HomeCare Professionals
HomeCare Professionals is a California-licensed Home Care Organization that delivers non-medical in-home senior care, including Alzheimer's, post-surgery, cancer, and veterans care, across eleven offices in the San Francisco Bay Area, Sacramento, and Northern California, with proprietary remote monitoring technology and insurance/VA payer coordination.
- Company typePrivate
- Founded2005
- HeadquartersDaly City, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What HomeCare Professionals does
HomeCare Professionals is a private, California-licensed Home Care Organization (HCO) founded in 2005 by Andy Howard and headquartered in Daly City, California. The company delivers non-medical in-home senior care services across eleven office locations spanning the San Francisco Bay Area, Sacramento, Central Valley, and Northern California. Its core service portfolio includes 24-Hour Home Care, Alzheimer's and Dementia Care, Cancer Care, Personal Care, Post-Surgery Care, and Veterans Home Care, supported by a proprietary Virtual Caregiving / Tele-Home Care Family Pack that uses wireless sensors, 24/7 Remote Connect Coordinators, a Trusted Circle application, and smart home integrations (Amazon Alexa, Google Home, Apple Watch, Samsung Galaxy Watch) for remote monitoring and fall detection.
The company operates a sales-led go-to-market model with direct consumer acquisition through phone inquiries, website forms, and in-person care assessments, complemented by referrals from healthcare professionals and fiduciaries. Revenue is generated through hourly usage-based billing for private-pay clients, long-term care insurance reimbursement across 14 partner carriers (CalPERS, Genworth, CareScout, John Hancock, Northwestern Mutual, and others), a contracted Veterans Administration HHA program, and California government programs including CalAIM and MSSP. Rates are positioned 10%-20%+ below direct competition.
The company employs 101-250 staff across its California operations, is led by CEO Andy Howard and President Don Franks, and has no disclosed institutional ownership, parent company, or acquisition history. Multiple California HCO licenses (414700026, 074700127, 434700138, 104700007) provide a regulatory moat distinguishing it from lower-barrier Domestic Referral Agencies.
HomeCare Professionals firmographics
Firmographics- Name
- HomeCare Professionals
- Legal name
- HomeCare Professionals, Inc.
- Website
- https://hcprosonline.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- HomeCare Professionals is a California-licensed Home Care Organization that delivers non-medical in-home senior care, including Alzheimer's, post-surgery, cancer, and veterans care, across eleven offices in the San Francisco Bay Area, Sacramento, and Northern California, with proprietary remote monitoring technology and insurance/VA payer coordination.
- Ownership category
- akta.pro rank
HomeCare Professionals industry classification
Industry- Product category
- Senior Home Care Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Misc Health & Allied Services, Nec (8090), Services-Home Health Care Services (8082)
- akta.pro primary industry
- Dementia/Alzheimer’s In-Home Care (Non-Medical) (HLADAGAG)
- akta.pro secondary industries
- Conversation, Cognitive Stimulation & Activity Facilitation (HSABAAAB), Dementia Personal Care (ADLs) Support (HSABAEAB), Dementia & Alzheimer’s Respite Care (HSABAGAF)
Keywords
Where HomeCare Professionals is headquartered
LocationHeadquarters
- HQ city
- Daly City
- HQ country
- United States
- HQ region
- North America
Offices11 records
Markets served
HomeCare Professionals business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Hourly In-Home Care Services: Non-medical home care billed at hourly rates for services ranging from a few hours per day to 24/7 care through live-in or rotating shift caregivers. Rates are competitively priced 10%-20%+ below direct competition while maintaining high quality care standards.
- Long-Term Care Insurance Reimbursement: Services provided to clients with valid LTC insurance policies where some or all costs are covered through insurance reimbursement. Company assists with claims paperwork and works with multiple LTC insurance providers.
- Veterans Administration Home Care: Contracted VA HHA program provider delivering pre-authorized hours of home care at zero cost to qualifying veterans. Also assists veterans with Aid and Attendance benefit navigation.
- Government Program Services: Services coordinated through CalAIM (California Advancing and Innovating Medi-Cal), MSSP (Multipurpose Senior Services Program), and Medicare Guide Program to provide eligible California residents with personal care and homemaker services at little to no cost.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Hourly home care services with flexible scheduling |
| Usage-based | Pay-as-you-go | 24-Hour/Live-In Care |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
HomeCare Professionals product offering
Product offeringCore offering
HomeCare Professionals provides non-medical in-home senior care services across the San Francisco Bay Area, including personal care, 24-hour/live-in care, Alzheimer's and dementia care, cancer care, post-surgery recovery care, and veterans care. The company supplements its in-person care with a virtual caregiving technology solution designed to keep family members informed and engaged in their loved one's daily care.
Product overview
HomeCare Professionals offers a unified non-medical in-home senior care service platform focused on enabling seniors to age in place safely in their own homes. The core offering consists of multiple specialized care services including 24-Hour Home Care (with live-in and hourly shift options), Alzheimer's & Dementia Care, Cancer Care, Personal Care, Post Surgery Care, and Veterans Home Care. These services are supported by a proprietary Virtual Caregiving technology (Tele-Home Care Family Pack) that provides remote monitoring through wireless sensors, fall detection, and a Trusted Circle coordination system. The company operates as a licensed California Home Care Organization (HCO) with caregivers providing assistance with activities of daily living (ADLs), homemaker services, and companionship across the San Francisco Bay Area, Sacramento, and Central Valley regions.
Differentiator
Problem solved
Functional benefit
Products and services
- 24-Hour Home Care
Quantifiable outcome
- Over 15 years of continuous operation since 2005 with multiple office expansions across California
- +1 more outcomes
Companies that use HomeCare Professionals
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
HomeCare Professionals technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability1 record
Feature1 record
HomeCare Professionals partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- CalPERScoreLong-term care insurance provider partnership. HomeCare Professionals assists CalPERS members with home care services and helps navigate claims requirements for LTC coverage.
- GenworthcoreLong-term care insurance provider. Company works with Genworth policyholders to provide home care services and assist with insurance claims paperwork.
- CareScout (Long-Term Care)coreCareScout helps policyholders activate LTC benefits and get reimbursed for home care services. HomeCare Professionals is an approved CareScout provider.
- John HancockminorLong-term care insurance provider partnership for assisting policyholders with home care coverage.
- Banker's LifeminorLong-term care insurance provider partnership.
- Mutual of OmahaminorLong-term care insurance provider partnership.
- Lincoln FinancialminorLong-term care insurance provider partnership.
- TransamericaminorLong-term care insurance provider partnership.
- Northwestern MutualminorLong-term care insurance provider partnership.
- Nationwide InsuranceminorLong-term care insurance provider partnership.
- Pacific LifeminorLong-term care insurance provider partnership.
- Mass MutualminorLong-term care insurance provider partnership.
- UNUM Life InsuranceminorLong-term care insurance provider partnership.
- CNA Long-Term CareminorLong-term care insurance provider partnership.
- Veterans Administration (VA)coreContracted provider for VA HHA (Home Health Aide) program. The VA pre-authorizes hours of home care for qualifying Veterans at zero cost to the Veteran. HomeCare Professionals provides trained caregivers for ADL assistance. Also assists veterans with Aid and Attendance benefit navigation.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
HomeCare Professionals competitors and assessment
Company assessmentDirect peers
- BrightStar Care: Franchise offering both medical and non-medical in-home care, including Alzheimer's and dementia support, personal care, and 24-hour care. Comparable service breadth with HCP but adds skilled nursing/medical services HCP does not provide.
- Home Instead: Largest senior-focused non-medical home care franchise network in the U.S., offering companion, personal, and dementia care. Directly comparable to HomeCare Professionals on service mix, target customer (seniors aging at home), and hourly pricing model, though operating at national scale vs. HCP's regional California footprint.
- Visiting Angels: National franchise providing non-medical in-home senior care including Alzheimer's/dementia, personal care, and respite care. Closely matches HCP's core service portfolio and B2C family acquisition motion, with overlapping California franchise territories in the Bay Area and Sacramento.
- Comfort Keepers: Senior home care franchise delivering personal care, companionship, and specialty dementia care. Comparable on care categories, target demographics, and hourly usage-based pricing model.
- Right at Home: Franchise providing in-home personal care, dementia care, and respite for seniors and disabled adults. Closely matches HCP's service mix, hourly pricing, and family-focused GTM motion.
- Senior Helpers: Franchise specializing in Alzheimer's/dementia, Parkinson's, and personal care in the home. Directly comparable on senior-focused non-medical care, with overlapping Bay Area and Sacramento-area locations.
- Griswold Home Care: Non-medical home care provider offering personal care, companionship, and dementia care for seniors. Closely aligned with HCP on service categories, target population, and hourly care model.
Broad incumbents
- BAYADA Home Health Care: Large multi-state home health provider offering both skilled medical and non-medical personal care services, including adult and senior care. Comparable on home-based senior care delivery but operates at much larger national scale and includes clinical services HCP does not offer.
Emerging players
- Honor Technology: Tech-enabled home care platform pairing caregivers with seniors and families, with proprietary software for matching, scheduling, and care management. Comparable on the in-home senior care focus and adds a software/technology angle similar to HCP's Virtual Caregiving layer.
Others
- A Place for Mom: Senior care advisory and referral network connecting families with home care, assisted living, and memory care providers. Functions as a lead-generation and referral channel comparable to the discharge-planner/social-worker referral relationships HCP leverages.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
HomeCare Professionals social profiles
Digital presenceHomeCare Professionals compliance and trust
Trust signalCompliance1 record
HomeCare Professionals financial estimates
Financial estimateRevenue estimate
Valuation estimate
HomeCare Professionals leadership team
Management profileNumber of profiles
Profiles8 records
HomeCare Professionals funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HomeCare Professionals M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HomeCare Professionals
What does HomeCare Professionals do?
HomeCare Professionals provides non-medical in-home senior care services across the San Francisco Bay Area, including personal care, 24-hour/live-in care, Alzheimer's and dementia care, cancer care, post-surgery recovery care, and veterans care. The company supplements its in-person care with a virtual caregiving technology solution designed to keep family members informed and engaged in their loved one's daily care.
Is HomeCare Professionals a public or private company?
HomeCare Professionals is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HomeCare Professionals founded?
HomeCare Professionals was founded in 2005. It employs 101 to 250 people.
Where is HomeCare Professionals based?
HomeCare Professionals is headquartered in Daly City, United States, in the North America region.
How does HomeCare Professionals make money?
Four revenue lines are on record. Hourly In-Home Care Services are the primary driver. The others are long-Term Care Insurance Reimbursement, veterans Administration Home Care and government Program Services.
Who are HomeCare Professionals's main competitors?
Direct peers on record are BrightStar Care, Home Instead, Visiting Angels, Comfort Keepers, Right at Home, Senior Helpers and Griswold Home Care. BAYADA Home Health Care is listed as a broad incumbent. Honor Technology is listed as an emerging player. A Place for Mom is listed as an others.
Does HomeCare Professionals have an API?
No public API is recorded for HomeCare Professionals.
What industry is HomeCare Professionals in?
HomeCare Professionals's product category is Senior Home Care Services. Its primary akta.pro industry code is HLADAGAG, Dementia/Alzheimer’s In-Home Care (Non-Medical), with a secondary code of HSABAAAB, Conversation, Cognitive Stimulation & Activity Facilitation. Its NAICS code is 624120 and its SIC code is 8090.