Stone Store
Stone Store is a UK-based, privately held retailer (Premier Stone Ltd, founded 2007) selling premium natural stone, porcelain, decorative, and outdoor paving tiles plus installation accessories directly to residential homeowners and trade professionals via e-commerce and showrooms in Wilmslow and Guildford.
- Company typePrivate
- Founded2007
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingServices
What Stone Store does
Stone Store (legal entity Premier Stone Ltd, also trading as Stone Superstore) is a UK-based, privately held retailer founded in 2007 that sells premium natural stone tiles, design-led porcelain tiles, outdoor paving, decorative tiles, and tile installation accessories directly to consumers and trade professionals. Its catalogue is organised across five core categories — Natural Stone Tiles, Porcelain Tiles (stone-effect, limestone-effect, marble-effect, terrazzo, concrete-effect, terracotta effect, wood effect, large format, and fluted), Outdoor Tiles, Decorative Tiles, and Accessories (adhesive, grout, sealer, cleaners) — with named SKUs spanning price points of approximately £19.82–£55.90/m² and free delivery on indoor porcelain orders over £600.
The company operates a hybrid direct-to-consumer model combining an e-commerce site built on nopCommerce with SagePay/PayPal payment processing and Cloudflare CDN/email protection, two physical retail showrooms in Wilmslow (Cheshire) and Guildford (Surrey), and a Manchester warehouse and offices (Rhodes Business Park, Middleton). Distribution is UK-only, with deliveries to England (excluding Northern Ireland). Products are sourced directly from global suppliers, a model the company positions as eliminating middleman markups.
Commercially, Stone Store generates one-time transactional revenue from per-sqm, per-tile, and per-box unit sales, supplemented by delivery fees, accessories, and quote-driven bulk orders. Its go-to-market is product-led and content-driven: free tile samples, showroom consultations, phone sales (0161 277 6850), an SEO-organised catalogue filterable by product type, colour, and room, and a blog covering trends, installation, customer case studies, and garden design. Marketing also includes Instagram (@stonestoreofficial), Facebook, Pinterest, and email, with earned-media presence in Country Living, Good Homes, Grand Designs, Country Homes, Dream Garden, and Ideal Home. Primary customers are UK residential homeowners undertaking kitchen, bathroom, and garden renovations, with a secondary trade-professional segment.
Stone Store firmographics
Firmographics- Name
- Stone Store
- Legal name
- Premier Stone Ltd
- Website
- https://stonesuperstore.co.uk
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Short description
- Stone Store is a UK-based, privately held retailer (Premier Stone Ltd, founded 2007) selling premium natural stone, porcelain, decorative, and outdoor paving tiles plus installation accessories directly to residential homeowners and trade professionals via e-commerce and showrooms in Wilmslow and Guildford.
- Ownership category
- akta.pro rank
Stone Store industry classification
Industry- Product category
- Tile & Paving Retail
- NAICS
- Building Material and Supplies Dealers (4441), Other Building Material Dealers (444180)
- SIC
- Cut Stone & Stone Products (3281)
- akta.pro primary industry
- Tile & Stone Specialty Retail (CRAIAGAA)
- akta.pro secondary industries
- Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE), Stone & Tile Cleaners (Granite/Marble/Ceramic) (CRAJACAE), Stone Sealing & Stain Protection (Marble, Granite, Travertine) (HSAGAGAI)
Keywords
Stone Store business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Tile and Paving Product Sales: Stone Store generates revenue through the sale of natural stone tiles, porcelain tiles, and outdoor paving products. Products are priced per square metre, per tile, or per box depending on the product type. The company sells directly to consumers through their e-commerce website and physical showrooms. Additional revenue streams include delivery charges (free on indoor porcelain over £600) and accessories such as adhesive, grout, and sealers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Tile products priced per sqm with volume discounts |
| Unit Pricing | Pay-as-you-go | Standard product pricing with free delivery threshold |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Stone Store product offering
Product offeringCore offering
Stone Store is a UK-based retailer selling premium natural stone tiles, porcelain tiles, ceramic tiles, outdoor paving, and tile installation accessories directly to consumers through an e-commerce website and two physical showrooms. The product portfolio spans natural stone (limestone, flagstone, marble), design-led porcelain (stone-effect, limestone-effect, marble-effect, terrazzo, concrete-effect, terracotta effect, wood effect, large format, fluted), decorative tiles (metro, patterned, kit kat, zellige, checkerboard), outdoor paving, and installation accessories (adhesive, grout, sealer, cleaners).
Product overview
Stone Store is a UK-based retailer specializing in premium natural stone and design-led porcelain tiles, and timeless paving. The product portfolio centers on five main categories: Natural Stone Tiles (limestone, flagstone, marble), Porcelain Tiles (stone-effect, limestone-effect, marble-effect, terrazzo, concrete-effect, terracotta effect, wood effect, large format, fluted styles), Outdoor Tiles (natural stone paving, outdoor porcelain, cobbles, patterned paving), Decorative Tiles (metro, patterned, kit kat, zellige, checkerboard, ceramic), and Accessories (adhesive, grout, sealer, cleaners). Products are available as indoor and outdoor formats, with many tile ranges offered in matching indoor/outdoor combinations for seamless design continuity. The company sources products directly from global suppliers and operates showrooms in Wilmslow and Guildford.
Differentiator
Problem solved
Functional benefit
Products and services
- Natural Stone Tiles Natural stone tiles including limestone, flagstone, Dijon limestone, and marble tiles for indoor wall and floor applications, targeted at residential renovation and new-build projects in the UK.
- Porcelain Tiles Design-led porcelain tiles available in stone-effect, limestone-effect, marble-effect, terrazzo effect, concrete-effect, terracotta effect, wood effect, large format, and fluted styles for indoor flooring and walls.
- Outdoor Tiles and Paving Outdoor paving and tiles including natural stone paving, outdoor porcelain tiles, limestone paving slabs, sandstone paving slabs, cobbles, patterned paving slabs, and matching indoor/outdoor tiles for gardens, patios, and poolside areas.
- Decorative Tiles Decorative tiles including metro/brick tiles, patterned tiles, kit kat tiles, zellige tiles, checkerboard tiles, and ceramic tiles for kitchens, bathrooms, splashbacks, and feature walls.
- Tile Installation Accessories Tile installation and maintenance products including tile adhesive, tile grout, tile sealer, and tile primers and cleaners, sold to complement Stone Store tile ranges.
- Free Cut Tile Sample Service Free cut tile samples offered across the product catalogue so customers can evaluate colour, finish, and texture before purchase.
Quantifiable outcome
- Thousands of glowing five-star reviews from previous customers
- +1 more outcomes
Companies that use Stone Store
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
Stone Store technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Stone Store partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Stone Store competitors and assessment
Company assessmentDirect peers
- Topps Tiles: UK's largest specialist tile retailer, AIM-listed with hundreds of stores. Direct competitor in tile retail across residential and trade customers in the UK, with overlapping product categories.
- Walls and Floors: UK-based online tile and flooring retailer. Closely comparable as an e-commerce-first tile specialist competing for similar residential and trade customers with comparable product breadth.
- Tile Mountain: Online-first UK tile retailer with showrooms, offering porcelain, ceramic, and natural stone tiles. Direct competitor for online tile shoppers with overlapping category coverage.
- Mandarin Stone: UK specialist retailer of natural stone and porcelain tiles with multiple showrooms. Closely comparable premium-positioned tile specialist targeting the same design-conscious homeowner segment.
- Porcelain Superstore: UK-based specialist porcelain tile retailer. Comparable as a focused online porcelain tile seller competing for design-conscious UK homeowners with overlapping SKUs.
- Tile Giant: UK tile specialist retailer with showrooms and online presence. Directly comparable as a tile-focused retailer serving homeowners and trade on similar product categories.
- Ca' Pietra: UK designer and retailer of natural stone and porcelain tiles. Comparable premium-positioned tile specialist with showroom and trade channels targeting similar customers.
Broad incumbents
- Wickes: UK home improvement retailer (DIY and trade) owned by Travis Perkins. Overlaps with Stone Store on tile retail but operates a much broader home improvement assortment at scale.
- B&Q: UK's largest home improvement retailer (Kingfisher group). Sells tiles among a wide product range but lacks Stone Store's specialist stone/porcelain curation and showroom experience.
- Travis Perkins: UK builders' merchant and parent of Wickes. Serves trade customers with tile and building materials, broader than Stone Store's specialist direct-to-consumer positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Stone Store social profiles
Digital presenceStone Store financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stone Store leadership team
Management profileNumber of profiles
Profiles1 record
Stone Store funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stone Store M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stone Store
What does Stone Store do?
Stone Store is a UK-based retailer selling premium natural stone tiles, porcelain tiles, ceramic tiles, outdoor paving, and tile installation accessories directly to consumers through an e-commerce website and two physical showrooms. The product portfolio spans natural stone (limestone, flagstone, marble), design-led porcelain (stone-effect, limestone-effect, marble-effect, terrazzo, concrete-effect, terracotta effect, wood effect, large format, fluted), decorative tiles (metro, patterned, kit kat, zellige, checkerboard), outdoor paving, and installation accessories (adhesive, grout, sealer, cleaners).
Is Stone Store a public or private company?
Stone Store is a private company. It is classified as family owned and is currently operating.
When was Stone Store founded?
Stone Store was founded in 2007.
How does Stone Store make money?
One revenue line is on record: tile and Paving Product Sales.
Who are Stone Store's main competitors?
Direct peers on record are Topps Tiles, Walls and Floors, Tile Mountain, Mandarin Stone, Porcelain Superstore, Tile Giant and Ca' Pietra. Broad incumbents are Wickes, B&Q and Travis Perkins.
Does Stone Store have an API?
No public API is recorded for Stone Store.
What industry is Stone Store in?
Stone Store's product category is Tile & Paving Retail. Its primary akta.pro industry code is CRAIAGAA, Tile & Stone Specialty Retail, with a secondary code of IMADAJAE, Ceramic, Porcelain & Natural Stone Tile Flooring. Its NAICS code is 4441 and its SIC code is 3281.