What Erudus does

Erudus is a UK-based B2B SaaS platform that operates a centralised product data pool for the foodservice supply chain. The platform, headquartered in Newcastle Upon Tyne and founded in 2007, hosts 90,845 product specifications populated directly by 1,575 food manufacturers covering allergens, nutritional content, and technical attributes such as packaging, weights, dimensions, and pallet information. Downstream users — 208 wholesalers and 82,689 caterers and retailers — subscribe to access this data for compliance, procurement, menu planning, and recipe development.

The product suite is built around a cloud-based core (the Erudus Data Pool) with adjacent tools including Technical Data Search, Allergen & Nutritional Data Search, Recipe Builder, Menu Planner, Image Hub, and an FSA Alerts regulatory service. Distribution is digital-first via app.erudus.com, supplemented by a Public API program with volume-based licensing, a Manufacturer API for direct system uploads, a Connector for Akeneo PIM, and integration partnerships with foodservice software vendors (Merlin, Sharp-aX, RNF Digital, Swiftcloud).

Revenue is generated primarily through annual subscriptions across three tiers — manufacturers, wholesalers, and caterers — with 12-month non-cancellable terms and automatic renewal; wholesalers can sub-license access to caterers at no incremental fee, while API and integration licensing provide usage-based incremental revenue. Erudus is privately held (Erudus Limited, England) and was acquired by Matilda FoodTech in December 2025 as part of a strategy to consolidate European foodservice product data platforms across the UK, Netherlands, and Nordics.

Name

Erudus

Legal name

Erudus Limited

Website

https://erudus.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Newcastle Upon Tyne

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Fees - Manufacturers: Food manufacturers pay subscription fees based on user subscriptions for access to the Erudus software service. Initial term of 12 months with automatic renewal. Fees are non-cancellable and non-refundable during the term.
2. Subscription Fees - Wholesalers: Wholesalers pay subscription fees for access to allergen, nutritional and technical data. Includes sub-licensing rights to permit caterers access. 12-month initial term with renewal.
3. Subscription Fees - Caterers: Caterers can subscribe directly or access via wholesaler subscriptions. Direct subscriptions follow 12-month terms. Caterers may also access at no cost through wholesaler subscriptions.
4. API Program Fees: Public API program with volume-based pricing tiers. Monthly licence fees in advance based on API products and volume plan chosen. Excess usage billed monthly in arrears.
5. Manufacturer API Fees: Separate licence fees for manufacturers to use API modules enabling direct data upload from their systems. Can be 12-month or monthly term.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Erudus is a B2B SaaS platform that functions as a centralised, manufacturer-populated repository of food product specifications — covering allergens, nutrition, and technical data such as packaging, weights, dimensions, and pallet information. The platform gives manufacturers, wholesalers, caterers, and retailers shared access to standardised product data, with self-serve subscriptions, add-on modules (recipe building, menu planning, image library), and APIs enabling programmatic integration with foodservice software systems.

Product overview

Erudus is a B2B SaaS platform offering a unified product data management system for the food industry. The core platform is the Erudus Data Pool, which serves as a centralized repository of food product specifications including allergen, nutritional, and technical data. This data is populated by food manufacturers and made accessible to wholesalers, caterers, and retailers throughout the supply chain. The product suite includes core search functionalities (Technical Data Search, Allergen & Nutritional Data Search), planning tools (Recipe Builder, Menu Planner), asset management (Image Hub), and developer APIs (Erudus APIs). Additional offerings include the Akeneo PIM Connector for enterprise integrations and FSA Alerts for regulatory compliance. Erudus serves 1,575 food manufacturers, 208 wholesalers, and 82,689 caterers & retailers with over 90,845 product specifications.

Differentiator

Problem solved

Functional benefit

Products and services

• Technical Data Search Search tool that enables users to find and access detailed technical specifications of food products, including packaging information, weights, dimensions, and pallet information, used by manufacturers, wholesalers, caterers, and retailers across the UK foodservice supply chain.
• Allergen & Nutritional Data Search Search functionality that provides food allergen and nutritional information, indicating whether products contain major allergens along with typical values and reference intakes, used by caterers, wholesalers, and retailers for compliance and menu planning.
• Recipe Builder Tool for building recipes with integrated allergen and nutritional information, automatically calculating combined allergen and nutritional values for recipe ingredients, primarily used by caterers and food manufacturers.
• Menu Planner Menu planning tool that incorporates allergen and nutritional data from the Erudus data pool to help caterers design compliant menus.
• Image Hub Centralised library of product images that authorised users can access, search, and retrieve for use in menus, catalogues, and marketing materials across the foodservice supply chain.
• Erudus APIs Suite of API products — Manufacturer API, Wholesaler API, and Public API — enabling data ingestion from manufacturer systems and programmatic access to Erudus product data by partners, wholesalers, and software vendors under volume-based licensing.
• Erudus Data Pool Centralised repository of food product specifications containing allergen, nutritional, and technical data populated directly by food industry manufacturers and accessed by the wider UK foodservice supply chain as the core subscription offering.

Quantifiable outcome

• Significantly reduces human error from manual data input
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature9 records

Partnerships

Five partnerships are on record, tiered core.

• MerlincoreTechnology or IntegrationMerlin Business Software has an integration partnership with Erudus, providing its customers with access to Erudus product data. The partnership enables Merlin to offer comprehensive product information to its foodservice customer base, with Erudus data helping to attract new customers to Merlin's platform.
• Sharp-aXcoreTechnology or IntegrationIntegration partnership where Erudus data is accessed through Sharp-aX systems. The partnership is valued for food users particularly given tightening regulations around allergens. Data is entered directly by manufacturers ensuring reliability.
• RNF DigitalcoreTechnology or IntegrationRNF Digital integrates Erudus product specifications into their digital customer engagement and mobile ordering solutions. The partnership supports foodservice operators switching to digital ordering with high-quality product data.
• SwiftcloudcoreTechnology or IntegrationIntegration partnership allowing Swiftcloud users to retrieve product images and allergen information from Erudus at the flick of a switch. The partnership eliminates the need for manual setup and maintenance of product image and data libraries.
• Matilda FoodTechcoreStrategic or Co-development PartnerMatilda FoodTech acquired Erudus in December 2025 as part of its strategy to establish a leadership position in European foodtech. The acquisition consolidates presence across UK, Netherlands, and Nordics and enhances ability to distribute and activate trusted product data across borders, joining three of Europe's most trusted foodservice product data platforms together under one roof.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• FoodLogiQ: FoodLogiQ (now part of FSMA-aligned food safety platforms) provides supplier compliance, traceability, and product data management for food manufacturers and operators. Directly comparable as a vertical SaaS serving the same food-industry compliance and product-data workflows.
• TraceLink: TraceLink offers supply-chain data and traceability across food and pharma, with API-driven integration into manufacturer and distributor systems. Comparable as a B2B data network with API distribution serving overlapping customer profiles in foodservice and food manufacturing.
• Label Insight (Gladson / Syndigo): Syndigo (which absorbed Label Insight / Gladson) operates a large product content and nutritional/allergen data platform for CPG and food brands. Comparable as a product-information platform with manufacturer-sourced data, API access, and nutritional/allergen content.
• SafetyChain: SafetyChain provides food quality, safety, and compliance data management for food manufacturers, with APIs and integrations into ERP/production systems. Comparable as a vertical SaaS capturing manufacturer-entered food data with regulatory-compliance value propositions.
• ESHA Research (Genesis R&D): ESHA Research produces nutritional analysis and labeling software used by food manufacturers to generate and manage product nutrient/allergen data. Comparable as a source-of-truth for nutritional and allergen specifications feeding downstream foodservice and retail use.
• ConnectFood: ConnectFood provides food safety, recall readiness, and supplier compliance software for manufacturers and distributors. Comparable to Erudus on the manufacturer-supplier compliance side of the food data stack.

Broad incumbents

• Akeneo: Akeneo is a broad enterprise PIM platform that Erudus integrates with via its Connector. Akeneo serves food and CPG manufacturers with product information management at greater scale and scope, and is a both partner and potential broad incumbent.
• SafetyCulture (iAuditor / Food Safety): SafetyCulture provides operational compliance, inspection, and food-safety tools at greater scale, serving overlapping customer segments (food manufacturers, caterers, hospitality). Broad incumbent in adjacent food-safety compliance software space.
• IBM Food Trust: IBM Food Trust is a blockchain-based food traceability and data platform for global supply chains. It overlaps with Erudus in supplying manufacturer-entered food data to downstream operators, but at much greater scale and as part of IBM's broader enterprise portfolio.

Emerging players

• FoodReady: FoodReady delivers food safety, HACCP, and compliance software for small and mid-sized food manufacturers and operators. Comparable as an emerging vertical SaaS in food manufacturer compliance, with overlapping customer profiles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ErudusUK

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Erudus