ProfitRhino
Profit Rhino is a SaaS-based flat rate pricing platform for residential HVAC, plumbing, and electrical contractors, offering digital price books, mobile sales tools, and API integrations with major field service software platforms. Powered by Callahan Roach with 30 years of expertise, it serves 30,000+ technicians across the United States.
- Company typePrivate
- Founded2012
- HeadquartersVestal, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What ProfitRhino does
Profit Rhino is a SaaS-based flat rate pricing platform serving residential home service contractors across the HVAC, plumbing, and electrical trades in the United States. The company provides a digital price book, mobile sales presentation tool, and web-based management platform that enable contractors to offer homeowners upfront, transparent flat rate pricing — addressing a market dynamic in which 92% of homeowners prefer upfront pricing but only 20% of contractors currently offer it. The platform is powered by Callahan Roach, LLC, which brings 30 years of flat rate pricing expertise, and the combined operation reports serving more than 30,000 technicians who have completed over 100 million flat rate repairs.
The product portfolio centers on three commercial lines: SmartPrice (a standalone digital price book and mobile sales presentation tool), Integrate (API-based delivery of flat rate pricing data to third-party field service management platforms), and C.A.P. (a printed Callahan Roach price book). Underlying technology components include a prebuilt pricing database covering 90% of common repairs across 300+ HVAC and plumbing manufacturers, quarterly content updates for accuracy, OEM parts search, and bidirectional sync between office and field workflows. Profit Rhino's flat rate pricing content is embedded as native functionality inside leading field service management software including Housecall Pro, ServiceTitan, FieldEdge, Payzerware, and Service Fusion, providing both direct and channel-mediated distribution.
The business model combines monthly recurring subscriptions for SmartPrice and Integrate, supplemented by professional services revenue from in-person Pricing for Profit training classes ($79 per attendee in Virginia locations) and one-time digital product sales through an online shop. Go-to-market mixes product-led growth (self-serve website sign-up with free trial, no contracts) with sales-assisted live demos for larger deployments. The company operates as a trade name of Callahan Roach, LLC, a privately held US limited liability company headquartered in Vestal, New York, with co-founder Jose Moreira and VP of Content & Training Jeremy Lowe in named leadership roles. No external institutional investment has been disclosed.
ProfitRhino firmographics
Firmographics- Name
- ProfitRhino
- Legal name
- Callahan Roach, LLC
- Website
- https://profitrhino.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Profit Rhino is a SaaS-based flat rate pricing platform for residential HVAC, plumbing, and electrical contractors, offering digital price books, mobile sales tools, and API integrations with major field service software platforms. Powered by Callahan Roach with 30 years of expertise, it serves 30,000+ technicians across the United States.
- Ownership category
- akta.pro rank
Where ProfitRhino is headquartered
LocationHeadquarters
- HQ city
- Vestal
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ProfitRhino business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Subscription - SmartPrice: Digital price book and sales presentation tool subscription for contractors new to flat rate pricing. Provides prebuilt pricing content and mobile sales tools.
- Software Subscription - Integrate: Flat rate pricing content integration for field service software providers and their contractor customers. Provides API access to pricing data.
- Professional Services - Classes: In-person training classes such as Pricing for Profit 101 offered in Virginia locations for $79.
- Digital Products - Shop: Online shop selling tools including Break Even Tool, Paperless Forms, Profit Pricer Tool, and support materials.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | SmartPrice - Standalone digital price book |
| Subscription | Monthly | Integrate - Software integration pricing |
| One time/ perpetual license | Pay-as-you-go | C.A.P. - Printed price book |
| One time/ perpetual license | Pay-as-you-go | Pricing for Profit 101 Class |
Go-to-market motion2 records
Distribution channels8 records
Marketing channels8 records
ProfitRhino product offering
Product offeringCore offering
Profit Rhino provides a SaaS-based flat rate pricing platform for residential home service contractors (HVAC, plumbing, and electrical). The core offering is a digital price book with prebuilt, expert-vetted pricing covering 90% of common repairs, paired with a mobile sales presentation tool that helps technicians offer multiple pricing options to homeowners. The platform also provides APIs to embed pricing content into third-party field service management software and a printed price book alternative for contractors who prefer physical references.
Product overview
Profit Rhino is a flat rate pricing and sales platform for residential trade contractors (HVAC, plumbing, and electrical). The product portfolio consists of SmartPrice (digital price book and mobile sales presentation tool), Integrate (flat rate pricing data for third-party software platforms), C.A.P. (Callahan Roach Printed Price Book), plus a Web Platform for pricing customization, work order management, and field-office synchronization. The company also provides Support & Coaching including free US-based support and implementation coaching. The platform is designed to help contractors implement flat rate (upfront) pricing, increase average ticket size, and streamline field sales processes. Profit Rhino is powered by Callahan Roach, bringing over 30 years of flat rate pricing industry expertise.
Differentiator
Problem solved
Functional benefit
Products and services
- SmartPrice Digital price book and mobile sales presentation tool subscription for residential trade contractors (HVAC, plumbing, electrical). Includes prebuilt flat rate pricing content, customization options, OEM search, and mobile sales tools to help technicians present multiple pricing options to homeowners.
- Integrate Flat rate pricing content solution for field service software platforms, providing up-to-date flat rate pricing data that integrates directly with third-party field service management systems via API, enabling contractors to access Profit Rhino's curated price books within their existing software.
- C.A.P. (Callahan Roach Printed Price Book) Callahan Roach printed price book - the traditional printed version of the flat rate pricing reference for contractors who prefer physical documentation. Available as a one-time/perpetual license.
- Pricing for Profit 101 Class In-person 4-hour training class covering service pricing, margins, flat rate implementation, and increasing ticket revenue, offered in Virginia locations at R.E. Michel facilities for a one-time fee (originally $299, currently discounted to $79).
Quantifiable outcome
- Increase average ticket by 80%
- +4 more outcomes
Companies that use ProfitRhino
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
ProfitRhino technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature6 records
ProfitRhino partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Housecall ProcoreHousecall Pro, a leading software platform for home service professionals, launched a new flat rate price book powered by Profit Rhino. The integration allows Housecall Pro users to access Profit Rhino's curated price books including service photos, descriptions, labor estimates, and up-to-date materials costs directly within the Housecall Pro app. Contractors can transition from time & material to value-based flat rate pricing structures with quarterly updates.
- PayzercorePayzer announced integration of Payzerware with Profit Rhino flat rate pricing. Payzerware is an all-in-one management tool for specialty trade contractors now featuring Profit Rhino's flat rate price book data. The integration enables contractors using Payzerware to increase profitability and provide homeowners with upfront pricing they prefer.
- ServiceTitancoreServiceTitan integration with Profit Rhino's mobile flat rate selling application for home service companies. PaySimple also announced payment integration with Profit Rhino's mobile application.
- FieldEdgecoreFieldEdge (formerly dESCO), a leading field service management software provider, announced live flat rate integration with Profit Rhino. The integration allows FieldEdge customers to access Profit Rhino's pricing content within their field service management platform.
- Service FusioncoreService Fusion offers flat rate integration powered by Profit Rhino, allowing their field service management customers to access flat rate pricing content.
- Callahan RoachcoreProfit Rhino is powered by Callahan Roach, LLC. Callahan Roach brings 30 years of industry knowledge to Profit Rhino's flat rate pricing products. The company operates as 'Callahan Roach, LLC dba Profit Rhino' according to Terms of Service.
Scale indicators7 records
Expansion highlights4 records
ProfitRhino competitors and assessment
Company assessmentBroad incumbents
- Jobber: Field service software for home service businesses including HVAC, plumbing, electrical. Competes broadly for the same SMB contractor customer with scheduling, invoicing, and CRM features that overlap Profit Rhino's workflow.
- FieldEdge: Field service management software for HVAC, plumbing and electrical contractors (formerly dESCO). Has a live flat rate integration powered by Profit Rhino and competes for the same SMB contractor base across scheduling, dispatch, and pricing.
- ServiceMax: Enterprise asset-centric field service management platform. Less directly comparable due to enterprise focus, but competes in adjacent FSM and pricing workflows used by larger trade and service organizations.
- Housecall Pro: Major FSM platform for home service professionals with embedded Profit Rhino flat rate pricing content. Competes as a broader platform (scheduling, dispatch, payments) but overlaps with Profit Rhino on pricing and could swap providers.
- Service Fusion: Field service management software targeting HVAC, plumbing and electrical contractors. Offers a 'Flat Rate Integration' powered by Profit Rhino and competes in the same SMB trade vertical.
- Wintac: Long-standing field service management software for HVAC, plumbing, and electrical contractors. Overlaps with Profit Rhino on the same SMB contractor customer base with scheduling, dispatch, and pricing features.
Emerging players
- BuildOps: Modern field service and operations platform targeting commercial and residential mechanical and specialty trade contractors. Overlaps with Profit Rhino on trade contractor workflows and could enter the flat rate pricing category.
- Markate: Field service management software for small home service businesses including HVAC, plumbing, and electrical. Targets the same SMB contractor segment with scheduling, invoicing, and pricing functionality.
Direct peers
- ServiceTitan: Leading field service management platform for residential trades (HVAC, plumbing, electrical). ServiceTitan has its own flat rate pricing module and competes for the same contractor wallet; Profit Rhino integrates into ServiceTitan but ServiceTitan could internalize pricing.
- Payzer (Payzerware): All-in-one field service management and financing tool for specialty trade contractors that integrated Profit Rhino flat rate pricing. Direct peer in flat rate content plus adjacent FSM/financing capabilities.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
ProfitRhino social profiles
Digital presenceProfitRhino financial estimates
Financial estimateRevenue estimate
Valuation estimate
ProfitRhino leadership team
Management profileNumber of profiles
Profiles2 records
ProfitRhino funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ProfitRhino M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ProfitRhino
What does ProfitRhino do?
Profit Rhino provides a SaaS-based flat rate pricing platform for residential home service contractors (HVAC, plumbing, and electrical). The core offering is a digital price book with prebuilt, expert-vetted pricing covering 90% of common repairs, paired with a mobile sales presentation tool that helps technicians offer multiple pricing options to homeowners. The platform also provides APIs to embed pricing content into third-party field service management software and a printed price book alternative for contractors who prefer physical references.
Is ProfitRhino a public or private company?
ProfitRhino is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ProfitRhino founded?
ProfitRhino was founded in 2012. It employs 11 to 50 people.
Where is ProfitRhino based?
ProfitRhino is headquartered in Vestal, United States, in the North America region.
How does ProfitRhino make money?
Four revenue lines are on record. Software Subscription - SmartPrice is the primary driver. The others are software Subscription - Integrate, professional Services - Classes and digital Products - Shop.
Who are ProfitRhino's main competitors?
Broad incumbents on record are Jobber, FieldEdge, ServiceMax, Housecall Pro, Service Fusion and Wintac. Emerging players are BuildOps and Markate. Direct peers are ServiceTitan and Payzer (Payzerware).
Does ProfitRhino have an API?
Yes. Customers may access the Services via an Application Program Interface (API). The API license grants the right to integrate, test, read/write data, and deploy the API and data; access a dedicated test environment for testing purposes; use API documentation and specifications; and make available and use the API through the technology on behalf of Customers. Specific endpoint details, rate limits, authentication methods, and versioning information are not publicly documented in the provided sources.