Einstein's Workshop

What Einstein's Workshop does

Einstein's Workshop is a privately held, woman-owned STEAM learning center headquartered at 25 Adams Street, Burlington, Massachusetts, founded in 2012 by Rebecca Rapoport after the company grew out of Lexington Robotics, a nonprofit FIRST LEGO League coaching program. The company operates a single 2,000 square foot flagship facility serving families with children from PreK through grade 8 across the Greater Boston area, delivering a coordinated portfolio that includes school-year weekly concentrations and clubs, summer and vacation camps, single-day STEAM Days, three tiers of birthday parties, school and scout field trips, weekend drop-in play in the STEAM Exploration Zone, a Mentor In Training leadership pipeline for ages 13-15, and a Build Your Own Computer Workshop.

The curriculum is built on hands-on maker tools including LEGO robotics (with FIRST LEGO League and VEX IQ competition tracks), Minecraft Education, 3D printing, laser cutting, Arduino electronics, and block-based programming environments including Scratch (MIT) and Code Kingdoms. A notable technical asset is BlocksCAD, a free block-based 3D design program developed in-house for teaching coordinate geometry through 3D-printable models. The technology stack is conventional educational-maker tooling rather than a proprietary platform; BlocksCAD is the only internally-developed software asset.

The revenue model blends recurring quarterly class subscriptions with seasonal, one-time camp and event purchases. Pricing spans $20 drop-in sessions, $400-$499 for week-long half-day camps, $425-$1,200 birthday parties, field trips starting at $25 per child, and $999-$1,250 for Build Your Own Computer Workshop units. Go-to-market is community-led and direct-to-consumer, supplemented by the ActivityHero marketplace and enterprise/government deployments to school systems, with Boston Public Schools covering 15 Extended School Year sites in Summer 2023 as the largest single institutional engagement.

Name

Einstein's Workshop

Legal name

Einstein's Workshop

Website

https://einsteinsworkshop.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Einstein's Workshop is a woman-owned STEAM learning center in Burlington, Massachusetts serving families with children in grades PreK-8 through classes, camps, birthday parties, field trips, and drop-in play using hands-on maker tools and proprietary curriculum.

Ownership category

akta.pro rank

Product category

Children's STEAM Education and Enrichment Services

NAICS

All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Robotics, Engineering & Makers Camps (EDAMALAE)

akta.pro secondary industries

Robotics & Engineering Summer Camps / Bootcamps (EDAMADAF), LEGO / Block-Based Robotics Programs (EDAMADAD), Coding, Game Design & Computer Science Camps (EDAMALAD), Hands-on Science Exploration & Experiments (Lab Kits, Science Clubs) (EDAMABAA)

Keywords

• STEAM education services
• Children's enrichment programs
• After-school STEM classes
• Summer STEM camps
• Maker space learning

Headquarters

HQ city

Burlington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Classes and Concentrations: School-year-long concentrations meeting weekly on the same day and time. Four quarters per school year (Sep-Nov, Nov-Jan, Jan-Mar, Mar-Jun). Tuition charged per quarter with installment payment options.
2. Summer and Vacation Camps: Week-long and one-day camps during school breaks. Half-day and full-day options available.
3. Drop-In Play Sessions: Weekend drop-in access to STEAM Play Space with family and individual pricing options.
4. Birthday Parties: Three tiers: Building Party ($425), STEAM Party ($500), and Premium Party ($1,200). Additional fees for extra guests.
5. Field Trips: Custom field trips for schools and scout groups with 2-hour sessions including 2-3 activities. Priced per child starting at $25.
6. Computer Build Workshops: Build Your Own Computer workshops where students ages 12+ build computers to take home. Grace Hopper computer $999, Gaming version $1,250.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Einstein's Workshop operates a physical STEAM community learning center in Burlington, Massachusetts, selling weekly school-year enrichment classes, multi-format camps (Summer, vacation, and one-day STEAM Days), birthday party packages, school and scout field trips, weekend drop-in play sessions, a teen Mentor In Training program, and a Build Your Own Computer workshop. Offerings span PreK through grade 8 and use tools including LEGO robotics, Minecraft, 3D printers, laser cutters, Scratch programming, and proprietary BlocksCAD software. Programs are delivered on-site at the 2,000 sq ft maker space and via traveling after-school programs at partner schools across the Greater Boston area.

Product overview

Einstein's Workshop is a physical STEAM (Science, Technology, Engineering, Art, and Math) community learning center for children in grades PreK through middle school, located in Burlington, Massachusetts. The center operates as a single unified educational service rather than a platform-plus-modules architecture, offering a coordinated portfolio of programs including: School Year Concentrations and Clubs (weekly enrichment classes covering Minecraft, LEGO robotics, programming from Scratch through Python, 3D design and fabrication, Math Club, Dungeons & Dragons, and Chess Club); Vacation Camps (summer, February, March, April, and Winter Break camps); STEAM Days (one-day camps on school holidays and professional development days); Birthday Parties (three tiers: Building, STEAM, and Premium); Field Trips for schools and scout groups; a Drop-In STEAM Play Space for open play; a Mentor In Training leadership program for teens; a Build Your Own Computer Workshop; Sensory-Friendly Classes for neurodiverse students; and a PreK Child/Caregiver Curiosity Crew. The programs are interconnected: regular classes feed into camps, birthday parties offer project-based celebrations using the same tools taught in classes (LEGO robotics, Minecraft, 3D printing, laser cutting), field trips showcase popular class activities, and the MIT program prepares former campers to become future staff.

Differentiator

Problem solved

Functional benefit

Products and services

• School Year Concentrations and Clubs Year-long and quarterly STEAM enrichment programs (concentrations and clubs) for grades PreK-8 covering Minecraft learning, LEGO engineering and robotics (including FIRST LEGO League and VEX IQ), hands-on STEAM / 3D-print and laser-cut design and fabrication, computer programming (Scratch through Python), Math Club (grades 1-8), Minecraft Adventures, Dungeons & Dragons, and Chess Club. Classes meet weekly on a regular schedule with rolling enrollment and quarter-boundary entry options.
• Summer Camp Week-long STEAM camps running June through September, serving grades K-8 with half-day and full-day options. Camps cover robotics, Minecraft, 3D printing, engineering, and programming themes. Five-day half-day camps cost $499; four-day weeks cost $400.
• STEAM Days (One-Day Camps) Single-day vacation camp programs held on school professional development days, early release days, and holidays throughout the school year. Full-day, morning-only, and afternoon-only options are available. Activities include Minecraft, LEGO robotics, rocket building, Kerbal Space Program, and engineering projects.
• Vacation Camp (February, March, April, Winter Break) Multi-day camp programs running during school vacation periods including February, March, April, and Winter Break. Four-day camps (Tuesday-Friday) and one-day camps are offered. Morning (9 AM-12 PM) and afternoon (1-4 PM) sessions with supervised lunch hour included at no additional cost.
• Birthday Parties Three-tiered birthday party packages held at Einstein's Workshop: Building Party ($425 for up to 10 guests, STEAM Play Space access), STEAM Party ($500 with instructor-led Minecraft, robotics, catapult, rocket, or candy engineering projects), and Premium Party ($1,200 for up to 12 guests with stop motion animation, laser-cut boxes, 3D printing, LED creatures, or exclusive computer lab use).
• Field Trips Customizable 2-hour field trip programs (typically 10 AM-noon) for school groups and scouts, priced starting at $25/child. Activities include rocket building, robotics, tower building, 3D printing introduction, Minecraft architecture, Scratch programming, bridge building, and earthquake simulation. Two to four 30-50 minute activities per visit.
• Drop-In / STEAM Play Space Weekend drop-in open play sessions in the 2,000 sq ft STEAM Exploration Zone, featuring LEGO, LEGO Motors, K'NEX, Zome math building toys, Anker architectural blocks, Kapla blocks, Minecraft computer lab access, 3D printer demos, and free WiFi. Family pricing: $20 first child, $5 each additional child. Open Saturdays and Sundays 10 AM-6 PM.
• Mentor In Training (MIT) Program A leadership and teaching preparation program for 13-15 year olds who are fans of Einstein's Workshop. MITs learn leadership, team building, working with children, communication, problem solving, and classroom management through an application process. Priced at 75% of standard summer camp rate. Minimum commitment of three half-day weeks.
• Build Your Own Computer Workshop A workshop for students age 10+ teaching PC hardware fundamentals, static discharge safety, assembly procedures, operating system installation, networking, and software setup. Two computer builds are available: The Grace Hopper (Ryzen 5, 16 GB RAM, 512 GB SSD, WiFi/Bluetooth, Windows 11) for $999, and The Grace Hopper Gaming Computer (Ryzen 7, 1050 Ti Graphics Card, 1 TB SSD) for $1,250.
• Math Club and Math Club Jr. Math enrichment programs for grades 1-3 (Math Club Jr.) and grades 4-8 (Math Club), teaching college-level topics including higher dimensional geometry, group theory, graph theory, probability, and topology through hands-on activities. Math Club prepares students for Elementary and Middle School Math Olympiad (MOEMS) contests and Math Kangaroo competition, with five contest days from November through March. Instructors include former USA Mathematical Olympiad winner Dean Chung (PhD, Harvard) and Aaron Ashish (PhD, Duke, MIT).
• Sensory-Friendly Classes Modified versions of regular weekend classes specifically designed for students with sensory issues, featuring controlled lighting and sound, smaller class sizes, and availability when the workshop is closed to the public. Includes Minecraft Adventures (Grades 4-8, Mondays), LEGO Jr. Engineers (Grades K-1, Thursdays), and Computer Art and Making Things (Grades 2-3, Fridays). Neurotypical students are also welcome.
• PreK Child/Caregiver Curiosity Crew A premium morning program for 3 and 4 year-olds and their caregivers, featuring messy hands-on science and engineering projects followed by private free play in the STEAM Exploration Zone. The program runs when the workshop is closed to the general public, with a $50 non-refundable deposit required to secure enrollment.

Quantifiable outcome

• Served 15 Boston Public Schools Extended School Year locations in Summer 2023

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• FIRST LEGO LeaguecoreStrategic or Co-development PartnerEinstein's Workshop is a founding partner, having grown out of Lexington Robotics which coached FLL teams. Hosts FLL Challenge teams (grades 4-8) and FLL Explore teams, participating in regional competitions. Season runs September through December with Robotics Festival culminating events.
• VEX IQminorStrategic or Co-development PartnerSecond-half robotics program for grades 4-8 students. Team-based robotics competition where students design and build controller-driven robots to earn points on challenge boards.
• ActivityHerominorChannel Partner/ Reseller/ DistributorThird-party registration marketplace used for STEAM Days and class enrollment. Parents book through ActivityHero widget on Einstein's Workshop website.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MakerKids: Toronto-based maker-focused enrichment center for kids covering coding, robotics, and Minecraft in school-year and camp formats; similar 'maker space + curriculum' positioning to Einstein's Workshop.
• Engineering for Kids: Franchise network delivering engineering, robotics, and coding enrichment to children ages 4-14 via after-school programs, camps, and in-school field trips; closely comparable program catalog to Einstein's Workshop.
• Code Ninjas: National franchise offering kids coding and STEM build programs (including Minecraft, Scratch, robotics) at neighborhood centers; competes directly with Einstein's Workshop's code and engineering classes via a scaled franchise model.
• Robofun: NYC-based STEAM enrichment center offering classes, camps, and birthday parties built around LEGO robotics, coding, and maker tools; near-identical programming mix and birthday party tiering to Einstein's Workshop, operating in a comparable urban-suburban premium market.
• Club SciKidz: Operates science and STEM summer camps and after-school programs for elementary-aged children with similar themes (robotics, engineering, Minecraft); directly comparable product offering despite different geographic footprint.
• Bricks 4 Kidz: National LEGO-construction-based enrichment franchise offering after-school classes, camps, and parties for elementary students; directly overlaps with Einstein's Workshop's LEGO robotics, engineering, and birthday party offerings.
• Digital Media Academy: Run tech-focused summer camps and year-round programs (coding, game design, AI, 3D design) for kids and teens; directly comparable to Einstein's Workshop's tech camp catalog and Build Your Own Computer workshop.
• Empow Studios: Lexington, MA-based STEAM enrichment center offering classes, camps, and parties for kids grades K-8; the closest geographic and product overlap with Einstein's Workshop. Both serve the Greater Boston suburbs with hands-on tech and maker programming.

Broad incumbents

• iD Tech: Largest US operator of STEM summer camps and year-round classes for kids and teens, including coding, robotics, game design, and AI tracks; competes with Einstein's Workshop across nearly every program category but at much greater geographic scale.

Regional players

• Science from Scientists: Massachusetts STEM-education nonprofit delivering in-school and after-school STEM programs across the Northeast; comparable in-school/after-school delivery model to Einstein's Workshop's school partnership channel but with a non-profit structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@EinsteinsWorkshop
• Facebookfacebook.com/EinsteinWorkshop
• Instagraminstagram.com/einsteinsworkshop
• Xx.com/einsteinswrkshp

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Einstein's Workshop