Zupply

What Zupply does

Zupply (legally Zupply Technologies, ACN 695 799 163) is an Australian cloud-based SaaS company founded in 2015 and headquartered in Alexandria, New South Wales. It provides an all-in-one B2B management platform purpose-built for the fresh food wholesale industry, serving distributors, growers' agents, market agents, and food businesses across produce, meat and poultry, seafood, bakeries, beverage, food manufacturing, primary production, and food packaging. The platform is operated by a small team (1-10 employees) and was created by industry practitioners from the wholesale sector, which informs workflow-specific features such as random weight handling, batch traceability, and client-specific pricing matrices.

The product architecture is a cloud-hosted suite built around a core B2B ecommerce and order management system, augmented by specialized modules: Zupply Ordering (web/mobile portals with email, CSV, and API import), Zupply Pack (paperless packing with team assignment), Zupply Logistics and Drivers (route planning, proof of delivery, fleet visibility), Zupply Equipment (asset tracking), Zupply POS (field sales), and Manufacturing (to-order and recipe-based production). The platform exposes APIs for third-party integration and is natively connected to Xero, MYOB, QuickBooks, Shopify, AWS, Wedderburn, and Spenda. Layered AI capabilities — including AI email order imports, automated purchasing suggestions, supplier matching, forecasting, and recommendations — are gated to higher pricing tiers.

Zupply monetizes via tiered monthly SaaS subscriptions (Essentials at AUD $250/month, SME at $650/month, Enterprise at $1,500/month, and Premium at $10,000/month with AI features and dedicated support), plus $75/month per add-on module, usage-based fees ($0.35 per order import, $0.05 per SMS), one-time setup fees ($2,500-$3,500), and annual billing discounts. Go-to-market combines product-led self-serve for SMBs, direct sales engagement for enterprise and premium accounts, and a reseller/affiliate program paying $2,000-$15,000 per onboarded account, supplemented by installation partners such as Cloud Remedy. The customer base is exclusively Australian and skews to small and mid-market wholesale food businesses.

Name

Zupply

Legal name

Zupply Technologies

Website

https://zupply.com.au

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Zupply is an Australian cloud-based SaaS platform that provides all-in-one ordering, inventory, payment, and logistics software for SMB and mid-market fresh food wholesalers across produce, meat, seafood, bakery, and beverage verticals.

Ownership category

akta.pro rank

Product category

Wholesale Management Software

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

akta.pro secondary industries

Wholesale-to-Business Online Ordering (B2B Food E-Commerce) (AFAIAMAD), Wholesale/B2B Generalist Marketplaces (CRAFAAAF)

Keywords

• B2B ecommerce platform
• Wholesale order management
• Inventory management software
• Delivery logistics software
• Fresh food distribution

Headquarters

HQ city

Alexandria

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription Fees: Monthly subscription tiers (Essentials $250, SME $650, Enterprise $1,500, Premium $10,000) with varying order limits and feature access. Subscriptions include unlimited users, clients, contacts, products, and orders on higher tiers.
2. Application Add-ons: Additional modules at $75 each including POS, Chef, Pack, Pallets applications on top of base subscription tiers.
3. Order Import Fees: $0.35 per order import for email, CSV, and API imports on most tiers. Included in Premium tier.
4. SMS Notifications: $0.05 per text message notification sent to clients.
5. Setup and Implementation Fees: One-time setup fees ranging from $2,500 (Essentials) to $3,500 (SME), with Enterprise quoted separately and Premium including free setup.
6. Reseller Referral Fees: Referral fees between $2,000 and $15,000 for successful onboarded accounts through the reseller partner program.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Zupply provides an all-in-one B2B management SaaS platform for the fresh food wholesale industry, covering the full order-to-invoice lifecycle including inventory management, ordering, payments, delivery logistics, digital packing, equipment tracking, and point-of-sale. The platform is purpose-built for wholesalers, retailers, and chefs in fresh food distribution and is offered as a tiered monthly subscription with add-on modules.

Product overview

Zupply is an all-in-one B2B management software platform for the fresh food industry, consisting of a core B2B eCommerce Platform that handles the full order-to-invoice lifecycle, augmented by specialized modules including Zupply Ordering (advanced ordering portals with import capabilities), Zupply Equipment (asset tracking), Zupply Logistics and Drivers (fleet and route management), Zupply Pack (digital packing), and Zupply POS (point-of-sale for field sales). The platform also includes feature modules for client management, product management, pricing management, order management, delivery management, purchase orders, digital packing, manufacturing, accounts receivable, and payments. Mobile applications (Drivers App) extend functionality to the field, while educational resources (Academy Training, How to Guides) support user onboarding.

Differentiator

Problem solved

Functional benefit

Brands

• Zupply Pack: Digital packing application for streamlining packing operations
• Zupply Logistics and Drivers
• Zupply Equipment
• Zupply POS

Products and services

• Zupply B2B eCommerce Platform All-in-one inventory management, ordering, and payment system for the fresh food wholesale industry, handling the full order-to-invoice lifecycle including clients, products, pricing, inventory, purchasing, accounts, payments, logistics, digital packing, asset tracking, and reporting. Sold as tiered monthly subscriptions (Essentials, SME, Enterprise, Premium).
• Zupply Ordering Advanced ordering portal with automatic email order import, CSV order import, and third-party API integrations for seamless order management from external procurement systems. Sold as an add-on module on top of the base Zupply subscription.
• Zupply Equipment Asset tracking solution for tracking equipment movements on and off-site, featuring a mobile app for delivery teams with proof of delivery (signature and photo capture), order-based asset assignment, and detailed movement ledgers. Sold as an add-on module.
• Zupply Logistics and Drivers Logistics and fleet management solution providing proof of delivery, route planning and optimization, real-time route modifications, real-time fleet visibility, route checklists, and reporting for clients and teams. Sold as an add-on module.
• Zupply Pack Digital packing application that enables paperless packing operations, enhanced team collaboration with order assignment capabilities, and proactive reporting for stock shortages during packing. Sold as an add-on module.
• Zupply POS Point-of-sale solution designed for market agents and sales reps on the go, featuring live stock visibility, client-specific pricing, last paid prices, and order reminders with SMS notifications. Sold as an add-on module.
• Zupply Drivers App Mobile application for delivery drivers that streamlines delivery procedures, enables proof of delivery, and supports route management as part of the Zupply Logistics and Drivers module.

Quantifiable outcome

• 30% increase in order processing capacity
• +3 more outcomes

Named customers14 records

Segments9 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability5 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core and major.

• XerocoreTechnology or IntegrationXero is a flagship accounting software integration partner. Zupply seamlessly integrates with Xero for accounting synchronization, enabling automated financial data flow between platforms.
• AWScoreTechnology or IntegrationAmazon Web Services provides cloud infrastructure for the Zupply platform, enabling reliable and scalable hosting for the SaaS application.
• MYOBmajorTechnology or IntegrationMYOB accounting software integration allows Zupply customers to sync financial data with their existing MYOB systems.
• QuickBooksmajorTechnology or IntegrationQuickBooks integration partner enabling synchronization of accounting data between Zupply and Intuit's QuickBooks platform.
• ShopifymajorTechnology or IntegrationShopify e-commerce platform integration allowing Zupply customers to connect their online stores with the wholesale management system.
• Cloud RemedymajorImplementation/ SI/ Consulting PartnerInstallation partner that helps businesses transition from existing systems to the Zupply ecosystem. They assist with system migration, configuration, and training.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Unleashed Software: Unleashed provides inventory management SaaS targeted at wholesalers, distributors, and retailers with batch, expiry, and multi-location tracking. It overlaps with Zupply's product management, batch traceability, and stock visibility features for food wholesalers.
• Dear Inventory: Dear Inventory is an Australia-based cloud inventory and order management platform for SMB merchants and wholesalers. It directly competes with Zupply in the Australian market for B2B ordering, purchasing, and stock management.
• Cin7: Cin7 is a cloud-based inventory and order management platform serving product sellers, wholesalers, and light manufacturers. It directly competes with Zupply's B2B ecommerce, inventory, and multi-channel order management capabilities, though Cin7 spans more verticals beyond fresh food.
• Orderhive: Orderhive is a B2B order and inventory management platform for wholesalers and retailers with multi-channel selling, purchase orders, and shipping automation. It competes head-on with Zupply's ordering, inventory, and purchase order features.
• TradeGecko (QuickBooks Commerce): TradeGecko was a B2B inventory and order management SaaS for SMB wholesalers before being absorbed into Intuit's QuickBooks Commerce offering. It is a direct functional predecessor in B2B ordering and inventory for SMB distributors.

Emerging players

• Ordoro: Ordoro is an ecommerce operations platform with inventory, shipping, and dropshipping automation for SMB merchants. It is an emerging player with partial overlap to Zupply's order, inventory, and shipping modules.
• Sortly: Sortly is an inventory tracking platform with mobile-first stock management for SMBs in food service, manufacturing, and distribution. It is an emerging player intersecting with Zupply's inventory, equipment tracking, and asset management modules.

Broad incumbents

• NetSuite (Oracle): NetSuite is Oracle's cloud ERP suite covering financials, inventory, order management, and warehouse operations for wholesalers and distributors. It is a broad incumbent that competes with Zupply at the larger end of the wholesale market.
• Brightpearl: Brightpearl is a retail and wholesale ERP with order management, inventory, and accounting automation. It competes as a broader incumbent in the same B2B order-to-cash space Zupply targets, serving retailers and wholesalers at greater scale.
• Shopify (B2B / Plus): Shopify is a dominant global ecommerce platform with a native B2B offering and an existing integration partnership with Zupply. It serves as a broad incumbent that could absorb Zupply's niche with its scale, integrations, and merchant base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/zupplyau
• Facebookfacebook.com/profile.php

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zupply