Toole & Associates

What Toole & Associates does

Toole & Associates is a privately-held LLC founded in 2017 and headquartered in Herndon, Virginia, that sells online reputation management services to local small and mid-sized businesses in the United States. The company's core offering, branded as Online Reviews Marketing, prompts, collects, curates, and responds to customer reviews across major platforms including Google and Facebook, with an explicit pitch that coverage is not limited to Google. The product surface is supplemented by two optional modules: Staff Rewards, which incentivizes employees mentioned in 5-star reviews, and Customer Referrals, which converts satisfied customers into a lead-generation channel. Underlying technology is a workflow platform integrating with Google and Facebook review endpoints; the company's privacy policy references the domain REPPSTER.net, suggesting that the review-collection backbone is branded and operated under that name.

The business model is a 12-month annual subscription with automatic renewal, billed in US dollars via ACH, Visa, American Express, or Mastercard, and governed by a stated fulfillment policy. The company is PCI-standards compliant, does not publicly disclose pricing, and routes all prospects to schedule a Zoom consultation with founder and CEO Steven Toole, who personally closes sales. The go-to-market is consultative and founder-led: the website, LinkedIn presence, and direct phone line (571-274-8718) are the primary marketing channels, supplemented by word-of-mouth within the Northern Virginia business community and a giving-back program across seven charitable organizations. The company has no institutional funding, no disclosed parent or subsidiary structure, and operates with a headcount in the 1–10 range, making it a tightly held lifestyle/micro-SaaS-style business rather than a venture-backed scale-up.

Name

Toole & Associates

Legal name

Toole & Associates LLC

Website

https://tooleassociates.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Toole & Associates is a Herndon, Virginia-based private LLC that sells annual-subscription online reputation management services — review prompting, collection, curation, and response across Google, Facebook, and other platforms — primarily to US local small businesses, via founder-led consultative sales.

Ownership category

akta.pro rank

Headquarters

HQ city

Herndon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Reputation Management Subscription: Annual subscription-based reputation management services that include prompting, collecting, curating, and responding to customer reviews on platforms such as Google, Facebook and other review sites. Services automatically renew at the end of each billing cycle unless canceled before the renewal date.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Toole & Associates provides annual subscription-based online reputation management services that help local businesses dramatically increase 5-star reviews across every major online review site (Google, Facebook, and others)—not just Google. Services include prompting, collecting, curating, and responding to customer reviews, and are sold as ongoing programs rather than one-time engagements, with subscriptions auto-renewing on a 12-month basis.

Product overview

Toole & Associates offers a unified reputation management platform centered on Online Reviews Marketing, which helps businesses collect and manage customer reviews across major platforms like Google and Facebook. The platform is supplemented by two additional modules: Staff Rewards incentivizes employees mentioned in positive reviews, while Customer Referrals leverages satisfied customers for lead generation. The company operates on an annual subscription basis providing ongoing reputation management services.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Reviews Marketing Annual subscription-based service that helps local businesses dramatically increase 5-star reviews across every major online review site (Google, Facebook, and others), including prompting, collecting, curating, and responding to customer reviews.
• Staff Rewards
• Customer Referrals

Quantifiable outcome

• Customer reviews typically appear on third-party platforms within 30 days of subscription

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Birdeye: Birdeye is a leading multi-product reputation and customer experience platform that helps local businesses generate, monitor, and respond to reviews across Google, Facebook, and other sites — a near-direct functional analog of Toole & Associates' core offering, scaled as a software platform.
• NiceJob: NiceJob is a reputation and referral marketing platform that automates review requests, displays reviews, and drives referrals for local businesses, directly overlapping with Toole's review generation and customer referral modules.
• Reputation.com: Reputation.com is an enterprise-focused reputation management platform that collects, analyzes, and responds to reviews and social feedback — directly comparable to Toole's review collection and response service, though typically at a larger account size.
• Podium: Podium provides a local-business messaging, review, and customer interaction platform with review collection and response across major sites, targeting the same SMB customer profile as Toole & Associates.
• BrightLocal: BrightLocal provides local SEO and reputation management tools, including review monitoring, reporting, and generation for agencies and SMBs — competing for the same local-business buyer as Toole.
• Trustpilot: Trustpilot operates a consumer review platform that businesses use to collect and showcase verified reviews, with subscription-based plans for SMBs — a comparable review-generation business model serving similar end customers.
• Broadly: Broadly is a reputation management and customer communication platform aimed at local service businesses, offering review requests, web chat, and customer feedback — a directly comparable software product to Toole's service-led approach.
• ReviewTrackers: ReviewTrackers is a review management software provider that helps multi-location and local businesses monitor, respond to, and analyze customer reviews — functionally aligned with Toole's review curation and response services.
• Grade.us: Grade.us is a white-label review management and marketing platform built primarily for marketing agencies serving local businesses, overlapping with Toole's review-generation and reputation work.

Broad incumbents

• Yext: Yext is a broader digital presence platform that includes review management alongside listings, pages, and search; it overlaps with Toole's cross-platform review coverage as part of a much wider product suite.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/toole

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toole & Associates