iundf Marketing Technology

What iundf Marketing Technology does

iundf Marketing Technology AG is a Swiss MarTech consulting firm headquartered at Gasometerstrasse 9, 8005 Zürich, founded in 2019 as a unit of the iundf Group. The company provides strategy, implementation, and operational services for enterprise marketing technology, organized around four service pillars: Shape Vision & Strategy (sustainable technology and AI strategies for data-driven marketing), Enable Data & Technology (efficient implementation and integration of leading marketing cloud platforms), Engage Leads & Customers (optimized lead management through personalized omnichannel journeys and loyalty programs), and Manage Operations & ROI (data management and impact measurement). Its business model is professional services and managed services delivered via quote-based enterprise engagements rather than proprietary software, with revenue derived from strategy consulting, platform implementation, and ongoing operational excellence support.

The firm's technical footprint is built on integration expertise with 19 third-party marketing technology platforms — including Salesforce Marketing Cloud, HubSpot, Adobe Experience Cloud, Oracle, Microsoft, Emarsys, Braze, Sprinklr, Marigold, Brevo, Optimizely, Domo, Mailchimp, and Pipedrive — rather than proprietary IP. Documented capabilities include fully automated Salesforce Marketing Cloud customer journeys (300+ use cases deployed for Mobility carsharing), MarTech target architecture design (2,025+ target images for ZKB), loyalty program concept and technology implementation (CALIDA CLUB with +16% loyalty entries on the Entirely platform), customer data platform builds, and AI/data engineering delivered through the affiliated iundf Dewave subsidiary. No patents, trademarks, or proprietary models are disclosed.

The go-to-market is consultative enterprise field sales focused on mid-to-large organizations in Switzerland and Germany, supported by a regional office on the Königsallee in Düsseldorf and a partnership with the Entirely Ecosystem Forum and Swiss MarTech Summit. The customer base spans banking (ZKB, Acrevis, LUKB), retail and fashion (Coop, CALIDA, Engelhorn, Läckerli Huus), mobility (Mobility, TCS), insurance (ÖKK), telecommunications (Sunrise), postal services (Swiss Post), tourism (Graubünden Ferien), pharmaceuticals (Galenica), beverages (Rivella), luxury goods (LALIQUE), and healthcare/education (Careum). Urs Blickenstorfer serves as owner and CEO. Revenue is not disclosed and the firm has not raised external funding.

Name

iundf Marketing Technology

Legal name

iundf Marketing Technology AG

Website

https://iundf-martech.ch

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

iundf Marketing Technology AG is a Zürich-based MarTech consultancy serving enterprise clients in Switzerland and Germany with strategy, marketing cloud implementation, customer journey optimization, and loyalty program services across 19 partner technology platforms.

Ownership category

akta.pro rank

Product category

Marketing Technology Consulting

NAICS

Marketing Consulting Services (541613), Computer Systems Design and Related Services (54151)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industries

Marketing Technology (MarTech) Strategy & Stack Advisory (MPAAAFAJ), Customer, Marketing & Sales Consulting (BPAHACAG)

Keywords

• Marketing technology consulting
• Marketing automation services
• Customer journey design
• Marketing cloud implementation
• Loyalty program consulting

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. MarTech Consulting Services: Strategy consulting for marketing technology and AI-driven data marketing. Includes vision and strategy development, technology enablement, and ongoing operational excellence services.
2. Platform Implementation: Implementation and integration services for marketing cloud platforms including Salesforce, HubSpot, Emarsys, and other enterprise MarTech solutions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

iundf Marketing Technology provides consulting and implementation services for the entire marketing technology (MarTech) landscape. The firm delivers four core service pillars: strategy development for data-driven marketing (Shape Vision & Strategy), implementation and integration of leading marketing cloud platforms (Enable Data & Technology), personalized omnichannel lead management and customer engagement (Engage Leads & Customers), and ongoing data management with ROI measurement (Manage Operations & ROI). Services cover marketing automation, customer data platforms, loyalty program design and implementation, and AI-driven data marketing across enterprise clients.

Product overview

iundf Marketing Technology is a MarTech consulting firm offering strategy, implementation, and operational services for data-driven marketing. The company does not sell a single software product but rather provides a portfolio of consulting services organized around four core pillars: Shape Vision & Strategy (technology and AI strategy development), Enable Data & Technology (marketing cloud platform implementation), Engage Leads & Customers (lead management and omnichannel journey optimization), and Manage Operations & ROI (data management and performance measurement). These services are delivered through implementation of leading marketing cloud platforms including Salesforce Marketing Cloud, HubSpot, Adobe, Braze, and Emarsys. Specialized offerings include Customer Data Platform implementation, Loyalty Marketing (with notable work on the CALIDA CLUB program), and AI & Data Engineering through the affiliated Dewave subsidiary. The company serves clients across industries including mobility, banking, retail, insurance, and healthcare, with demonstrated expertise in fully automated customer journeys and scalable marketing operations.

Differentiator

Problem solved

Functional benefit

Brands

• CALIDA CLUB: Loyalty program developed for CALIDA featuring digital and personal customer retention

Products and services

• Shape Vision & Strategy

Quantifiable outcome

• 300+ use cases deployed for mobility client
• +2 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability1 record

Feature4 records

Partnerships

13 partnerships are on record, tiered core.

• HubSpotcoreTechnology or IntegrationMarketing automation platform partner. iundf provides implementation and consulting services for HubSpot customers seeking to optimize their marketing automation capabilities.
• SalesforcecoreTechnology or IntegrationMajor platform partner for Salesforce Marketing Cloud. iundf implements and integrates Salesforce solutions for enterprise clients, including case studies demonstrating automated customer journey implementations.
• EmarsyscoreTechnology or IntegrationMarketing cloud platform partner. iundf provides strategy and implementation services for Emarsys customers seeking omnichannel marketing automation.
• OraclecoreTechnology or IntegrationEnterprise marketing technology platform partner offering integration and consulting services.
• AdobecoreTechnology or IntegrationAdobe Experience Cloud partner providing implementation and integration consulting services.
• MicrosoftcoreTechnology or IntegrationTechnology platform partner for Microsoft marketing and customer data solutions.
• BrazecoreTechnology or IntegrationCustomer engagement platform partner for real-time omnichannel marketing implementation.
• SprinklrcoreTechnology or IntegrationCustomer experience management platform partner for integrated marketing operations.
• BrevocoreTechnology or IntegrationMarketing automation platform partner offering email, SMS, and chat solutions.
• OptimizelycoreTechnology or IntegrationDigital experience platform partner for experimentation and content management.
• MarigoldcoreTechnology or IntegrationCustomer engagement platform partner (formerly Selligent) for cross-channel marketing.
• MailchimpcoreTechnology or IntegrationEmail marketing and automation platform partner for SMB and mid-market implementations.
• EntirelycoreTechnology or IntegrationPart of iundf Group ecosystem - customer data platform and loyalty technology provider for integrated MarTech solutions.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Dept Agency: European digital and MarTech agency combining creative, technology, and data services with a growing DACH presence. Emerging player with partial overlap in customer experience, MarTech, and data engineering versus iundf's boutique offering.

Direct peers

• Valtech: Global digital and MarTech consultancy with German roots and a strong DACH enterprise practice, certified across Salesforce, Adobe, and Microsoft. Direct overlap with iundf in platform implementation, customer experience, and omnichannel journey design.
• Namics (Merkle): Swiss-German MarTech and digital experience consultancy that historically competed head-to-head with iundf Marketing Technology on Salesforce, Adobe, and enterprise customer-journey work, now integrated into Merkle/dentsu. Direct overlap in vendor-agnostic MarTech strategy, implementation, and DACH enterprise client base.
• diva-e: Mid-sized German full-service digital and MarTech agency working across enterprise platforms (Salesforce, Adobe, Spryker) for DACH clients. Comparable in scale and breadth to iundf, with similar focus on platform implementation, content, and customer journey.
• Sunzinet: German digital agency with deep MarTech and customer-experience capabilities for mid-market and enterprise clients. Comparable in size and approach to iundf, including multi-vendor platform expertise and enterprise digital transformation engagements.
• Marcapo: German MarTech services firm focused on platform implementation, marketing automation, and data-driven customer engagement. Closely comparable in business model (services-led, multi-platform) and target DACH enterprise clients.

Regional players

• Webrepublic: Swiss digital marketing agency with data, analytics, and marketing technology capabilities, primarily serving the Swiss market. A regional peer with overlapping MarTech and digital marketing competencies serving the same Swiss enterprise base.

Broad incumbents

• Accenture Song: Accenture's creative, marketing, and MarTech arm competing for global enterprise marketing transformations. A broad incumbent that overlaps with iundf on customer journey, MarTech platform implementation, and data-driven marketing engagements.
• Deloitte Digital: Global consultancy with a large MarTech and customer transformation practice (Salesforce, Adobe, SAP). Competes for the largest enterprise MarTech strategy and implementation mandates in DACH, but with a much broader portfolio and global delivery model.
• Merkle (dentsu): Dentsu's data- and MarTech-led customer experience business with global scale and a particularly strong DACH presence via Namics. Competes for the same enterprise MarTech and customer-journey engagements but operates as a much larger incumbent portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/iundfMT
• Facebookfacebook.com/iundfmt
• LinkedInlinkedin.com/company/iundf-marketing-technology

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iundf Marketing Technology