Magtec
MAGTEC develops SafeSpeed, an Intelligent Speed Assistance platform that actively limits fleet vehicle speed in real time using GPS and posted-limit databases, plus add-on modules for remote vehicle disabling, driver authentication, and centralized fleet management. The company serves municipal, commercial trucking, school transportation, construction, utility, and law enforcement fleets across North America with subsidiaries in the USA and Asia.
- Company typePrivate
- Founded1994
- HeadquartersCalgary, Canada
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Magtec does
MAGTEC Products Inc., founded in 1994 in Calgary, Alberta, develops fleet safety and security technology built around its proprietary SafeSpeed Intelligent Speed Assistance (ISA) platform. SafeSpeed uses GPS, posted speed limit databases, and vehicle control inputs to actively limit vehicle speed in real time, differentiating Magtec from passive driver-alert systems. The platform is extended through add-on modules including Remote Vehicle Disabling (built on the patented 2004 Acceleration Control System), Driver Authentication and Access Control, an Emergency Alert/Panic Button, and the Mobile Command and Control (MCC) central management platform. Technology is retrofittable across light, medium, and heavy-duty vehicles including EVs and hybrids.
Magtec monetizes through a one-time hardware/license sale plus recurring subscription and maintenance services, supplemented by professional deployment services. Pricing is consultative and quote-based, calibrated to fleet size and requirements. Go-to-market combines direct enterprise field sales targeting municipal and commercial fleets, channel partnerships (Velociti for nationwide deployment, Geotab Marketplace and Order Now for telematics-enabled distribution, Smart Start for court-mandated compliance, VisionTrack for AI camera integration), and direct government procurement engagement.
The company serves six primary verticals: trucking and freight logistics, municipal and government fleets, construction and heavy equipment, law enforcement and emergency services, utility and service providers, and school transportation. Named deployments include NYC DCAS (700 vehicles deployed with plans for 7,000+, 6.3M+ safe miles logged), Attridge Transportation (1,300+ school buses), and multiple commercial logistics and passenger fleets ranging from 100 to 900 vehicles. Magtec holds wholly owned subsidiaries in the United States (MAGTEC Products USA, Inc.) and Asia Pacific (MAGTEC Asia Inc.), is led by founder Robert Morisset as President and CEO, and operates with 11-50 employees across offices in Calgary and New York.
Magtec firmographics
Firmographics- Name
- Magtec
- Legal name
- MAGTEC Products Inc.
- Website
- https://magtec.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MAGTEC develops SafeSpeed, an Intelligent Speed Assistance platform that actively limits fleet vehicle speed in real time using GPS and posted-limit databases, plus add-on modules for remote vehicle disabling, driver authentication, and centralized fleet management. The company serves municipal, commercial trucking, school transportation, construction, utility, and law enforcement fleets across North America with subsidiaries in the USA and Asia.
- Ownership category
- akta.pro rank
Magtec industry classification
Industry- Product category
- Fleet Safety & Security Technology
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Security Systems Services (except Locksmiths) (561621)
- SIC
- Measuring & Controlling Devices, Nec (3829), Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Brake-Based Active Safety Hardware Manufacturing (ABS/ESC/AEB Actuators & Modulators) (IMACAMAH)
- akta.pro secondary industry
- Privileged Access Management (PAM) (HDADAAAC)
Keywords
Where Magtec is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
Magtec business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- SafeSpeed ISA Technology Sales: Sale of intelligent speed assistance hardware and software systems for fleet vehicles. Systems can be retrofitted to light, medium and heavy-duty vehicles.
- Subscription/Maintenance Services: Ongoing support, monitoring, and maintenance services for installed SafeSpeed systems, potentially including cloud-based oversight and software updates.
- Technology Deployment Services: Installation and deployment services through partners like Velociti for large-scale fleet implementations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing based on fleet size and requirements |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Magtec product offering
Product offeringCore offering
Magtec develops, manufactures, and supports SafeSpeed, a patented Intelligent Speed Assistance (ISA) system that actively governs vehicle speed in real time using GPS location and posted speed limit databases, retrofittable across light, medium, and heavy-duty vehicles including EVs and hybrids. The offering is complemented by the Mobile Command and Control (MCC) cloud platform and add-on security modules including Remote Vehicle Disabling, Driver Authentication/Access Control, and a covert Emergency Alert panic button, sold primarily to commercial, governmental, and institutional fleet operators.
Product overview
Magtec offers a unified fleet safety and security platform anchored by its SafeSpeed product, an advanced Intelligent Speed Assist (ISA) technology that actively governs vehicle speed in real time. SafeSpeed serves as the core platform and is complemented by add-on security modules including Remote Vehicle Disabling, Driver Authentication/Access Control, and Emergency Alert (Driver Panic Button). The Mobile Command and Control (MCC) system provides centralized fleet management and oversight. The product portfolio works together to deliver end-to-end fleet safety through proactive speed enforcement and security control capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- SafeSpeed: Advanced Intelligent Speed Assist (ISA) technology that actively governs vehicle speed in real time, dynamically adjusts to posted speed limits, and enables remote vehicle disabling for fleet safety and security.
- SafeSpeed ISA
- Mobile Command and Control (MCC)
- Acceleration Control System (ACS)
Products and services
- SafeSpeed Intelligent Speed Assistance (ISA) Patented Intelligent Speed Assistance system that actively and dynamically limits vehicle speed in real time based on GPS location and posted speed limit databases; retrofittable to light, medium, and heavy-duty vehicles including EVs and hybrids; confirmed 99.74% effective in a USDOT Volpe/NYC study for overspeed prevention.
- Remote Vehicle Disabling Security capability built on the patented Acceleration Control System (ACS) that enables fleet managers to remotely immobilize vehicles or bring them to a safe and controlled stop during hijacking, theft, driver impairment, or erratic driving events.
- Driver Authentication / Access Control Authentication and access control capability that ensures only authorized personnel can operate company vehicles, blocking unauthorized use even when a vehicle is left running and unattended.
- Emergency Alert (Driver Panic Button) Covert in-cab emergency alert system allowing drivers to trigger a silent alert to dispatch or command centers during high-risk situations such as hijacking attempts or medical emergencies.
- Mobile Command and Control (MCC) Central cloud-based management platform providing driver and vehicle management functionality including remote adjustment of operating parameters of equipped vehicles, remote disabling while moving, real-time monitoring, alerts, event logs, and access control oversight.
Quantifiable outcome
- 99.74% effectiveness in preventing vehicle overspeed (USDOT Volpe & NYC Study, November 2024)
- +4 more outcomes
Companies that use Magtec
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles6 records
Magtec technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature6 records
Magtec partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, flagship and strategic.
- VelociticoreStrategic partnership for large-scale deployment and installation of SafeSpeed across commercial fleet customers. Velociti leverages its proven nationwide installation and service infrastructure to accelerate deployment of MAGTEC's enforceable speed governance technology, helping fleets reduce implementation complexity and lifecycle support.
- Smart StartcoreSmart Start deployed Speed Aware powered by MAGTEC's SafeSpeed as part of its expanding public safety portfolio. Partnership enables court-mandated speed compliance programs, super speeder intervention initiatives, and state-administered monitoring frameworks through Smart Start's nationwide compliance infrastructure and distribution network.
- GeotabcoreStrategic integration of SafeSpeed Active Intelligent Speed Limiting technology into Geotab's fleet telematics platform. SafeSpeed is available through Geotab Marketplace and Order Now solutions, combining proactive speed control with predictive analytics, behavior-based coaching, routing tools, and vehicle performance analytics.
- Attridge TransportationflagshipCanada's largest family-owned and operated bus company onboarded SafeSpeed for enhanced school bus safety and security. Attridge equipped its entire fleet of 1,300+ school buses with SafeSpeed, combining ISA technology with remote vehicle disabling for dual-purpose safety and security solution.
- VisionTrackcorePartnership integrating VisionTrack's AI pedestrian detection camera with MAGTEC's SafeSpeed technology. Solution automatically reduces vehicle speed when vulnerable road users are identified, creating an industry-first combined video telematics and speed control safety system.
- Together for Safer Roads (TSR)strategicMAGTEC joined TSR as a member organization. TSR is a leading NGO dedicated to fostering cross-sector partnerships to enhance global fleet trucking safety. MAGTEC contributes technology expertise to TSR's collaborative mission to prevent traffic-related incidents and achieve Vision Zero goals.
- NYC Department of Citywide Administrative Services (DCAS)flagshipPilot program implementing SafeSpeed ISA technology across NYC municipal fleet vehicles as part of Vision Zero Plan and Safe Fleet Transition Plan. Initial deployment of 50 vehicles across 9 agencies has expanded to 700+ vehicles with plans for 7,000+ additional vehicles.
Scale indicators8 records
Recent moves6 records
Expansion highlights7 records
Magtec competitors and assessment
Company assessmentDirect peers
- Geotab: Geotab is the leading commercial fleet telematics platform with over 4 million subscribed vehicles. While now also a strategic distribution partner, Geotab historically competed for fleet safety technology budgets and remains the most direct competitor in the fleet management data and analytics layer.
- Samsara: Samsara offers a unified fleet management platform combining telematics, video-based safety, and IoT sensors for commercial fleets. Both companies target enterprise fleet safety outcomes through real-time data and active intervention, making Samsara a direct platform-level competitor especially in the trucking and logistics verticals.
- Lytx: Lytx is a leading video telematics and fleet safety platform using AI dashcam technology to detect risky driving behaviors. Both companies target commercial fleet safety outcomes and compete for the same enterprise budget, with Lytx emphasizing passive video-based coaching versus Magtec's active vehicle intervention.
- Bendix Commercial Vehicle Systems: Bendix is a major North American supplier of active safety technologies for commercial vehicles including braking, collision avoidance, and stability systems. Both companies target commercial fleet safety through vehicle-level active control systems, making Bendix a relevant peer in the commercial vehicle safety hardware category.
- GreenRoad Technologies: GreenRoad provides driver behavior monitoring and fleet safety scoring based on vehicle sensor data. Both companies target reduction of risky driving (especially speeding) in commercial fleets, though GreenRoad emphasizes scoring and coaching while Magtec emphasizes active vehicle intervention.
- SmartDrive (Omnitracs): SmartDrive, now part of Omnitracs, offers video-based safety programs for commercial fleets combining dashcam analytics with driver coaching. Both companies compete for fleet safety budgets focused on reducing speeding and risky driving, though with different intervention models.
Broad incumbents
- Mobileye: Mobileye is the dominant supplier of ADAS and autonomous driving technology to global automotive OEMs. While not directly competing in the aftermarket retrofit space, Mobileye's embedded ISA solutions in new vehicles represent the structural long-term competitive threat to Magtec's retrofit business model.
- Verizon Connect: Verizon Connect offers a comprehensive fleet management platform with telematics, GPS tracking, and driver behavior analytics for commercial fleets. As a broad incumbent backed by Verizon's scale, it competes for the same enterprise fleet technology budget as Magtec though with a different core capability focus.
- ZF WABCO: ZF (which acquired WABCO) is a global Tier 1 supplier of commercial vehicle safety and control systems including braking, stability, and ADAS technologies. As an incumbent OEM supplier, ZF WABCO represents both a competitive threat (factory-installed safety) and potential partner for fleet-installed systems.
Emerging players
- Smart Start: Smart Start is the leading ignition interlock device provider in North America, now expanding into court-mandated speed compliance through its Speed Aware solution powered by Magtec. While now a partner, Smart Start represents an emerging player in the consumer compliance and court-ordered monitoring space that overlaps with Magtec's Smart Start partnership distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Magtec social profiles
Digital presenceMagtec financial estimates
Financial estimateRevenue estimate
Valuation estimate
Magtec leadership team
Management profileNumber of profiles
Profiles12 records
Magtec subsidiaries and ownership
Company hierarchySubsidiaries2 records
Magtec funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Magtec M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Magtec
What does Magtec do?
Magtec develops, manufactures, and supports SafeSpeed, a patented Intelligent Speed Assistance (ISA) system that actively governs vehicle speed in real time using GPS location and posted speed limit databases, retrofittable across light, medium, and heavy-duty vehicles including EVs and hybrids. The offering is complemented by the Mobile Command and Control (MCC) cloud platform and add-on security modules including Remote Vehicle Disabling, Driver Authentication/Access Control, and a covert Emergency Alert panic button, sold primarily to commercial, governmental, and institutional fleet operators.
Is Magtec a public or private company?
Magtec is a private company. It is classified as family owned and is currently operating.
When was Magtec founded?
Magtec was founded in 1994. It employs 11 to 50 people.
Where is Magtec based?
Magtec is headquartered in Calgary, Canada, in the North America region.
How does Magtec make money?
Three revenue lines are on record. SafeSpeed ISA Technology Sales are the primary driver. The others are subscription/Maintenance Services and technology Deployment Services.
Who are Magtec's main competitors?
Direct peers on record are Geotab, Samsara, Lytx, Bendix Commercial Vehicle Systems, GreenRoad Technologies and SmartDrive (Omnitracs). Broad incumbents are Mobileye, Verizon Connect and ZF WABCO. Smart Start is listed as an emerging player.
Does Magtec have an API?
No public API is recorded for Magtec.
What industry is Magtec in?
Magtec's product category is Fleet Safety & Security Technology. Its primary akta.pro industry code is IMACAMAH, Brake-Based Active Safety Hardware Manufacturing (ABS/ESC/AEB Actuators & Modulators), with a secondary code of HDADAAAC, Privileged Access Management (PAM). Its NAICS code is 33451 and its SIC code is 3829.