Grands Moulins de Paris S.A.

What Grands Moulins de Paris S.A. does

Grands Moulins de Paris S.A. (GMP) is a French flour milling company founded in 1919, headquartered in Ivry-sur-Seine, and serving professional artisan bakers and baker-pâtissiers across France. The company operates a B2B e-commerce marketplace, launched in 2023 and powered by Mirakl infrastructure, that aggregates over 10,000 products from approximately 50 vetted merchant partners. Marketplace categories span flour and baking ingredients, viennoiserie, pâtisserie and decorations, ice creams and sorbets, snacking and charcuterie, beverages, production equipment, and packaging and takeaway solutions, with 24/7 ordering and consolidated delivery across mainland France and Corsica.

The core technology is a multi-vendor marketplace platform with integrated e-commerce storefront, account management, order tracking, and catalog management. GMP's revenue model combines direct sales of its own flour and ingredient portfolio with marketplace transaction fees (take rates) on third-party merchant sales facilitated through the platform. Pricing is login-gated and account-based, with promotional deals featured in a dedicated "Bonnes affaires" section. The platform is positioned as the first marketplace dedicated to French artisan bakers.

Complementary services include a recipe database (Recettes), a professional advice content section (Conseils), and a transaction and financing advisory service supporting bakers buying, selling, or taking over bakery establishments. The marketplace operates as a curated ecosystem where GMP curates merchant partners and bakers benefit from consolidated procurement, replacing fragmented multi-supplier logistics with a single-account workflow.

Name

Grands Moulins de Paris S.A.

Legal name

Grands Moulins de Paris S.A.

Website

https://grandsmoulinsdeparis.com

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Grands Moulins de Paris is a century-old French flour miller that launched a B2B e-commerce marketplace in 2023, connecting professional artisan bakers across France with approximately 50 vetted merchant partners offering over 10,000 products for bakery procurement.

Ownership category

akta.pro rank

Product category

Flour Milling and B2B Bakery Marketplace

NAICS

Bread and Bakery Product Manufacturing (31181)

SIC

Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF)

akta.pro secondary industries

Bakery & Confectionery Wholesale (AFAIABAG), Bulk Baking & Ingredients Supply Stores (Flour, Spices, Grains) (CRAHAMAK)

Keywords

• Flour milling
• B2B bakery marketplace
• Bakery ingredients supply
• Artisan baker procurement
• Professional bakery supplies

Headquarters

HQ city

Ivry-sur-seine

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - Own Flour & Ingredients: Grands Moulins de Paris sells its own portfolio of flours, milling products, and prepared foods (e.g., pizzas, pastries) directly through the marketplace to artisan bakers.
2. Marketplace Commission: The company operates a multi-vendor marketplace where third-party merchants (e.g., Sunfreeze, Loste, La Compagnie des Desserts) sell products to bakers through the platform. GMP earns a transaction fee or take rate on sales facilitated through the marketplace, a standard Mirakl marketplace revenue model.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Grands Moulins de Paris operates a B2B e-commerce marketplace platform (launched 2023, Mirakl-powered) targeting French artisan bakers and pastry shops, aggregating approximately 50 vetted third-party merchant partners offering over 10,000 products across flours, baking ingredients, charcuterie, pastries, ice creams, beverages, equipment, and packaging. In parallel, the company sells its own portfolio of flours, milling products, and prepared foods directly through the marketplace to professional baker accounts. The platform provides 24/7 ordering with account-gated pricing, bulk discounts, and consolidated delivery across France including Corsica.

Product overview

Grands Moulins de Paris is a B2B e-commerce marketplace platform operated by a century-old French flour miller since 1919. The platform connects professional artisan bakers with approximately 50 third-party merchant partners offering over 10,000 products. The core offering centers on the Mirakl-based marketplace where bakers can purchase flours, baking ingredients, charcuterie, pastries, ice creams, granitas, beverages, equipment, packaging, and point-of-sale materials. The platform integrates product categories including Boulangerie (flours and breads), Viennoiserie, Pâtisserie (pastries and decorations), Glaces & Desserts Glacés (ice creams and sorbets), Snacking & Traiteur (ready-to-eat foods), Boissons (beverages), Matériel & Outils de Production (equipment), and Emballage & Vente à Emporter (packaging). The ecosystem also includes complementary services such as a recipe database (Recettes), professional advice content (Conseils), and business transaction support for bakery acquisitions.

Differentiator

Problem solved

Functional benefit

Brands

• GMP.fr: The company's marketplace website domain and brand used for online B2B sales to professional bakers.

Products and services

• Grands Moulins de Paris Marketplace B2B e-commerce marketplace platform (Mirakl-powered) connecting French artisan bakers and baker-pâtissiers with multiple third-party merchant partners (approximately 50) to purchase ingredients, equipment, packaging, and supplies. Account registration is required to view pricing and place orders.
• Flours and Baking Ingredients Own-brand portfolio of flours and milling products including flours for daily breads, specialty breads, gourmet breads, improvers, cereal and seed breads, malts, and sourdoughs, sold directly through the marketplace to professional baker accounts in France.
• Packaging and Takeaway Solutions Bread bags, pastry boxes, snack packaging, disposable tableware, cups, straws, and festive packaging offered to professional bakery accounts through the marketplace.
• Transaction and Financing Advisory Services Advisory service supporting artisan bakers and pastry professionals in the buying, selling, creation, or takeover of bakery-pâtisserie establishments, with advisors available across France.

Quantifiable outcome

• 10,000+ products available from ~50 merchant partners on one platform
• +2 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

48 partnerships are on record, tiered core and minor.

• SunfreezecoreChannel Partner/ Reseller/ Distributor · 1 January 2023Sunfreeze is a French specialist in granités and Italian-style ice creams (founded 1996, based in Vitrolles, France). On the GMP marketplace, Sunfreeze sells ice cream preparations, syrups for granités, and granita machines. Delivery is offered free for orders over €400, with 5-day delivery in mainland France.
• Décors FinscoreChannel Partner/ Reseller/ Distributor · 1 January 2023Décors Fins is a French artisan company (founded 1975, based in Poix-du-Nord) specializing in chocolate decorations and food-grade chocolate transfers. The company manufactures over 2,000 m² of production space and offers custom decoration design. Products are sold through the GMP marketplace.
• Maison BissardoncoreChannel Partner/ Reseller/ Distributor · 1 January 2023Maison Bissardon is a French artisan juice and nectar maker established 25 years ago, sourcing from 250+ family orchards in the Jarez region. They produce fruit juices, nectars, and fruit desserts. Products are sold through the GMP marketplace with a minimum order of €150.
• La Maison du Bon CafécoreChannel Partner/ Reseller/ Distributor · 1 January 2023La Maison du Bon Café is a French family business founded in 1958 in Châteaurenard, Provence, specializing in artisan coffee, tea, infusions, and sweet treats. Four generations of expertise. Products sold through the GMP marketplace include coffees, iced teas, maté beverages, and biscuits.
• Loste Tradi-FrancecoreChannel Partner/ Reseller/ Distributor · 1 January 2023Loste Tradi-France is a French charcutier-boucher artisan manufacturer (operating since 1866, based in Paris) with 150+ years of heritage. They supply premium fresh charcuterie, snacks, prepared salads, and antipasti to bakeries and food service. Over 200 product references available through the GMP marketplace.
• La Compagnie des DessertscoreChannel Partner/ Reseller/ Distributor · 1 January 2023La Compagnie des Desserts is a French manufacturer of artisan ice creams and pastries (founded 1983, based in Lézignan-Corbières, Aude). They produce sorbets, ice creams, macarons, and frozen desserts for professionals including bakers and pastry shops. Products are sold through the GMP marketplace.
• Centrale BoissonsminorChannel Partner/ Reseller/ Distributor · 1 January 2023Centrale Boissons (a brand of Centrale Ethnique, founded in 2012, based in Vitrolles) is a food purchasing central and specialist in rapid-service restaurant supplies. They offer beverages including Coca-Cola and other soft drinks through the GMP marketplace. Minimum order €500, free delivery over €750.
• GilacminorChannel Partner/ Reseller/ Distributor · 1 January 2023Gilac supplies 100% recyclable food containers made in France. Products include dough bins, divider bowls, and bakery storage containers sold through the GMP marketplace.
• Interface PLVminorChannel Partner/ Reseller/ Distributor · 1 January 2023Interface PLV specializes in point-of-sale marketing materials including sidewalk signs (stop trottoir), flags, and display boards for bakeries. Products are sold through the GMP marketplace.
• DoopsminorChannel Partner/ Reseller/ Distributor · 1 January 2023Doops manufactures frozen gourmet donuts made in France. Products are available through the GMP marketplace for bakeries to resell.
• CrocellaminorChannel Partner/ Reseller/ Distributor · 1 January 2023Crocella is a roaster of seeds and nuts, supplying these ingredients to bakeries and pastry professionals through the GMP marketplace.
• RietmannminorChannel Partner/ Reseller/ Distributor · 1 January 2023Rietmann specializes in dietary baking mixes and is featured in the GMP marketplace's bakery and viennoiserie category.
• Déco ReliefminorChannel Partner/ Reseller/ Distributor · 1 January 2023Déco Relief is an expert in food colorants and other pastry ingredients, listed in the GMP marketplace's pastry section.
• Aquitaine SpécialitésminorChannel Partner/ Reseller/ Distributor · 1 January 2023Aquitaine Spécialités specializes in Canelé de Bordeaux for professionals, with preservative-free, colorant-free, and non-GMO recipes. Available through the GMP marketplace.
• Color FoodsminorChannel Partner/ Reseller/ Distributor · 1 January 2023Color Foods is an expert in dried fruits, dried produce, and nut shells, available in the GMP marketplace.
• Lili's BrowniesminorChannel Partner/ Reseller/ Distributor · 1 January 2023Lili's Brownies produces American-style pastries made in France, available through the GMP marketplace.
• Pellorce et JullienminorChannel Partner/ Reseller/ Distributor · 1 January 2023Pellorce et Jullien specializes in premium chestnuts and related products, available in the GMP marketplace.
• Leman DécorationsminorChannel Partner/ Reseller/ Distributor · 1 January 2023Leman Décorations offers chocolates in various forms for pastry decoration, available through the GMP marketplace.
• Premium ChefminorChannel Partner/ Reseller/ Distributor · 1 January 2023Premium Chef specializes in vanilla and vanilla-based products for professionals, listed in the GMP marketplace's pastry section.
• Centrale EthniqueminorChannel Partner/ Reseller/ Distributor · 1 January 2023Centrale Ethnique is a food distributor specializing in fast-food and rapid-service restaurant supplies, offering snacks, seasonings, oils, and specialty ingredients through the GMP marketplace.
• Donups SASminorChannel Partner/ Reseller/ Distributor · 1 January 2023Donups SAS specializes in raw materials for caterers, available through the GMP marketplace.
• ScaritechminorChannel Partner/ Reseller/ Distributor · 1 January 2023Scaritech supplies small bakery equipment including De Buyer products, available through the GMP marketplace.
• ChometteminorChannel Partner/ Reseller/ Distributor · 1 January 2023Chomette is a leading French equipment supplier serving bakeries and food service, with products available through the GMP marketplace.
• GuéryminorChannel Partner/ Reseller/ Distributor · 1 January 2023Guéry manufactures and distributes equipment for bakery, pastry, and food service professionals, available through the GMP marketplace.
• PantexminorChannel Partner/ Reseller/ Distributor · 1 January 2023Pantex specializes in bakery textiles, available through the GMP marketplace.
• CrumblerminorChannel Partner/ Reseller/ Distributor · 1 January 2023Crumbler produces professional bread crushers that transform unsold bread into breadcrumbs, available through the GMP marketplace.
• PromoshopminorChannel Partner/ Reseller/ Distributor · 1 January 2023Promoshop specializes in large and small equipment for professionals, available through the GMP marketplace.
• Maison PatayminorChannel Partner/ Reseller/ Distributor · 1 January 2023Maison Patay is a French manufacturer of stainless steel furniture, available through the GMP marketplace.
• Boutique PetitminorChannel Partner/ Reseller/ Distributor · 1 January 2023Boutique Petit is a French manufacturer of professional plastic molds for pastry and bakery, available through the GMP marketplace.
• First PackminorChannel Partner/ Reseller/ Distributor · 1 January 2023First Pack specializes in disposable packaging and tableware, available through the GMP marketplace.
• Etiq'ÉtalminorChannel Partner/ Reseller/ Distributor · 1 January 2023Etiq'Étal produces professional labeling and price tag solutions for bakery display cases, available through the GMP marketplace.
• JoridéalminorChannel Partner/ Reseller/ Distributor · 1 January 2023Joridéal supplies food packaging, baking molds, baking paper, pastry boxes, containers, bags, trays, verrines, and display supports, available through the GMP marketplace.
• LebharminorChannel Partner/ Reseller/ Distributor · 1 January 2023Lebhar offers a wide range of packaging solutions, available through the GMP marketplace.
• PaniboisminorChannel Partner/ Reseller/ Distributor · 1 January 2023Panibois specializes in wooden baking molds, available through the GMP marketplace.
• ValerominorChannel Partner/ Reseller/ Distributor · 1 January 2023Valero offers innovative packaging solutions, including outdoor furniture for café terraces, available through the GMP marketplace.
• SoliaminorChannel Partner/ Reseller/ Distributor · 1 January 2023Solia provides packaging solutions, available through the GMP marketplace.
• Création TalbotminorChannel Partner/ Reseller/ Distributor · 1 January 2023Création Talbot produces professional attire made in Bourges, including aprons, tabards, T-shirts, and trousers for bakery staff, available through the GMP marketplace.
• P'tit ClownminorChannel Partner/ Reseller/ Distributor · 1 January 2023P'tit Clown offers a wide selection of costumes, accessories, decorations, and party supplies, including French national colors merchandise for bakeries, available through the GMP marketplace.
• CovrminorChannel Partner/ Reseller/ Distributor · 1 January 2023Covr is a French distributor of food packaging and consumables, available through the GMP marketplace.
• ThouyminorChannel Partner/ Reseller/ Distributor · 1 January 2023Thouy specializes in cleaning, hygiene, and food packaging products, available through the GMP marketplace.
• Comptoir du CacaominorChannel Partner/ Reseller/ Distributor · 1 January 2023Comptoir du Cacao produces artisan-made chocolates for resale in bakeries, available through the GMP marketplace.
• DupleixminorChannel Partner/ Reseller/ Distributor · 1 January 2023Dupleix is an expert wholesaler in confectionery and chocolate, offering products for bakeries to resell, available through the GMP marketplace.
• La Mie-BièreminorChannel Partner/ Reseller/ Distributor · 1 January 2023La Mie-Bière produces bread-based beer, available through the GMP marketplace for bakeries to resell.
• Coeur de Pom'minorChannel Partner/ Reseller/ Distributor · 1 January 2023Coeur de Pom' produces fruit juices and sparkling fruit juices, available through the GMP marketplace for bakery resale.
• La Maison MercierminorChannel Partner/ Reseller/ Distributor · 1 January 2023La Maison Mercier offers chocolates for resale in bakeries, available through the GMP marketplace.
• KookabarraminorChannel Partner/ Reseller/ Distributor · 1 January 2023Kookabarra is the French specialist in fresh pressed fruit juice, available through the GMP marketplace for bakery resale.
• La Maison de VincentminorChannel Partner/ Reseller/ Distributor · 1 January 2023La Maison de Vincent produces fruit pastes with incomparable flavors, available through the GMP marketplace for bakery resale.
• La Rose de TunisminorChannel Partner/ Reseller/ Distributor · 1 January 2023La Rose de Tunis offers oriental pastries for bakery resale, available through the GMP marketplace.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Bridor: French premium bakery brand (frozen viennoiserie, breads, pastries) supplying B2B customers including independent bakeries and foodservice. Direct competitor in the artisan bakery supply channel in France.
• Lesaffre: French yeast and bakery ingredients manufacturer (also founded on similar heritage timescale) supplying bakers and industrial bakeries with essential baking ingredients. Highly comparable B2B customer base and category overlap (bakery inputs).
• Vandemoortele: Belgian B2B manufacturer of frozen bakery products, margarines, and culinary oils serving bakers and foodservice operators. Comparable customer segment and route-to-market.
• Meneba: Dutch flour milling company supplying flours, mixes, and bakery ingredients to industrial and artisan bakeries across Europe. Direct operational analogue to GMP's core milling business.
• Délifrance: French B2B bakery operator (frozen and finished bakery products) supplying independent bakers and foodservice. Comparable French-market B2B bakery supply positioning.
• Dawn Foods: US-headquartered global manufacturer of bakery ingredients, fillings, toppings, and finished bakery products serving professional bakers. Comparable product breadth and B2B distribution model.
• Puratos: Belgian-headquartered global supplier of bakery, patisserie, and chocolate ingredients serving professional bakers B2B. Closest comparable in terms of customer segment (artisan and industrial bakers), ingredient portfolio, and B2B go-to-market.

Broad incumbents

• Sysco: Largest US broadline foodservice distributor serving restaurants and food operators with broad assortment. Same B2B foodservice distribution logic as GMP's marketplace, but at portfolio scale far exceeding bakery specialization.
• Transgourmet: European B2B foodservice distributor operating cash-and-carry and delivery across France and neighboring countries. Comparable multi-vendor foodservice B2B model with overlapping customer base in HoReCa and artisanal retail.
• METRO AG: Large European B2B cash-and-carry foodservice operator (including METRO France) offering broad assortment to HoReCa customers. Overlapping capability as a multi-vendor B2B foodservice marketplace but at much broader scale and category scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/GdsMoulinsParis

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grands Moulins de Paris S.A.