What G&A Strategy and Design does

G&A Strategy and Design (also operating as G&A and Gallagher & Associates) is a privately held, B Corp-certified experience design firm founded in 1999 and headquartered in New York City, with additional offices in Portland, Washington D.C., and Ohio plus remote staff. The firm designs and produces custom physical exhibits, digital media, interactive installations, content, and strategic planning deliverables for museums, cultural institutions, universities, government/memorial organizations, and Fortune 500 corporations. Its portfolio includes signature projects such as the National WWII Museum, the U.S. Olympic & Paralympic Museum, the International Spy Museum, the National Medal of Honor Museum, the Jean & Ric Edelman Fossil Park at Rowan University, the National Museum of African American Music, the Chicago Architecture Center, the St. Nicholas National Shrine digital platform, and branded experiences for Johnson & Johnson, Toyota, and Cox Enterprises.

The firm combines in-house capabilities in physical experience design, digital media production, content development, signage and wayfinding, and creative technology (including RFID-powered adaptive interactives, projection mapping, photogrammetry-based 3D digitization, and machine-learning-driven visual filters), delivered through an interdisciplinary team of 150+ staff. Project work is executed in partnership with external architecture firms (Diller Scofidio + Renfro, Rafael Viñoly, Adrian Smith + Gordon Gill, Ennead), fabricators, and technology specialists rather than as a single in-house stack.

Revenue is generated through project-based professional services engagements sold directly to enterprise clients via business development, referrals from existing institutional and architectural partners, and earned media. Pricing is custom and not publicly disclosed; engagements are typically multi-year contracts with fees determined by scope, square footage, and technology integration. The firm is organized as a New York LLC with no external funding rounds or parent company identified, and is certified as a B Corporation.

Name

G&A Strategy and Design

Legal name

G&A Strategy and Design, LLC

Website

https://gallagherdesign.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

G&A Strategy and Design is a privately held, B Corp-certified experience design firm that creates physical exhibits, digital media, and immersive installations for museums, cultural institutions, universities, and Fortune 500 corporations, with a 150+ person team across U.S. offices.

Ownership category

akta.pro rank

Product category

Museum and Experience Design Services

NAICS

Other Specialized Design Services (54149), Other Specialized Design Services (541490), Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Engineering, Accounting, Research, Management (8700), Services-Management Consulting Services (8742)

akta.pro primary industry

Exhibition, Retail & Experiential Design (BPAHAKAL)

akta.pro secondary industries

Event Strategy & Experience Design (BPAFAGAA), Visual Identity & Brand Design Systems (BPAFAEAC)

Keywords

• Museum experience design
• Exhibit design services
• Cultural institution consulting
• Interactive exhibit development
• Branded environment design

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Professional Services - Experience Design: G&A generates revenue through project-based professional services engagements, designing and producing custom museum exhibits, branded experiences, and cultural installations for institutional and corporate clients. Revenue is earned through project fees for design, content development, digital media creation, and fabrication oversight.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

G&A Strategy and Design is a project-based experience design services firm that designs and produces custom museum exhibits, immersive cultural installations, and branded corporate experiences. Its work spans strategy, content development, digital media, physical experience design, signage and wayfinding, and creative technology integration, delivered to museums, cultural institutions, universities, government memorials, and Fortune 500 corporations.

Product overview

G&A Strategy and Design is a certified B Corp experience design studio that creates transformative physical and digital exhibits, immersive environments, and interactive installations for museums, cultural institutions, and corporate clients. The company operates as a project-based service firm rather than a software product company, offering services including Experience Design, Digital Media, Content Development, Physical Experience Design, Signage and Wayfinding, and Strategic Planning. Their portfolio spans major museum projects including the National Museum of African American Music, U.S. Olympic & Paralympic Museum, International Spy Museum, and The National WWII Museum, as well as branded corporate experiences for clients like Johnson & Johnson and Cox Enterprises. Projects frequently incorporate RFID technology, projection mapping, interactive media, and accessibility-focused universal design. The company does not maintain a traditional SaaS product portfolio with versioned releases or public APIs; instead, each engagement is custom-developed for specific client requirements.

Differentiator

Problem solved

Functional benefit

Products and services

• Experience Design End-to-end experience design service for museums, cultural institutions, and corporate clients, covering concept development, spatial design, storytelling, and visitor journey design for permanent and temporary exhibits.
• Content Development Editorial, narrative, and interpretive content development for museum and cultural exhibits, including script writing, content research, and storytelling strategy.
• Digital Media Design and production of digital media assets for exhibits, including interactive media, films, projection mapping, RFID-driven experiences, and machine-learning visual treatments.
• Physical Experience Design Design of physical environments, gallery layouts, spatial flows, and exhibit hardware for museums, branded environments, and visitor centers.
• Signage and Wayfinding Design of signage, wayfinding systems, and interpretive graphics for museum and cultural environments.
• Strategic Planning Strategic planning, master planning, and interpretive strategy services supporting the long-term transformation of museums, cultural institutions, and corporate brand environments.

Quantifiable outcome

• Transformed National WWII Museum from regional museum to world contender
• +3 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Partnerships

32 partnerships are on record, tiered flagship and core.

• Museum of American FinanceflagshipStrategic or Co-development PartnerThe Museum of American Finance collaborated with G&A on exhibit creation for their new 5,400 sq ft exhibit headquarters at Commonwealth Pier in Boston's Seaport. G&A developed exhibit experiences covering American financial history, currency, investing, and financial technology with seven inaugural exhibits.
• Johnson & JohnsonflagshipStrategic or Co-development PartnerG&A designed 'Our Story at the Powerhouse' - an immersive museum experience within Johnson & Johnson's oldest building at their global headquarters, featuring multi-sensory experiences showcasing J&J values, vision, archives, and future.
• Diller Scofidio + RenfrocoreStrategic or Co-development PartnerG&A collaborated with Diller Scofidio + Renfro as the architect on the U.S. Olympic & Paralympic Museum project. DS+R provided the architectural vision while G&A handled exhibit and experience design.
• Rafael Viñoly ArchitectscoreStrategic or Co-development PartnerRafael Viñoly Architects led the architectural vision and conceptual development for the National Medal of Honor Museum including the ceremonial entrance, Rotunda of Honor, and spatial progression. G&A provided exhibit and experience design for the Exhibition Hall.
• Cox EnterprisesflagshipStrategic or Co-development PartnerG&A partnered with Cox Enterprises for nearly a decade, creating the Cox Purpose experience - a social media-powered interactive installation using GA::kit open-source framework, with LED walls and mirrored glass.
• 1220 ExhibitscoreImplementation/ SI/ Consulting Partner1220 Exhibits served as fabrication partner on multiple G&A projects including National Museum of African American Music and Cox Purpose experience.
• Inspired Action DesigncoreTechnology or IntegrationInspired Action Design created the content management system for the Cox Purpose interactive experience.
• Adrian Smith + Gordon Gill ArchitecturecoreStrategic or Co-development PartnerAdrian Smith + Gordon Gill Architecture served as architect for the Chicago Architecture Center project.
• Ravenswood Studio Inc.coreImplementation/ SI/ Consulting PartnerRavenswood Studio Inc. provided exhibit fabrication for the Chicago Architecture Center.
• IconemflagshipTechnology or IntegrationG&A partnered with Iconem to develop a digital platform for experiencing St. Nicholas Greek Orthodox Church and National Shrine. Iconem provided 3D digitization expertise using photogrammetry to create an immersive virtual tour accessible via smartphone app.
• Fidelity Center for Applied TechnologycoreTechnology or IntegrationThe Museum of American Finance partnered with the Fidelity Center for Applied Technology for technology integration in their new Boston exhibit.
• Donna Lawrence ProductionscoreStrategic or Co-development PartnerDonna Lawrence Productions collaborated on the National Museum of African American Music project.
• Available LightcoreImplementation/ SI/ Consulting PartnerAvailable Light provided lighting design for National Museum of African American Music.
• Harold Thompson ArchitectscoreStrategic or Co-development PartnerHarold Thompson Architects served as Principal Architect for National Museum of African American Music.
• 1220 Exhibits Inc.coreImplementation/ SI/ Consulting Partner1220 Exhibits Inc. provided exhibition fabrication for The National WWII Museum.
• Cortina ProductionscoreTechnology or IntegrationCortina Productions provided media development for The National WWII Museum.
• Solomon GroupcoreImplementation/ SI/ Consulting PartnerSolomon Group provided AV Hardware Integration for The National WWII Museum.
• Cortina ProductionscoreTechnology or IntegrationCortina Productions provided Interactive Media and Films for the International Spy Museum.
• Kubik MaltbiecoreImplementation/ SI/ Consulting PartnerKubik Maltbie provided exhibition fabrication for the International Spy Museum.
• ElectrosoniccoreTechnology or IntegrationElectrosonic provided AV integration for the International Spy Museum.
• Rogers Stirk Harbour + Partners / Hickok ColecoreStrategic or Co-development PartnerRSHP | Hickok Cole served as architects for the International Spy Museum's new 140,000 sq ft building.
• Gallagher Museum ServicescoreImplementation/ SI/ Consulting PartnerGallagher Museum Services provided Owner's Representation and Operations Management for U.S. Olympic & Paralympic Museum.
• CREO Industrial ArtscoreImplementation/ SI/ Consulting PartnerCREO Industrial Arts provided exhibit fabrication for U.S. Olympic & Paralympic Museum.
• Kiss the FrogcoreTechnology or IntegrationKiss the Frog provided media and interactive development for U.S. Olympic & Paralympic Museum.
• Institute for Human Centered DesigncoreStrategic or Co-development PartnerInstitute for Human Centered Design served as accessibility consultants for U.S. Olympic & Paralympic Museum.
• Icon DesigncoreImplementation/ SI/ Consulting PartnerIcon Design served as exhibition fabricators for St. Louis Kaplan Feldman Holocaust Museum.
• Facing HistorycoreStrategic or Co-development PartnerFacing History provided content development for St. Louis Kaplan Feldman Holocaust Museum.
• Ennead ArchitectscoreStrategic or Co-development PartnerEnnead Architects collaborated on the Jean & Ric Edelman Fossil Park & Museum at Rowan University.
• KSS ArchitectscoreStrategic or Co-development PartnerKSS Architects collaborated on the Jean & Ric Edelman Fossil Park & Museum at Rowan University.
• Trapolin-PeercoreImplementation/ SI/ Consulting PartnerTrapolin-Peer provided A/V Systems Design and Exhibition Lighting Design for Sazerac House.
• History AssociatescoreStrategic or Co-development PartnerHistory Associates provided content research and writing for Sazerac House.
• Paul RosenthalcoreStrategic or Co-development PartnerPaul Rosenthal served as script writer for Mississippi Arts + Entertainment Experience (The MAX).

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Moment Factory: Montreal-based multimedia experience studio creating immersive environments for museums, public spaces, and cultural institutions globally—a comparable at-scale experiential design firm.
• Ideum: Interactive exhibit and touch-table design firm serving museums and cultural institutions—competes in the interactive technology and exhibit fabrication space for similar institutional clients.
• ESI Design: NYC-based experience design firm that creates immersive, interactive environments for museums, cultural institutions, and corporate clients—directly competing for similar RFPs (e.g., National Museum of African American Music and similar cultural institution work).
• Local Projects: NYC media and technology-driven experience design studio specializing in interactive museum installations and digital exhibits—mirrors G&A's blend of storytelling, interactive technology, and place-based experiences.
• Tellart: Experience design studio focused on interactive installations for museums and brands, combining digital media and physical fabrication—competes for similar cultural and corporate experience budgets.
• Ralph Appelbaum Associates: Long-established New York museum and exhibition design firm working on cultural institutions worldwide; competes head-to-head with G&A on major capital project RFPs and shares marquee museum clients.

Broad incumbents

• Pentagram: Largest independent design consultancy with multiple museum and cultural institution engagements; overlaps with G&A's brand strategy and exhibit graphic identity scope on the corporate/museum client base.
• Snøhetta: Major architecture and design firm with an established experience design practice that increasingly integrates exhibition and interpretive design in-house—competes for the architect-of-record role on integrated museum projects.
• Cortina Productions: Interactive media and film production firm that delivers media content for major museums (Spy Museum, WWII Museum); sometimes a G&A sub-contractor, sometimes a competitor for media production scope within larger projects.

Emerging players

• Unified Field: Niche interactive technology design firm building installations for museums, cultural institutions, and corporate environments; overlaps on the interactive technology component of G&A's delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about G&A Strategy and Design