Wilkinson Supply Company
Wilkinson Supply Company is a family-owned decorative plumbing, appliance, hardware, lighting, and cabinetry retailer operating five showroom locations across North Carolina since 1965, serving homeowners, contractors, and interior designers with premium and luxury brand assortments.
- Company typePrivate
- Founded1965
- HeadquartersRaleigh, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Wilkinson Supply Company does
Wilkinson Supply Company is a family-owned retail distributor of decorative plumbing, appliances, hardware, lighting, and cabinetry products, headquartered in Raleigh, North Carolina. The company has been continuously family-operated since 1965 and runs five physical showroom locations across North Carolina — Raleigh (headquarters and showroom), Durham, Carrboro, Fayetteville, Wilson — supplemented by an e-commerce website on the Unilog CX1 Showroom platform that provides product browsing, wishlist, and project registration but is not a transactional channel. Showroom sales, dedicated contractor counter sales, outside sales representatives, and free design consultation services form the core commercial motion.
The product portfolio spans kitchen fixtures (faucets, sinks, bar and prep, pot fillers), bathroom fixtures (faucets, sinks, tubs, showers, toilets, bidets, vanities), appliances (ovens, refrigeration, dishwashers, laundry, range hoods), hardware (door and cabinet), lighting (indoor and outdoor), and cabinetry. Wilkinson distributes 16+ premium and luxury brands including Kallista, Fantini, The Galley, True Residential, Zip Water, La Cornue, Monogram, Mr. Steam, Oceania Baths, Crosswater London, and Chambord, positioning the assortment toward higher-end residential renovation and new construction projects.
The business serves three primary customer segments: homeowners and DIY renovators undertaking kitchen, bath, or whole-home projects; contractors and builders needing reliable supply and trade counter service for new construction and renovation; and interior designers and architects specifying fixtures for high-end residential projects. Revenue is generated through one-time product sales at quote-based or individually listed prices, with premium items requiring direct consultation. The company is privately held with no institutional investment, no funding rounds, no subsidiaries, and no M&A activity identified.
Wilkinson Supply Company firmographics
Firmographics- Name
- Wilkinson Supply Company
- Legal name
- Wilkinson Supply Co
- Website
- https://wilkinsonsupplyco.com
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Wilkinson Supply Company is a family-owned decorative plumbing, appliance, hardware, lighting, and cabinetry retailer operating five showroom locations across North Carolina since 1965, serving homeowners, contractors, and interior designers with premium and luxury brand assortments.
- Ownership category
- akta.pro rank
Wilkinson Supply Company industry classification
Industry- Product category
- Plumbing and Hardware Retail
- NAICS
- Hardware Merchant Wholesalers (423710)
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- Kitchen & Bath (Cabinetry, Fixtures, Plumbing) Distribution (CRAOAFAF)
- akta.pro secondary industries
- Plumbing Parts & Supplies Retail (Pipes, Valves, Fittings) (CRAIADAD), Windows, Doors & Millwork Distribution (CRAOAFAI)
Keywords
Where Wilkinson Supply Company is headquartered
LocationHeadquarters
- HQ city
- Raleigh
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Wilkinson Supply Company business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Plumbing Fixtures and Hardware Sales: One-time sales of bathroom and kitchen fixtures including faucets, sinks, tubs, showers, toilets, vanities, and accessories. Products are sold at individual prices with many premium items requiring quote-based pricing. The company distributes products from multiple luxury and mid-market brands.
- Appliance Sales: Sales of kitchen appliances including ovens, refrigerators, dishwashers, laundry units, and range hoods. Products from brands like True Residential, Monogram, and Cafe are distributed.
- Design Consultation Services: The company offers design consultation services to help customers plan kitchen, bath, and whole-home renovation projects. This service supports product sales by helping customers select appropriate fixtures and appliances.
- Cabinetry and Lighting: Sales of cabinetry products and lighting fixtures including chandeliers, pendants, wall lights, flush mounts, and outdoor lighting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for consumer products |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Wilkinson Supply Company product offering
Product offeringCore offering
Wilkinson Supply Company is a family-owned specialty retailer that sells decorative plumbing fixtures, kitchen and bath products, appliances, hardware, lighting, and cabinetry through five showroom locations across North Carolina. The company curates premium and luxury brand lines (e.g., Kallista, Fantini, The Galley, True Residential, Zip Water) and supports customers with on-site design consultation, trade/contractor counter sales, and outside sales staff.
Product overview
Wilkinson Supply Company is a family-owned plumbing, hardware, and lighting supply retailer operating since 1965 with 5 showroom locations across North Carolina (Carrboro, Durham, Fayetteville, Raleigh, Wilson). The company offers a comprehensive portfolio of kitchen and bathroom fixtures, appliances, hardware, lighting, and cabinetry through its physical showrooms and website. The product portfolio includes multiple complementary categories that serve residential renovation and new construction projects: Kitchen fixtures (faucets, sinks, pot fillers), Bathroom fixtures (faucets, tubs, showers, toilets, vanities), Appliances (ovens, refrigeration, dishwashers, laundry, range hoods), Hardware (door hardware, cabinet hardware), Lighting (indoor/outdoor fixtures), and Cabinetry. The company distributes products from 16+ featured brand partners including Crosswater London, Fantini, Kallista, The Galley, True Residential, Zip Water, Oceania Baths, La Cornue, and Mr. Steam, among others.
Differentiator
Problem solved
Functional benefit
Products and services
- Kitchen Fixtures
Companies that use Wilkinson Supply Company
Customer profileSegments3 records
Ideal customer profiles3 records
Wilkinson Supply Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wilkinson Supply Company partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- KallistacorePremium bath fixtures brand sold through Wilkinson Supply showrooms. Product categories include bathroom sink faucets, shower systems, tub fillers, vanities, and accessories. Multiple collections available including One, Vice, Bezel, and Per Se lines.
- FantinicoreItalian luxury bathroom and kitchen fixtures. Products include bathroom sink faucets, hand showers, tub fillers, and shower systems. Multiple collections including Milano, Icona, and Venezia.
- The GalleycoreLuxury kitchen sinks and workstations including The Galley Workstation, WashStation, and BarStation lines. Products feature premium materials including American Black Walnut, Quartered White Oak, and stainless steel.
- True ResidentialcorePremium residential refrigeration including column refrigerators, wine storage, under-counter units, beer dispensers, and beverage centers. Products feature panel-ready designs for custom kitchen integration.
- Zip WatercoreWater dispensers and filtration products including the Zip HydroTap system providing boiling, chilled, and sparkling water. Also offers filter cartridges and scale prevention products.
- Crosswater LondonminorUK-based bathroom fixtures brand featured in company showrooms.
- Oceania BathsminorBath products including soaking tubs and air bathtubs.
- La CornueminorFrench professional-style ranges and cooking appliances for residential kitchens.
- MonogramminorGE's premium appliance brand offering professional-style kitchen appliances.
- Mr. SteamminorSteam shower systems and components.
- Unilog CX1 ShowroomcoreWebsite platform provider powering the Wilkinson Supply e-commerce experience with product catalog, search, wishlist, and project management features.
Scale indicators3 records
Recent moves4 records
Expansion highlights3 records
Wilkinson Supply Company competitors and assessment
Company assessmentDirect peers
- Hajoca Corporation: Largest privately held US distributor of plumbing, heating, and cooling supplies, operating through local branches with dedicated showroom trade counters serving contractors and homeowners. Highly comparable business model, customer mix, and category focus to Wilkinson Supply's five NC showrooms plus trade counter operations.
- Ferguson Enterprises (Ferguson Bath, Kitchen & Lighting Gallery): National plumbing and HVAC distributor with a dedicated Bath, Kitchen & Lighting Gallery showroom brand showcasing decorative fixtures from premium brands. Directly comparable to Wilkinson's premium-brand kitchen/bath showroom positioning, though at much larger scale.
- Winsupply: Cooperative-style wholesale distributor of plumbing, HVAC, and related supplies operating through locally owned branches with showroom and trade counter presence. Comparable in business model (local showroom plus trade counter) and channel strategy to Wilkinson Supply.
Broad incumbents
- Reece Group: Australia's largest plumbing and bathroom products distributor with a network of trade and retail showrooms. Comparable business model and category focus (plumbing fixtures, bathrooms, kitchens), primarily serving Australian/APAC markets rather than the US Southeast.
- The Home Depot (Home Depot Pro / Appliances & Kitchen): National home improvement retailer with dedicated kitchen and bath merchandising, pro-contractor programs, and an installed services offering that competes for the same homeowner and contractor customers Wilkinson Supply serves.
- Lowe's (Lowe's Pro / Kitchen & Bath): National home improvement retailer with specialty kitchen and bath showrooms and a strong contractor install program, competing for overlapping customer segments in the home renovation channel.
Emerging players
- Signature Hardware: Direct-to-consumer online retailer of plumbing fixtures, hardware, lighting, and home furnishings; while primarily e-commerce, the curated premium brand assortment and kitchen/bath focus overlap with Wilkinson's product portfolio.
- Kohler (Kohler Signature Stores): Manufacturer-owned retail showroom concept featuring Kohler's full kitchen and bath lineup; represents the emerging direct-to-consumer showroom model that could compete with Wilkinson for premium product presentation.
Regional players
- Local Plumbing Supply Showrooms (e.g., Noland Company, Plumbing Distributors of NC): Other regional plumbing and bath distributors serving parts of the Carolinas and Southeast with showroom plus trade counter models. Comparable regional focus and customer segments to Wilkinson Supply.
Others
- Moen (Showroom Partners / Find a Showroom Network): Faucet and fixtures manufacturer whose products are widely retailed through Wilkinson's showrooms; relevant as a brand partner peer whose channel strategy and showcase network directly shapes Wilkinson's competitive positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Wilkinson Supply Company social profiles
Digital presenceWilkinson Supply Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wilkinson Supply Company leadership team
Management profileNumber of profiles
Profiles12 records
Wilkinson Supply Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wilkinson Supply Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wilkinson Supply Company
What does Wilkinson Supply Company do?
Wilkinson Supply Company is a family-owned specialty retailer that sells decorative plumbing fixtures, kitchen and bath products, appliances, hardware, lighting, and cabinetry through five showroom locations across North Carolina. The company curates premium and luxury brand lines (e.g., Kallista, Fantini, The Galley, True Residential, Zip Water) and supports customers with on-site design consultation, trade/contractor counter sales, and outside sales staff.
Is Wilkinson Supply Company a public or private company?
Wilkinson Supply Company is a private company. It is classified as family owned and is currently operating.
When was Wilkinson Supply Company founded?
Wilkinson Supply Company was founded in 1965. It employs 101 to 250 people.
Where is Wilkinson Supply Company based?
Wilkinson Supply Company is headquartered in Raleigh, United States, in the North America region.
How does Wilkinson Supply Company make money?
Four revenue lines are on record. Plumbing Fixtures and Hardware Sales are the primary driver. The others are appliance Sales, design Consultation Services and cabinetry and Lighting.
Who are Wilkinson Supply Company's main competitors?
Direct peers on record are Hajoca Corporation, Ferguson Enterprises (Ferguson Bath, Kitchen & Lighting Gallery) and Winsupply. Broad incumbents are Reece Group, The Home Depot (Home Depot Pro / Appliances & Kitchen) and Lowe's (Lowe's Pro / Kitchen & Bath). Emerging players are Signature Hardware and Kohler (Kohler Signature Stores). Local Plumbing Supply Showrooms (e.g., Noland Company, Plumbing Distributors of NC) is listed as a regional player. Moen (Showroom Partners / Find a Showroom Network) is listed as an others.
Does Wilkinson Supply Company have an API?
No public API is recorded for Wilkinson Supply Company.
What industry is Wilkinson Supply Company in?
Wilkinson Supply Company's product category is Plumbing and Hardware Retail. Its primary akta.pro industry code is CRAOAFAF, Kitchen & Bath (Cabinetry, Fixtures, Plumbing) Distribution, with a secondary code of CRAIADAD, Plumbing Parts & Supplies Retail (Pipes, Valves, Fittings). Its NAICS code is 423710 and its SIC code is 5070.