What Parasol does

Parasol provides 24/7/365 remote support subscription services to custom installation integrators serving residential homeowners with home technology systems (audio/video, automation, networking). The company sells B2B2C: dealers sign up and resell Parasol plans to their homeowner clients, with Parasol acting as the first line of technical support. The service is built on SnapAV's OvrC Pro platform, which enables remote management, monitoring, and troubleshooting of deployed systems without requiring login credentials to customer equipment. Parasol co-developed the OvrC Groups & Permissions enterprise feature with SnapAV in 2018 to support multi-dealer account management.

The product portfolio includes three core subscription tiers: Essential (reactive support via text/email/chat, originally $27.99 MSRP/month), Enhanced (proactive monitoring plus phone support, originally $49.99 MSRP/month), and AllCall (24/7 answering service billed per-incident or per-minute for non-subscriber calls). Adjacent offerings include Parasol Anywhere (an Uber-style gig platform for certified integrators to share labor capacity), Parasol+ (managed services for marketing, sales, billing, and back-office through IntegrateU and Zenatta), the Pioneer Program (technician certification), and the Peace of Mind Report Card (monthly client reporting). Dealers access the service through the Parasol Dealer Portal and the Reporting Portal; ticket updates are also routed via Slack.

The business model is subscription-recurring (RMR) for the core tiers, transaction-fee for AllCall, and managed-services revenue for Parasol+. Dealers are acquired through direct field sales (National Account Managers), industry conferences (CEDIA, ProSource Summit, HTSA), and channel partnerships (ProSource, HTSA, Snap One). Pricing is no longer publicly disclosed at the request of the dealer base. Founded in 2018 by three CE Pro 100 integrators (Henry Clifford/Livewire, Greg Simmons/Eagle Sentry, Ted Bremekamp/ETC), Parasol received a strategic investment from Snap One in May 2021 and was fully acquired by Snap One (NASDAQ: SNPO) in November 2022, operating since as a wholly-owned subsidiary.

Name

Parasol

Legal name

Parasol

Website

https://getparasol.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Parasol provides 24/7/365 remote support subscription services to custom installation integrators serving homeowners with home technology systems. The B2B2C service, built on SnapAV's OvrC Pro platform, enables dealers to resell proactive monitoring and technical support. Parasol was acquired by Snap One in November 2022.

Ownership category

akta.pro rank

Product category

Remote Support Services for Custom Installation

NAICS

Telephone Call Centers (56142)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Contact Center (CCaaS) & Customer Engagement Voice (HDAIAHAF)

akta.pro secondary industry

Appointment Scheduling & Service Dispatch Support (BPAAABAO)

Keywords

• Remote support services
• Smart home monitoring
• Custom installation support
• Recurring revenue subscriptions
• Proactive system monitoring

Headquarters

HQ city

Glen Allen

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Services (RMR): Parasol sells 24/7/365 remote support subscription services that dealers resell to homeowners. Dealers collect payments from clients and Parasol bulk invoices dealers. The service creates recurring monthly revenue (RMR) for integrators. Plans include Essential (reactive support), Enhanced (proactive monitoring), and AllCall (answering service).
2. AllCall Incident Fees: For AllCall service, dealers are charged either a flat fee per incident (billed monthly) or a fee per minute (billed monthly) for non-subscriber call handling.
3. Parasol+ (Do It For Me Services): Optional a la carte services including turnkey marketing, sales, billing, and back office development through partners like IntegrateU and Zenatta.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Parasol provides a 24/7/365 remote support subscription service that custom installation integrators resell to their homeowner clients. The service includes multi-channel reactive support (Essential), proactive system monitoring (Enhanced), an always-on answering service for all dealer calls (AllCall), plus add-on offerings such as the Parasol Anywhere gig-style labor platform and Parasol+ managed services. Powered by SnapAV's OvrC Pro platform, it enables remote troubleshooting, monitoring, and recurring monthly revenue generation for dealers.

Product overview

Parasol offers a unified 24/7/365 remote support subscription service for the custom installation industry, built on SnapAV's OvrC Pro platform. The core product portfolio consists of three service tiers—Essential (reactive support via text/email/chat), Enhanced (proactive monitoring with phone support), and AllCall (full answering service for all calls)—alongside dealer-facing platforms including the Dealer Portal, Reporting Portal, and Parasol Anywhere gig-economy support network. Add-on offerings include Parasol+ for turnkey marketing/sales/billing solutions, the Pioneer Program for technician certification, and the Peace of Mind Report Card for monthly customer reporting. Parasol serves over 300 dealers globally and was acquired by SnapOne in November 2022.

Differentiator

Problem solved

Functional benefit

Brands

• Parasol Anywhere: An Uber-style platform enabling integrators to leverage excess labor capacity to solve customer issues across the United States and globally.
• Parasol+
• AllCall

Products and services

• Parasol Essential Entry-level 24/7/365 reactive remote support subscription for homeowners, providing access to qualified technicians via text, email, and chat, plus a self-service app. Sold by custom installation dealers to their residential clients.
• Parasol Enhanced Premium 24/7/365 subscription tier offering phone, text, email, and chat support combined with proactive system monitoring and remote troubleshooting by Parasol technicians. Sold by dealers to homeowners.
• Parasol AllCall 24/7/365 answering service that takes all dealer incoming calls regardless of subscriber status, plus email, text, and chat support. No charge for subscriber calls; non-subscriber calls billed as a flat fee per incident or fee per minute. Sold to custom installation dealers.
• Parasol Anywhere Uber-style labor-capacity platform that enables Parasol-certified dealers to clock in and help resolve customer issues across the US and globally, leveraging and redeploying excess technician capacity.
• Parasol+ 'Do It For Me' managed services program offering dealers turnkey marketing, sales, billing, and back office development solutions through partner integrations with IntegrateU and Zenatta.

Quantifiable outcome

• 85% of incidents resolved in one touch (first contact resolution)
• +4 more outcomes

Named customers13 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core, flagship and minor.

• Snap One (formerly SnapAV)coreStrategic or Co-development Partner · 1 November 2022Parasol was acquired by Snap One in November 2022. Snap One had previously made a strategic investment in May 2021. Parasol has been using Snap One's OvrC platform since inception. The acquisition integrates Parasol's knowledge and experience into Snap One's team for development of future software, services, and support products.
• IntegrateUcoreImplementation/ SI/ Consulting Partner · 1 October 2021IntegrateU provides on-site or virtual business consulting to help dealers implement Parasol and improve RMR generation. Services include weekly/monthly check-ins and training. Part of Parasol+ 'Do It For Me' offerings.
• ZenattacoreImplementation/ SI/ Consulting Partner · 1 October 2021Zenatta helps dealers with RMR billing, automated campaigns, CRM, and back office setup. Part of Parasol+ 'Do It For Me' service package to help dealers who lack time or expertise for implementation.
• One FireflycoreGTM or Marketing Partner · 1 September 2020One Firefly, a marketing agency serving integrators, partnered with Parasol to provide dealers with website templates, 'Lead Concierge' live chat service that forwards support requests to Parasol, and one-click subscription sign-up experiences. Simplifies RMR marketing and sales for Parasol dealers.
• BRAVASflagshipStrategic or Co-development Partner · 1 April 2020BRAVAS, the nation's largest custom integrator with 15 locations, partnered with Parasol to power 'BRAVAS Support' - a white glove 24/7 remote support solution for their clients. This is Parasol's flagship enterprise partnership demonstrating the ability to serve large-scale integrators.
• SnapAV OvrC EnterprisecoreTechnology or Integration · 1 June 2018Developed in collaboration with Parasol, SnapAV's new OvrC 'Groups & Permissions' enterprise management feature allows Parasol to scale and manage multiple dealers on a single dashboard. Game-changing capability for remote support and home technology integrators.
• OvrC (by SnapAV/Snap One)coreTechnology or IntegrationOvrC is SnapAV/Snap One's industry-leading remote managed services platform that powers Parasol's service delivery. The platform enables remote management, monitoring, and troubleshooting of home technology systems. Parasol collaborated with SnapAV on developing the 'Groups & Permissions' enterprise management feature.
• ProSourcecoreChannel Partner/ Reseller/ DistributorProSource is a dealer organization and buying group for custom integrators. Parasol has signed over 100 dealers through ProSource events and has a strong relationship providing visibility to top integrators. Parasol signed its 100th dealer at ProSource Summit Nashville.
• HTSA (Home Technology Specialists of America)minorChannel Partner/ Reseller/ DistributorHTSA is a buying group for home technology integrators. Parasol joined as a vendor partner offering HTSA members access to 24/7 remote support solutions.
• Henry Clifford / LivewirecoreStrategic or Co-development PartnerCo-founder of Parasol, Henry Clifford also founded Livewire integration company in Virginia. He hosts Parasol Connections web series and is a regular contributor to Residential Systems magazine. His company 'eats its own dog food' by using Parasol for their own customers.
• Greg Simmons / Eagle SentrycoreStrategic or Co-development PartnerCo-founder of Parasol, Greg Simmons runs Eagle Sentry in Las Vegas, Nevada. One of three founding integrator companies that built and use Parasol.
• Ted Bremekamp / ETCcoreStrategic or Co-development PartnerCo-founder of Parasol and Director of Operations, Ted Bremekamp runs ETC in West Palm Beach, Florida. One of three founding integrator companies that built and use Parasol.

Scale indicators13 records

Recent moves10 records

Expansion highlights6 records

Emerging players

• ServiceTrade: Commercial field service management SaaS for commercial service contractors including low-voltage and AV integrators. Overlaps with Parasol's dealer workflows around service dispatch, ticket management, and recurring service revenue, but does not directly provide end-customer support.

Others

• Five9: Public pure-play CCaaS provider with strong inbound/outbound customer support and AI-powered engagement capabilities. Closely comparable technology category to the operational core of Parasol's business model.
• 8x8: Public CCaaS/UCaaS platform providing contact center and customer engagement technology. Comparable as the underlying technology category Parasol operates in; integrators could in theory use 8x8 to replicate Parasol's service model in-house.
• RingCentral: Public cloud communications and contact center platform. Operates in the same CCaaS category Parasol effectively functions within (multi-channel voice/text/email/chat support), making it a technology category peer.
• Zendesk: Public customer service and engagement platform with omnichannel ticketing, reporting, and help desk functionality. Comparable to Parasol's dealer-facing portal and outsourced support operating model at the technology layer.

Broad incumbents

• Control4 (Snap One): Smart home automation OS and control platform for residential integrators, now part of Snap One. Serves the same custom installation channel that Parasol targets and competes for dealer mindshare with remote monitoring and service-layer offerings.
• ConnectWise (Asio): IT services management and PSA platform serving MSP and IT integrator channels. Comparable in addressing the operational back-office, ticketing, and recurring revenue needs of technology service providers, including those overlapping with custom installation integrators.
• Crestron Electronics: Major provider of residential and commercial AV/automation control systems sold through CI integrators. Operates its own service/support infrastructure and competes for the same dealer relationships and after-sale service revenue pool that Parasol monetizes.
• Genesys: Large enterprise CCaaS and customer experience platform. Operates in the broader contact center technology stack that underpins Parasol's service delivery, comparable as the enterprise-grade incumbent in the same category.
• Snap One: Parent company and primary technology platform provider. Offers a broad portfolio of smart living products, OvrC remote management, and partner services to the same custom installation dealer network that Parasol serves. As acquirer, it is the most directly comparable parent ecosystem player.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=SfQ4HbJ3F-s
• Xx.com/getparasol

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parasol