Deer Creek

What Deer Creek does

Deer Creek Speedway is a privately-held motorsports venue operating a 3/8-mile high-banked clay oval in Spring Valley, Minnesota, founded in 1995 and operated by the Queensland family. The venue functions as a live event and hospitality business, hosting weekly USRA-sanctioned racing across four divisions (USRA Modifieds, USRA Stock Cars, USRA B-Mods, and USRA Hobby Stocks) and two major annual touring series events: the NAPA Auto Parts Gopher 50 (World of Outlaws Late Models, $40,000 to win) and the Featherlite Fall Jamboree (USMTS Modifieds, $15,000 to win). A subsidiary youth track, Button Buck Speedway, extends the product line to slingshot-style racing for younger drivers.

The venue's underlying technology stack is built on the MyRacePass platform, which provides the website, online ticketing, driver registration, race management, and apparel infrastructure used by over 700 promoters nationally. Live event coverage is distributed via DeerCreek.TV streaming, accessible through the Speed Sport App on iOS, Android, and Fire TV devices, providing a digital distribution channel in addition to at-track box office sales.

Deer Creek's business model is multi-stream and transaction-based at the consumer level, with adult tickets priced at $15 (regular) and up to $30 (premium events), pit passes at $30-$45, free admission for children 12 and under, on-site camping fees, and on-site food and beverage concessions. On the B2B side, the venue sells tiered sponsorship and marketing packages starting at $300, anchored by title partnerships with NAPA Auto Parts and Featherlite, and offers corporate hospitality, customer appreciation events, and private catered functions. Marketing is event-driven and executed through the venue website, email newsletter, social media, and the MyRacePass ecosystem.

Name

Deer Creek

Legal name

Deer Creek Speedway

Website

https://deercreekspeedway.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

Deer Creek Speedway is a privately-held 3/8-mile high-banked clay oval motorsports venue in Spring Valley, Minnesota. It hosts weekly USRA racing across four divisions and annual marquee events including the NAPA Auto Parts Gopher 50 and USMTS Featherlite Fall Jamboree.

Ownership category

akta.pro rank

Headquarters

HQ city

Grand Meadow

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Ticket Sales: Revenue from adult, senior, student, and child admission tickets for races and special events.
2. Pit Passes: Revenue from driver and crew pit pass admissions, including special pricing for students and children.
3. Sponsorship Packages: Marketing and sponsorship packages starting as low as $300, offering direct customer engagement and brand exposure to racing fans.
4. Camping Fees: Revenue from on-site campground facilities for RV and tent camping during events.
5. Food & Beverage Concessions: On-site food and beverage sales during events.
6. Hospitality Events: Corporate outings, customer appreciation events, and private event hosting and catering services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Deer Creek Speedway is a 3/8-mile high-banked clay oval motorsports racing venue in Spring Valley, Minnesota, hosting weekly USRA-sanctioned racing events across four divisions plus major touring series events such as the annual NAPA Auto Parts Gopher 50 (World of Outlaws Late Models) and Featherlite Fall Jamboree (USMTS Modifieds). The venue sells admission tickets, pit passes, on-site camping, food and beverage concessions, corporate hospitality packages, and motorsports sponsorship packages to individual spectators, racing teams, and corporate sponsors. Tickets, registrations, and race results flow through the third-party MyRacePass platform, while live event coverage is distributed through DeerCreek.TV and the Speed Sport App.

Product overview

Deer Creek Speedway is a motorsports racing venue offering a unified experience centered around its 3/8-mile high-banked clay oval track in Spring Valley, Minnesota. The venue operates primarily as a live event and hospitality business, hosting weekly USRA racing divisions (USRA Modifieds, USRA Stock Cars, USRA B-Mods, USRA Hobby Stocks) and major special events including the annual NAPA Auto Parts Gopher 50 (World of Outlaws Late Models) and the Featherlite Fall Jamboree (USMTS Modifieds). Services include online ticket sales through MyRacePass, on-site camping facilities, corporate hospitality/event hosting, and marketing/sponsorship packages. Live event streaming is available via DeerCreek.TV for weekly events, with companion mobile apps for iOS, Android, and Fire TV.

Differentiator

Problem solved

Functional benefit

Products and services

• Weekly USRA Racing Events Weekly Saturday-night racing program across four USRA divisions on the 3/8-mile high-banked clay oval, drawing 79–88 race cars per typical event, with admission tiers for adults, seniors, students, and children plus pit passes for drivers and crews.
• NAPA Auto Parts Gopher 50 (World of Outlaws Late Models) Multi-night annual marquee event headlined by the World of Outlaws Late Models touring series, with premium pricing across adult tickets, pit passes, and student/child admissions for the headline $40,000-to-win race.
• Featherlite Fall Jamboree (USMTS Modifieds) Multi-night annual flagship USMTS Modifieds event hosted more often at Deer Creek Speedway than at any other facility, accompanied by supporting USRA divisions and tiered event-night pricing.
• On-Site Camping Facilities On-site campground for RVs and tents during scheduled race events, providing overnight accommodation for fans and race teams traveling to Spring Valley, MN.
• Corporate Hospitality and Private Event Hosting Full-service event hosting and catering for corporate outings, customer appreciation events, birthday parties, and other private celebrations at the speedway venue.
• Marketing and Sponsorship Packages Tiered sponsorship packages sold to brands and local businesses for visibility on the venue, including title sponsorships (e.g., NAPA Auto Parts Gopher 50, Featherlite Fall Jamboree), division sponsorships, and on-site beverage and signage placements.
• DeerCreek.TV Live Event Streaming Digital live streaming of weekly racing events to remote viewers via DeerCreek.TV and the Speed Sport App on iOS, Android, and Fire TV devices, extending venue reach beyond on-site attendance.
• On-Site Food and Beverage Concessions On-site food and beverage concessions operated during scheduled race events, supporting the in-venue fan experience and serving as a transaction-based revenue stream.
• Button Buck Speedway (Youth Racing Division) Adjacent youth racing division offering slingshot-style car racing for kids, extending the Deer Creek racing program to younger drivers and families under related ownership.

Quantifiable outcome

• 47th annual NAPA Auto Parts Gopher 50 event scheduled for 2026
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

15 partnerships are on record, tiered flagship, core and minor.

• NAPA Auto PartsflagshipGTM or Marketing PartnerTitle sponsor of the annual NAPA Auto Parts Gopher 50, one of the premier World of Outlaws Late Model events on the circuit, offering $40,000 to win.
• World of Outlaws Late ModelsflagshipStrategic or Co-development PartnerMajor touring series that headlines the annual Gopher 50 event, one of the biggest events in regional dirt track racing.
• USMTS (United States Modified Touring Series)coreStrategic or Co-development PartnerHosts the annual Featherlite Fall Jamboree and Southern Minnesota Spring Challenge events at the track, which has hosted more USMTS races than any other facility.
• USRA (United States Racing Association)coreStrategic or Co-development PartnerWeekly racing sanctioning body for multiple divisions including Hobby Stocks, B-Mods, Stock Cars, and Modifieds.
• MyRacePasscoreTechnology or IntegrationTechnology provider for track websites, online ticket sales, driver registration, race management, and streaming services. Based in Lincoln, Nebraska.
• DeerCreek.TVcoreTechnology or IntegrationStreaming service partner for live coverage of weekly events, USMTS, World of Outlaw, and NTPA events. Available on Speed Sport App for IOS, Android and Fire TV.
• Busch LightminorGTM or Marketing PartnerBeverage sponsor visible throughout events.
• FeatherlitecoreGTM or Marketing PartnerTitle sponsor of the Featherlite Fall Jamboree, the annual flagship USMTS event.
• Mel Hambelton FordminorGTM or Marketing PartnerSponsor of Mel Hambelton Ford USRA Modifieds division.
• PepsiminorGTM or Marketing PartnerBeverage sponsor visible throughout events.
• Rochester ChevroletminorGTM or Marketing PartnerLocal automotive dealer sponsor.
• Olsen Custom FarmsminorGTM or Marketing PartnerPresenting sponsor for the 47th annual NAPA Auto Parts Gopher 50.
• Lions Gift of SightminorOthersCharitable beneficiary receiving $1,000 donation from Gopher 50's charitable foundation.
• Blooming Prairie Lions ClubminorOthersLocal charitable organization receiving $4,000 donation from Gopher 50 events.
• Rochester Eagles Cancer TelethonminorOthersLocal charitable organization receiving $1,500 donation from Gopher 50 events.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Limaland Motorsports Park: Ohio 1/4-mile dirt oval hosting weekly racing and USAC events. Comparable as a smaller Midwest dirt track with a single-venue business model and touring-series hosting.
• Lake Ozark Speedway: Missouri dirt oval hosting weekly USRA and regional touring events. Directly comparable as a regional Midwest dirt track with similar weekly/event structure.
• Knoxville Raceway: Iowa-based half-mile dirt oval hosting weekly sprint car racing and major events including the Knoxville Nationals. Closely comparable to Deer Creek as a premier Midwest dirt track with marquee touring series partnerships and a long event tradition.
• Volusia Speedway Park: Florida half-mile dirt oval famous for the DIRTcar Nationals and major touring series events. Comparable as a regional dirt track hosting major championships with extended multi-day event formats.
• 34 Raceway: Iowa 1/2-mile dirt oval hosting weekly racing and major touring series events. Comparable Midwest dirt track with similar scale, touring-series hosting, and family-style operations.
• Eldora Speedway: Ohio half-mile high-banked clay oval widely regarded as the premier dirt track in the U.S., hosting World of Outlaws events and major crown-jewel races. Directly comparable scale, surface type, and touring-series relationships.
• I-55 Raceway: Missouri 3/8-mile high-banked dirt oval hosting weekly racing plus World of Outlaws Late Model events. Comparable surface, regional footprint, and touring-series strategy.
• Huset's Speedway: South Dakota 3/8-mile dirt oval owned by Tod Quiring with World of Outlaws Sprint Car events. Comparable venue size, dirt surface, family/operator ownership profile, and marquee touring series hosting.

Emerging players

• USMTS (United States Modified Touring Series): National touring series for modifieds that schedules events at hundreds of dirt tracks, including Deer Creek. Comparable in that it operates in the same modified dirt racing ecosystem; Deer Creek is its most-frequent host venue.

Broad incumbents

• World of Outlaws: Premier national touring series for sprint cars and late models that schedules events at top-tier dirt tracks nationwide. Comparable as Deer Creek's anchor series partner, though World of Outlaws operates across the country rather than at a single venue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/deercreekspeed

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deer Creek