Big Idea

What Big Idea does

BIG IDEA (legally BIG IDEA MEDIA (US) INC., registered in Dover, Delaware) is a full-service integrated marketing, sales, data-science, and technology agency founded in 1995 and headquartered in Burnaby, Canada. The company delivers predictive marketing and sales, inbound marketing, marketing and sales technology integration, media planning and management, reporting and analytics, and conversion-rate optimization services to clients ranging from startups to Fortune 500 enterprises across pharmaceuticals, hospitality, retail, food and beverage, technology, financial services, healthcare, and utilities. Named enterprise customers include Merck, Four Seasons, Nestle, Nike, Adidas, NEC, Bank of America, 3M, Yum Brands, Fairmont, Raffles, and Whistler.

The company's underlying technology is a data-science-driven predictive marketing stack that builds propensity models from each client's best-customer list (enhanced with third-party data including Experian) and applies them to real-time predictive lead scoring — measuring Fit, Engagement, and Intent across trillions of data points — and to predictive demand generation across paid, earned, and owned media. BIG IDEA integrates certified partnerships across 28+ flagship platforms including Salesforce, HubSpot, Marketo, Oracle Marketing Cloud (Eloqua), Microsoft Dynamics, AWS, Azure, MediaMath, AppNexus, and Google AdWords to deliver full-stack revenue-growth programs organized around a five-stage pipeline (Lead Generation, Lead Nurture, Sales Activation, Customer Nurture, Infrastructure).

BIG IDEA makes money through custom, quote-based professional services engagements delivered as fully outsourced solutions, à la carte projects, or hybrid collaborations with client in-house teams on multi-year contracts. Go-to-market is consultative enterprise sales supplemented by inbound website/email inquiries, with service delivery from offices in the U.S. and Canada and a global partner network. Reported client outcomes include 24x ROI and 2-10x revenue increases from predictive methods, 3.5x and 7.5x growth for NEC product lines, and 5x growth for Triceria. The firm is privately held with no disclosed funding, acquisitions, or executive leadership changes.

Name

Big Idea

Legal name

BIG IDEA MEDIA (US) INC.

Website

https://bigidearesults.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

BIG IDEA is a full-service integrated marketing, sales, data-science, and technology agency founded in 1995 that delivers predictive lead scoring, inbound marketing, martech integration, media services, analytics, and conversion-rate optimization to enterprise, mid-market, and startup clients across multiple verticals.

Ownership category

akta.pro rank

Product category

Integrated Marketing Agency Services

NAICS

Marketing Consulting Services (541613), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

akta.pro secondary industry

B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• Predictive marketing services
• Inbound marketing agency
• Marketing automation services
• Media planning and buying
• Conversion rate optimization

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services / Agency Engagements: Custom agency engagements delivered as fully outsourced solutions, specific à la carte projects, or hybrid collaborations with client in-house teams. Pricing is tailored to client goals, needs, and budget, and engagements typically span strategy, execution, technology integration, and ongoing optimization.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels12 records

Core offering

Big Idea is an integrated marketing, sales, and technology agency that designs, builds, and executes predictive, data-driven marketing programs for B2B and B2C clients. It delivers end-to-end agency services spanning inbound marketing, marketing and sales technology, media planning and buying, reporting and analytics, and conversion rate optimization, organized around the full lead-to-customer pipeline (lead generation, lead nurture, sales activation, customer nurture, and infrastructure).

Product overview

BIG IDEA is a full-service marketing, sales, data-science, and technology agency offering an integrated suite of services organized as five Pipeline stages (Lead Generation, Lead Nurture, Sales Activation, Customer Nurture, Infrastructure) wrapped around six core Services (Predictive Marketing and Sales, Inbound Marketing, Marketing and Sales Technology, Media Services, Reporting and Analytics, and Conversion Rate Optimization). The Predictive Marketing and Sales service underpins the predictive capabilities across the pipeline, while Marketing and Sales Technology integrates third-party platforms (Salesforce, Microsoft Dynamics, HubSpot, Marketo, Oracle/Eloqua, AWS, Azure, etc.). All services feed into a unified revenue-growth methodology that targets qualified lead generation, lead nurture, sales activation, customer retention, and the underlying infrastructure required to support revenue transformation.

Differentiator

Problem solved

Functional benefit

Products and services

• Predictive Marketing and Sales Data-driven, predictive marketing and sales program combining analytics, automation, and demand generation to identify, score, and convert in-market buyers for enterprise and mid-market clients.
• Inbound Marketing Full-service inbound marketing program covering content strategy, SEO, social media, and lead-capture campaigns designed to attract qualified prospects and convert them into sales-ready leads.
• Marketing and Sales Technology Implementation, integration, and managed support for marketing automation and CRM platforms including HubSpot, Marketo, Salesforce, Oracle Eloqua, and Microsoft Dynamics.
• Media Services (Media Planning and Management) Media planning, buying, and management across digital and traditional channels, including programmatic, paid social, paid search, display, and connected TV/over-the-top media.
• Reporting and Analytics Marketing performance reporting, attribution, and analytics services that track campaign effectiveness across channels and pipeline stages, tying spend to pipeline and revenue outcomes.
• Conversion Rate Optimization Optimization of landing pages, forms, nurture flows, and conversion paths using testing and analytics to improve lead capture and pipeline conversion.
• Lead Generation (Agency Services) Outsourced lead generation agency service that builds and runs programs to identify, acquire, and qualify new sales-ready leads for B2B clients.
• Lead Nurture (Agency Services) Outsourced lead nurture agency service using marketing automation and personalized content to move prospects through the funnel until they are sales-ready.
• Sales Activation (Agency Services) Sales activation agency service that hands off qualified leads to sales teams with assets, cadence, and intelligence to accelerate deal close.
• Customer Nurture (Agency Services) Customer nurture agency service focused on retention, cross-sell, and upsell through lifecycle marketing, lifecycle email, and customer communications programs.
• Infrastructure (Agency Services) Infrastructure agency service covering the marketing technology stack, integrations, data, and platform management that underpins all marketing programs.

Quantifiable outcome

• 24x ROI from predictive marketing and sales methods
• +4 more outcomes

Named customers30 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration28 records

AI capability6 records

Feature4 records

Partnerships

28 partnerships are on record, tiered core and flagship.

• AdobecoreTechnology or IntegrationMarketing and creative technology platform integrated into BIG IDEA's predictive marketing, inbound, and analytics solutions. Listed as a fully vetted, tested, and proven technology partner.
• Google AdWordscoreTechnology or IntegrationPaid search advertising platform used in multi-channel media programs and demand generation campaigns.
• AppNexuscoreTechnology or IntegrationProgrammatic advertising platform integrated for demand-side media buying and predictive audience targeting.
• Amazon Web ServicescoreTechnology or IntegrationCloud infrastructure platform used to support BIG IDEA technology solutions and data workloads.
• DoubleClickcoreTechnology or IntegrationDigital ad management platform integrated into media programs and campaign delivery.
• DrupalcoreTechnology or IntegrationContent management system used for website and microsite builds.
• ExperiancoreTechnology or IntegrationData provider used for data enhancement, append, and third-party data inputs into predictive models.
• FacebookcoreTechnology or IntegrationSocial media platform used for paid and organic social campaigns and audience targeting.
• FreshsalescoreTechnology or IntegrationSales CRM integrated as part of marketing and sales technology stacks for clients.
• Google AnalyticscoreTechnology or IntegrationWeb analytics platform used for reporting, analytics, and performance measurement.
• HootsuitecoreTechnology or IntegrationSocial media management platform for community management and social campaigns.
• HubSpotflagshipTechnology or IntegrationMarketing automation platform core to inbound marketing, lead nurturing, and reporting programs. Listed as one of BIG IDEA's core marketing automation platforms.
• LatticecoreTechnology or IntegrationMarketing technology platform integrated into BIG IDEA solutions.
• LeadMastercoreTechnology or IntegrationLead management software integrated for lead routing, lead management, and sales activation.
• LinkedIncoreTechnology or IntegrationProfessional social platform used for paid social campaigns and B2B demand generation.
• MailchimpcoreTechnology or IntegrationEmail marketing platform used for lead nurturing, customer nurture, and acquisition email programs.
• MarketoflagshipTechnology or IntegrationMarketing automation platform core to lead nurturing, demand generation, and enterprise marketing operations.
• MediaMathcoreTechnology or IntegrationDemand-side platform (DSP) for programmatic media buying and predictive audience targeting.
• Microsoft AzurecoreTechnology or IntegrationCloud infrastructure platform supporting BIG IDEA technology solutions and client integrations.
• Microsoft DynamicsflagshipTechnology or IntegrationCRM platform integrated with marketing automation and sales technology solutions for enterprise clients.
• Oracle Marketing Cloud (Eloqua)flagshipTechnology or IntegrationMarketing automation platform core to enterprise marketing and sales technology integrations; explicitly listed among core marketing automation platforms.
• SalesforceflagshipTechnology or IntegrationCRM platform integrated as part of marketing and sales technology stack for client programs.
• RocketfuelcoreTechnology or IntegrationProgrammatic media buying platform for predictive audience targeting and media optimization.
• Sugar CRMcoreTechnology or IntegrationCRM platform integrated into sales technology solutions for clients.
• TubeMogulcoreTechnology or IntegrationVideo advertising platform for video marketing campaigns and video media buying.
• TwittercoreTechnology or IntegrationSocial media platform for paid and organic social campaigns and audience targeting.
• WordPresscoreTechnology or IntegrationContent management system used for website, microsite, and landing page development.
• ZohocoreTechnology or IntegrationBusiness software suite integrated into client marketing and sales technology stacks.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Disruptive Advertising: Mid-sized digital marketing agency offering paid media, SEO, and lifecycle marketing with a data-driven, performance-led approach; directly comparable to BIG IDEA in services, mid-market-to-enterprise customer base, and emphasis on measurable ROI.
• Single Grain: Digital marketing agency offering SEO, paid media, content, and marketing strategy with an emphasis on data-driven ROI; comparable to BIG IDEA in target customer profile (mid-market to enterprise) and integrated demand-generation offering.
• SmartBug Media: Full-service inbound marketing and sales agency built around HubSpot and Salesforce, with predictive lead scoring, marketing automation, and revenue operations services — closely overlapping BIG IDEA's core methodology and martech-certified delivery model.
• Heinz Marketing: B2B marketing agency focused on demand generation, sales enablement, and pipeline management with a data-driven methodology — closely aligned with BIG IDEA's predictive lead scoring and pipeline-stage service structure.
• WebFX: Full-service digital marketing agency providing SEO, PPC, social, and marketing automation with proprietary analytics platforms; comparable to BIG IDEA as a similarly positioned mid-to-large agency serving enterprise clients with measurable ROI-driven campaigns.
• Walker Sands: B2B marketing agency offering integrated demand generation, PR, and marketing technology services to mid-market and enterprise clients — comparable in scope to BIG IDEA's full-pipeline delivery model and customer base.

Others

• HubSpot: Marketing automation and CRM platform that BIG IDEA both implements for clients and competes against for inbound marketing services; central to BIG IDEA's tech stack and a key partner/thematic comparable.
• Salesforce (Marketing Cloud / Pardot): Marketing and CRM platform that BIG IDEA integrates and configures for clients; relevant as a flagship technology partner and as an enabler whose product roadmap directly shapes BIG IDEA's services portfolio.

Broad incumbents

• Merkle: Global data-driven marketing agency (Dentsu) with deep CRM, analytics, and martech capabilities; competes for the same Fortune 500 enterprise clients as BIG IDEA but at much greater scale with proprietary technology assets.
• Razorfish: Large digital agency within Publicis Groupe offering marketing transformation, media, creative, and technology services to global enterprise clients; overlaps BIG IDEA's integrated marketing/sales/technology positioning at significantly larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/big-idea-results

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Big Idea