesforce integration.
• Zoho Bookings: Zoho Bookings is the scheduling component of the Zoho suite, offering appointment booking with native Zoho CRM integration. Comparable to TimeTap as a suite-bundled alternative for SMB and mid-market customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tmtap
• Facebookfacebook.com/timetap.onlinescheduling
• LinkedInlinkedin.com/company/timetap

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TimeTap