Fortics
Fortics is a Brazilian SaaS company that provides SZ.chat, an AI-powered omnichannel customer service platform unifying 15+ messaging and social channels for SMB to enterprise customers primarily in Brazil.
- Company typePrivate
- Founded2006
- HeadquartersSão Paulo, Brazil
- Headcount—
- GTM typeB2B
- OfferingSoftware
What Fortics does
Fortics Tecnologia is a Brazilian omnichannel customer experience software company that has operated for approximately 20 years (founded between 2003 and 2006 depending on source). The company builds and sells SZ.chat, a platform that unifies more than 15 customer communication channels — including WhatsApp, Instagram, Facebook, Telegram, Microsoft Teams, Signal, SMS, email, Webchat, Reclame Aqui, and Mercado Livre — into a single interface for routing, automation, and agent supervision. Its proprietary generative AI platform GOgenier powers conversational automation, agent copilot assistance, conversation summarization, and intelligent demand routing, and is complemented by an in-house AI stack covering NLP, OCR, Speech-to-Text, sentiment analysis, and decision-tree flows. Adjacent products include Fortics VOZ (voice automation), Fortics PBX (cloud telephony), Fortics Channel Connect (multi-channel integration), Fortics Sign (digital signatures), and Fortics Analyzer (telecom cost analytics). Fortics monetizes primarily through recurring SaaS subscriptions on SZ.chat, supplemented by professional services for custom integrations; pricing is model-based and not publicly disclosed, with a free 7-day trial as the top-of-funnel entry point. Go-to-market combines product-led growth (self-serve trial) with direct enterprise sales, inside sales for mid-market, content marketing, and over 51 webinars per year. The company operates from offices in São Paulo, Pato Branco, and Fortaleza in Brazil, with an international regional headquarters in Miami. Fortics is an official Meta WhatsApp Business API solution provider, holds ISO/IEC 27001:2013 and ISO/IEC 27701:2019 certifications, and is fully LGPD-compliant with a dedicated DPO. The company has not disclosed venture funding rounds and appears to have been largely bootstrapped through its operating history; its only documented external capital is a $142,000 debt facility from Cascador's Catalytic Fund in June 2026.
Fortics firmographics
Firmographics- Name
- Fortics
- Legal name
- FORTICS TECNOLOGIA
- Website
- https://fortics.com.br
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Short description
- Fortics is a Brazilian SaaS company that provides SZ.chat, an AI-powered omnichannel customer service platform unifying 15+ messaging and social channels for SMB to enterprise customers primarily in Brazil.
- Ownership category
- akta.pro rank
Fortics industry classification
Industry- Product category
- Omnichannel Contact Center Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Other Computer Related Services (541519), Computer Systems Design Services (541512)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Telephone Interconnect Systems (7385)
- akta.pro primary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
Keywords
Where Fortics is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices4 records
Markets served
Fortics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Platform Subscription: Fortics generates revenue primarily through recurring SaaS subscriptions to its SZ.chat omnichannel platform. Pricing is model-based, with tiers reflecting channel volume, user seats, and feature access. The platform is offered via a free 7-day trial for self-serve evaluation, with conversion to paid plans for SMB and enterprise customers.
- Professional Services & Implementation: The company offers advanced implementation services for custom integrations and chatbot development tailored to specific business needs, providing an additional revenue stream alongside the core SaaS platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free trial tier for self-evaluate evaluation |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Fortics product offering
Product offeringCore offering
Fortics provides an omnichannel customer experience platform centered on its SZ.chat product, which centralizes 15+ communication channels (WhatsApp, Instagram, Facebook, Telegram, Microsoft Teams, Signal, SMS, email, Webchat, Reclame Aqui, Mercado Livre) into a single interface with AI-powered chatbots and automation. The portfolio is augmented by Fortics VOZ for voice/contact center operations, Fortics PBX for cloud-based corporate telephony, GOgenier as a proprietary generative AI engine, and Fortics Sign for digital signatures.
Product overview
Fortics is a Brazilian omnichannel customer experience technology company offering a modular platform built around SZ.chat as its core product. SZ.chat unifies customer communication across more than 15 channels — including WhatsApp, webchat, social media (Facebook, Instagram), Microsoft Teams, Telegram, Signal, SMS, email, Reclame Aqui, and Mercado Livre — into a single interface. The platform is augmented by Fortics VOZ for voice/phone automation (speech-to-text), Fortics PBX for cloud-based corporate telephony, and GOgenier as the proprietary generative AI engine powering conversational automation. Additional modules include Channel Connect for multi-channel management, Fortics Sign for digital signatures, Fortics Analyzer for telecom cost analytics, and a customer Support Portal. The portfolio supports LGPD-compliant data handling, AI-powered chatbots, sentiment analysis, and workflow automation.
Differentiator
Problem solved
Functional benefit
Brands
- GOgenier: AI-powered generative platform integrated with SZ.chat for conversational AI capabilities.
- Fortics SZ.chat
- Fortics VOZ
- Fortics PBX
- Fortics Chat Center
Products and services
- Fortics SZ.chat Omnichannel customer relationship and digital sales platform that centralizes communication across 15+ channels (WhatsApp, webchat, social media, voice, email, Reclame Aqui, Mercado Livre) in a single interface, powered by AI chatbots and automation, for businesses seeking to digitalize customer service.
- GOgenier Proprietary generative AI platform that uses natural language processing to power conversational automation, intelligent customer service, agent productivity assistance, conversation summarization, and demand routing, integrated with SZ.chat for businesses.
- Fortics VOZ Voice automation solution integrated with SZ.chat, offering Speech-to-Text (STT), call transcription, call recording, and AI-driven voice interaction capabilities for contact center operations.
- Fortics PBX Cloud-based corporate telephony (IPBX) solution that reduces telephony costs and modernizes business phone operations with extensions, call routing, and monitoring capabilities for businesses seeking to replace traditional phone systems.
- Fortics Sign Digital signature solution for electronic document signing, providing traceability of legal acts with geolocation, IP logging, and access records for businesses needing auditable electronic signatures.
Quantifiable outcome
- Companies using omnichannel platforms report significantly higher customer retention and satisfaction scores compared to single-channel approaches
Companies that use Fortics
Customer profileSegments1 record
Ideal customer profiles2 records
Fortics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability11 records
Feature11 records
Fortics partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- Google Cloud Platform (GCP)coreFortics uses Google Cloud Platform for cloud infrastructure and data storage, with data centers located in Iowa, USA. Fortics' privacy and security practices inherit Google Cloud's extensive compliance certifications and certifications portfolio, including SOC 2, ISO 27017, ISO 27018, and others.
- Microsoft AzurecoreFortics utilizes Microsoft Azure for cloud infrastructure, leveraging Azure's 90+ compliance certifications across sectors including healthcare, government, finance, education, manufacturing, and media. Azure's data storage capabilities support Fortics' omnichannel platform operations.
- Meta (Facebook/Instagram/WhatsApp)coreFortics is an official WhatsApp Business API solution provider and Meta partner, integrating with WhatsApp, Facebook, and Instagram messaging channels. The partnership enables Fortics to offer verified WhatsApp Business accounts with the green checkmark, secure active contact capabilities, Facebook/Instagram ad integrations, and compliance with Meta's platform policies.
- Microsoft TeamscoreFortics SZ.chat integrates with Microsoft Teams, enabling businesses to manage Teams communications alongside WhatsApp, Instagram, Facebook, Telegram, SMS, email, and other channels from a single unified platform.
- OpenAI (ChatGPT)coreFortics integrates generative AI models including ChatGPT (OpenAI) into its GOgenier platform and SZ.chat solution, enabling advanced chatbot conversations, agent copilot assistance, conversation summarization, and intelligent demand routing powered by large language models.
- TelegramcoreFortics SZ.chat integrates with Telegram, one of up to 16 messaging channels supported by the platform, enabling businesses to manage Telegram customer interactions alongside other channels from a single unified interface.
- SignalcoreFortics SZ.chat integrates with Signal messenger as one of the supported communication channels in its omnichannel platform, enabling secure messaging alongside other channels.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Fortics competitors and assessment
Company assessmentDirect peers
- Zenvia: Brazilian cloud communications and omnichannel CX platform offering WhatsApp Business API, chatbots, voice (SaaS), and sales automation. Closest direct competitor to Fortics, headquartered in Brazil and serving the same SMB-to-enterprise customer base with a comparable omnichannel + AI value proposition.
- Take Blip: Brazilian conversational AI and chatbot platform, official WhatsApp Business API partner. Competes directly with Fortics SZ.chat in the Brazilian market for enterprise chatbot, contact center, and messaging automation use cases.
- Infobip: Global omnichannel communications platform with strong WhatsApp Business API capabilities, conversational AI, and contact center offerings. Direct peer in channel breadth and enterprise CCaaS positioning.
- Sinch: Global cloud communications provider offering messaging, voice, and conversational AI APIs. Comparable to Fortics on WhatsApp Business API enablement and omnichannel customer engagement use cases.
- Freshworks (Freshchat/Freshdesk): SaaS customer engagement platform offering omnichannel messaging, AI agents, and helpdesk. Comparable to Fortics on the SMB-to-enterprise CX stack, including WhatsApp and AI agent capabilities.
Broad incumbents
- Twilio: Global communications-platform-as-a-service leader offering messaging APIs (including WhatsApp Business), voice, and Flex (CCaaS). Competes with Fortics on the underlying WhatsApp/messaging infrastructure and on enterprise contact center opportunities in Brazil and globally.
- Zendesk: Global customer service and CX platform with omnichannel messaging, AI agents, and workforce engagement. Overlaps with Fortics SZ.chat for enterprise customer service modernization and AI agent deployments in Brazil and LatAm.
- Genesys: Global cloud contact center (CCaaS) leader with omnichannel routing, AI, and workforce engagement. Competes with Fortics for large enterprise contact center modernization, particularly in regulated verticals.
- HubSpot: Global CRM and customer engagement platform with conversational tools, helpdesk, and AI features (Breeze). Adjacent competitor for SMB and mid-market customers evaluating unified customer communication solutions.
Regional players
- Movidesk: Brazilian helpdesk and customer service platform with omnichannel capabilities and chatbot integrations. Direct competitor in the Brazilian mid-market segment, although with a more ticketing-centric product than Fortics' communications-first approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Fortics social profiles
Digital presenceFortics compliance and trust
Trust signalCompliance5 records
Fortics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fortics leadership team
Management profileNumber of profiles
Profiles3 records
Fortics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fortics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fortics
What does Fortics do?
Fortics provides an omnichannel customer experience platform centered on its SZ.chat product, which centralizes 15+ communication channels (WhatsApp, Instagram, Facebook, Telegram, Microsoft Teams, Signal, SMS, email, Webchat, Reclame Aqui, Mercado Livre) into a single interface with AI-powered chatbots and automation. The portfolio is augmented by Fortics VOZ for voice/contact center operations, Fortics PBX for cloud-based corporate telephony, GOgenier as a proprietary generative AI engine, and Fortics Sign for digital signatures.
Is Fortics a public or private company?
Fortics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fortics founded?
Fortics was founded in 2006.
Where is Fortics based?
Fortics is headquartered in São Paulo, Brazil, in the Latin America region.
How does Fortics make money?
Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are professional Services & Implementation.
Who are Fortics's main competitors?
Direct peers on record are Zenvia, Take Blip, Infobip, Sinch and Freshworks (Freshchat/Freshdesk). Broad incumbents are Twilio, Zendesk, Genesys and HubSpot. Movidesk is listed as a regional player.
Does Fortics have an API?
Yes. Fortics provides an internal API integration framework that powers SZ.chat's omnichannel platform, enabling connections to CRM, ERP, marketing automation platforms, chatbot solutions, and payment systems. The WhatsApp Business API integration is delivered in partnership with Meta. No standalone public developer portal, REST API documentation URL, or SDK language was identified in the available sources.
What industry is Fortics in?
Fortics's product category is Omnichannel Contact Center Software. Its primary akta.pro industry code is HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs). Its NAICS code is 5182 and its SIC code is 7373.