Monetizes
Monetizze is a Brazilian e-commerce platform founded around 2015-2016 in Belo Horizonte that provides checkout, affiliate network, membership area, and conversion tools to digital infoproduct producers and influencers, monetizing via transaction fees on over 20 million users.
- Company typePrivate
- Founded2016
- HeadquartersBelo Horizonte, Brazil
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Monetizes does
Monetizze (legal name: MONETIZZE IMPULSIONADORA DE VENDAS ON-LINE S.A.) is a Brazilian e-commerce platform headquartered in Belo Horizonte, founded around 2015-2016, that serves digital infoproduct producers, affiliate marketers, and influencers. The platform combines payment processing, a virtual store (Loja Virtual), a membership delivery area (Membertizze), a checkout product, an affiliate network, an influencer program, conversion funnel tools, dashboards/reporting, and an Open API, with PIX instant-payment integration added in 2021 and Instant Withdrawal added in 2022. The company reports serving over 20 million users and runs the MJOLNIR program, which has distributed R$30 million to top producers.
The business model is transaction-based: 7.9% plus R$1.50 per national direct sale, with an additional 2% when an affiliate is involved, 8.9% plus US$1.00 per international sale, and 0.18% per day on balance anticipation, plus withdrawal fees beyond the first free weekly withdrawal. In 2024, Monetizze consolidated to a flat 9.9% effective tax rate, a move consistent with competitive repositioning in the Brazilian digital-infoproduct platform market. The 2017 acquisition of Via Net was unwound via divestiture in 2019, after which the company narrowed focus back to its core checkout and affiliate-marketplace product.
Monetizes firmographics
Firmographics- Name
- Monetizes
- Legal name
- MONETIZZE IMPULSIONADORA DE VENDAS ON-LINE S.A.
- Website
- https://monetizze.com.br
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Monetizze is a Brazilian e-commerce platform founded around 2015-2016 in Belo Horizonte that provides checkout, affiliate network, membership area, and conversion tools to digital infoproduct producers and influencers, monetizing via transaction fees on over 20 million users.
- Ownership category
- akta.pro rank
Monetizes industry classification
Industry- Product category
- Digital Commerce & Payment Processing Platform
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
- akta.pro primary industry
- Creator Commerce & Affiliate Monetization Platforms (MPACAFAF)
- akta.pro secondary industries
- Marketplace & Platform Seller Payouts (FSAMAKAE), Billing, Subscription & Entitlement Management (IAP orchestration) (MPAFAJAC), Marketplace APIs & API Monetization Platforms (BPAMAOAM)
Keywords
Where Monetizes is headquartered
LocationHeadquarters
- HQ city
- Belo Horizonte
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Monetizes business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Transaction Fees - Direct Sales: Monetizze charges 7.9% + R$1.50 per confirmed direct sale for national (Brazil) sales. This is the primary revenue stream deducted at source from producer payments.
- Transaction Fees - Affiliate Sales: Additional 2% on the base rate for each sale involving an affiliate, charged to the producer. This supplements the direct sales revenue when affiliates participate in transactions.
- International Sales Fees: 8.9% + $1.00 USD per confirmed international sale.
- Balance Anticipation Fees: 0.18% per day charged for early withdrawal of commissions before the standard 30-day release period, applied to enabled accounts.
- Additional Withdrawal Fees: After the first free weekly withdrawal, additional withdrawals incur platform fees starting from the second withdrawal.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | National direct sales: 7.9% + R$1.50 per transaction |
| Transaction based/ take rate | Pay-as-you-go | Affiliate-involved sales: Base rate + 2% additional |
| Transaction based/ take rate | Pay-as-you-go | International sales: 8.9% + $1.00 USD per transaction |
| Usage-based | Pay-as-you-go | Balance anticipation: 0.18% per day |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Monetizes product offering
Product offeringCore offering
Monetizze operates a Brazilian digital-commerce and payment-processing platform that enables producers (sellers of physical or digital products) and affiliates to transact online via integrated checkout supporting credit cards, PIX and boleto. The platform bundles a virtual account for payouts, an affiliate/influencer network with customizable commission models, a complimentary Membertizze membership area for digital content delivery, and a Loja Virtual (Virtual Store) solution with sales-recovery, dashboard and API integration capabilities.
Product overview
Monetizze is a Brazilian e-commerce platform that operates as a payment processor and marketplace for digital and physical products. The platform consists of the core Monetizze Platform for transaction processing, the Membertizze digital membership area for delivering digital content, and the Loja Virtual (Virtual Store) solution for complete e-commerce operations. The ecosystem includes an Affiliate Network connecting producers with promoters, an Influencer Program for social media monetization, and various conversion optimization tools including upsell, order bump, and cart recovery. Payment processing is handled through Checkout Monetizze supporting PIX, credit card, and boleto, with features like instant withdrawal (Saque Instantâneo) and balance anticipation. The platform offers Open API access, Postback webhooks, and native integrations with tools like Mautic, Active Campaign, VTurb, and TB3 Pharmaceutical. Analytics are provided through Dashboard and Reports with real-time tracking, while pixel configuration enables ad platform attribution.
Differentiator
Problem solved
Functional benefit
Brands
- Membertizze: Free membership area offered by Monetizze where producers can offer digital content such as video lessons and files to buyers through restricted access via login and password.
Products and services
- Monetizze Platform Brazilian e-commerce platform for processing online sales of digital and physical products, featuring integrated checkout, affiliate network management, and payment processing via credit card, PIX, and boleto. Targeted at producers, affiliates, and influencers operating in the Brazilian market.
- Membertizze Free membership area for Monetizze producers that delivers restricted digital content such as video lessons and files to buyers through login and password access.
- Loja Virtual (Virtual Store) Complete virtual store solution with integrated checkout, conversion-funnel tools, affiliate network connectivity, logistics management, and API integrations for external business systems; targeted at SMB and mid-market producers wanting a branded storefront.
- Checkout Monetizze Integrated PCI-DSS-compliant checkout processing credit card, PIX and boleto payments with anti-fraud protection, chargeback prevention, and split-payment capabilities.
- Affiliate Network Network enabling producers to recruit affiliates and influencers to promote their products, with customizable commission models (first click, last click, first and last click, and multi-click variations).
- Influencer Program Program enabling digital influencers to promote selected products and earn commissions per sale, with dedicated platform access and sales-management tools.
Quantifiable outcome
- 20+ million users served on the platform
- +2 more outcomes
Companies that use Monetizes
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
Monetizes technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature6 records
Monetizes partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor.
- GuimagranminorFactory recommended by Monetizze for producers who want to outsource physical product manufacturing. Part of a network of approved manufacturers offering structure, quality management, and scalable production.
- VitoriaminorFactory recommended by Monetizze for physical product manufacturing outsourcing.
- PromelminorFactory recommended by Monetizze for physical product manufacturing.
- Caps_eminorFactory recommended by Monetizze for product manufacturing.
- CapsulminorFactory recommended by Monetizze for product manufacturing.
- UpnutraminorFactory recommended by Monetizze for nutritional/supplement product manufacturing.
- OemedminorFactory recommended by Monetizze for product manufacturing.
- HolisticaminorFactory recommended by Monetizze for holistic/health product manufacturing.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Monetizes competitors and assessment
Company assessmentDirect peers
- Eduzz: Brazilian digital sales platform providing checkout, affiliate management, and membership area services for infoproduct creators. Direct competitor in the same product category targeting the same producer/affiliate customer base.
- Braip: Brazilian affiliate and digital product platform offering checkout, affiliate networks, and membership tools. Competes directly with Monetizze for producers selling digital products and managing affiliate programs.
- Kiwify: Brazilian checkout and affiliate platform specializing in digital product sales with strong creator-economy positioning. Competes directly with Monetizze for Brazilian infoproduct producers and affiliates with a similar fee structure.
- Hotmart: Brazilian infoproduct and affiliate marketing platform offering very similar services (payment processing, affiliate network, membership areas, virtual stores). Founded in 2011, Hotmart is the category leader in Brazil and Monetizze's most direct head-to-head competitor.
Broad incumbents
- Stripe: Global payment infrastructure platform that processes online transactions for businesses worldwide. While not focused on the Brazilian infoproduct vertical, Stripe competes for the same SMB/online seller payment processing wallet share.
- Shopify: Global e-commerce platform offering online stores, checkout, and payment processing (Shopify Payments). While focused on storefronts rather than infoproducts, it competes for the same Brazilian SMB seller wallet.
- PagSeguro: Major Brazilian payment processor and digital banking platform offering checkout, payment links, and POS solutions. Overlaps with Monetizze's payment processing capabilities but serves a broader SMB market beyond infoproducts.
- Mercado Pago: Payment arm of Mercado Livre and the dominant payment platform in Latin America. Offers checkout, QR payments, and credit products that overlap with Monetizze's payment processing, though it does not focus on infoproduct/affiliate workflows.
Emerging players
- Lastlink: Brazilian digital product platform with checkout, membership area, and affiliate tools tailored to creators and infoproducers. Emerging direct competitor with a similar product suite targeting the same producer/affiliate niche.
- Cartpanda: Brazilian/Latin American e-commerce platform offering checkout, order bumps, upsells, and affiliate tools for digital product sellers. Emerging direct competitor in the infoproduct funnel-builder category with strong conversion tool focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Monetizes social profiles
Digital presenceMonetizes compliance and trust
Trust signalCompliance4 records
Monetizes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Monetizes leadership team
Management profileNumber of profiles
Profiles2 records
Monetizes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Monetizes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Monetizes
What does Monetizes do?
Monetizze operates a Brazilian digital-commerce and payment-processing platform that enables producers (sellers of physical or digital products) and affiliates to transact online via integrated checkout supporting credit cards, PIX and boleto. The platform bundles a virtual account for payouts, an affiliate/influencer network with customizable commission models, a complimentary Membertizze membership area for digital content delivery, and a Loja Virtual (Virtual Store) solution with sales-recovery, dashboard and API integration capabilities.
Is Monetizes a public or private company?
Monetizes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Monetizes founded?
Monetizes was founded in 2016. It employs 101 to 250 people.
Where is Monetizes based?
Monetizes is headquartered in Belo Horizonte, Brazil, in the Latin America region.
How does Monetizes make money?
Five revenue lines are on record. Transaction Fees - Direct Sales are the primary driver. The others are transaction Fees - Affiliate Sales, international Sales Fees, balance Anticipation Fees and additional Withdrawal Fees.
Who are Monetizes's main competitors?
Direct peers on record are Eduzz, Braip, Kiwify and Hotmart. Broad incumbents are Stripe, Shopify, PagSeguro and Mercado Pago. Emerging players are Lastlink and Cartpanda.
Does Monetizes have an API?
Yes. Monetizze offers an Open API that allows users to connect their existing systems and tools. The platform provides Postback functionality for tracking conversions and sales data. API access is available through the platform's integration features, enabling connections with CRM systems, marketing automation tools, and other third-party services. The platform also supports webhook-based integrations for real-time sales notifications and commission tracking.
What industry is Monetizes in?
Monetizes's product category is Digital Commerce & Payment Processing Platform. Its primary akta.pro industry code is MPACAFAF, Creator Commerce & Affiliate Monetization Platforms, with a secondary code of FSAMAKAE, Marketplace & Platform Seller Payouts. Its NAICS code is 52232.