Doobie
Doobie is a direct-to-consumer cannabis delivery platform, founded in 2020, offering same-day home delivery of cannabis and hemp products across five U.S. states plus nationwide hemp shipping, serving adult-use consumers 21+ in legal jurisdictions.
- Company typePrivate
- Founded2020
- HeadquartersBoston, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Doobie does
Doobie is a direct-to-consumer cannabis delivery platform that enables adult consumers (21+) in legally authorized U.S. states to order cannabis and hemp products online for home delivery. Founded in 2020 and operating under the legal entity DB Delivery MA, LLC, the company is headquartered in Wareham, Massachusetts, and provides same-day delivery in Massachusetts (Boston, Cambridge, Cape Cod, Plymouth, Quincy, Somerville, Wareham), New York (NYC, Manhattan, Brooklyn, Queens), New Jersey, and St. Louis, Missouri, with nationwide shipping of hemp-derived products to additional states. The product catalog spans flower, vapes, edibles, pre-rolls, concentrates, tinctures, and topicals from multiple cultivators and brands (Rythm, Nanticoke, Fernway, Select, Pax, Bloom, Camino, Kiva, Ruby Farms), priced individually on the website in the $8–$85 per-unit range.
The underlying platform is a standard e-commerce storefront with real-time SMS and web-based order tracking, third-party payment processing, an account/registration system, and a multi-channel customer concierge (phone, chat, email). There is no native mobile application; the website (trydoobie.com) and a separate hemp storefront (hemp.trydoobie.com) are the primary interfaces. The product surface extends beyond direct retail through Doobie Direct, a white-label private-label delivery service that allows cannabis brands to offer same-day delivery through their own websites, and the Passport Club loyalty program for repeat customers. Consumer education content (blog posts, downloadable PDF resources in eight languages) supports top-of-funnel marketing and category education.
The business model is retail product sales with per-transaction pricing, supplemented by the Doobie Direct B2B channel. The company is privately held, with no disclosed venture capital or private equity funding, and reports a headcount of 1–10 employees — implying a heavily asset-light operating model that likely relies on contracted drivers and third-party fulfillment partners. There is no public revenue or GMV disclosure, and no verified independent data on market share despite the company's self-description as the largest cannabis delivery company in the U.S.
Doobie firmographics
Firmographics- Name
- Doobie
- Legal name
- DB Delivery MA, LLC d/b/a Doobie
- Website
- https://trydoobie.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Doobie is a direct-to-consumer cannabis delivery platform, founded in 2020, offering same-day home delivery of cannabis and hemp products across five U.S. states plus nationwide hemp shipping, serving adult-use consumers 21+ in legal jurisdictions.
- Ownership category
- akta.pro rank
Doobie industry classification
Industry- Product category
- Cannabis Delivery Services
- NAICS
- Couriers and Messengers (492)
- akta.pro primary industry
- On-Demand Cannabis Delivery (Courier-to-Consumer) (CRANAGAA)
- akta.pro secondary industries
- Hemp-Derived Delta-8/Delta-9/THC-A Specialty Retail (Where Legal) (CRANAHAD), Cannabis Accessories & Smoke Shops (Pipes, Papers, Grinders) (CRANAHAG)
Keywords
Where Doobie is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Doobie business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Cannabis Product Sales: Direct sales of cannabis products (flower, vapes, edibles, prerolls, concentrates, tinctures, topicals) to consumers through the delivery platform. Revenue generated from product transactions with applicable taxes and delivery fees.
- Hemp Product Sales: Sales of hemp-derived products (CBD, Delta-8, Delta-9) with nationwide shipping. Products include gummies, vapes, flower, and beverages.
- Doobie Direct (Private Label): Direct-to-consumer delivery service for cannabis brands through private label solution, allowing brands to offer custom delivery experience and same-day service through their own websites.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Per-product pricing for cannabis and hemp products |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Doobie product offering
Product offeringCore offering
Doobie operates a direct-to-consumer cannabis delivery platform offering same-day delivery of cannabis products (flower, vapes, edibles, prerolls, concentrates, tinctures, and topicals) in Massachusetts, New York, New Jersey, and Missouri, plus nationwide shipping of federally legal hemp-derived products (CBD, Delta-8, Delta-9). The company also offers Doobie Direct, a white-label delivery solution enabling cannabis brands to deliver to their own customers using Doobie's logistics and technology infrastructure.
Product overview
Doobie is a cannabis delivery company operating as a single unified platform offering same-day weed delivery. The product portfolio centers on the core delivery service, which enables customers to order cannabis products online for home delivery. The product catalog includes Flower, Vapes, Edibles, Pre-Rolls, Concentrates, Tinctures, and Topicals across various brands (Camino, Kiva, Rythm, Fernway, Select, Pax, Bloom, Nanticoke, Ruby Farms). Additional offerings include Doobie Direct, a white-label delivery solution for cannabis brands, and a Passport Club loyalty program. The company also offers hemp-derived products (CBD, Delta-8, Delta-9) through hemp.trydoobie.com for states where cannabis delivery is not available.
Differentiator
Problem solved
Functional benefit
Products and services
- Cannabis Delivery Service
Quantifiable outcome
- Same-day delivery available in 5 states and multiple cities
- +1 more outcomes
Companies that use Doobie
Customer profileSegments3 records
Ideal customer profiles3 records
Doobie technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Doobie partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Cannabis Brands (Doobie Direct Partners)coreDoobie Direct is a private label delivery solution for cannabis brands, allowing them to offer same-day delivery through their own websites. Brands can provide a custom delivery experience to their customers using Doobie's infrastructure.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Doobie competitors and assessment
Company assessmentDirect peers
- Eaze: Eaze is a leading direct-to-consumer cannabis delivery platform operating in California with similar product breadth (flower, vapes, edibles) and same-day delivery model. Both companies compete on delivery speed, brand assortment, and consumer-facing UX.
- Dutchie: Dutchie operates an online cannabis marketplace and delivery infrastructure across multiple states. Both Doobie and Dutchie serve dispensaries and consumers with e-commerce and logistics layers in regulated U.S. cannabis markets.
- Caliva: Caliva is a vertically integrated California cannabis company offering in-house delivery alongside its dispensary and branded products. Comparable to Doobie's same-day delivery model with multi-category cannabis assortment.
- Emjay: Emjay is a California-based cannabis delivery operator offering on-demand ordering across a multi-brand catalog. Direct comparable to Doobie's same-day, multi-brand D2C delivery model.
- Nugg Club (NuggMD): Nugg operates a cannabis delivery marketplace serving California and other states. Comparable to Doobie in its aggregator-plus-delivery positioning, breadth of brands, and same-day fulfillment promise.
- Grassdoor: Grassdoor is a cannabis e-commerce and same-day delivery operator in California offering a multi-brand catalog. Direct peer to Doobie's same-day, multi-brand D2C cannabis delivery model.
Broad incumbents
- MedMen: MedMen is a multi-state cannabis operator with retail storefronts plus delivery in select markets. Its brick-and-mortar-plus-delivery footprint overlaps with Doobie's D2C cannabis delivery proposition in states where both operate.
- Weedmaps: Weedmaps is an online cannabis marketplace connecting consumers with dispensaries and delivery operators. It is a broad incumbent in cannabis discovery and ordering, with overlap to Doobie in consumer acquisition and ordering surfaces.
- Leafly: Leafly is a leading cannabis information and discovery platform with retail and delivery integrations. Comparable to Doobie as an entry point for cannabis consumers, even though Leafly's primary monetization is media rather than direct delivery.
Emerging players
- Stiiizy: Stiiizy is a multi-state cannabis brand with expanding direct-to-consumer and delivery operations. Comparable to Doobie through overlapping vape and concentrate assortment and shared D2C delivery ambitions.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Doobie social profiles
Digital presenceDoobie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Doobie leadership team
Management profileNumber of profiles
Profiles1 record
Doobie funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Doobie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Doobie
What does Doobie do?
Doobie operates a direct-to-consumer cannabis delivery platform offering same-day delivery of cannabis products (flower, vapes, edibles, prerolls, concentrates, tinctures, and topicals) in Massachusetts, New York, New Jersey, and Missouri, plus nationwide shipping of federally legal hemp-derived products (CBD, Delta-8, Delta-9). The company also offers Doobie Direct, a white-label delivery solution enabling cannabis brands to deliver to their own customers using Doobie's logistics and technology infrastructure.
Is Doobie a public or private company?
Doobie is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Doobie founded?
Doobie was founded in 2020. It employs 1 to 10 people.
Where is Doobie based?
Doobie is headquartered in Boston, United States, in the North America region.
How does Doobie make money?
Three revenue lines are on record. Cannabis Product Sales are the primary driver. The others are hemp Product Sales and doobie Direct (Private Label).
Who are Doobie's main competitors?
Direct peers on record are Eaze, Dutchie, Caliva, Emjay, Nugg Club (NuggMD) and Grassdoor. Broad incumbents are MedMen, Weedmaps and Leafly. Stiiizy is listed as an emerging player.
Does Doobie have an API?
No public API is recorded for Doobie.
What industry is Doobie in?
Doobie's product category is Cannabis Delivery Services. Its primary akta.pro industry code is CRANAGAA, On-Demand Cannabis Delivery (Courier-to-Consumer), with a secondary code of CRANAHAD, Hemp-Derived Delta-8/Delta-9/THC-A Specialty Retail (Where Legal). Its NAICS code is 492.