What PropTech Sweden does

PropTech Sweden is a non-profit membership organization founded in 2019 and headquartered in Stockholm, Sweden, with additional physical hubs in Malmö (Öresundshuset, Embassy House) and Gothenburg (Citygate Ateliér). It operates as the leading cluster for property technology (PropTech) innovation in Sweden, connecting PropTech startups and scaleups with property companies, construction firms, consultants, and built-environment suppliers across four membership categories (Startup & Scaleup, Built Environment, Property & Construction, Consultants) and four premium partnership tiers (Prime, Patron, City & Hub, Investor). The organization serves a stated base of 1,000+ innovators and runs an international advisory board including Nikki Greenberg (QIC), Zander Geronimos (PRODA), and Magnus Svantegård (FiveNrees).

The platform is built around three regional hubs that host member networking, property tours, growth sessions, and educational webinars, supplemented by an online presence that includes an AI-powered chatbot for member inquiries, weekly newsletters, member blogs, and co-produced podcasts. Core technology is the membership network and community ecosystem itself rather than proprietary IP, with technology enablement positioned as an ease-of-use differentiator. The organization also coordinates multiple flagship programs: the Nordic PropTech Awards (jointly with Denmark, Norway, and Finland sister organizations), BA Tech Awards (with Business Arena Stockholm), PropTech Championship (with rotating anchor owners including Skanska in 2022, The Kloud in 2023, and MKB Fastighets AB in 2024), and the EU PropTech Awards for pan-European reach.

Revenue is generated primarily through annual subscription-based membership fees across tiers, premium partnership programs with enhanced visibility and advisory board access, and professional services revenue from organizing events, delegations, and accelerator programs such as Skyline in New York (with the Swedish Energy Agency, Swedish-American Trade Council, and Build Edison). The go-to-market motion is community-led, with growth fueled by word-of-mouth within the property and construction industry, international expansion via sister PropTech organizations and embassy partnerships, and government relationships through Vinnova and the Cluster of Sweden network. Notable member outcomes include Spaceflow (2023 Championship winner), AVY, HEBA, Lindinvent, Awaio, Hogia, Sensative, and AktivBo, alongside enterprise logos from Skanska and MKB Fastighets AB.

Name

PropTech Sweden

Legal name

PropTech Sweden

Website

https://proptechsweden.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

PropTech Sweden is a Stockholm-based non-profit membership organization founded in 2019 that serves as the leading Nordic cluster for property technology, connecting proptech startups, property owners, construction firms, and consultants through tiered memberships, regional hubs, awards, and international events.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Membership fees: Annual membership fees from various categories including Startup & Scaleup, Built Environment, Property & Construction, and Consultants. Members gain access to global network, matchmaking services, exclusive events, webinars, and market exposure.
2. Partner programs: Premium partnership tiers (Prime, Patron, City & Hub, Investor) with enhanced visibility and advisory board opportunities
3. Event revenues: Revenue from organizing and hosting events including Nordic PropTech Awards, BA Tech Awards, PropTech Championship, and participation in international events like MIPIM

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

PropTech Sweden is a non-profit membership organization founded in 2019 that drives the digital transformation of the property industry by promoting engagement between PropTech startups and established property/construction businesses. It sells annual membership subscriptions, multi-tier partnership programs, and runs branded events including the PropTech Championship, Nordic PropTech Awards, BA Tech Awards, and EU PropTech Awards, providing matchmaking, networking, mentorship, and market exposure across physical hubs in Stockholm, Malmö, and Gothenburg.

Product overview

PropTech Sweden is a membership organization (founded in 2019) that drives the digital transformation of the property industry by promoting engagement between proptech and property businesses. It is not a product company but rather an ecosystem platform providing membership programs (Startup & Scaleup, Built Environment, Property & Construction, Consultants), events (meetups, property tours, growth sessions), championship competitions (PropTech Championship), and award programs (Nordic PropTech Awards, BA Tech Awards, EU PropTech Awards). The organization also facilitates partnerships, matchmaking, mentorship, and knowledge-sharing through its network across Stockholm, Malmö, and Gothenburg hubs.

Differentiator

Problem solved

Functional benefit

Brands

• Nordic PropTech Awards: Annual awards program for Nordic proptech companies in categories including Contech, Invest & Finance, Market, Property Management, Sustainable & Healthy Buildings, Urban Mobility & Logistics.
• PropTech Championship
• BA Tech Awards
• EU PropTech Awards

Products and services

• Startup & Scaleup Membership

Quantifiable outcome

• Nordic PropTech Awards attracted participants from 4 Nordic countries in 2024
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

33 partnerships are on record, tiered core and minor.

• Hogia (Nordic PropTech Awards)coreGTM or Marketing Partner · 1 January 2025First Swedish partner to Nordic PropTech Awards. Hogia demonstrates commitment to digitalization, sustainability and business development, aligning with PropTech Sweden's values. Partnership strengthens Nordic market.
• Cluster of SwedencoreStrategic or Co-development Partner · 1 January 2024PropTech Sweden officially joined the prestigious Cluster of Sweden network in 2024. This collaboration opens opportunities for innovation and growth through knowledge sharing with other industry clusters in Sweden.
• VinnovacoreStrategic or Co-development Partner · 1 January 2024Meeting with Vinnova (Sweden's innovation agency) and Director General to discuss future capital investments in Swedish innovations, particularly for startups and scaleups. PropTech Sweden acts as bridge between member companies and Vinnova support programs.
• Swedish Edtech IndustryminorStrategic or Co-development Partner · 1 January 2024Industry association participating in joint meetings with Vinnova to explore innovation support opportunities across technology sectors.
• Swedish MedtechminorStrategic or Co-development Partner · 1 January 2024Industry association participating in joint meetings with Vinnova to explore innovation support opportunities.
• SweFinTechminorStrategic or Co-development Partner · 1 January 2024Industry association participating in joint meetings with Vinnova to explore innovation support opportunities.
• TechSverigeminorStrategic or Co-development Partner · 1 January 2024Industry association participating in joint meetings with Vinnova to explore innovation support opportunities.
• LindinventminorStrategic or Co-development Partner · 1 January 2024Member and event partner providing in-house developed system solutions for indoor climate and property automation. Participated in Business Arena Stockholm networking lunch.
• AwaiominorStrategic or Co-development Partner · 1 January 2024Member and event partner offering digital workspace solutions. Participated in Business Arena Stockholm networking lunch.
• Hogia FastighetssystemcoreStrategic or Co-development Partner · 1 January 2024Key partner and first Swedish partner to Nordic PropTech Awards. Offers property system DinHyresvärd with high automation for property ownership and management. Long-term engagement in digital transformation of property sector.
• SensativeminorStrategic or Co-development Partner · 1 January 2024Member and event partner offering IoT portal Yggio for smart building data. Participated in Business Arena Stockholm networking lunch.
• Viu Property TechnologiesminorStrategic or Co-development Partner · 1 January 2024Member and event partner offering digital tenant experience through interactive screens. Participated in Business Arena Stockholm networking lunch.
• Business ArenacoreGTM or Marketing Partner · 1 January 2024Major collaboration for BA Tech Awards and networking events at Business Arena Stockholm. PropTech Sweden has exhibition space and organizes PropTech lounge for member companies.
• Stockholm Business RegioncoreStrategic or Co-development Partner · 1 January 2024Collaboration for international delegation trips including MIPIM (Cannes) and CREtech (New York). Partnership for PropTech reports.
• Invest in SkånecoreStrategic or Co-development Partner · 1 January 2024Co-published PropTech Report 2024 highlighting Swedish progress in sustainable building and digital property development.
• Swedish Embassy in LondoncoreStrategic or Co-development Partner · 1 January 2024Organized Ecosystem Exchange event in London in collaboration with Swedish Embassy and Swedish Trade Council UK, providing 10-15 companies opportunity to connect with UK market.
• Swedish Trade Council (UK)coreGTM or Marketing Partner · 1 January 2024Co-organized Ecosystem Exchange with Swedish Embassy in London for PropTech Connect 2024, supporting Swedish companies' entry into UK market.
• Swedish Energy Agency (Energimyndigheten)coreStrategic or Co-development Partner · 1 January 2024Collaboration for Skyline accelerator program in New York for sustainable buildings, in partnership with Swedish-American Trade Council and Build Edison.
• Swedish-American Trade Council NYcoreStrategic or Co-development Partner · 1 January 2024Co-organized Skyline accelerator program in New York for Swedish companies to enter US property market.
• Build EdisoncoreStrategic or Co-development Partner · 1 January 2024Co-organized Skyline accelerator program in New York for sustainable buildings.
• PropTech ConnectcoreStrategic or Co-development Partner · 1 January 2024Joint presence at Europe's largest PropTech event in London. Created 'The Viking Lounge' with Nordic sister organizations (Norway, Denmark) for networking and collaboration opportunities.
• PropTech DenmarkcoreStrategic or Co-development Partner · 1 January 2024Sister organization collaboration for Nordic PropTech Awards and joint international events like PropTech Connect London and The Viking Lounge.
• PropTech NorwaycoreStrategic or Co-development Partner · 1 January 2024Sister organization collaboration for Nordic PropTech Awards and joint international events.
• PropTech FinlandcoreStrategic or Co-development Partner · 1 January 2024Sister organization collaboration for Nordic PropTech Awards.
• CoorminorGTM or Marketing Partner · 1 January 2024Event partner for Nordic PropTech Awards 2023.
• VELUXminorGTM or Marketing Partner · 1 January 2024Event partner for Nordic PropTech Awards 2023 and 2024.
• The KloudminorGTM or Marketing Partner · 1 January 2024Sponsor and partner for PropTech Championship 2023 with Spaceflow as winner.
• EIT Urban MobilityminorGTM or Marketing Partner · 1 January 2024Track sponsor for Nordic PropTech Awards.
• HinesminorGTM or Marketing Partner · 1 January 2024Partner for Nordic PropTech Awards 2024.
• MIPIMcoreGTM or Marketing Partner · 1 January 2024PropTech Sweden organizes Nordic Power Hour in Stockholm booth at MIPIM conference in Cannes, March 2025.
• CREtechcoreGTM or Marketing Partner · 1 January 2024Joint delegation trip to New York for CREtech 2024 including property visits, VIP dinner, and conference attendance.
• MKB Fastighets ABcoreStrategic or Co-development Partner · 1 January 2024Host partner for PropTech Championship 2024 in Rosengård, Malmö. One of Sweden's largest public housing companies with 26,400 apartments and 1,000 commercial spaces.
• SkanskacoreStrategic or Co-development Partner · 1 January 2022Partner for PropTech Championship 2022, one of Sweden's largest construction groups.

Scale indicators3 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• PropTech Denmark: Sister Nordic PropTech cluster organisation co-running the Nordic PropTech Awards and joint international events such as PropTech Connect London and The Viking Lounge. Directly comparable as a national PropTech membership and matchmaking platform.
• PropTech Norway: Norwegian counterpart organisation collaborating on the Nordic PropTech Awards and joint international programming. Operates the same cluster/membership model for the Norwegian real estate technology ecosystem.
• PropTech Finland: Finnish sister organisation participating in the Nordic PropTech Awards joint venture. Directly comparable national PropTech cluster serving startups, property owners, and investors in Finland.
• CREtech: US-based PropTech event, media, and community platform running the CREtech New York conference that PropTech Sweden co-organises delegations to. Comparable as a PropTech-focused community and event business targeting startups and commercial real estate.
• PropTech Connect: Europe's largest PropTech event held in London, where PropTech Sweden operates The Viking Lounge alongside Nordic sister organisations. Directly comparable as a PropTech event and networking platform.
• European PropTech Association: Pan-European PropTech industry body on whose board PropTech Sweden's Managing Director Roger Tofft sits. Comparable as a higher-level PropTech advocacy and community organisation.

Broad incumbents

• Urban Land Institute: Global, established real estate research and education membership organisation with a much broader scope than PropTech Sweden. Comparable as a long-standing membership and convening body for the real estate industry, but focused on land use rather than PropTech specifically.
• MIPIM (RX Global): Major global real estate event operated by RX Global in Cannes, where PropTech Sweden organises the Nordic Power Hour. Comparable as a large-scale real estate conference and networking platform, but not a PropTech-specialist cluster.

Regional players

• Business Arena Stockholm: Swedish real estate industry event series and co-organiser of the BA Tech Awards with PropTech Sweden. Comparable as a regional property industry convening and awards platform serving the Swedish market.

Others

• Stockholm Business Region: Public investment-promotion agency that co-publishes PropTech Sweden's PropTech Reports and co-organises international delegation trips. Adjacent ecosystem participant rather than a direct PropTech competitor, but closely intertwined in PropTech Sweden's international go-to-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/proptechs
• Facebookfacebook.com/proptechsweden

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PropTech Sweden