Wallpapers To Go

What Wallpapers To Go does

Wallpapers To Go is a privately held, U.S.-based direct-to-consumer online retailer of wallpaper, wallcoverings, borders, and related home décor accessories, founded in 1973 and headquartered in San Antonio, Texas. The company operates as a multi-brand specialty e-commerce storefront built on Shopify, offering an aggregated catalog of more than 41,000 SKUs across 50+ designer and residential wallpaper brands including Thibaut, Scalamandre, Schumacher, Cole and Son, Anna French, York Designer Series, Magnolia Home by Joanna Gaines, and Rifle Paper Co. Its customer-facing platform includes filtering by brand, color, style, theme, and adhesive type; a wallpaper calculator tool for estimating roll quantities by room dimensions; an educational how-to content library covering selection, installation, and care; and a free shipping sample program with 3–4 day delivery intended to de-risk purchases for buyers who cannot evaluate wallpaper digitally.

The business model is straightforward unit-pricing retail: products are sold by roll, set, or yard at price points ranging from approximately $12.99 for discount grasscloth to over $469 for luxury designer wallpapers, with promotional discounting of up to 25–66% off during periodic sales. Revenue is generated primarily through one-time e-commerce transactions with individual homeowners and interior designers, supplemented by a contract/commercial segment serving hospitality and retail interiors. The company provides toll-free and local phone support for installation guidance and order assistance, functioning as a high-touch online specialist rather than a mass-market home improvement retailer. Distribution is U.S.-only, direct-shipped from inventory, with no physical retail locations, no mobile app, no disclosed institutional investors, and no documented M&A or external funding history.

Name

Wallpapers To Go

Legal name

Wallpapers To Go

Website

https://wallpaperstogo.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

Wallpapers To Go is a privately held U.S. online retailer selling 41,000+ wallpaper products from 50+ designer brands directly to homeowners, interior designers, and commercial buyers, with free sample shipping and phone-based installation support.

Ownership category

akta.pro rank

Product category

Wallpaper E-commerce Retail

NAICS

Paint and Wallpaper Retailers (444120), Paint and Wallpaper Retailers (44412)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Specialty Wallcoverings (Wallpaper, Vinyl, Fabric) (IMADAKAG)

akta.pro secondary industry

Wall Décor Retail (Art Prints, Mirrors, Clocks, Wall Hangings) (CRAIACAA)

Keywords

• Designer wallpaper retail
• Wallcovering e-commerce
• Home decor products
• Wallpaper sample ordering
• Interior decorating supplies

Headquarters

HQ city

Horseshoe Bay

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Wallpaper Product Sales: Direct retail sales of wallpaper products to consumers and designers through e-commerce storefront. Products sold by roll, set, or yard depending on product type.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Wallpapers To Go is an online retailer selling over 41,000 wallpaper products from more than 50 designer brands (Thibaut, Scalamandre, Schumacher, York, Seabrook, Magnolia Home by Joanna Gaines, Rifle Paper Co, and others) directly to consumers and interior designers through a Shopify-based e-commerce storefront. The catalog includes rolls, murals, peel-and-stick, borders, and grasscloth options, complemented by a free sample shipping program, a wallpaper calculator tool, and expert phone-based installation guidance.

Product overview

Wallpapers To Go is an online wallpaper retail platform that has served as America's wallpaper store for 53 years. The company operates as a multi-brand e-commerce marketplace offering over 41,000 wallpaper products from more than 50 designer brands including Thibaut, Anna French, Scalamandre, Seabrook, Cole and Son, Schumacher, York Designer Series, Andrew Martin, Advantage, A Street Prints, Magnolia Home by Joanna Gaines, and Rifle Paper Co. The product portfolio spans various styles including modern geometric, traditional damask, grasscloth, textured, peel-and-stick (removable), and mural wallpapers. Core offerings include the e-commerce platform with wallpaper sample ordering, a wallpaper calculator tool for room estimation, and educational how-to guides. The company offers free shipping and positions itself as a designer wallpaper destination with wholesale relationships delivering competitive pricing.

Differentiator

Problem solved

Functional benefit

Products and services

• Wallpaper Retail Storefront Shopify-based online storefront at wallpaperstogo.com offering over 41,000 wallpaper products including rolls, murals, peel-and-stick removable wallpaper, borders, and grasscloth from 50+ designer brands such as Thibaut, Scalamandre, Schumacher, York, Magnolia Home by Joanna Gaines, Rifle Paper Co, Andrew Martin, and Anna French. Products are sold by roll, set, or yard depending on product type.
• Wallpaper Sample Program Sample ordering service allowing customers to preview wallpaper designs, colors, and textures before purchasing full rolls. Most samples ship from stock with free shipping and arrive in 3-4 days, supporting both consumer DIY and interior designer client presentations.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

18 partnerships are on record, tiered core, major and standard.

• ThibautcoreChannel Partner/ Reseller/ DistributorFlagship designer brand featured prominently on homepage. Wallpapers To Go is an authorized reseller of Thibaut wallpaper collections including Grand Palace, Sojourn, Texture Resource, and others.
• ScalamandrecoreChannel Partner/ Reseller/ DistributorLegendary luxury wallpaper brand featured on homepage. Wallpapers To Go sells Scalamandre wallpapers including Zebras Masai, Leaping Cheetah, and Raphael floral patterns.
• SchumachercoreChannel Partner/ Reseller/ DistributorMajor designer brand with extensive wallpaper collections. Featured prominently on homepage with products from Shangri La, Silver Lining, Perennial Favorites, and other collections.
• York Wallcoverings / York Designer SeriescoreChannel Partner/ Reseller/ DistributorUK-based wallpaper manufacturer with Designer Series featured on homepage. Includes Missoni Home, murals, and modern geometric patterns.
• Anna FrenchcoreChannel Partner/ Reseller/ DistributorBritish design brand featured on homepage. Wallpapers To Go carries Anna French collections including Antilles, Belvedere, Devon, Willow Tree, and Savoy.
• Seabrook WallcoveringscoreChannel Partner/ Reseller/ DistributorFeatured designer brand known for subdued florals, bold damask, stripes, and animal prints. Products include textured, prepasted, and mural wallpapers.
• Cole and SoncoreChannel Partner/ Reseller/ DistributorBritish wallpaper manufacturer featured on homepage. Carries Fornasetti Senza Tempo and other collections.
• Rifle Paper ComajorChannel Partner/ Reseller/ DistributorTrendy lifestyle brand featured on homepage. Wallpapers To Go carries Fourth Edition Peel and Stick Wallpaper collection.
• Magnolia Home by Joanna GainesmajorChannel Partner/ Reseller/ DistributorHome design brand by Joanna Gaines featured on homepage. Wallpapers To Go carries Magnolia Home Vol 4 and other collections.
• Mind the GapmajorChannel Partner/ Reseller/ DistributorDesigner brand featured on homepage. Carries Tales of Maghreb and other global-inspired wallpaper collections.
• Ronald ReddingmajorChannel Partner/ Reseller/ DistributorDesigner brand featured on homepage. Carries Tea Garden Second Edition and other collections.
• A Street PrintsmajorChannel Partner/ Reseller/ DistributorMajor brand with 2,947 products. Known for bold geometric patterns, contemporary designs, botanical prints, and modern florals. Collections include Merritt, Whimsy Fauna, Mistral, and Scott Living.
• AdvantagemajorChannel Partner/ Reseller/ DistributorBrand with 707 products. Known for Grasscloth Portfolio collection with natural textures, Kitchen and Bath faux finishes, and Concrete collection. Sells to both residential and commercial.
• Andrew MartinmajorChannel Partner/ Reseller/ DistributorBritish design excellence brand with 98 products. Crafted and printed in UK. Features luxury grasscloth, damask patterns, and bold novelty designs. Collections include Arboretum, Kit Kemp, and Casablanca.
• BrewsterstandardChannel Partner/ Reseller/ DistributorMajor wallpaper manufacturer carried in catalog with hundreds of products across various styles.
• ChesapeakestandardChannel Partner/ Reseller/ DistributorWallpaper brand carried in catalog with popular Wildflower, Sanibel, Thoreau, and Homestead collections.
• Patton NorwallstandardChannel Partner/ Reseller/ DistributorManufacturer with Wall Finishes collection and other wallpaper lines available in catalog.
• WarnerstandardChannel Partner/ Reseller/ DistributorWallpaper brand with Naturals and Grasscloths collection available in catalog.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Wayfair: Largest U.S. online home furnishings and décor marketplace. Competes directly with Wallpapers To Go across the wallpaper category with broader assortment, faster shipping, and a much larger marketing budget.
• West Elm: Modern home furnishings and décor retailer under Williams-Sonoma. Competes with Wallpapers To Go on design-forward wall décor and peel-and-stick wallpaper for style-conscious consumers.
• The Home Depot: Major home improvement retailer carrying wallpaper, paint, and décor. Overlaps with Wallpapers To Go on residential wallpaper, paintable wallpaper, and kitchen/bath wallcoverings.
• Amazon Home: Dominant general online retailer with a large third-party and first-party wallpaper assortment. Competes on price, Prime delivery speed, and selection breadth, particularly for budget and mid-tier SKUs.

Direct peers

• York Wallcoverings: Major U.S./UK wallpaper manufacturer whose York Designer Series, Magnolia Home, and other lines are heavily resold by Wallpapers To Go. Acts both as a supplier and as a direct competitor via its own DTC site.
• Brewster Home Fashions: Long-established wallpaper manufacturer and wholesaler carrying hundreds of brands and patterns. Competes with Wallpapers To Go in mid-market residential wallpaper and operates a similar B2B/B2C wholesale model.
• Graham & Brown: UK heritage wallpaper and wall décor brand with strong direct-to-consumer e-commerce. Overlaps with Wallpapers To Go on designer wallpaper assortment and peel-and-stick product lines.

Emerging players

• Tempaper & Co. Direct-to-consumer leader in peel-and-stick removable wallpaper. Targets the same renter/DIY customer segment Wallpapers To Go serves with peel-and-stick SKUs from Rifle Paper Co and Magnolia Home.
• Walls Need Love: Boutique direct-to-consumer wallpaper and mural retailer specializing in peel-and-stick and custom murals. Targets the same accent-wall and renter-friendly use cases as Wallpapers To Go's peel-and-stick category.
• Spoonflower: Custom print-on-demand wallpaper, fabric, and home décor retailer. Competes for design-conscious DIY buyers seeking personalized wall treatments and overlaps with Wallpapers To Go's designer and accent-wall use cases.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/WallpapersToGo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wallpapers To Go