What Gencom Technology does

Gencom Technology is a New Zealand-based systems integrator and managed services provider for the media industry, headquartered in Auckland with operations spanning New Zealand, Australia, and Singapore. The company designs and delivers integrated technology solutions across the broadcast and media value chain, including channel playout and origination, RF transmission, audiovisual production, media management and archiving, staging and live events, commercial AV installations, and the underlying IT infrastructure that supports these workflows. Its core technology stack is not proprietary; rather, Gencom acts as an integrator and authorized reseller of products from over 100 partner vendors, including AWS Elemental, Ross Video, Blackmagic Design, Harmonic, Haivision, Wasabi, VMware, Artel, Pixitmedia, and Speechmatics, assembling multi-vendor deployments for broadcasters, pay-TV operators, sports media, education institutions, and government clients.

The company's revenue model combines professional services (system design, implementation, and project delivery) with managed services and resold technology solutions, including a recently launched Managed Service Provider (MSP) offering that introduces subscription-based recurring support. Pricing is not publicly disclosed and is delivered through contact-based quoting on custom solutions. The go-to-market motion is direct enterprise sales into a small set of large media and institutional customers, with named clients including TVNZ, ESPN Star Sports, Maori Television, Fiji Television, and the University of Canterbury. Gencom competes on 50+ years of regional track record, depth across both broadcast and IT disciplines, and the breadth of its vendor partner ecosystem.

Gencom is a privately held company with no disclosed funding history, parent organization, or institutional investors. Headcount sits in the 11-50 range, consistent with a specialist regional integrator rather than a scaled platform. Its strategic posture in recent years has emphasized capability expansion (IP studio installations, MSP services), geographic extension across Oceania and into Singapore, and ecosystem buildout through new technology partnerships spanning AI/ASR, cloud storage, virtualization, and LED display domains.

Name

Gencom Technology

Legal name

Gencom Technology

Website

https://gencom.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Gencom Technology is a New Zealand-based systems integrator and managed services provider delivering integrated broadcast, media, and AV technology solutions to broadcasters, media organizations, education institutions, and government clients across Oceania.

Ownership category

akta.pro rank

Product category

Broadcast Systems Integration

NAICS

Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing (334220)

SIC

Communications Equipment, Nec (3669)

akta.pro primary industry

Timing, Synchronization & Precision Clocking (PTP, Genlock) (MPAHAKAL)

Keywords

• Broadcast systems integration
• Media technology solutions
• Channel playout services
• Professional broadcast equipment
• IT managed services

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Professional Services: Delivering premium design, products and solutions to the media industry with over 50 years of experience. Services include system design, implementation, and ongoing support for complex media technology requirements.
2. Technology Solutions: Supply and integration of media technology products and systems from their extensive partner network.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Gencom Technology is a long-established systems integrator that designs, supplies, and supports end-to-end media and broadcast technology solutions for the broadcast, production, and media industry. Its core business covers channel playout systems, broadcast infrastructure, video production environments, event staging, media migration and archiving, commercial AV installations, and IT managed services (MSP). Solutions are delivered as integrated projects combining partner products with Gencom's professional services, supported across New Zealand, Australia, and Singapore.

Product overview

Gencom Technology is a professional services and solutions provider for the media industry, offering a portfolio of technology integration services rather than a unified software product. The core offering centers on Integrated Media Technology Solutions covering audiovisual production, media management, channel origination, RF transmission, and IT infrastructure. Key service areas include Channel Playout & IT Infrastructure (designing and delivering broadcast playout facilities with integrated IT, monitoring, and cloud services), Video Production Solutions, Staging & Events (live production, IMAG, lighting), Media Migration and Archiving, and Commercial AV. Gencom operates as a solution integrator with over 130 technology partners, reselling and integrating products from vendors including Blackmagic Design, Ross Video, AWS Elemental, Wasabi, TAG Video Systems, and Artel into comprehensive customer deployments. MSP Services provide ongoing technology management and support for media operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Channel Playout Systems

Quantifiable outcome

• Delivered state-of-the-art IP Studio installation for Australian Broadcaster
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature2 records

Partnerships

21 partnerships are on record, tiered core.

• Wohler TechnologiescoreTechnology or IntegrationWohler Technologies develops high quality, award-winning solutions for advanced monitoring of video, audio, and data to the world's best Television Broadcasters, Remote Production facilities and Live Studios. Gencom is an authorized reseller of Wohler products.
• WisycomcoreTechnology or IntegrationWisycom is a globally respected manufacturer of professional wireless RF solutions, renowned for precision engineering and uncompromising performance in broadcast, live production, and critical communications environments. Gencom is an authorised reseller.
• WasabicoreTechnology or IntegrationWasabi provides enterprise-class cloud object storage service. Their hot cloud storage is 80% cheaper and faster than the competition, with no fees for egress or API requests. Works with over 200+ leading backup and recovery, archiving, surveillance, and other S3 compatible applications.
• AWS ElementalcoreTechnology or IntegrationAWS Elemental provides video processing and delivery solutions for channel playout and IT infrastructure services.
• VMwarecoreTechnology or IntegrationGencom Technology is a Certified VMware Solution Provider and can help companies design, implement and manage virtualized infrastructure for media production, management, and delivery workflows.
• Ross VideocoreTechnology or IntegrationRoss Video provides live production technology solutions for video production, channel playout, and mobile facilities applications.
• Blackmagic DesigncoreTechnology or IntegrationBlackmagic Design provides video production equipment including cameras, switchers, and post-production tools used across multiple applications including video production, mobile facilities, and staging events.
• HarmoniccoreTechnology or IntegrationHarmonic provides video delivery infrastructure solutions for channel playout and media migration applications.
• HaivisioncoreTechnology or IntegrationHaivision provides video streaming and IP video solutions for live production and channel playout applications.
• MediaKindcoreTechnology or IntegrationMediaKind provides media processing and delivery technology for channel playout and distribution applications.
• TAG Video SystemscoreTechnology or IntegrationTAG Video Systems provides IP-based multiviewers and monitoring solutions for channel playout and IT infrastructure services.
• TelestreamcoreTechnology or IntegrationTelestream provides video streaming and workflow automation solutions for media processing and channel playout applications.
• EditSharecoreTechnology or IntegrationEditShare provides shared storage and workflow solutions for media management and archiving applications.
• HaivisioncoreTechnology or IntegrationHaivision provides video streaming and delivery solutions across staging and events, mobile facilities, and media migration applications.
• VuePixcoreTechnology or IntegrationVuePix is a leading innovator in professional LED display technology, delivering world-class visual solutions for live events, broadcast, entertainment, and architectural applications. Designed and engineered for the rigours of real-world production.
• WildTraxcoreTechnology or IntegrationWildTrax is a professional multitrack recording engine designed for film, television, broadcast, podcasting, live production and high-track-count recording workflows. Gencom supplies WildTrax solutions for professional audio, broadcast, production and live event customers throughout New Zealand and the wider Oceania region.
• SpeechmaticscoreTechnology or IntegrationSpeechmatics is a leading provider of automatic speech recognition (ASR) technology, offering enterprise-grade APIs designed for building conversational AI products. Their flagship product, Flow, is a conversational AI API that enables natural, responsive, and secure voice interactions.
• Pixitmedia by DataCorecoreTechnology or IntegrationPixitmedia by DataCore provides world-class, innovative workflow solutions for evolving media organisations. Solutions for digital asset management across the global media and entertainment sector, offering appliances and Swarm software for preserving, protecting, and accelerating the monetisation of digital assets.
• Artel Video SystemscoreTechnology or IntegrationArtel Video Systems has been a leading global provider of broadcast-quality media transport solutions for direct fiber, IP, and managed optical networks for over 30 years. The company's flagship DigiLink product line is a market-leading media transport platform.
• NagasoftcoreTechnology or IntegrationNagasoft's NSCaster X1 is a powerful and affordable live video production platform for web streaming applications integrating multi-channel switching, recording, broadcasting, audio mixing, special effects and monitoring into a compact touchscreen appliance.
• Ortana Media GroupcoreTechnology or IntegrationOrtana Media Group offers products and services using its Cubix Asset Management & Orchestration platform. A disruptive technology within the MAM & orchestration space with highly modular architecture integrated with over 50 technical partners out of the box.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• AVI-SPL: Large systems integrator focused on AV, collaboration, and broadcast technology for enterprise and public-sector customers. Comparable business model of integrating multi-vendor technology stacks with professional services.
• Pebble Beach Systems: Specialist vendor of broadcast playout automation and integrated channel solutions. Overlaps directly with Gencom's channel playout and IT infrastructure service line for broadcasters.
• Broadcast Solutions GmbH: European systems integrator building broadcast facilities, OB trucks, and playout infrastructure. Directly comparable scope of broadcast systems integration across multiple OEM partners.
• PlayBox Technology (PlayBox Neo): Provider of channel playout and broadcast automation solutions sold to broadcasters worldwide. Directly comparable to Gencom's channel playout and origination offerings, both target FTA, Pay TV and OTT operators.
• Diversified Communications: US-headquartered systems integrator serving broadcast, AV, and corporate customers with end-to-end technology deployments. Closely comparable as a multi-vendor systems integrator with similar go-to-market and customer mix.

Broad incumbents

• Imagine Communications: Major broadcast technology vendor providing playout, advertising, and IP-based infrastructure solutions. Overlaps on the playout and IP migration solutions Gencom integrates, but operates as a vendor across a much broader portfolio.
• Grass Valley: Established broadcast equipment manufacturer with cameras, switchers, routing, and playout technology. Indirect peer via the OEM ecosystem Gencom resells and integrates, competing on portfolio breadth.
• Vizrt Group: Major broadcast graphics, newsroom, and playout technology vendor (Vizrt, NewTek, NDI). Comparable through overlapping playout and IP-based production offerings, but as a global product company rather than regional integrator.
• Riedel Communications: Manufacturer and integrator of broadcast intercom, networking, and signal transport solutions. Overlaps with Gencom's broadcast technology integration scope but with a wider product portfolio and global reach.
• NEP Group: Global broadcast services and facilities company offering outside broadcast, production, and managed playout services. Broadly comparable footprint in broadcast technology services but with a much larger scale and OB-services focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/gencomtech
• Facebookfacebook.com/285660074819560
• LinkedInlinkedin.com/company/gencom-technology

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gencom Technology