Panatrack
Panatrack is a privately held Wisconsin-based ISV, founded in 2001, that builds scan-verified inventory and asset tracking software (Panatrack CX, ST, GP) for mid-market and enterprise customers in medical devices, construction, manufacturing, and Microsoft Dynamics GP environments.
- Company typePrivate
- Founded2001
- HeadquartersHartland, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Panatrack does
Panatrack, Inc. is a privately held, founder/management-owned independent software vendor founded in 2001 and headquartered in Hartland, Wisconsin. The company develops scan-verified inventory, asset, and activity tracking software for mid-market and enterprise organizations that have outgrown spreadsheets but cannot justify the cost and complexity of large enterprise platforms. Its three core products — Panatrack CX (medical device field inventory), Panatrack ST (accountability tracking for ownership, custody, location, and status), and Panatrack GP (mobile barcode scanning integrated with Microsoft Dynamics GP) — are built on the Panatracker cloud platform hosted on Microsoft Azure with segregated per-tenant databases, iOS/Android mobile apps, browser-based portal, REST API and webhook integrations, and SOC 2 Type II certification audited annually by Linford and Company.
The platform's distinguishing design choice is that every transaction is scan-verified at the moment activity occurs, producing an immutable, attributed audit trail across custody transfers, location moves, status changes, and checkouts/check-ins. The architecture supports ownership and custody tracking independent of location and status, configurable item templates and attributes without code, unlimited nesting of kits and containers, GS1 and UDI barcode parsing, GPS capture, and digital signature capture — features shaped by 25+ years of customer feedback across hundreds of deployments in construction, medical device manufacturing, fixed assets, MRO/parts, consignment, package tracking, and lab/regulated environments.
Panatrack operates a consultative, quote-based direct sales model with personalized live demos and a one-business-day follow-up cadence. Revenue is generated through annual subscriptions for ST and CX, hybrid perpetual/subscription licenses for GP, professional services for implementation and configuration, and hardware resale (barcode scanners, label printers, ruggedized devices) sourced through manufacturing partnerships. The company has cultivated a dense integration ecosystem within Microsoft Dynamics GP with at least nine ISV partners, holds Microsoft Partner & ISV status, is a member of the Knights of GP community committed to long-term GP support through Microsoft's Modern Lifecycle 2028 and Beyond, and markets primarily through its website, blog content, LinkedIn presence, industry events such as the AHR Expo, and paid search.
Panatrack firmographics
Firmographics- Name
- Panatrack
- Legal name
- Panatrack, Inc.
- Website
- https://panatrack.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Panatrack is a privately held Wisconsin-based ISV, founded in 2001, that builds scan-verified inventory and asset tracking software (Panatrack CX, ST, GP) for mid-market and enterprise customers in medical devices, construction, manufacturing, and Microsoft Dynamics GP environments.
- Ownership category
- akta.pro rank
Panatrack industry classification
Industry- Product category
- Asset and Inventory Tracking Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- IT Asset Discovery, Inventory & CMDB Services (BPAEAOAE)
Keywords
Where Panatrack is headquartered
LocationHeadquarters
- HQ city
- Hartland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Panatrack business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations, Supply Chain
Revenue model
- Annual Subscription (ST and CX): Panatrack ST and CX are offered as annual subscriptions. License is per system user with unlimited number of assets and inventory items that can be tracked. View-only user options included. Subscription model provides access to cloud platform, mobile apps, and support.
- Perpetual or Subscription License (GP): Panatrack GP (for Microsoft Dynamics GP) is offered as both a perpetual license and an annual subscription. Server component plus mobile device license. Additional add-on modules available.
- Hardware Sales: Panatrack is a reseller for mobile device hardware including barcode scanners, label printers, and ruggedized mobile devices. Hardware is sourced through partnerships with best-of-breed manufacturers and is configured and supported as part of a complete solution.
- Professional Services (Implementation): Implementation services are included as part of the customer engagement process. Panatrack works with customers to configure the solution, assist with data import, define workflows, and provide training. Ongoing support is provided through support infrastructure.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Panatrack ST - Quote-based annual subscription, per user, unlimited items and locations |
| Subscription | Annual | Panatrack CX - Quote-based annual subscription for medical device field inventory |
| Hybrid | Multi-year contract | Panatrack GP - Perpetual or subscription, contact for licensing details |
| Subscription | Annual | View-only user option included with all plans |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels11 records
Panatrack product offering
Product offeringCore offering
Panatrack develops and sells software for tracking inventory, assets, and activities across operations. Its solutions deliver scan-verified, real-time accountability by tracking ownership, custody, location, and status simultaneously, with immutable audit trails, mobile barcode scanning (iOS/Android), and a browser-based portal. The product family includes Panatrack ST for general accountability tracking, Panatrack CX for medical device field inventory, and Panatrack GP for barcode scanning embedded in Microsoft Dynamics GP.
Product overview
Panatrack offers a family of inventory and asset tracking solutions built on the Panatracker platform. The product line includes three core offerings: Panatrack ST as the primary accountability tracking platform for organizations needing to track ownership, custody, location, and status across assets, tools, equipment, and inventory; Panatrack CX as a purpose-built solution for medical device manufacturers managing consignment inventory, loaner kits, and field stock with chain-of-custody tracking; and Panatrack GP as a barcode and mobile scanning solution specifically designed for Microsoft Dynamics GP users to add operational tracking capabilities to their ERP investment. All solutions share the same underlying platform architecture with mobile apps for iOS and Android, browser-based portal interface, and barcode scanning capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Panatrack CX: Medical device field inventory management solution for manufacturers managing consignment inventory, loaner kits, and field stock across warehouses, reps, and hospitals.
- Panatrack ST
- Panatrack GP
Products and services
- Panatrack CX Panatrack CX is a purpose-built field inventory management solution for medical device manufacturers that need to manage consignment inventory, loaner kits, and field stock across warehouses, distribution reps, and hospitals. It tracks location, custody, and ownership at every handoff, with full chain-of-custody reporting, GS1/UDI parsing, lot/serial tracking, customer portal visibility, and is SOC 2 Type II certified.
- Panatrack ST Panatrack ST is the company's accountability tracking platform for organizations that need to track who has an item, where it is, and who is responsible. It tracks ownership, custody, location, and status with full scan-verified audit trails, configurable item templates, REST API/webhooks, and works for tools, equipment, fixed assets, IT devices, parts, supplies, and lab samples.
- Panatrack GP Panatrack GP adds mobile barcode scanning and data capture to Microsoft Dynamics GP, integrating directly with the GP database to record transactions when they occur. It offers completely integrated inventory and fixed asset solutions for stockrooms, warehouses, manufacturing floors, distribution, and fixed assets, and is sold as perpetual license or annual subscription.
Companies that use Panatrack
Customer profileNamed customers15 records
Segments11 records
Ideal customer profiles4 records
Panatrack technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature14 records
Panatrack partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Microsoft (Dynamics GP)corePanatrack is a certified Microsoft Partner and ISV with a deep, established integration relationship with Microsoft Dynamics GP. Panatrack GP is specifically designed and developed for Dynamics GP, using the GP database as its single data source. Integration uses Microsoft eConnect. Panatrack GP is committed to supporting Dynamics GP through Microsoft's Modern Lifecycle 2028 and Beyond.
- Hardware Device PartnerscorePanatrack partners with best-of-breed manufacturers for mobile devices and barcode printers. Panatrack sources, configures, and supports barcode scanners, label printers, and ruggedized mobile devices as part of a complete solution. This enables customers to get a fully configured hardware/software system from a single source.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Panatrack competitors and assessment
Company assessmentDirect peers
- Cheqroom: Cheqroom specializes in equipment checkout and rental management with mobile scanning. It is a close peer to Panatrack's tool/equipment check-out and chain-of-custody functionality, particularly for schools, AV teams, and field service organizations.
- EZOfficeInventory: EZOfficeInventory (now EZO) provides cloud-based asset tracking, reservations, and check-in/out for tools, equipment, and IT assets. It overlaps with Panatrack ST's tool/equipment tracking and check-out management use cases for mid-market customers.
- Sortly: Sortly offers cloud-based inventory and asset tracking for SMBs with mobile barcode scanning and visual catalogs. It targets the same 'spreadsheet-replacement' niche as Panatrack ST, with a self-serve/PLG go-to-market.
- Fishbowl Inventory: Fishbowl Inventory is a desktop and mobile inventory management solution that integrates with QuickBooks and other ERPs. It competes with Panatrack in warehouse and stockroom inventory for SMB manufacturers and distributors.
- Asset Panda: Asset Panda is a configurable asset tracking and management platform used by organizations of all sizes. It competes directly with Panatrack ST in fixed asset and equipment tracking, with a focus on configurability.
- UpKeep: UpKeep is a mobile-first asset operations management platform combining CMMS, asset tracking, and inventory. It competes with Panatrack in maintenance tracking, parts inventory, and field operations for mid-market and enterprise.
- Wasp Barcode Technologies: Wasp Barcode Technologies offers barcode scanners, label printers, and inventory/asset tracking software for SMBs. It competes with Panatrack in the small-business inventory and asset tracking space, with a stronger hardware-led GTM.
- Itemit: Itemit provides asset and equipment tracking with QR/barcode scanning and audit trails for SMBs. It targets a similar accountability-tracking use case as Panatrack ST, particularly for tools and fixed assets.
Broad incumbents
- ServiceNow: ServiceNow's IT Asset Management (ITAM) and Hardware Asset Management modules are enterprise-grade incumbents in the IT asset tracking space. They compete with Panatrack ST/GP in the IT asset lifecycle and CMDB-adjacent use cases, though at a much larger scale and price point.
- Accruent: Accruent provides enterprise asset lifecycle management software for healthcare, higher education, and corporate real estate. Its healthcare asset tracking solutions overlap with Panatrack's regulated-industry use cases, particularly medical device and lab environments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Panatrack social profiles
Digital presencePanatrack compliance and trust
Trust signalCompliance1 record
Panatrack financial estimates
Financial estimateRevenue estimate
Valuation estimate
Panatrack leadership team
Management profileNumber of profiles
Panatrack funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Panatrack M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Panatrack
What does Panatrack do?
Panatrack develops and sells software for tracking inventory, assets, and activities across operations. Its solutions deliver scan-verified, real-time accountability by tracking ownership, custody, location, and status simultaneously, with immutable audit trails, mobile barcode scanning (iOS/Android), and a browser-based portal. The product family includes Panatrack ST for general accountability tracking, Panatrack CX for medical device field inventory, and Panatrack GP for barcode scanning embedded in Microsoft Dynamics GP.
Is Panatrack a public or private company?
Panatrack is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Panatrack founded?
Panatrack was founded in 2001. It employs 11 to 50 people.
Where is Panatrack based?
Panatrack is headquartered in Hartland, United States, in the North America region.
How does Panatrack make money?
Four revenue lines are on record. Annual Subscription (ST and CX) is the primary driver. The others are perpetual or Subscription License (GP), hardware Sales and professional Services (Implementation).
Who are Panatrack's main competitors?
Direct peers on record are Cheqroom, EZOfficeInventory, Sortly, Fishbowl Inventory, Asset Panda, UpKeep, Wasp Barcode Technologies and Itemit. Broad incumbents are ServiceNow and Accruent.
Does Panatrack have an API?
Yes. Panatrack ST includes a REST API and webhook support for integration with ERP platforms, WMS solutions, and other business systems. ST is designed to fit into existing technology stacks rather than replace them. Panatrack CX API supports integration and synchronization requirements to financial or other systems when needed. Panatrack GP integrates with Microsoft Dynamics GP using Microsoft eConnect as the primary integration method.
What industry is Panatrack in?
Panatrack's product category is Asset and Inventory Tracking Software. Its primary akta.pro industry code is BPAEAOAE, IT Asset Discovery, Inventory & CMDB Services. Its NAICS code is 513210 and its SIC code is 7372.