The Snow Agency

What The Snow Agency does

The Snow Agency is a U.S.-based, full-service digital marketing agency founded in 2017, headquartered in Edgewater, with operating offices in Miami, New York, and Orlando. The firm specializes in performance marketing for direct-to-consumer and consumer brands, with a service portfolio spanning Performance Media (paid search and paid social), Affiliate Marketing, TikTok Shop Strategy & Management, Conversion Rate Optimization, Paid Social Creative & Media Buying, SEO, Brand Content & Design, Shopify Design & Development, Email/SMS/Retention Marketing, and PR/Strategic Communications.

Revenue is generated through professional services engagements, with no publicly disclosed fee structure; prospective clients are routed through consultative strategy calls. Distribution is direct, primarily inbound via the Avenue Z website. Customer concentration is split between enterprise clients (Zara, Unilever, Monat) and mid-market consumer brands across Health/Beauty/Wellness, Food & Beverage, Luxury/Lifestyle/Apparel, and Hospitality/Entertainment (Mosh, Kind Patches, Cocokind, Cos Bar, Eskiin, Olipop).

The Snow Agency operates as a wholly integrated unit within Avenue Z following its acquisition, with Avenue Z organizing services into Performance Media, Earned Media, and Owned Media practices supported by an AI Lab offering AI Search Optimization (AEO), Agentic Commerce, and AI Ad Development. Technology partnerships include Shopify Plus (core), Klaviyo (core), and a broader Shopify ecosystem of Recharge, Gorgias, Rebuy, Shoplift, Okendo, and Elevar. Leadership includes founder Jonathan Snow as Founder and Chief Operating Officer.

Name

The Snow Agency

Legal name

The Snow Agency

Website

https://thesnowagency.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

The Snow Agency is a U.S. performance marketing agency, founded in 2017 and now part of Avenue Z, that delivers paid media, affiliate, TikTok Shop, CRO, and Shopify services to direct-to-consumer and consumer brands across Miami, New York, and Orlando.

Ownership category

akta.pro rank

Headquarters

HQ city

Edgewater

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Marketing Agency Services: Revenue is generated through professional services fees for performance marketing, affiliate marketing, TikTok Shop strategy, conversion rate optimization, paid social advertising, and related consulting engagements for DTC and consumer brands.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

The Snow Agency is a full-service digital marketing agency that helps direct-to-consumer and consumer brands scale through performance media, affiliate marketing, TikTok Shop strategy, paid social advertising, conversion rate optimization, and Shopify ecommerce development. Now operating as the Performance Media division of Avenue Z, it delivers integrated commerce growth services spanning paid acquisition, creator and affiliate activation, social commerce, and CRO to convert attention into measurable revenue for client brands.

Product overview

The Snow Agency, now part of Avenue Z, is a service-based ecommerce growth agency rather than a software product company. Its offering is a portfolio of specialized marketing and technology services organized under three practice areas: Performance Media (paid search/paid social, affiliate marketing, TikTok Shop, CRO, and paid social creative), Earned Media (PR, strategic/corporate communications, thought leadership, crisis communications, consumer PR), and Owned Media (AI Search Optimization/AEO, SEO, CRO, brand content/design, organic social, and Shopify design & development). Services are delivered by specialist teams across each discipline, supported by an AI Lab offering AEO capabilities, Agentic Commerce, and AI Ad Development. The agency specializes in DTC and consumer brands and operates across multiple office locations (Miami, New York, Orlando).

Differentiator

Problem solved

Functional benefit

Products and services

• Performance Media Paid media programs spanning paid search and paid social advertising, designed to help consumer brands acquire customers profitably at scale across every stage of the funnel.
• Affiliate Marketing Affiliate program management including partner recruitment, offer structuring, creator and publisher activation, and ongoing program optimization to drive revenue through performance-based partnerships.
• TikTok Shop Strategy & Management TikTok Shop launch, management, and growth services covering affiliate outreach, creator seeding, content strategy, paid amplification, and shop optimization for social commerce.
• Conversion Rate Optimization (CRO) Optimization programs designed to improve website and landing page conversion rates through testing, UX improvements, and funnel analysis.
• Paid Social Creative & Media Buying Paid social advertising combining creative development and media buying across social platforms to drive customer acquisition.
• AI Search Optimization (AEO) Optimization of brand content and structured data for discoverability in AI-powered search and answer engines such as ChatGPT, Perplexity, and Claude.
• Agentic Commerce AI-driven autonomous commerce programs that automate buying, selling, and customer engagement workflows.
• Search Engine Optimization (SEO) Traditional search engine optimization to improve organic visibility and rankings in Google and other search engines.
• Brand Content & Design Content creation and brand design services including visual assets, copywriting, and branded content production.
• Organic Social Organic social media management and content strategy to build brand presence across social platforms.
• Shopify Design & Development Shopify store design, development, and migration services including Shopify 2.0 migrations, theme development, and ongoing store optimization.
• PR & Media Relations Public relations and media relations services to build earned media coverage and brand visibility.
• Strategic Communications Strategic communications counsel and program development for brand messaging and stakeholder engagement.
• Corporate Communications Corporate communications services covering internal and external messaging and stakeholder communications.
• Thought Leadership Thought leadership programs to position brand executives and spokespeople as industry authorities.
• Crisis Communications Crisis communications planning, response, and management services for brands facing reputational challenges.
• Consumer PR Consumer-focused public relations targeting retail and end-consumer audiences through media and influencer channels.
• AI Ad Development AI-powered advertising creative development and iteration across paid media and social commerce channels.
• Email / SMS / Retention Marketing Email and SMS marketing programs focused on customer retention, lifecycle automation, and revenue growth from existing customer bases.

Quantifiable outcome

• 175% growth in 90 days for Kind Patches with #1 position on TikTok
• +1 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability4 records

Partnerships

Two partnerships are on record, tiered core.

• Shopify PluscoreTechnology or IntegrationCertified Shopify Plus Partner providing eCommerce platform design, development, and optimization services for high-volume DTC brands.
• KlaviyocoreTechnology or IntegrationStrategic technology partner for email and SMS marketing automation integrated into client campaigns.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Common Thread Collective: DTC-focused growth marketing agency offering paid media, creative, and lifecycle services to consumer brands. Closely comparable in vertical specialization, service mix, and target customer segment to The Snow Agency.
• Hawke Media: Full-service digital marketing agency serving DTC and eCommerce brands across paid media, social, and CRO. Comparable in business model, customer profile, and performance-marketing orientation.
• WITHIN: Performance-driven digital agency combining creative, media, and content for consumer brands. Directly comparable in the integration of paid media, influencer, and commerce-focused execution.
• Tinuiti: Large independent performance marketing agency with strong affiliate, paid social, and Amazon commerce offerings. Comparable in affiliate marketing emphasis and DTC client base.
• Obviously: DTC and social commerce agency known for TikTok Shop, influencer, and creator-led campaigns. Closely comparable to Snow's TikTok Shop and influencer specialization.
• Foundation: DTC growth agency offering paid media, creative, and CRO to consumer brands. Comparable in vertical focus and performance-driven service model.
• Disruptive Advertising: Performance marketing agency specializing in paid media, lifecycle, and CRO for eCommerce and DTC brands. Comparable in service mix and target customer profile.
• Movement Strategy: Social-first agency working with major consumer brands across influencer, content, and paid social. Comparable in social commerce and brand entertainment capabilities.

Broad incumbents

• Razorfish: Large network digital agency with paid media, creative, and commerce offerings for major consumer brands. Comparable in capability breadth but operates at significantly larger scale across many verticals.
• Edelman: Global communications firm with significant PR, earned media, and brand-marketing practice. Comparable to the Earned Media practice of Avenue Z/Snow at the brand and corporate communications layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/snowagencyco
• YouTubeyoutube.com/@avenuez
• LinkedInlinkedin.com/company/avenue-z
• Instagraminstagram.com/avenue.z
• TikToktiktok.com/@avenuez_

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Snow Agency