Contactability
Contactability is a private, Columbus-based customer acquisition platform that delivers pre-qualified insurance leads and live transfer calls to SMB insurance agencies and independent agents across P&C, health, and life lines.
- Company typePrivate
- Founded2012
- HeadquartersColumbus, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Contactability does
Contactability is a private insurance customer-acquisition platform founded in 2012 and headquartered in Columbus, Ohio. The company serves insurance agencies and independent agents with two core products: Insurance Leads, delivering pre-qualified prospect data across auto, home, renters, health, and life lines; and Insurance Calls, providing live transfer calls with a guaranteed 100% contact rate and intent pre-verification. Both products are designed to shorten the path from consumer shopping intent to agent quoting.
The platform's underlying technology centers on a proprietary customer acquisition system that captures consumer data through a 35-question application covering current coverage and contact information, then screens and verifies accuracy and intent through a multi-layer process combining LeadiD/Jornaya, xVerify, RealValidation, and a proprietary human screening function. Contactability generates its own traffic from owned insurance domains (SmartFinancial.com and UnitedStatesInsurance.com), giving it top-of-funnel demand independence. Delivery is handled through a self-serve, bid-based marketplace integrated with Blitz and other third-party APIs.
The business model is transaction-based: agencies pay per lead or per call with no minimums or long-term commitments, set their own bid prices, select geographic and product filters, and can redeem rewards points on volume purchases. The go-to-market is largely self-serve SMB, complemented by direct phone support. The company is led by co-founders Lev Barinskiy (CEO) and Nathan Kropp (COO), with Michael Orefice as VP of Marketing and Business Development.
Contactability firmographics
Firmographics- Name
- Contactability
- Legal name
- Contactability
- Website
- https://Contactability.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Contactability is a private, Columbus-based customer acquisition platform that delivers pre-qualified insurance leads and live transfer calls to SMB insurance agencies and independent agents across P&C, health, and life lines.
- Ownership category
- akta.pro rank
Contactability industry classification
Industry- Product category
- Insurance Lead Generation
- NAICS
- Telemarketing Bureaus and Other Contact Centers (561422)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Insurance Leads, Introducers & Referral Networks (FSAEAMAB)
Keywords
Where Contactability is headquartered
LocationHeadquarters
- HQ city
- Columbus
- HQ country
- United States
- HQ region
- North America
Markets served
Contactability business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Marketing or Sales, Technology or R&D, Operations, Personnel
Revenue model
- Pay-Per-Lead: Insurance agencies pay for each qualified lead delivered to their agency ready for a quote. No minimums or long-term commitments required.
- Pay-Per-Call: Insurance agencies pay for qualified insurance calls that are transferred to their agency. Calls come with 100% contact rate and are guaranteed to want a quote.
- Rewards Program: Earn points for every lead and call purchased on the platform and redeem for free rewards.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Pay-per-lead pricing with no contracts |
| Transaction based/ take rate | Pay-as-you-go | Pay-per-call pricing with guaranteed contact rate |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Contactability product offering
Product offeringCore offering
Contactability operates a self-serve customer acquisition platform for insurance providers, delivering pre-qualified insurance leads (auto, home, renters, health, life) and live transfer calls. The company owns consumer-facing insurance domains (SmartFinancial.com, UnitedStatesInsurance.com) to capture high-intent shoppers, then verifies prospect data through a 35-question application and a multi-layer verification stack (LeadiD/Jornaya, xVerify, RealValidation, plus proprietary human screening) before delivering contacts to insurance agencies.
Product overview
Contactability operates as a two-product customer acquisition platform for insurance providers. Insurance Leads delivers high-intent prospect data (auto, home, renters, health, life) through a 35-question application verified by LeadiD/Jornaya, xVerify, and RealValidation. Insurance Calls provides live transfer calls with guaranteed contact rate and intent verification. Both products share a self-serve platform enabling geographic targeting, filtering, bid-based pricing, and rewards for volume purchases.
Differentiator
Problem solved
Functional benefit
Products and services
- Insurance Leads
Companies that use Contactability
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Contactability technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Contactability partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- LeadiD/JornayacoreThird-party verification service used to screen and verify consumer information. Integrated into the lead verification process to ensure data accuracy and consumer intent.
- xVerifycoreVerification service used to validate consumer data and intent as part of the multi-layer verification process for insurance leads.
- RealValidationcoreVerification service integrated into the lead verification workflow to ensure consumer data accuracy and intent validation.
- BlitzcorePlatform integration partner enabling seamless connectivity with Contactability's lead and call delivery systems.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Contactability competitors and assessment
Company assessmentDirect peers
- EverQuote: Public online insurance marketplace that connects consumers shopping for auto, home, and life insurance with agents and carriers. Highly comparable to Contactability as a direct customer-acquisition and lead generation platform for the same SMB insurance agent buyer.
- The Zebra: Insurance comparison platform that delivers home, auto, and life insurance shoppers to agents and carriers. Directly comparable to Contactability as a vertical-specific lead generation and customer acquisition platform for insurance providers.
- MediaAlpha: Programmatic customer acquisition marketplace for insurance and other verticals. Comparable to Contactability as an insurance lead marketplace monetizing consumer intent through agents and carriers, though operating at larger scale with public-company infrastructure.
- QuoteWizard: Insurance lead generation platform (acquired by MediaAlpha) that delivers auto, home, and life insurance shoppers to agents. Comparable to Contactability in product, buyer (insurance agents), and revenue model (pay-per-lead).
- Insurance.com: Consumer-facing insurance comparison and shopping site that generates leads for agents and carriers. Comparable to Contactability as a domain-driven insurance lead generation business targeting the same SMB agent customer.
- NetQuote: Insurance lead generation service connecting consumers with local insurance agents across multiple lines. Comparable to Contactability in target customer (SMB insurance agents), product (qualified leads), and vertical focus.
Broad incumbents
- QuinStreet: Public performance-marketing company running lead generation programs across insurance, financial services, and other verticals. Comparable to Contactability as a lead generation operator, though broader in scope and larger in scale.
- GoHealth: Health insurance marketplace and lead generation platform enrolling consumers in Medicare, ACA, and other health plans. Comparable to Contactability as an insurance customer-acquisition platform, but specialized in the health line and operating at significantly larger scale.
Emerging players
- ActiveProspect: Lead compliance and verification platform (TrustedForm) used by lead generators to capture and verify consumer consent. Comparable to Contactability as a partner-tier verification provider and a partial adjacent competitor in the lead quality stack.
- Invoca: Call tracking and conversation analytics platform widely used by insurance and home services marketers. Comparable to Contactability's Insurance Calls product as a technology enabler for inbound call quality, attribution, and verification in insurance.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Contactability social profiles
Digital presenceContactability financial estimates
Financial estimateRevenue estimate
Valuation estimate
Contactability leadership team
Management profileNumber of profiles
Profiles3 records
Contactability funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Contactability M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Contactability
What does Contactability do?
Contactability operates a self-serve customer acquisition platform for insurance providers, delivering pre-qualified insurance leads (auto, home, renters, health, life) and live transfer calls. The company owns consumer-facing insurance domains (SmartFinancial.com, UnitedStatesInsurance.com) to capture high-intent shoppers, then verifies prospect data through a 35-question application and a multi-layer verification stack (LeadiD/Jornaya, xVerify, RealValidation, plus proprietary human screening) before delivering contacts to insurance agencies.
Is Contactability a public or private company?
Contactability is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Contactability founded?
Contactability was founded in 2012. It employs 11 to 50 people.
Where is Contactability based?
Contactability is headquartered in Columbus, United States, in the North America region.
How does Contactability make money?
Three revenue lines are on record. Pay-Per-Lead is the primary driver. The others are pay-Per-Call and rewards Program.
Who are Contactability's main competitors?
Direct peers on record are EverQuote, The Zebra, MediaAlpha, QuoteWizard, Insurance.com and NetQuote. Broad incumbents are QuinStreet and GoHealth. Emerging players are ActiveProspect and Invoca.
Does Contactability have an API?
No public API is recorded for Contactability.
What industry is Contactability in?
Contactability's product category is Insurance Lead Generation. Its primary akta.pro industry code is FSAEAMAB, Insurance Leads, Introducers & Referral Networks. Its NAICS code is 561422 and its SIC code is 6411.