WideFoc.us

What WideFoc.us does

WideFoc.us is a full-service social media marketing agency founded in 2007 by Eric Elkins and headquartered in Denver, Colorado. Operating under the legal entity Digital Marketer Labs, LLC, the firm delivers social media management, paid social campaigns, content creation, community management, influencer marketing, and C-suite thought leadership / LinkedIn ghostwriting to B2B and B2C clients across the United States. Customers include International Medical Center, fintech brands, master-planned communities, a global cybersecurity brand, home services clients, healthcare nonprofits, automotive retailers, real estate franchises, and consumer health brands, addressed through pricing tiers spanning small local SMB retainers at $4,500-$6,000/month up to national-brand retainers at $7,500-$15,000+/month. Sales follow a consultative, sales-led motion with 90-day minimum commitments and inbound supplementation via webinars, blog content, gated guides, and Clutch reviews.

The agency's technical stack is built around AI-assisted content optimization for AI search platforms (AIO/GEO), enabling client content to surface in AI-generated answers. Proprietary service capabilities include an integrated organic + paid social system and category specialization (social-only rather than full-service digital). Underlying technology leverages third-party AI adtech — Meta Advantage+, Meta's Andromeda creative evaluation, TikTok Smart+, LinkedIn Predictive Audiences — plus generative AI for content drafting. WideFoc.us publishes thought leadership artifacts including the "AIO is the New SEO" guide, "Turn Scrolls Into Sales," a social media glossary, and a blog ("The Betta Bowl") with 54+ articles.

Revenue is generated from recurring monthly retainers for organic social management and from paid social management fees ($300 flat for budgets up to ~$1,500 ad spend, otherwise ~15-20% of ad spend). Add-on revenue comes from coaching/consulting, SEO content writing, audits, and ghostwriting. The firm employs 1-10 people, operates as a privately held LLC with no outside capital, and markets through a content-plus-event GTM motion.

Name

WideFoc.us

Legal name

Digital Marketer Labs, LLC

Website

https://widefoc.us

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

WideFoc.us is a Denver-based, full-service social media marketing agency founded in 2007 that delivers organic social management, paid social campaigns, content creation, and AI search optimization (AIO/GEO) to B2B and B2C clients across the United States on monthly retainer engagements.

Ownership category

akta.pro rank

Product category

Social Media Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYBPAMALAJ

Social Media Management, Scheduling & Community Tools

Business & Public Services/Web, Mobile & Digital Platforms/Advertising, Marketing & Creator Monetization Platforms

SECONDARYBPAFAAAE

Social Media & Community Management

Business & Public Services/Marketing, Advertising & PR Services/Full-Service Advertising Agencies

Keywords

• Social media management
• Paid social advertising
• Influencer marketing
• Content creation services
• Community management

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Social Media Management Retainers: Monthly retainer fees for ongoing social media management services including strategy, content creation, community management, and analytics. Retainers range from $4,500-$11,000 per month depending on scope.
2. Paid Social Management: Fees charged for managing paid social campaigns on platforms including Meta, LinkedIn, Pinterest, TikTok. Priced at $300 flat for smaller budgets (up to $1,500 ad spend) or approximately 20% of ad spend above that threshold.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

WideFoc.us is a full-service social media marketing agency that plans, creates, and manages organic and paid social media campaigns across Facebook, LinkedIn, Instagram, Pinterest, TikTok, and emerging platforms. Its core deliverables include strategic social media planning, platform-native content creation and copywriting, community management and real-time monitoring, paid social campaign management, influencer relationship coordination, C-suite thought leadership and LinkedIn management, and detailed analytics reporting with strategic recommendations. Services are delivered as monthly retainer engagements with a 90-day minimum commitment.

Product overview

WideFoc.us is a full-service social media agency founded in 2007, offering a comprehensive suite of social media marketing services rather than a unified software platform. The core offering consists of Social Media Management (organic posting, community management, real-time monitoring), Paid Social Campaigns (advertising across Meta, LinkedIn, TikTok, Pinterest), Content & Copywriting, Influencer Marketing, C-Suite Thought Leadership, and Analytics & Reporting. These services are complemented by specialized add-on offerings including SEO Content Writing, Social Media Audits, TikTok Marketing, Instagram/Facebook Ads Management, Creative Strategy for Paid Social, and Thought Leadership Ghostwriting. The agency also provides downloadable educational resources (AIO is the New SEO, Turn Scrolls Into Sales) and maintains a content blog. Pricing ranges from $4,500-$11,000 per month for strategic organic retainers, with $300 flat or ~20% paid social management fees.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Media Management Agency Full-service social media management including organic posting, community management, real-time monitoring, and strategic content calendars across Facebook, LinkedIn, Instagram, Pinterest, TikTok, and emerging platforms. Targeted at brands seeking outsourced social media execution.
• Paid Social Campaigns

Quantifiable outcome

• Over 20 million impressions and 1 million link clicks generated for clients
• +6 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature2 records

Partnerships

One partnership is on record.

• Boulder SEO MarketingminorStrategic or Co-development PartnerCo-marketing partnership through webinar series. Boulder SEO Marketing founder Chris Raulf presented on AI SEO (AIO/GEO) and social media integration topics at WideFoc.us webinar. Partnership positions both agencies as complementary experts bridging SEO and social media disciplines.

Scale indicators13 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Sprout Social: Public social media management platform with publishing, engagement, and analytics. Represents the in-housing alternative that agencies like WideFoc.us must displace or wrap their services around.
• Hootsuite: SaaS incumbent in social media management, scheduling, and analytics; while primarily a tool, it competes for the same organic scheduling and reporting budget that WideFoc.us monetizes as services.
• Buffer: Self-serve social media scheduling and analytics platform popular with SMBs. Direct substitute risk for the lower end of WideFoc.us's retainer book where clients may opt for tooling over agency services.

Direct peers

• Sculpt: B2B-focused social media agency specializing in LinkedIn thought leadership, lead generation, and ABM-aligned content — directly overlapping WideFoc.us's B2B social and C-suite ghostwriting offerings.
• Single Grain: Full-service digital marketing agency with strong paid social, content, and SEO practices; comparable mid-market positioning and overlapping service lines with WideFoc.us.
• Disruptive Advertising: Mid-market digital agency with a strong paid social practice across Meta, LinkedIn, and TikTok plus content and analytics. Competes head-to-head on the integrated organic + paid social mandate.
• Social Media 55: Boutique social media agency providing content creation, paid campaigns, and influencer marketing across Meta, LinkedIn, and TikTok. Targets a similar SMB-to-mid-market client profile.
• Iron Roots: B2B social media agency focused on LinkedIn thought leadership and demand generation for SaaS and tech — overlapping with WideFoc.us's B2B and executive ghostwriting verticals.
• LYFE Marketing: Full-service social media agency offering organic content, paid social, and community management for SMB and mid-market clients. Closely mirrors WideFoc.us's service mix and B2B/B2C positioning.

Emerging players

• Boulder SEO Marketing: SEO and AI-search-focused agency that is a current co-marketing partner of WideFoc.us. Adjacent competitor for content + AIO budgets that increasingly overlap with social media services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WideFocus
• LinkedInlinkedin.com/company/widefoc.us
• Instagraminstagram.com/widefoc.us/?hl=en
• Xx.com/widefocusco

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WideFoc.us