What Stakers does

Stakers is an online casino review and iGaming information platform founded in 2017 and operating from Saint Paul's Bay, Malta, with a primary corporate address at 5626 Kirkwood Hwy, Wilmington, Delaware. The platform curates, ranks, and publishes editorial content on licensed real-money online casino operators, slot games, live dealer products, bonuses, payment methods, and gambling strategy for consumers in markets where iGaming is legal — covering six US states (New Jersey, Pennsylvania, Michigan, West Virginia, Delaware, Connecticut) and 17 international markets across Europe, the Americas, and Asia-Pacific via country-localized domains.

The product surface is a web-based content platform organized into 16+ verticals including Real Money Casinos, Online Slots, Mobile Casinos, VIP Casinos, Live Casinos, Jackpot Casinos, PayPal Casinos, No Deposit Bonus, Casino Bonuses, Game Strategies, Industry Overview, and emerging-tech coverage such as VR/AR Gaming. The core technology stack is SSL-encrypted web publishing with cookie-based analytics and personalization; integrations are limited to Facebook social login, Google advertising and analytics cookies, and email support. The platform is free to consumers and monetizes exclusively through affiliate referral commissions and promotional placement with casino operators including FanDuel, BetMGM, Golden Nugget, Hard Rock Bet, PokerStars, Resorts, PointsBet, Party, and PlayStar, plus editorial coverage of software providers Evolution Gaming, Playtech, Pragmatic Play, and Microgaming.

Go-to-market is content-led and SEO-driven, targeting both new and experienced online casino players through state-specific landing pages, game guides, bonus comparisons, and strategy articles. The platform profiles an in-house team with expertise in statistics, mathematics, software engineering, and iGaming security, and displays footer affiliations with the National Council on Problem Gambling (NCPG) and the New Jersey Division of Gaming Enforcement to signal regulatory compliance posture. There are no disclosed funding rounds, acquisitions, subsidiaries, or executive leadership beyond editorial contributors, and Stakers operates as a privately held company with 251–500 employees.

Name

Stakers

Legal name

Stakers

Website

https://stakers.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

251–500 employees

Short description

Stakers is a privately held online casino review and iGaming affiliate platform, founded in 2017, that curates and ranks licensed real-money casino operators across six US states and 17 international markets. It monetizes via affiliate commissions and promotional placements with casino operators, serving US and global online gambling consumers through SEO-driven editorial content.

Ownership category

akta.pro rank

Product category

iGaming Affiliate Content Platform

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

akta.pro primary industry

Casino/iCasino Affiliate & Review Sites (MPAEAMAB)

Keywords

• Online casino reviews
• IGaming affiliate platform
• Casino bonus comparison
• Gambling strategy guides
• Licensed casino directory

Headquarters

HQ city

Saint Paul's Bay

HQ country

Malta

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Affiliate Commissions: Stakers earns commissions from online casino operators when users sign up or deposit through their referral links. The platform promotes specific casinos and earns revenue based on player acquisition and activity.
2. Advertising and Promotional Content: Featured placement and promotional content for casino operators on the platform

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Stakers is an online casino review and iGaming information platform that aggregates, evaluates, and ranks licensed real-money casino operators across US states where iGaming is legal (NJ, PA, MI, WV, DE, CT). The platform publishes expert-driven casino reviews, game guides, bonus comparisons, and strategy content, and earns revenue through affiliate commissions when users sign up or deposit with featured casino operators.

Product overview

Stakers is a US-focused online casino review and iGaming guidance platform that aggregates, evaluates, and ranks licensed real-money casino operators across legal states (NJ, PA, MI, WV, DE, CT). The platform operates as a content-led product portfolio organized into distinct verticals: casino directory listings (Real Money Casinos, New Casinos, Mobile Casinos, VIP Casinos, Jackpot Casinos, PayPal Casinos, No Deposit Bonus), game content (Online Slots, Live Casinos, Game Shows), promotional tracking (Casino Bonuses), educational resources (Payment Methods guides, Game Strategies, Industry Overview, Trends), and emerging technology coverage (VR/AR Gaming). The core value proposition is expert-curated casino recommendations, game reviews with RTP/volatility data, strategic gambling guidance, and market intelligence for US players.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Money Casinos

Quantifiable outcome

• Covers 6 US states with legal online gambling
• +1 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Golden Nugget CasinocoreOthersFeatured casino partner on Stakers platform with free spins offer (200 free spins on 88 Fortunes Megaways)
• FanDuel CasinocoreOthersFeatured casino partner offering 50 free spins on any slot game
• BetMGM CasinocoreOthersFeatured casino partner with 50 free spins offer and quick withdrawal processing
• PointsBet CasinominorOthersFeatured partner with 400 free spins on Cash Eruption using promo code SPINS
• Party CasinominorOthersFeatured partner offering 100 free spins on Starburst
• Hard Rock Bet CasinocoreOthersFeatured partner with 1000 free spins on Cash Eruption
• Resorts CasinocoreOthersFeatured partner with 500 free spins on 88 Fortunes Megaways using promo code 500SPINS, known for quick withdrawals
• PlayStar CasinominorOthersFeatured partner offering 500 free spins on multiple titles including Starburst, Jumanji, Divine Fortune MegaWays, Double Stacks, and Twin Spin MegaWays
• PokerStars CasinocoreOthersFeatured partner with 100 free spins on any slot
• National Council on Problem Gambling (NCPG)minorOthersRegulatory partner displayed in footer; NCPG provides gambling addiction resources and support
• New Jersey Division of Gaming EnforcementminorOthersDisplayed in footer with logo; regulatory body for NJ online gambling

Scale indicators3 records

Recent moves2 records

Expansion highlights5 records

Broad incumbents

• Catena Media: Public-listed operator of a large portfolio of gambling affiliate and review sites (including AskGamblers, Casinomeister-related assets, and others). Directly comparable to Stakers as a casino-affiliate business, but at much larger scale and across broader verticals including sports betting.
• Better Collective: Public-listed Danish company operating sports betting and casino affiliate networks worldwide. A peer through its iGaming affiliate portfolio and the same SEO-driven lead-generation model Stakers uses, though larger and more sports-betting focused.
• Gaming Innovation Group (GiG) - Media Services: Public-listed iGaming company whose Media arm runs multiple casino affiliate sites. Comparable to Stakers through its affiliate-content business and US iGaming exposure, though it also operates a casino platform/KYC technology business.

Direct peers

• VegasSlotsOnline: Long-running online slots and casino review site covering US states and international markets. Direct competitor to Stakers in casino affiliate content, slot reviews, and bonus listings for the US iGaming market.
• Casino.org: Major US-focused online casino review and affiliate platform. Competes directly with Stakers for organic search traffic on US online casino queries, bonus comparisons, and state-by-state gambling guides.
• AskGamblers: Large casino review and affiliate platform with strong international presence and a focus on player reviews and complaint resolution. Closely comparable to Stakers' casino review and bonus-tracking offering.
• Latest Casino Bonuses (LCB): Established online casino and bonus tracking community with player reviews and affiliate listings. A direct competitor to Stakers in aggregating and verifying casino bonuses, free spins, and promotional offers.
• BonusFinder: US-focused casino and sportsbook bonus aggregator operating in regulated states. Comparable to Stakers through its state-by-state casino bonus pages, affiliate commissions, and SEO-driven content model.
• OddsChecker: Affiliate-driven odds comparison and gambling content platform with international reach. Adjacent to Stakers in model (affiliate commissions, SEO content) though more weighted to sports betting than casino.

Emerging players

• Action Network (BetDEX/CNBC affiliate): Sports betting and gambling content site focused on US regulated markets with affiliate revenue. Partial overlap with Stakers in US gambling affiliate monetization and SEO-led content, though primarily sports-betting focused.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stakers