Workfeed

What Workfeed does

Workfeed ApS is a privately-held Danish SaaS company, founded in 2017 in Aarhus by three co-founders with first-hand hospitality experience, that builds a unified workforce management platform for shift-based frontline teams. The product combines employee scheduling, GPS-verified time tracking, leave and overtime management, an employee engagement suite (team chat, shift logbook, handbooks), HR tooling (GDPR-compliant employee profiles, digital contract signing), and value-add modules such as auto-assign scheduling, shift swaps, and an integrated whistleblower system. The platform runs as a cloud service with iOS and Android apps, a web dashboard, and 50+ native integrations spanning payroll (ADP, Gusto, Dataløn, Fortnox, Zenegy, etc.), POS (Shopify, Square, Lightspeed, Clover), and booking systems, plus a public API.

The business model is a per-user recurring subscription billed in groups of five users (monthly or annual, with an annual discount), monetised through a product-led growth motion that offers a 14-day free trial without a credit card. Pricing is not publicly disclosed. Self-serve signup serves SMB customers, while a demo/contact-sales path handles enterprise prospects. Target buyers are growing shift-based businesses of 10–200 employees in hospitality, retail and — increasingly — healthcare and professional services.

Workfeed has deliberately avoided traditional venture capital, instead being backed by individual operator-investors such as David Heinemeier Hansson (37Signals), Heini Zachariassen (Vivino), Thomas Riisgaard Hansen (DIREC Denmark) and Werner Valeur, retaining founder control. As of 2026, the company reports 2,000+ customers, 30K users, 4K locations, 8M+ shifts scheduled, 50M+ hours tracked, $1B+ payroll exported, across 30 countries. The mobile app is published under the brand name 'Relion' (Relion ApS, same Danish CVR as Workfeed ApS) for app-store distribution. The company remains at an 11–50 employee scale and reports no institutional funding, acquisition, or IPO activity.

Name

Workfeed

Legal name

Workfeed ApS

Website

https://workfeed.io

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Workfeed is a Danish SaaS company providing a unified workforce management platform for shift-based frontline teams of 10–200 employees in hospitality, retail, healthcare, and professional services. It combines scheduling, time tracking, leave management, employee engagement, HR, and 50+ payroll/POS/booking integrations into one subscription-based mobile-first app.

Ownership category

akta.pro rank

Product category

Workforce Management Software

NAICS

Employment Services (5613)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Workforce Management & Scheduling (BPACAPAI)

akta.pro secondary industries

Workforce Management & Scheduling Outsourcing (Non-payroll) (BPACAKAJ), Workforce Time, Attendance & Scheduling Administration (BPAAAIAI)

Keywords

• Workforce management software
• Employee scheduling software
• Shift management platform
• Time tracking software
• Hospitality workforce management

Headquarters

HQ city

Aarhus

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription - Per User: Workfeed generates revenue through monthly or annual subscription fees charged per user. Users are counted in groups of 5, meaning businesses pay for groups of 5 users regardless of exact count. Annual billing offers a discounted rate compared to monthly payments. A 14-day free trial with full Pro+ access is offered to attract new customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Workfeed sells a single integrated cloud-based workforce management SaaS platform (web + iOS/Android mobile) that combines employee scheduling, GPS-enabled time tracking, leave and overtime management, employee engagement (team chat, digital logbook, handbooks), and HR functionality (digital contracts, GDPR-compliant employee profiles) for shift-based frontline businesses in hospitality, retail, and similar verticals. Customers pay a recurring per-user subscription (billed in groups of 5, with annual discount) and start with a 14-day free trial of the Pro+ tier via self-serve signup, with optional demo-led sales for larger multi-location accounts.

Product overview

Workfeed is a unified workforce management platform built as a single app that combines scheduling, time tracking, leave management, employee engagement, and HR into one integrated system. The platform consists of a core Employee Scheduling module paired with Time Tracking, Leave Management, Employee App, Employee Engagement (including team chat, logbook, and handbooks), and HR & Reporting modules. Add-on sub-products include Auto Scheduling (AI-powered shift assignment), Time Clock (GPS-enabled clocking), Whistleblowing, and Shift Swaps. The platform targets shift-based frontline teams of 10–200 employees across hospitality, retail, and healthcare, and connects with 50+ third-party payroll, POS, and booking systems via native integrations and a public API.

Differentiator

Problem solved

Functional benefit

Brands

• After Service Podcast: Workfeed's podcast featuring conversations with hospitality industry professionals, sharing stories, insights, and lessons from behind the scenes.

Products and services

• Employee Scheduling Core scheduling module that lets managers create, manage and publish employee work schedules, with templates, multi-location management, and rule-based scheduling. Includes auto-assign that automatically places employees on shifts based on preferences, contracted hours, labor budgets, and compliance rules, with a built-in rule-checker to flag rule breaks before publishing.
• Time Tracking Time tracking module enabling employees to clock in and out of shifts via mobile app or terminal, with GPS location verification, real-time labor cost visibility, and automated overtime calculation. Tracked hours export directly to connected payroll systems; managers can approve clocked hours before payroll run.
• Leave Management Module for managing time-off requests, sickness, holiday, and overtime balances. Staff submit requests through the employee app and managers approve or decline instantly, with leave balances updating schedules in real time and replacements sourced from the team.
• Employee App Mobile app for iOS and Android giving employees access to their schedules, shift swapping, time-off requests, team chat, shift feedback, handbooks, and employment documents in a single interface.
• Employee Engagement Communication and engagement tools including team chat (groups auto-built from who is scheduled), a shift logbook for daily tasks and handovers, daily reflections, and a searchable handbook/knowledge base to reduce repetitive manager questions.
• HR & Reporting HR module for collecting employee data, creating and digitally signing employment contracts, storing GDPR-compliant employee profiles, and tracking well-being metrics such as satisfaction scores and retention data.
• Workfeed Public API REST API that lets developers build custom integrations connecting Workfeed's scheduling, time tracking, and HR data with third-party systems, complementing the 50+ pre-built payroll, POS, and booking integrations.

Quantifiable outcome

• 80% faster scheduling process with auto-assign feature
• +5 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

AI capability3 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered core.

• ADPcoreTechnology or IntegrationPayroll integration partner - enables export of timesheets directly to ADP payroll system.
• ShopifycoreTechnology or IntegrationPOS integration - imports sales data and provides insight into labor rates for Shopify POS users.
• SquareTechnology or IntegrationPOS integration partner for payment processing and sales data sync.
• Superb ( now Oice)coreTechnology or IntegrationBooking integration - provides complete overview of all bookings directly from the schedule.
• ClovercoreTechnology or IntegrationPOS integration partner for Clover payment terminals.
• GustocoreTechnology or IntegrationPayroll integration partner for Gusto payroll system.
• LightspeedcoreTechnology or IntegrationPOS integration for Lightspeed hospitality POS systems.
• HeartlandcoreTechnology or IntegrationPOS and payment processing integration partner.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Deputy: Deputy is a leading workforce management and employee scheduling platform serving shift-based businesses across hospitality, retail, healthcare, and other verticals. It directly competes with Workfeed on scheduling, time tracking, and shift management with a similar SMB and mid-market customer profile.
• When I Work: When I Work is an employee scheduling and time tracking platform targeted at shift-based hourly workforces, primarily in retail, hospitality, and healthcare. It competes directly with Workfeed on PLG-driven scheduling, mobile-first employee apps, and SMB customer segments.
• 7shifts: 7shifts is an employee scheduling and workforce management platform purpose-built for the restaurant industry. Like Workfeed, it targets hospitality shift-based teams with scheduling, time tracking, and team communication features, and shares a strong vertical focus on restaurants.
• Homebase: Homebase provides free and paid employee scheduling, time tracking, and team communication tools for small businesses, especially in hospitality and retail. It directly competes with Workfeed on PLG onboarding, free-tier offering, and SMB frontline team focus.
• Sling: Sling is an employee scheduling and shift management platform designed for restaurants, hotels, and other shift-based businesses. It shares Workfeed's hospitality vertical focus and competes on scheduling, shift swapping, and team communication features.
• Humanity (TCP Software): Humanity by TCP Software is a cloud-based employee scheduling and workforce management solution for shift-based industries. It competes with Workfeed on scheduling, time and attendance, and workforce optimization for hospitality, retail, and healthcare.
• Shiftboard: Shiftboard is a workforce scheduling and management platform used by shift-based organizations including healthcare, manufacturing, and security. It competes with Workfeed on scheduling automation, shift management, and shift-based team coordination.
• ZoomShift: ZoomShift is an employee scheduling and time tracking tool aimed at small businesses, particularly in hospitality and retail. It directly overlaps with Workfeed's PLG approach, scheduling features, and SMB target customer.

Broad incumbents

• UKG (Kronos): UKG (Ultimate Kronos Group) is a large enterprise HCM and workforce management vendor offering scheduling, time and attendance, and HR suites. It competes broadly with Workfeed at the enterprise end of the market where Workfeed is attempting to expand upmarket.
• Gusto: Gusto is a payroll, benefits, and HR platform for small and mid-sized businesses that increasingly offers time tracking and scheduling features. It is an integration partner of Workfeed but also an adjacent competitor as Gusto expands its workforce management surface area.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xfacebook.com/workfeedapp
• YouTubeyoutube.com/channel/UCSsvraioTju1NZK8iu6q-fQ
• Facebookfacebook.com/workfeedapp
• LinkedInlinkedin.com/company/workfeed-app
• Instagraminstagram.com/workfeed.io

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Workfeed