What Feedify does

Feedify is a SaaS customer engagement platform founded in 2016 and operated by the India-domiciled private limited company Atizva Technologies, headquartered in Indore. Its core product is real-time push notifications delivered across web browsers (Chrome, Firefox, Safari), mobile apps (iOS, Android via SDKs, and Flutter), and desktop. The platform extends this notification backbone with complementary modules: Web Overlays (entry, exit-intent, scroll-triggered, timed, and geo-targeted pop-ups), News Roll (a multimedia news feed widget), News Box (categorized content aggregation), After-Sales Feedback (email-delivered feedback forms), and an Online Survey Maker, all managed through a unified dashboard with analytics and weekly email reports.

Under the hood, Feedify combines SDK-based integrations for native mobile, a WordPress plugin, Shopify App Store native listing, and Google Tag Manager deployment, allowing non-technical users to install the platform in roughly five minutes. Distribution is product-led and self-serve with a freemium entry tier (500 subscribers free) and tiered paid subscriptions ranging from $15/month on Shopify (1,000 subscribers) up to $150/month for premium general website plans. Revenue is supplemented by a customer referral program paying 35% on referred paid plans and 10% on push-ad revenue. Target customers span e-commerce, digital publishers, NGOs, education, fintech, job portals, and travel/hospitality, with named enterprise users including TV9, AutoCar India, Wisden, India.com, and Prestashop, and a claimed base of 10,000+ companies globally.

The company is bootstrapped with no disclosed venture funding, operates with a 1-10 person team, and runs a multi-channel marketing motion built around content (blog, newsletter, case studies), social (LinkedIn, Twitter/X, Facebook), demo booking via Calendly, and the referral channel. Scale commentary cites 1 billion devices reached, 800 billion+ messages sent, and customer-reported click-rate improvements of 46-66%, though these figures cannot be independently verified from the data provided.

Name

Feedify

Legal name

Atizva Technologies

Website

https://feedify.net

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Feedify, operated by Atizva Technologies and founded in 2016 in Indore, India, is a SaaS customer engagement platform offering real-time push notifications across web, mobile, and desktop, alongside web overlays, feedback, and survey tools for SMB and mid-market customers in e-commerce, publishing, and other verticals.

Ownership category

akta.pro rank

Product category

Customer Engagement Software

NAICS

Direct Mail Advertising (541860)

SIC

Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)

akta.pro primary industry

Feed/Product Listing Ads Management (Shopping, Catalog Ads) (BPAFACAK)

akta.pro secondary industries

Feed Management & Shopping Ads (PLA/Product Ads) (MPAAACAL), Newsletter & Email Digest Aggregators (MPACAKAG)

Keywords

• Push notifications
• Customer engagement
• Web overlays
• Marketing automation
• Feedback tools

Headquarters

HQ city

Indore

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Plans: Tiered subscription model with plans based on subscriber count limits. Higher tiers include more subscribers, advanced automation features, and enhanced analytics. Annual billing offers approximately 10-15% savings.
2. Free Tier (Freemium): Essential free plan with limited features (500 subscribers, basic notifications). Serves as acquisition channel for conversion to paid tiers.
3. Referral Program Revenue Share: Referrers earn 35% flat share from referred paid plans and 10% recurring revenue from push ads every month, creating a affiliate-style revenue stream for partners.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Feedify is an all-in-one customer engagement SaaS platform that delivers real-time push notifications across web browsers, mobile apps, and desktop. It bundles complementary tools including web overlays (pop-ups, exit-intent, surveys, newsletter signups), a news stories widget, and after-sales feedback forms, all managed through a single dashboard with analytics and AI-enabled automation.

Product overview

Feedify is an all-in-one customer engagement platform that combines multiple engagement tools into a unified system. The core offering centers on Push Notifications (web, mobile, and Safari variants) as the primary customer engagement channel. The platform extends this core with complementary modules including News Roll for multimedia content delivery, Web Overlays for targeted pop-ups and exit intent campaigns, After-Sales Feedback for post-purchase customer insights, News Box for content aggregation, and Online Survey Maker for data collection. All tools are managed through a single dashboard with integrated analytics, supporting personalization, automation, and multi-channel customer outreach across e-commerce, publishers, NGOs, education, fintech, job portals, and travel/hospitality industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Push Notifications Real-time push notification service delivered across web browsers (Chrome, Firefox, Safari) and mobile devices. Supports customizable messages with banner images, titles, buttons, and badge icons, with scheduling, multi-channel delivery, geo-targeting, and personalization based on subscriber location.
• Web Push Notifications Browser-based push notification service targeting desktop and mobile web visitors across Chrome, Firefox, Safari, and other modern browsers without requiring app installation.
• Mobile Push Notifications Push notification service for mobile applications on Android and iOS platforms, requiring SDK integration for app developers.
• Safari Push Notifications Apple Safari-specific push notification service for macOS and iOS users.
• News Roll (News Stories) Interactive news feed widget displaying automated multimedia content including news posts, videos, and audio slides, designed to increase click rates and keep audiences engaged with fresh content.
• Web Overlays Customizable pop-up and overlay system including survey pop-ups, visitor feedback forms, exit intent offers, newsletter sign-ups, and social media prompts, with intelligent targeting and strategic timing controls (entry, exit, scroll-triggered, timed, geotargeted).
• After-Sales Feedback Customer feedback collection tool that generates feedback forms sent directly to customers via email, providing insights into customer experience with products and services to enable personalization and improved customer relationships.
• News Box Content aggregation widget displaying categorized news feeds including Education, Health & Wellness, Science & Technology, and Breaking News/Top Stories, designed to reduce bounce rates and increase page views.
• Online Survey Maker Survey creation and deployment tool that can be scheduled and automated based on user interaction, with targeted survey distribution to specific user segments and comprehensive analytics.

Quantifiable outcome

• 46-66% increased click rate across customer case studies
• +6 more outcomes

Named customers12 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• ShopifycoreTechnology or IntegrationOfficial Shopify App Store partner offering native integration for Shopify merchants. Dedicated Shopify pricing tiers (Essential Free, Ultimate $15/month, Premium $25/month) with e-commerce-specific features including abandoned cart recovery, price drop alerts, order updates, and shipping notifications. Available at apps.shopify.com/feedify-1.
• WordPresscoreTechnology or IntegrationWordPress plugin integration available through the WordPress ecosystem with documented setup and configuration guides in the Feedify knowledge base. Enables WordPress site owners to easily implement push notifications and web overlays.
• Google Tag Manager (GTM)supportingTechnology or IntegrationGTM implementation option allowing tag-based integration for websites using Google Tag Manager without requiring direct code changes. Documented implementation guide available.
• iOS (Apple)coreTechnology or IntegrationiOS SDK setup available for integrating push notifications into iOS mobile applications. Full iOS SDK setup documentation provided with setup guides in the knowledge base.
• Android (Google)coreTechnology or IntegrationAndroid App Push Notification integration SDK available with comprehensive documentation including Android Dependencies and integration guides. Flutter Android integration also supported.
• FluttersupportingTechnology or IntegrationFlutter Android integration support available for cross-platform mobile applications built with Flutter framework.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Braze: Braze is an enterprise cross-channel customer engagement platform covering push, email, in-app, and SMS at significant scale. It represents the higher-end incumbent that Feedify's mid-market customers could upgrade into.
• Iterable: Iterable is an enterprise cross-channel marketing platform with push, email, SMS, and in-app messaging. It is a broader incumbent competing for the same mid-to-upper end of Feedify's addressable market.

Direct peers

• PushEngage: PushEngage is a web push notification SaaS targeting SMBs and Shopify/WooCommerce merchants. It directly overlaps Feedify's push + e-commerce recovery positioning at a similar price band.
• SendPulse: SendPulse is a multi-channel marketing platform offering email, push, SMS, and chatbots. Its web push and automation features place it in direct competition with Feedify for SMBs.
• Pushwoosh: Pushwoosh offers multi-platform push notifications for mobile apps, web, and email with segmentation and automation. It competes head-on with Feedify's notification and engagement tooling for SMB and mid-market.
• OneSignal: OneSignal is the leading cross-channel push notification and messaging platform serving mobile, web, and email. It is the most direct competitor to Feedify across SMB and mid-market customers with overlapping product scope.
• NotifyVisitors: NotifyVisitors is a customer engagement suite including push notifications, web overlays, email, and on-site personalization. It directly competes with Feedify across the same bundled-engagement playbook.
• WebEngage: WebEngage is an India-based customer engagement platform spanning push, in-app, email, SMS, and on-site messaging. It competes with Feedify across the same publisher and e-commerce verticals with a broader channel footprint.
• Aimtell: Aimtell is a web push notification platform focused on SMB and e-commerce use cases including abandoned cart recovery. It overlaps Feedify's core push and re-engagement positioning.
• iZooto: iZooto is a direct Indian-origin competitor offering web push notifications, audience segmentation, and on-site engagement for publishers and e-commerce. Closely comparable to Feedify in product, geography, and target verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/feedify
• Xx.com/_feedify
• Facebookfacebook.com/pushnotificationservices

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Feedify