The Loczi Design Group

What The Loczi Design Group does

The Loczi Design Group is a privately held, full-service interior design firm headquartered at 2358 Pine Street in San Francisco, California, with a second office in Sacramento. Founded in 2006 by Paige Loczi, the firm serves high-end residential clients across the San Francisco Bay Area and Sacramento markets, delivering kitchen and bathroom remodels, whole-home renovations, space planning, accessory dwelling unit (ADU) design, furniture procurement, and construction management oversight. Service delivery is structured around dedicated lead designers who accompany projects from initial consultation through material procurement and installation, with the firm purchasing and tracking all materials on behalf of clients.

The firm operates without a proprietary technology platform and is built on a professional-services revenue model combining design fees, material markup through procurement services, and construction management charges. Pricing is opaque (no published fee schedule), and lead generation relies on content marketing (blog, portfolio showcases), social media (Instagram), and earned media (Luxe Magazine, SF Magazine), with a free initial consultation positioned as the entry point. Customer segments are concentrated on high-end residential homeowners, supplemented selectively by architects, general contractors, and nonprofit affordable-housing developers (notably Eden Housing).

As of January 1, 2025, ownership transitioned from founder Paige Loczi to Mike Ufferman and Catrina Cooper ('Loczi 2.0'), with Paige Loczi retained as Principal Emeritus. The firm employs 11-50 staff across lead designers, designers, project managers, and administrative roles. No institutional capital, parent company, or M&A activity is evidenced, and revenue figures are not publicly disclosed.

Name

The Loczi Design Group

Legal name

Loczi Design

Website

https://loczidesign.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

The Loczi Design Group is a privately held interior design firm offering full-service kitchen and bathroom remodeling, whole-home renovations, furniture procurement, and construction management for high-end residential clients in the San Francisco Bay Area and Sacramento.

Ownership category

akta.pro rank

Product category

Residential Interior Design

NAICS

Interior Design Services (54141)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industries

Kitchen Permitting, Design & Project Management (HSAPAAAK), Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI), Custom Cabinet Design & Build (HSAPAIAA)

Keywords

• Interior design services
• Kitchen remodeling
• Bathroom renovation
• Home renovation services
• Space planning services

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Interior Design Services: Full-service interior design including kitchen and bath remodels, whole home remodeling, space planning, and ADU design. Services include client consultations, budget development, project oversight, space planning, furniture selection, color schemes, lighting plans, window treatments, cabinetry design, material procurement and inspection, and delivery coordination.
2. Material Procurement: The firm purchases all materials on behalf of clients, providing ordering, tracking, and inspection services. This includes cabinetry, casework, finish materials, lighting, furniture, and decor.
3. Construction Management: Oversight and coordination from project inception to completion. Collaboration with architects, contractors, and other professionals.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The Loczi Design Group is a full-service interior design firm offering kitchen and bathroom remodeling, whole-home renovations, space planning, furniture and decor selection, custom cabinetry design, material procurement, and construction management for residential clients. The firm purchases all materials on behalf of clients and coordinates with architects, contractors, and artisans from concept through installation. Services are delivered by dedicated lead designers to homeowners in the San Francisco Bay Area and Sacramento regions.

Product overview

The Loczi Design Group offers a comprehensive suite of interior design and home remodeling services centered around kitchen and bathroom renovations with whole-home capabilities. The core offerings include Kitchen Remodeling & Design and Bathroom Remodeling & Design as primary service pillars, supplemented by Whole Home Remodeling and Whole Home Design Services for complete property transformations. These are supported by modular services including Space Planning, Furniture Selection, Color Schemes & Lighting Plans, Custom Cabinetry and Casework, and Project Oversight & Coordination. The firm operates as a full-service interior design practice without a technology product component.

Differentiator

Problem solved

Functional benefit

Products and services

• Kitchen Remodeling & Design Full-service kitchen design and remodeling from initial concept to final installation, specializing in modern and farmhouse-inspired aesthetics for residential clients in the San Francisco Bay Area and Sacramento.
• Bathroom Remodeling & Design

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Fireclay TilecoreStrategic or Co-development PartnerFireclay Tile is a B Corp and Climate Neutral Certified company making handcrafted tiles in the USA. Loczi Design collaborates with Fireclay on custom tile projects, featuring designs like Elephant Star pattern, Handpainted Ensenito, and Kite pattern. Projects span San Francisco, Marin, Napa, and Sonoma. Fireclay provides Quick Ship options (5 days) and made-to-order custom tiles.
• Make It HomecoreStrategic or Co-development PartnerMake It Home is a nonprofit furniture bank that upcycles donated furniture for families transitioning out of crisis. Loczi Design partnered to furnish apartments for Eden Housing's San Rafael project - 42 apartment homes for individuals rebuilding lives after tragedy.
• Eden HousingminorStrategic or Co-development PartnerNonprofit affordable housing developer. Loczi Design furnished 42 apartment homes in their San Rafael adaptive reuse project through Make It Home partnership.
• VMWP ArchitectsminorStrategic or Co-development PartnerArchitecture firm that redesigned the vacant office building in San Rafael for Eden Housing's adaptive reuse initiative. Loczi Design worked with them on the furnishing project.
• Hare and Arrow Arts StudiocoreStrategic or Co-development PartnerPortland-based custom furniture maker. Loczi Design collaborates on bespoke furniture pieces including barstools with wood and resin inspired by Notre Dame rose window, and custom metalwork. The partnership creates one-of-a-kind pieces for clients.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Kendall Wilkinson Design: San Francisco-based luxury interior designer with a residential practice serving high-end Bay Area clients, including new construction and renovation projects. Comparable in target market, service scope, and California luxury positioning.
• Ken Fulk Inc. San Francisco-based luxury interior design firm known for high-end residential and hospitality projects with strong brand recognition and PR presence. Direct comparable to Loczi in target client (luxury homeowners), geographic market (SF/Bay Area), and full-service model.
• Workshop APD: Multi-city luxury interior design and architecture firm specializing in high-end residential projects with full-service design and project management. Comparable to Loczi in integrated service offering, premium pricing, and prestigious project portfolio.
• Jay Jeffers Design: San Francisco-based luxury interior designer recognized for high-end residential and boutique commercial projects in the Bay Area. Direct comparable to Loczi in geography, luxury positioning, and full-service design model.
• Heidi Caillier Design: Seattle-based luxury residential interior design firm serving high-end homeowners nationwide with a residential focus on whole-home renovations. Comparable to Loczi in target client, project scope (full-home remodels), and portfolio-driven marketing approach.
• LMK Interior Design: Residential interior design firm offering full-service design and remodeling for high-end homeowners. Comparable to Loczi in service model (design + project oversight), luxury positioning, and brand-driven marketing.
• Chad Dorsey Design: Bay Area-based luxury residential interior design firm with a focus on high-end remodels and new construction. Comparable to Loczi in target client, Bay Area geography, and integrated design-build service approach.
• Studio H Design Group: California-based luxury residential interior design firm serving high-net-worth homeowners with kitchen, bath, and whole-home design services. Comparable to Loczi in scope, California luxury market focus, and full-service engagement model.

Emerging players

• Havenly: Tech-enabled interior design platform offering design services with online tools and a network of designers serving broader price points. Tangentially comparable to Loczi in interior design service offering, but operates a fundamentally different scalable, lower-touch business model targeting mid-market customers.

Broad incumbents

• Nicole Hollis Studio: San Francisco-based award-winning interior design firm with a broader portfolio spanning luxury residential and hospitality. Comparable to Loczi in luxury residential focus and Bay Area base, but operates at larger scale with more institutional clients.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Loczi Design Group