Crumbl Cookie Menu

What Crumbl Cookie Menu does

Crumbl Cookies is a US specialty cookie retailer and franchisor founded in 2017 in Logan, Utah, by cousins Sawyer Hemsley and Jason McGowan. The company sells large gourmet cookies (4.25-inch, 120–190g) priced at $4.49–$6.50 single, with multi-pack pricing from $15.99 (4-pack) to $43.99 (12-pack), plus a Mini Bite-Sized Cookie line (2.5–2.6 inches, 40–50g) priced from $7.99 to $26.99, and beverages ($1.99–$4.49). Menu rotation is a core operational feature, with limited-time flavors cycling weekly. The company is headquartered in Logan, Utah, and operates with stores closed on Sundays.

Crumbl's business model is a franchise-driven retail concept that has scaled to 1,000+ store locations across the US as of late 2024, up from approximately 90 locations in 2020. Revenue is generated through retail cookie and beverage sales at franchised locations, gift card sales ($5–$500), catering services, and nationwide shipping. Direct-to-consumer channels include proprietary iOS and Android mobile apps, delivery partnerships, and an e-commerce shipping service. Customer retention is supported by Crumbl Rewards, a tiered loyalty program (Bronze, Silver, Gold, Pink), and stored-value gift cards.

Technology and platform architecture centers on a mobile-first ordering experience, a rotating-SKU operational model requiring weekly recipe distribution and supply-chain coordination across 1,000+ franchisees, and a multi-channel fulfillment stack spanning in-store pickup, third-party delivery, and direct shipping. The company is privately held and remains founder-led, with no public disclosures of outside funding rounds, revenue, or headcount in the available data.

Name

Crumbl Cookie Menu

Legal name

Crumbl Cookies

Website

https://crumblecookiesmenus.com

Company type

Private

Founded year

2017

Operating status

Operating

Short description

Crumbl Cookies is a US specialty cookie franchisor founded in 2017 in Logan, Utah, operating 1,000+ locations selling rotating gourmet cookies, minis, beverages, catering, and nationwide shipping to retail consumers through stores, a mobile app, and loyalty rewards.

Ownership category

akta.pro rank

Product category

Specialty Bakery Retail

NAICS

Baked Goods Retailers (445291), Cookie and Cracker Manufacturing (311821), Retail Bakeries (311811)

SIC

Cookies & Crackers (2052), Bakery Products (2050)

akta.pro primary industry

Cookie & Brownie Shops (THAFAGAF)

akta.pro secondary industries

Online Bakery & Desserts Delivery (CRAHAIAK), Cookies, Biscuits & Crackers Manufacturing (AFAKAAAC), Cookies, Biscuits & Crackers (CRADABAD)

Keywords

• Gourmet cookie retail
• Specialty dessert bakery
• Cookie catering service
• Weekly rotating menu
• Beverages and treats

Headquarters

HQ city

Logan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Cookie Sales (Individual and Packaged): Primary revenue stream from selling oversized gourmet cookies individually or in boxes (4-pack, 6-pack, 12-pack, and party boxes). Both large-format and mini-sized cookies are offered. Single cookies range $4.49-$4.99; bulk packs offer better per-cookie value.
2. Catering and Event Orders: Bulk cookie orders for events including weddings, corporate gatherings, birthday parties, and office meetings. Offers both large gourmet cookies and mini bite-sized cookies in various bulk quantities with advance ordering.
3. Gift Cards: Physical and digital gift cards available in various denominations ($5-$500) for in-store, online, and app purchases. Gift cards do not expire and are non-refundable.
4. Delivery Service: Delivery fees typically range $2-$10+ depending on distance, demand, and location. Additional service fees and optional driver tips apply. Third-party delivery platforms may charge additional fees.
5. Beverages: Supporting revenue stream from drinks including milkshakes, milk, juice, coffee drinks, and specialty beverages ranging $1.99-$4.49.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Crumbl Cookies operates a rapidly growing national chain of retail bakeries selling oversized gourmet cookies (approximately 4.25 inches in diameter, weighing 120-190 grams) in six permanent classic flavors plus four to five weekly rotating limited-time flavors. The company sells individual cookies, multi-pack boxes (4-pack, 6-pack, 12-pack), mini bite-sized cookies, beverages, gift cards, catering services, and nationwide shipping through company-owned stores, a mobile app, a website, and third-party delivery platforms.

Product overview

Crumbl Cookie Menu is a rapidly growing dessert chain offering oversized gourmet cookies with a weekly rotating menu alongside six permanent classic flavors. The core product portfolio consists of Large Gourmet Cookies (4.25 inches, 120-190g) and Mini Bite-Sized Cookies (2.5-2.6 inches, 40-50g). Supporting offerings include a Drinks Menu (milkshakes, milk, juice, specialty drinks), Crumbl Catering (bulk orders for events), Gift Cards (physical and digital), the Crumbl Mobile App (ordering, rewards, tracking), Delivery Service (direct and third-party platforms), Nationwide Shipping, and the Crumbl Rewards Program. The company operates over 1,000 locations across the United States with a unique closed-on-Sunday policy.

Differentiator

Problem solved

Functional benefit

Products and services

• Large Gourmet Cookies

Quantifiable outcome

• Over 1,000 store locations nationwide by late 2024
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• DoorDashcoreChannel Partner/ Reseller/ DistributorDoorDash is a third-party delivery partner that extends Crumbl's delivery reach to customers in areas where direct store delivery may be limited. Customers can order Crumbl cookies through the DoorDash platform with standard delivery fees and real-time tracking.
• Uber EatscoreChannel Partner/ Reseller/ DistributorUber Eats provides additional delivery coverage for Crumbl cookies in select cities where the platform operates. Offers convenience for customers who already use Uber Eats for other food orders.
• GrubhubminorChannel Partner/ Reseller/ DistributorGrubhub offers Crumbl delivery options in selected locations, providing another channel for customers to access Crumbl cookies through their preferred delivery platform.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Milk Bar: Dessert brand known for creative, indulgent bakery items with strong social media brand identity. Overlaps with Crumbl on premium pricing, novel flavor drops, and cult-brand positioning among younger consumers.
• Insomnia Cookies: Specialty cookie chain founded in 2003 with late-night delivery as its core proposition. Most directly comparable U.S. cookie specialist given overlapping SKU (gourmet cookies, pack sizes), direct-to-consumer digital ordering, and late-night positioning.
• Tiff's Treats: Warm cookie delivery specialist with a multi-decade focus on on-demand cookie delivery for occasions. Comparable in pack-size and gifting use cases, with similar direct-delivery and event-order revenue streams.
• Levain Bakery: New York–origin gourmet cookie bakery with a national footprint expansion. Competes head-to-head on oversized, premium-positioned cookies sold in retail bakery and online shipping channels.
• Magnolia Bakery: Iconic U.S. bakery chain with rotating dessert specials, in-store retail, and nationwide shipping. Comparable on bakery-cafe format, premium gifting, and shipping-driven growth outside dense urban cores.
• Nestlé Toll House Café by Chip City: Cookie-focused bakery café chain offering classic and rotating gourmet cookies in store and online. Comparable on the rotating-menu model and pack-size merchandising, though with a different franchise structure.

Emerging players

• Dirty Dough: Emerging cookie chain focused on stuffed/oversized cookies in a similar premium price band. Competes directly with Crumbl in several U.S. metros and represents a younger, lower-cost-to-enter challenger in the category.

Broad incumbents

• Mrs. Fields: Legacy cookie and baked-goods franchise with retail and e-commerce channels, including cookie cakes and gift packs. Comparable on the cookie gifting and franchise-distribution model, though with a more traditional product mix.
• Great American Cookies: Established mall-based cookie cake chain now part of FAT Brands' portfolio. Comparable on packaged cookie cakes and mall/retail cookie formats, though with a more legacy positioning and broader CPG parent.

Others

• Doordash (third-party delivery marketplace): Not a retail peer but a critical distribution and ecosystem partner; meaningful comparison on the digital ordering, delivery-fee, and loyalty-data infrastructure that increasingly mediates Crumbl's customer relationship.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/CrumblCookie
• Facebookfacebook.com/crumblecookiesmenu
• LinkedInlinkedin.com/company/crumbl-cookies
• Instagraminstagram.com/crumbl
• TikToktiktok.com/@crumblcookies
• Pinterestpinterest.com/CrumblCookies

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crumbl Cookie Menu