Simpl Fulfillment

What Simpl Fulfillment does

Simpl Fulfillment is a flat-rate third-party logistics (3PL) provider founded in 2016 and headquartered at a single warehouse facility at 3714 Bluestein Drive in Austin, Texas. The company targets small-to-mid volume direct-to-consumer eCommerce brands shipping 1 to 500+ orders per month, bundling picking, packing, postage, and standard packaging into a single rate starting at $7 per order with no per-pick, receiving, setup, or dimensional-weight surcharges. A $750 monthly minimum underpins each account, and the company claims 99.99% order accuracy supported by double-scan barcode verification, with same-day shipping for orders received before 12 PM CT and 2-day ground reach to most of the contiguous US from the Austin facility. Simpl integrates natively with 50+ sales channels including Shopify, Shopify Plus (with B2B company accounts, Markets, Flow, and Subscriptions), Amazon (via SP-API for FBA prep, FBM, and SFP-ready modes), Walmart, eBay, Etsy, TikTok Shop, WooCommerce, BigCommerce, Squarespace, and 3d Cart, plus ERP systems (SAP, Oracle, NetSuite, QuickBooks) and B2B marketplaces (Faire, Handshake, Amazon Business).

The revenue model is hybrid: transaction-based per-order fulfillment fees, usage-based storage billed by space type (bin, shelf, or pallet) with no Q4 surcharge, plus add-on fees for FBA prep, kitting and assembly, custom branded packaging, returns processing, and inventory counts at $45/person-hour. Customer segments span small-to-mid DTC brands (primary), B2B wholesale brands served via EDI, Amazon sellers using FBA prep and FBM, subscription box brands, and specialized verticals including hazmat, oversized/heavy, fragile, food and beverage, supplements, cosmetics, Delta-8 products, and electronics. Go-to-market relies on content marketing, SEO, comparison pages against competitors such as ShipBob, ShipMonk, ShipCalm, Red Stag, and Fulfyld, and a set of free browser-based utility tools (barcode maker, label resizer, dimensional weight calculator, USPS zone map, and BoL generator) to attract SMB leads, with dedicated account managers and 5-7 day onboarding cycles. International fulfillment reaches 200+ countries through direct USPS, UPS, FedEx, and DHL handoff.

Underlying the operation is a proprietary warehouse management system with real-time inventory sync across all sales channels, automated returns portal with 1-2 business day processing, Shopify Flow order-tag automation, bundle and kit processing with component-level inventory write-back, and carrier-validated tracking write-back for Amazon and eBay seller metrics protection. The company employs 11-50 staff, is privately held and bootstrapped with no disclosed external funding rounds or parent company, and ships exclusively from its single Austin warehouse. The company is operationally a niche, vertically focused 3PL with a deliberately narrow geographic footprint and a differentiated SMB pricing model rather than a scaled multi-site logistics platform.

Name

Simpl Fulfillment

Legal name

Simpl Fulfillment, LLC

Website

https://simplfulfillment.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Simpl Fulfillment is an Austin, Texas-based flat-rate third-party logistics (3PL) provider founded in 2016, serving small-to-mid volume direct-to-consumer eCommerce brands with bundled pick-pack-ship services starting at $7 per order and native integrations across 50+ sales channels.

Ownership category

akta.pro rank

Product category

Third-Party Logistics (3PL) / eCommerce Order Fulfillment

NAICS

Couriers and Express Delivery Services (492110), Couriers and Express Delivery Services (49211), Local Messengers and Local Delivery (4922), Local Messengers and Local Delivery (492210)

SIC

Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

E-commerce Fulfillment & Omnichannel Logistics (Pick/Pack/Returns) (TLAIAAAD)

akta.pro secondary industries

Third-Party Logistics (3PL) Fulfillment Providers (CRAFAMAA), E-commerce & Fulfillment Warehousing (Dedicated/Shared) (TLAIACAJ), Seller-Fulfilled Prime / Same-Day & Rapid Delivery Fulfillment Centers (TLALADAE), Inventory Management & Replenishment (Cycle Counts, Slotting, Demand-Based Replen) (TLAIADAM), Integrated 3PL Contract Logistics (Multi-Service) (TLAIAAAA)

Keywords

• ECommerce order fulfillment
• Third-party logistics
• Warehouse management services
• Flat-rate 3PL
• Amazon FBA prep

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Order Fulfillment: Flat-rate per-order pricing starting at $7/order covering picking (up to 3 picks), packing, standard packaging materials, and postage. No per-pick fees, no handling surcharges, no dimensional weight charges. Same price regardless of monthly volume (50 to 5,000+ orders/month).
2. Storage Services: Storage billed by space type (small bin, large bin, shelf, or pallet) with no Q4 surcharge. No cubic-foot billing. Customers only pay for space their inventory actually uses.
3. FBA Prep Services: Amazon FBA preparation including FNSKU labeling, polybagging, bubble wrapping, bundling, and expiration-date labeling. Pricing per unit by component count. Additional services include kitting, assembly, and custom packaging.
4. B2B Fulfillment: Wholesale fulfillment services including EDI integration, pallet shipping, custom labeling, and freight coordination. Same flat-rate pricing model applied to B2B orders.
5. Kitting and Assembly: Custom kit building and light assembly services for subscription boxes, promotional bundles, and product bundles. Orders can be built as orders come in or pre-assembled for faster shipping.
6. Returns Processing: Flat processing fee per return for automated returns portal, inspection, grading, and restocking. Custom return rules and donation programs available.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Simpl Fulfillment is a flat-rate third-party logistics (3PL) provider that receives, stores, picks, packs and ships direct-to-consumer and B2B orders from a single Austin, Texas fulfillment center. Core offerings include eCommerce order fulfillment and B2B wholesale fulfillment at a flat rate starting at $7 per order, with same-day shipping (12 PM CT cutoff), storage billed by space type, and a complimentary inventory management platform natively integrated with 50+ sales channels.

Product overview

Simpl Fulfillment is a flat-rate third-party logistics (3PL) company offering a unified fulfillment platform for direct-to-consumer brands. The core offering consists of eCommerce Fulfillment with same-day shipping (orders before 12pm CT ship same day) and B2B Fulfillment for wholesale operations, both built around their proprietary inventory management software. These core services integrate natively with major ecommerce platforms (Shopify, WooCommerce, BigCommerce, Squarespace, 3d Cart) and marketplaces (Amazon, Walmart, eBay, Etsy, TikTok Shop). Add-on services include Amazon FBA Prep, Amazon Fulfillment Services (FBM/SFP), Subscription Box Fulfillment, Crowdfunding Fulfillment, EDI Capability, Kitting and Assembly, and Custom Branded Packaging. The platform also offers free tools including Label Resizer, Barcode Maker, Dimensional Weight Calculator, USPS Zone Map, and BOL Generator. Pricing is flat-rate per order starting at $7, with storage billed by space type (bin, shelf, pallet) rather than cubic foot.

Differentiator

Problem solved

Functional benefit

Products and services

• eCommerce Order Fulfillment Full-service DTC fulfillment for small-to-mid volume eCommerce brands: receiving inventory, storage, picking (up to 3 picks per order), packing, standard packaging and same-day shipping (orders by 12 PM CT) via UPS, USPS or FedEx. All-inclusive flat-rate pricing starting at $7 per order with no hidden fees.
• B2B Fulfillment Wholesale fulfillment for retailers, distributors and resellers, including bulk order processing, custom packaging and labeling, flexible delivery schedules, pallet/LTL freight coordination, EDI integration, detailed invoicing, and appointment scheduling.
• Shopify 3PL Native Shopify fulfillment integration with automatic order sync, real-time inventory write-back, tracking write-back to Shopify, support for multiple Shopify stores, Shopify Plus B2B company accounts, draft orders, net-30 invoicing, Shopify Markets international routing with DDP duties, and Shopify Flow automations for QC hold, expedite, gift-wrap, priority pick, B2B pack-out and insert assignment.
• Amazon FBA Prep Amazon-specific FBA preparation including receiving inventory, FNSKU labeling, polybagging, bubble wrapping, bundling, expiration-date labeling, suffocation warnings and inbound shipment creation to Amazon fulfillment centers. Priced per unit by component count.
• Amazon Fulfillment Services (FBA Prep + FBM) Full Amazon seller fulfillment offering FBA prep, Fulfilled by Merchant (FBM) and Seller Fulfilled Prime (SFP)-ready positioning from one inventory pool. Supports Amazon Seller Central integration, carrier-validated tracking and seller metric protection.
• Amazon FBM Fulfillment Merchant-fulfilled Amazon orders shipped direct from the Austin warehouse in branded packaging with carrier-validated labels through Amazon-approved carriers, maintaining seller metrics for late shipment rate, valid tracking rate and order defect rate.
• Amazon Dropshipping Fulfillment Dropshipping fulfillment option that ships direct to end customers on behalf of Amazon sellers, leveraging the same Austin warehouse and Amazon Seller Central integration.
• Subscription Box Fulfillment Fulfillment for subscription box brands including kitting, light assembly, custom inserts and recurring order processing, with subscription-specific pick rules. Integrates with Cratejoy, Shopify Subscriptions, Recharge and Skio.
• Crowdfunding Fulfillment Fulfillment service for crowdfunding campaigns, handling backer rewards and mass order fulfillment for project-based order surges.
• Kitting and Assembly Product kitting and light assembly services including subscription boxes, promotional bundles, custom kits built to order or pre-assembled, product bundling, promotional inserts and gift wrapping.
• Custom Branded Packaging Custom packaging, inserts and marketing materials to enhance unboxing experience, including crinkle paper, recycled kraft paper, tissue paper, gift wrapping and handwritten cards; uses only standard storage fees.
• EDI Capability for B2B Electronic Data Interchange (EDI) support for automated B2B order processing with enterprise customers, using standard EDI formats to eliminate manual entry and reduce processing errors.

Quantifiable outcome

• 99.99% order accuracy with errors corrected at Simpl's cost
• +5 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

Feature9 records

Partnerships

Twelve partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationNative Shopify integration allowing order sync, inventory write-back, and tracking updates directly from Shopify admin. Supports Shopify, Shopify Plus with B2B company accounts, Markets, Flow automation, and Subscriptions. No developer or middleware required.
• AmazoncoreTechnology or IntegrationAmazon Seller Central integration for FBA prep, FBM fulfillment, and SFP-ready positioning. FBA prep services include FNSKU labeling, polybagging, bundling, and inbound shipment creation. Carrier-validated labels through Amazon-approved carriers.
• Walmart MarketplacecoreTechnology or IntegrationNative Walmart Marketplace integration for order fulfillment and inventory sync. Supports direct-to-consumer orders alongside other channels.
• eBaycoreTechnology or IntegrationeBay seller integration for Top Rated Seller fulfillment. Carrier-validated tracking pushed back inside handling window, maintaining late shipment rate under 3% and valid-tracking rate above 95%.
• EtsycoreTechnology or IntegrationNative Etsy integration for order fulfillment and inventory management from Austin warehouse.
• TikTok ShopcoreTechnology or IntegrationNative TikTok Shop integration for order fulfillment and inventory sync alongside other DTC channels.
• WooCommercecoreTechnology or IntegrationNative WooCommerce integration for WordPress-based eCommerce stores. Orders sync and inventory writes back to WooCommerce.
• BigCommercecoreTechnology or IntegrationNative BigCommerce integration for multi-channel order fulfillment and inventory management.
• UPScoreTechnology or IntegrationPrimary shipping carrier for order fulfillment. Carrier-validated labels for Amazon and eBay integrations. Commercial rates available.
• USPScoreTechnology or IntegrationPrimary shipping carrier for domestic and international orders. Flat-rate packaging options and broad coverage.
• FedExcoreTechnology or IntegrationPrimary shipping carrier with commercial rates. Carrier-validated labels for Amazon and eBay integrations.
• DHLcoreTechnology or IntegrationInternational shipping carrier for 200+ global destinations from Austin warehouse.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ShipBob: Tech-enabled 3PL targeting SMB and mid-market DTC brands with a multi-warehouse US (and expanding global) network, native Shopify/Amazon/Walmart integrations, and tiered order-based pricing. Simpl's website compares against ShipBob by name on pricing, accuracy, and dedicated support.
• Fulfyld: Tech-forward 3PL focused on DTC and crowdfunding brands, with same-day shipping, real-time inventory, and Shopify/Amazon integrations. Direct overlap with Simpl on the SMB DTC and crowdfunding fulfillment segments Simpl explicitly serves.
• ShipMonk: Multi-warehouse 3PL serving SMB to mid-market DTC and B2B brands with proprietary WMS, broad marketplace integrations, and omnichannel fulfillment. Simpl's comparison content positions itself as a transparent-pricing alternative to ShipMonk.
• Red Stag Fulfillment: US-based 3PL specializing in heavy, bulky, and high-value DTC fulfillment with strong accuracy guarantees. Named as a direct comparator on Simpl's comparison pages, with overlap in DTC eCommerce fulfillment and Shopify integrations.
• Whiplash: Tech-enabled 3PL with multi-warehouse US coverage, omnichannel order management, and integrations across Shopify, Amazon, Walmart, and BigCommerce. Competes with Simpl for mid-volume DTC and B2B fulfillment accounts.
• ShipCalm: Flat-rate 3PL targeting SMB DTC and Shopify-native brands with transparent pricing, fast onboarding, and 50+ platform integrations. Closest peer in pricing philosophy and target customer to Simpl's flat-rate model.

Emerging players

• Huboo: UK-headquartered 3PL expanding into US markets with multi-warehouse fulfillment, strong Shopify integration, and tech-led WMS. Geographic focus differs but the SMB DTC targeting, technology emphasis, and Shopify-first positioning overlap with Simpl.

Broad incumbents

• Radial: Large-scale omnichannel 3PL owned by bpostgroup serving enterprise and mid-market retail/DTC brands with multi-node fulfillment, returns, and B2B capabilities. The destination for Simpl clients that graduate out of the SMB tier.
• Amazon Multi-Channel Fulfillment: Amazon's in-network fulfillment service for orders placed off-Amazon (Shopify, WooCommerce, etc.), offering Prime-grade transit times backed by Amazon's national FC network. The most economically dangerous substitute for Simpl's Amazon-adjacent DTC clients.
• Deliverr (Flexport): Originally a fast-fulfillment 3PL for SMB DTC sellers, now part of Flexport's logistics platform. Competes with Simpl in the SMB Shopify/Amazon seller segment on speed, pricing, and native marketplace integrations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/simpl-fulfillment

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simpl Fulfillment