movieMEASURE
movieMEASURE is a B2B audience measurement platform that uses a crowdsourced mobile-app contractor network to capture and report verified cinema trailer playback data for advertisers, agencies, studios, and exhibitors.
- Company typePrivate
- Founded2016
- HeadquartersWest New York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What movieMEASURE does
movieMEASURE is a B2B audience measurement platform purpose-built for cinema advertising. The company provides verified reach measurement services to advertisers, ad agencies, studios, and exhibitors, enabling in-theater advertising to be compared apples-to-apples against other media channels. Its core products are a mobile application used by field workers to capture movie trailer playback data (trailer checks, installs, ad checks, lobby checks) and a web-based Checker Portal that contractors use to manage profiles, assignments, banking, and tax information (including 1099 forms). Underlying the platform is a longitudinal audience dataset that tracks cinema viewership over time, processed through AI-enabled analytics combined with traditional research methodologies to deliver real-time, flexible reporting on ad exposure.
The business operates a dual-sided model: a crowdsourced contractor network executes field data collection, while enterprise clients subscribe to or contract for the audience measurement output. Distribution relies on direct enterprise sales for the B2B measurement offering, white-label/embedded technology integrations (most notably through EntTelligence's CAPTIVE platform), and a self-serve contractor portal paired with broad recruitment marketing (Indeed, Craigslist, social media, referrals, SMS alerts). The company is privately held, operates as movieMEASURE LLC, is headquartered in West New York, USA, and is led by founder Rakesh Nigam. Revenue mechanics appear to be B2B subscription or service contracts typical of the audience measurement industry, with no public pricing disclosed.
movieMEASURE firmographics
Firmographics- Name
- movieMEASURE
- Legal name
- movieMEASURE LLC
- Website
- https://movie-measure.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- movieMEASURE is a B2B audience measurement platform that uses a crowdsourced mobile-app contractor network to capture and report verified cinema trailer playback data for advertisers, agencies, studios, and exhibitors.
- Ownership category
- akta.pro rank
movieMEASURE industry classification
Industry- Product category
- Cinema Advertising Measurement
- NAICS
- Media Representatives (541840)
- SIC
- Services-Advertising (7310), Services-Allied To Motion Picture Distribution (7829)
- akta.pro primary industry
- Media & Audience Measurement Analytics (BPAHALAO)
- akta.pro secondary industries
- Cinema Advertising & On-screen Media Networks (MPADAKAO), Place-Based / Retail & Venue Media (Malls, Gyms, Cinema, Office Buildings) (BPAFALAE)
Keywords
Where movieMEASURE is headquartered
LocationHeadquarters
- HQ city
- West New York
- HQ country
- United States
- HQ region
- North America
Markets served
movieMEASURE business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- B2B Audience Measurement Services: Provides verified reach measurement services to advertisers, agencies, studios, and exhibitors in the cinema advertising industry. Revenue generated through data and analytics subscriptions or service contracts with media buyers and theater industry stakeholders.
Distribution channels3 records
Marketing channels6 records
movieMEASURE product offering
Product offeringCore offering
movieMEASURE provides a B2B audience measurement platform for the cinema advertising ecosystem, delivering verified reach data to advertisers, agencies, studios, and exhibitors. A mobile application enables a crowdsourced network of independent field agents (MM Checkers) to capture trailer playback, ad playback, install, and lobby data in theaters, which is processed through AI-enabled analytics and longitudinal audience datasets to produce real-time, transparent measurement reports.
Product overview
movieMEASURE offers a dual-product system consisting of a mobile application for audience measurement and a checker portal for managing field workers. The mobile app enables users to participate in theater-based measurement activities (trailer checks, installs, ad checks, lobby checks) while the companion Checker Portal allows workers to manage profiles, banking information, tax details, and payment records. The company emphasizes compliance, real-time results, accurate data, and flexible reporting capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- movieMEASURE Mobile Application
Quantifiable outcome
- Enables cinema advertising to be measured alongside other media channels
Companies that use movieMEASURE
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
movieMEASURE technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
movieMEASURE partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- EntTelligencecoreEntTelligence integrated MovieMeasure's audience measurement expertise into its CAPTIVE platform for verified in-theater advertising reach measurement. The partnership combines MovieMeasure's longitudinal audience datasets and measurement capabilities with EntTelligence's analytics platform to deliver comprehensive cinema advertising metrics to advertisers, agencies, studios, and exhibitors.
- Fourqu LLCminorFourqu LLC is mentioned in the privacy policy as potentially being involved in a merger, acquisition, or sale of assets scenario where user data would transfer to that entity.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
movieMEASURE competitors and assessment
Company assessmentOthers
- Innovid: Independent ad measurement and connected-TV analytics platform providing outcomes, reach, and frequency data to advertisers. Comparable as a measurement-focused vendor for cross-screen video advertising, though broader in scope than cinema.
Broad incumbents
- DoubleVerify: Media effectiveness and ad verification platform measuring viewability, fraud, and brand safety across digital video and CTV. Comparable as a measurement/verification vendor that helps advertisers verify the quality of video ad impressions.
- Kantar: Global media measurement and analytics firm covering advertising effectiveness, audience measurement, and cross-channel insights. Comparable as an incumbent serving advertisers and agencies with reach and effectiveness data.
- Comscore: Cross-platform media measurement and audience analytics company used by advertisers and agencies. Comparable as a broad incumbent offering reach and audience verification across video and digital channels.
- Samba TV: Cross-screen TV and video viewership analytics company providing reach and engagement insights to advertisers and agencies. Comparable as a data-driven video advertising measurement vendor with overlapping buyers.
- Nielsen (NIQ): Global audience measurement and media analytics incumbent serving advertisers, agencies, and rights holders. Comparable as an established audience measurement provider, though Nielsen's cinema coverage sits within a much broader portfolio.
Direct peers
- Realytics: Cross-channel campaign measurement company with strong cinema and out-of-home measurement capabilities. Comparable because it provides advertisers with verified, cross-media reach and attribution for cinema campaigns.
- iSpot.tv: Cross-platform video and TV ad measurement company, including cinema ad measurement. Comparable because it sells verified reach and engagement metrics to the same advertisers and agencies for media planning across video channels.
- EntTelligence: Provider of cinema and theatrical exhibition analytics through its CAPTIVE platform. Comparable because EntTelligence serves the same advertisers, agencies, studios, and exhibitors and integrates movieMEASURE's measurement directly into CAPTIVE.
- TVision: Attention and viewership measurement company for TV and CTV advertising using panel-based, in-home measurement. Comparable for its methodology (distributed observers measuring ad exposure) and overlap with advertisers seeking verified engagement metrics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
movieMEASURE social profiles
Digital presencemovieMEASURE financial estimates
Financial estimateRevenue estimate
Valuation estimate
movieMEASURE leadership team
Management profileNumber of profiles
Profiles1 record
movieMEASURE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
movieMEASURE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about movieMEASURE
What does movieMEASURE do?
movieMEASURE provides a B2B audience measurement platform for the cinema advertising ecosystem, delivering verified reach data to advertisers, agencies, studios, and exhibitors. A mobile application enables a crowdsourced network of independent field agents (MM Checkers) to capture trailer playback, ad playback, install, and lobby data in theaters, which is processed through AI-enabled analytics and longitudinal audience datasets to produce real-time, transparent measurement reports.
Is movieMEASURE a public or private company?
movieMEASURE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was movieMEASURE founded?
movieMEASURE was founded in 2016. It employs 11 to 50 people.
Where is movieMEASURE based?
movieMEASURE is headquartered in West New York, United States, in the North America region.
How does movieMEASURE make money?
One revenue line is on record: B2B Audience Measurement Services.
Who are movieMEASURE's main competitors?
Innovid is listed as an others. Broad incumbents are DoubleVerify, Kantar, Comscore, Samba TV and Nielsen (NIQ). Direct peers are Realytics, iSpot.tv, EntTelligence and TVision.
Does movieMEASURE have an API?
No public API is recorded for movieMEASURE.
What industry is movieMEASURE in?
movieMEASURE's product category is Cinema Advertising Measurement. Its primary akta.pro industry code is BPAHALAO, Media & Audience Measurement Analytics, with a secondary code of MPADAKAO, Cinema Advertising & On-screen Media Networks. Its NAICS code is 541840 and its SIC code is 7310.