What Glacial Multimedia does

Glacial Multimedia, Inc. is a privately held, healthcare-specialized digital marketing agency founded in 2000 and headquartered in Portland, Maine. The company designs medical websites and provides comprehensive internet marketing services to medical practices across 15+ specialties including ophthalmology, dermatology, dentistry, ENT, bariatric surgery, orthopedics, plastic surgery, and urgent care. Its core technology stack is WordPress-based, augmented by a portfolio of proprietary software products: MDprospects (lead management CRM), MDidentity (online reputation management with Google page-one monitoring), MyEyeStore (e-commerce platform for eye care products), and Appointec (real-time appointment scheduling integration with practice management systems).

The company's revenue model combines one-time custom website build fees (ranging from $3,000 to tens of thousands of dollars), monthly recurring digital marketing retainers (SEO, PPC, social, content), recurring hosting and "Total Website Health Package" subscriptions (200+ hosted clients), and standalone software subscriptions for MDprospects and MDidentity. Go-to-market is sales-led and consultative, with dedicated account teams (3-7 specialists per client) and distribution through direct website sales, phone outreach, and industry conferences (ASCRS, AAO, AECOS, Southern Eye Congress, Hawaiian Eye). The agency is a Google Premier Partner (since 2014) and holds Preferred Vendor Status with Abbott Medical Optics (since 2005). Notable enterprise clients include Discover Vision Centers, Minnesota Eye Consultants, Loden Vision Centers, Brigham Health, Pacific Eye Institute, Stahl Eyecare, Dunyagoz, and Chicago ENT.

The firm is bootstrapped with no disclosed funding, led by Co-CEO Michael Dobkowski and CTO Onur Birsen, and operates with 11-50 employees. Its most recent strategic moves include the 2026 launch of an AI Search GEO/AEO Boost Package for AI-powered search visibility, a 2025 exclusive partnership with Navigate Patient Solutions targeting cataract surgeons, a 2025 partnership with Liine for patient engagement integration, and the addition of Connected TV (CTV) advertising as a new service line with AI-driven optimization. The company has expanded internationally with European operations and serves clients worldwide.

Name

Glacial Multimedia

Legal name

Glacial Multimedia, Inc.

Website

https://glacial.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Glacial Multimedia is a healthcare-specialized digital marketing agency founded in 2000 in Portland, Maine, providing medical website design, SEO, PPC, social media, and proprietary software (MDprospects, MDidentity) to medical practices across 15+ specialties, with a particular focus on ophthalmology.

Ownership category

akta.pro rank

Product category

Healthcare Digital Marketing Services

NAICS

Media Buying Agencies (54183), Software Publishers (513210)

SIC

Services-Advertising Agencies (7311), Services-Prepackaged Software (7372)

akta.pro primary industry

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

akta.pro secondary industries

PR, Reputation Management & Earned Media Platforms (BPAMALAO), Healthcare & Life Sciences PR (MPAAADAD)

Keywords

• Medical website design
• Healthcare digital marketing
• Medical SEO services
• Physician practice marketing
• Medical lead generation

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Website Design & Development: Custom medical website design services ranging from $3,000 to tens of thousands depending on functionality, customization, branding needs, content creation, platform complexity, website size, and project timeline. One-time project-based revenue with clients owning the website forever.
2. Digital Marketing Services: Ongoing SEO, paid search, social media, content marketing, and branding services. Monthly management retainer model with dedicated specialists assigned to each client.
3. Website Hosting & Maintenance: Monthly Total Website Health Package providing hosting, security, SSL, backups, malware removal, and managed updates. More than 200 clients host their sites with Glacial.
4. Software Subscriptions: MDprospects lead management software and MDidentity reputation management software sold as subscriptions to medical practices.
5. Professional Services: Video/audio production, mobile app development, software development, and consulting services provided to medical practices.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels12 records

Core offering

Glacial Multimedia is a digital marketing agency that designs, develops, and markets custom medical websites for healthcare practices, complemented by ongoing SEO, paid search, social media, content marketing, and reputation management services. The firm also sells proprietary software subscriptions (MDprospects lead CRM, MDidentity reputation management, MyEyeStore e-commerce, Appointec scheduling) and operates as a Google Premier Partner with deep specialization in healthcare verticals such as ophthalmology.

Product overview

Glacial Multimedia is a digital marketing agency specializing in healthcare that operates as a platform-plus-modules architecture. The core offering centers on Medical Website Design and Medical SEO services, supplemented by a comprehensive suite of marketing modules including Paid Search Advertising, Social Media Integration, Content Marketing, and the AI Search GEO/AEO Boost Package for AI-powered search optimization. The company also offers proprietary software products including MDprospects (lead management/CRM), MDidentity (reputation management), and MyEyeStore (e-commerce for eyewear). Additional services span website hosting, video production, mobile app development, Connected TV advertising, and specialized offerings like LASIK Marketing and Referring Doctor Portals. The portfolio is designed to provide medical practices with end-to-end digital marketing capabilities from website design through ongoing optimization across traditional and emerging search platforms.

Differentiator

Problem solved

Functional benefit

Brands

• MDprospects: Proprietary CRM and lead management software designed for medical practices
• MDidentity
• MyEyeStore
• Appointec
• MDpracticeapp
• GEO/AEO Boost Package

Products and services

• Medical Website Design Custom, conversion-optimized website design and development for medical practices, built to be ADA and HIPAA compliant, mobile-first, and owned by the client. Includes self-tests, interactive calculators, and calls-to-action.
• Medical SEO Search engine optimization services for healthcare providers focusing on on-page, technical, off-page, and local SEO strategies to improve organic search rankings using the Three C's of Medical SEO framework.
• Medical PPC (Paid Search Advertising) Pay-per-click advertising campaigns on Google AdWords and Bing with custom landing pages, keyword optimization, and conversion tracking for medical lead generation.
• Social Media Integration Social media management services including organic content posting, custom content creation, and paid social media advertising on platforms like Facebook, Instagram, and LinkedIn for medical practices.
• Branding and Identity Development Brand identity development services including vision statements, mission statements, positioning statements, and visual identity systems for medical practices.
• LASIK Marketing Specialized marketing services for LASIK practices including SEO, PPC, inbound marketing, reputation management, and content marketing tailored to refractive surgery.
• Total Website Health Package Comprehensive website support bundle including hosting, DNS management, SSL certificates, security, backups, malware removal, staging sites, and managed software updates for medical websites.
• Medical Website Hosting Website hosting services for medical practices with high-speed fiber optic connections, 99.9% uptime guarantee, nightly backups, and web-based email management.
• Connected TV (CTV) Advertising Performance-driven connected TV advertising platform delivering unskippable video ads on premium networks like CNN, ESPN, and Hulu with AI optimization and cross-device attribution for medical practices.
• MDprospects Lead management and CRM software for medical practices providing lead tracking, storage, export features, automated drip email campaigns, and scheduling capabilities for managing patient leads from consult to surgery.
• MDidentity Online reputation management software for medical providers that monitors online reviews, automates review solicitation, and includes scraping software to monitor page one Google results for doctor names.
• AI Search GEO/AEO Boost Package Generative Engine Optimization and Answer Engine Optimization package helping medical practices get discovered, cited, and recommended within AI-powered search experiences like ChatGPT, Gemini, and Perplexity.
• Video and Audio Production Professional video and audio production services for medical practices including patient testimonials, physician interviews, FAQ videos, and POV walkthroughs.
• Medical Practice Mobile App Development iOS and Android mobile application development for medical clinics with standard features, user experience design, and agile software development methodologies.
• Digital PR Digital public relations services including copywriting, blog management, social media posting, email blasts, backlink building, and press release distribution for medical practices.
• Content Marketing Content creation and distribution strategy including blogging, educational content, and materials designed to attract and retain audiences while supporting SEO objectives for medical practices.

Quantifiable outcome

• Self-tests convert at 6:1 ratio compared to standard contact forms
• +7 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• Navigate Patient SolutionsflagshipGTM or Marketing Partner · 17 December 2025Exclusive marketing partnership combining digital marketing with patient education for cataract surgeons. Creates an integrated platform enhanced by strategic board-level appointments. Aimed at enhancing practice growth for cataract surgeons through combined expertise.
• LiinecoreStrategic or Co-development Partner · 20 October 2025Partnership to help medical practices bridge the gap between lead generation and actual patient consultations. Glacial's digital marketing combined with Liine's patient engagement solutions resulted in a client achieving 124% increase in elective consultations.
• Abbott Medical OpticscoreGTM or Marketing PartnerPreferred Vendor Status since 2005. Long-standing relationship with major ophthalmology equipment manufacturer.
• CareCreditminorStrategic or Co-development PartnerDeveloped financing engagement program for CareCredit, enabling patient financing options for medical practices.
• Chase Health AdvanceminorStrategic or Co-development PartnerDeveloped major payment calculator system for Chase Health Advance, facilitating patient payment planning for healthcare services.
• American European Congress of Ophthalmic Surgeons (AECOS)minorGTM or Marketing PartnerWebsite project partner for AECOS, a major ophthalmology society. Industry conference presenter and supporter.
• Dunyagoz (Largest Eye Hospital in the World)minorGTM or Marketing PartnerInternet marketers for Dunyagoz, the largest eye hospital in the world, demonstrating international reach and major client relationships.
• Cornea Research Foundation of AmericaminorStrategic or Co-development PartnerDeveloped LASIK survey system for the Cornea Research Foundation of America, supporting research initiatives.
• Maine Medical AssociationminorStrategic or Co-development PartnerWorking Maine Medical Association Web Development Team, supporting state medical association digital presence.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cardinal Digital Marketing: Healthcare-focused digital marketing agency offering SEO, paid media, and web design for medical practices, multi-specialty groups, and hospitals — directly comparable to Glacial's core service mix.
• Healthcare Success: Specialized healthcare and medical practice marketing agency providing SEO, paid search, and patient acquisition services; competes with Glacial for the same ophthalmology and multi-specialty practice clients.
• Geonetric: Healthcare digital agency combining website design, content, and digital marketing for hospitals and medical groups, with proprietary patient engagement tools analogous to Glacial's MDprospects.
• Coffey Communications: Long-standing healthcare marketing agency providing website design, content, and digital strategy to health systems and medical practices — overlapping Glacial's vertical-specialist agency positioning.
• Valet Health: Healthcare-only digital agency offering website development, SEO, paid media, and CRM/loyalty tools; competes with Glacial in multi-location medical group and specialty practice segments.
• Sequence Health: Healthcare growth partner combining digital marketing (SEO, PPC, web) with patient engagement services for practices and health systems — directly analogous integrated offering to Glacial's services plus proprietary software.
• Aha Media Group: Boutique healthcare content and digital marketing agency serving hospitals, health systems, and specialty practices; comparable to Glacial's content, SEO, and PR offerings for medical verticals.

Emerging players

• Baker Labs: Healthcare-focused digital agency providing web design, SEO, and paid media to practices and med-tech companies — smaller but comparable niche focus on medical marketing services.

Broad incumbents

• HubSpot: Broad CRM/marketing automation platform increasingly used by medical practices as an in-house alternative to agency services like Glacial's, including marketing automation, CRM, and content tools.
• PatientPop (by Tebra): Practice growth platform offering websites, SEO, reputation management, and patient communication for medical practices — overlapping with MDprospects/MDidentity and competing for the same healthcare SMB segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/glacialmedia
• YouTubeyoutube.com/user/glacialmultimedia
• Facebookfacebook.com/GlacialMultimediaInc
• LinkedInlinkedin.com/company/glacial-multimedia-inc-
• Instagraminstagram.com/glacialmultimedia

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glacial Multimedia