GROW Counseling
GROW Counseling is a private-pay outpatient mental health practice founded in 2007 in Atlanta, Georgia, serving individuals, couples, families, and teens through three Georgia offices and nationwide virtual counseling.
- Company typePrivate
- Founded-
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What GROW Counseling does
GROW Counseling is a private-pay mental health counseling practice founded in 2007 and headquartered in Atlanta, Georgia. The firm delivers outpatient psychotherapy and assessment services to individuals, couples, families, and adolescents, with a horizontal segmentation approach across these four primary personas. Core clinical offerings include individual therapy, couples and pre-marriage counseling, family counseling, addiction counseling, and teen therapy, supplemented by specialized programs in EMDR, trauma-informed therapy, men's therapy, psychological evaluations (ages 8+), leadership development coaching, Wholehearted Dating, and professional speaking.
The practice operates a hybrid delivery model: in-person sessions are provided at three Georgia office locations — Buckhead (2964 Peachtree Road NW), Peachtree City (200 Westpark Drive), and Suwanee (4411 Suwanee Dam Road) — and a virtual counseling platform extends service reach to clients nationwide. Underlying technology is limited to standard video-conferencing-enabled remote therapy delivery; the firm has not disclosed proprietary technology, AI tooling, or integrated telehealth platform features.
Commercially, GROW Counseling operates a direct-to-consumer, private-pay professional services model. The practice does not accept insurance, meaning clients pay out-of-pocket for sessions and the firm captures full session revenue without payer intermediation. New client acquisition flows primarily through the company website (growcounseling.com) and a content marketing blog, with prospective clients directed to a contact form to begin service. The firm has been recognized regionally, including a Best of Georgia Nominee designation and a 2025 City's Best Awards listing in the Buckhead medical services category. No parent company, external funding, M&A activity, or public listing has been disclosed.
GROW Counseling firmographics
Firmographics- Name
- GROW Counseling
- Legal name
- GROW Counseling
- Website
- https://www.growcounseling.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GROW Counseling is a private-pay outpatient mental health practice founded in 2007 in Atlanta, Georgia, serving individuals, couples, families, and teens through three Georgia offices and nationwide virtual counseling.
- Ownership category
- akta.pro rank
GROW Counseling industry classification
Industry- Product category
- Mental Health Counseling Services
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- Outpatient Mental Health & Counseling Clinics (HLAFABAC)
- akta.pro secondary industries
- Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA), Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL)
Keywords
Where GROW Counseling is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
GROW Counseling business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Outpatient Counseling Services: GROW Counseling generates revenue through private-pay outpatient mental health services. Clients pay out-of-pocket for individual therapy, family counseling, couples therapy, and psychological evaluations. The practice does not accept insurance, making it a private-pay-only model where fees go directly to the practice.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Private-pay only - no insurance accepted |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
GROW Counseling product offering
Product offeringCore offering
GROW Counseling provides outpatient mental health counseling services delivered by licensed therapists to individuals, couples, families, and teens. The practice offers individual therapy, couples and pre-marriage counseling, family counseling, addiction counseling, psychological evaluations for ages 8+, leadership development coaching, speaking engagements, and Wholehearted Dating programs, delivered both in-person at three Georgia offices and virtually nationwide on a private-pay basis.
Product overview
GROW Counseling is a counseling services practice offering a unified set of therapeutic services. The core offering consists of psychological evaluations (for ages 8+) and various counseling services including addiction, family, individual, couples, and pre-marriage counseling. Additional specialized services include leadership development, speaking engagements, virtual counseling (nationwide), and Wholehearted Dating programs. Therapeutic approaches include EMDR therapy, trauma-informed therapy, and men's therapy. Services are delivered in-person at three Georgia locations (Buckhead, Peachtree City, Suwanee) and virtually nationwide. The practice operates on a private-pay model only.
Differentiator
Problem solved
Functional benefit
Products and services
- Psychological Evaluations
- Addiction Counseling
- Assessments
- Pre-Marriage Counseling
- Family Counseling
- Individual Therapy
- Leadership Development
- Relationships & Couples Counseling
- Speaking Opportunities
- Virtual Counseling
- Wholehearted Dating
- EMDR Therapy
- Men's Therapy
- Trauma-Informed Therapy
Companies that use GROW Counseling
Customer profileSegments5 records
Ideal customer profiles4 records
GROW Counseling technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
GROW Counseling partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
GROW Counseling competitors and assessment
Company assessmentDirect peers
- BetterHelp: Large direct-to-consumer online therapy platform offering individual, couples, and teen counseling on a subscription private-pay basis. Directly comparable to GROW's virtual-counseling channel and price-conscious individual therapy segment.
- Talkspace: Online therapy and psychiatry platform serving individuals, couples, and teens via subscription messaging and live sessions. Comparable as a virtual-first outpatient counseling competitor targeting similar self-pay consumer segments.
- Thriveworks: Multi-location outpatient counseling and life-coaching practice with in-person and virtual offerings across many U.S. metros. Closest analog to GROW's hybrid brick-and-mortar-plus-virtual model with broad service breadth.
- Two Chairs: Modern outpatient therapy practice operating multiple clinics plus teletherapy, with measured clinical outcomes as a differentiator. Comparable hybrid delivery model and similar focus on individual and couples therapy quality.
- Octave: Therapy practice operating in-person clinics in select metros alongside virtual care, with an emphasis on measurement-based care. Comparable hybrid outpatient mental health delivery model targeting similar consumer segments.
- Grow Therapy: Telehealth platform that matches clients with licensed therapists in private practice and handles insurance billing. Comparable in name and outpatient mental health category, but operates as a network/marketplace rather than an owned practice.
Emerging players
- Cerebral: Telehealth provider focused on anxiety, depression, and ADHD combining therapy with medication management. Adjacent comparable on the therapy side and on the psychological-evaluation/ADHD focus GROW markets.
- Charlie Health: Virtual intensive outpatient program (IOP) provider specializing in teens and young adults. Comparable on the adolescent mental health segment GROW serves, though at a higher acuity of care.
Broad incumbents
- Lyra Health: Enterprise mental health benefit platform offering therapy, coaching, and medication management to employers. Comparable core therapy offering but operates at much larger scale through B2B contracts that GROW currently lacks.
Others
- Alma: Provider network and practice-management platform supporting independent therapists with insurance billing, credentialing, and referrals. Comparable insofar as it supports similar outpatient mental health providers and competes for the same clinician pool.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
GROW Counseling social profiles
Digital presenceGROW Counseling financial estimates
Financial estimateRevenue estimate
Valuation estimate
GROW Counseling leadership team
Management profileNumber of profiles
GROW Counseling funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GROW Counseling M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GROW Counseling
What does GROW Counseling do?
GROW Counseling provides outpatient mental health counseling services delivered by licensed therapists to individuals, couples, families, and teens. The practice offers individual therapy, couples and pre-marriage counseling, family counseling, addiction counseling, psychological evaluations for ages 8+, leadership development coaching, speaking engagements, and Wholehearted Dating programs, delivered both in-person at three Georgia offices and virtually nationwide on a private-pay basis.
Is GROW Counseling a public or private company?
GROW Counseling is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was GROW Counseling founded?
GROW Counseling was founded in -1. It employs 11 to 50 people.
Where is GROW Counseling based?
GROW Counseling is headquartered in Atlanta, United States, in the North America region.
How does GROW Counseling make money?
One revenue line is on record: outpatient Counseling Services.
Who are GROW Counseling's main competitors?
Direct peers on record are BetterHelp, Talkspace, Thriveworks, Two Chairs, Octave and Grow Therapy. Emerging players are Cerebral and Charlie Health. Lyra Health is listed as a broad incumbent. Alma is listed as an others.
Does GROW Counseling have an API?
No public API is recorded for GROW Counseling.
What industry is GROW Counseling in?
GROW Counseling's product category is Mental Health Counseling Services. Its primary akta.pro industry code is HLAFABAC, Outpatient Mental Health & Counseling Clinics, with a secondary code of HLAFACAA, Outpatient Mental Health Clinics & Counseling Centers. Its NAICS code is 621420 and its SIC code is 8093.