York Consulting

What York Consulting does

York Consulting Inc. is a privately held, Toronto-based B2B call center that provides outsourced outbound sales-development services to enterprise and mid-market clients across North America. Founded approximately in 2000 and led by CEO Jay Plesner, the company employs a small team (11-50 employees) of trained calling professionals who make 150-200 business calls per day on behalf of clients, targeting decision-makers, navigating gatekeepers, qualifying prospects, and securing face-to-face sales appointments. The firm explicitly positions itself around the power of the human voice versus digital and self-service channels, with a core technology stack consisting of scripted conversations, systematic follow-up, and specialized agent training rather than software or AI.

The company's service portfolio spans four core offerings — B2B appointment setting, web lead qualification, trade show lead follow-up, and customer/market surveys — supported by modules for customer base management, decision-maker identification, cold calling, long-term sales cycle nurturing, and unqualified lead qualification. Revenue is generated on a quote-based professional services model with no publicly disclosed pricing or rate cards. York Consulting serves a diversified roster of large enterprise and mid-market customers across manufacturing, healthcare, technology and software, telecommunications, and government, with named logos including AT&T, Cisco, Dell, Siemens, GE Healthcare, Autodesk, Avaya, Schneider Electric, T-Mobile, and Baker Hughes. The company is self-funded with no disclosed institutional investment, M&A activity, or geographic expansion beyond North America, and distributes its services through direct client engagement supported by a content marketing program on its website blog.

Name

York Consulting

Legal name

York Consulting Inc.

Website

https://yorkc.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

York Consulting Inc. is a Toronto-based B2B call center that provides outsourced outbound lead generation, appointment setting, and market survey services to enterprise and mid-market clients across North America using trained human callers.

Ownership category

akta.pro rank

Product category

B2B Lead Generation Services

NAICS

Telemarketing Bureaus and Other Contact Centers (561422), Telephone Call Centers (56142), Marketing Consulting Services (541613)

SIC

Services-Help Supply Services (7363)

akta.pro primary industry

Appointment Setting & Sales Development (SDR/BDR) Services (BPAFAKAD)

akta.pro secondary industries

B2B Appointment Setting & SDR/BDR Outsourcing (BPAAADAA), Appointment Setting, Dispatch & Scheduling Centers (BPAAAAAD)

Keywords

• B2B lead generation
• Appointment setting services
• Outbound calling services
• B2B sales outsourcing
• Cold calling services

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. B2B Appointment Setting & Lead Generation Services: York Consulting generates revenue by providing outsourced B2B lead generation and appointment setting services to corporate clients. Their team makes outbound calls on behalf of clients to qualify prospects, generate leads, and schedule sales appointments. Pricing is likely quote-based/professional services model.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

York Consulting Inc. is a B2B call center that provides outbound appointment setting, lead generation, and sales prospecting services on behalf of corporate clients. Trained calling staff make 150-200 calls per day to reach decision-makers, qualify prospects, schedule face-to-face meetings, follow up on web inquiries and trade show leads, conduct customer surveys, and revive dormant accounts, allowing client sales teams to focus on closing pre-qualified opportunities.

Product overview

York Consulting is a B2B call center offering human-powered outbound sales services, not a software platform. The core offering consists of appointment setting and lead generation services where trained call center staff make outbound calls on behalf of clients. The main service lines include B2B Appointment Setting and Lead Generation, B2B Web Lead Qualification and Follow-up, B2B Trade Show Lead Generation and Follow-up, and Customer and Market Surveys. Supporting service modules include Customer Base Management, Decision Maker Identification, Cold Calling, Long-Term Sales Cycle Management, and Unqualified Lead Qualification. The company does not offer a software platform or self-service tool; all services are delivered by human agents through phone-based outreach campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• B2B Appointment Setting and Lead Generation Core outbound calling service in which trained call center staff generate qualified leads and schedule face-to-face appointments with prospects for client sales teams. Built on 17+ years of experience across almost every B2B market and contact level from CEO to supervisor.
• B2B Web Lead Qualification and Follow-up Outbound phone follow-up service that contacts prospects who submitted web inquiries, qualifies them on needs, authority, budget, and timing, and converts them into leads or appointments for the client's sales team.
• B2B Trade Show Lead Generation and Follow-up Post-event service that calls trade show booth visitors to determine interest levels, qualify prospects, and schedule sales appointments, recovering leads that would otherwise go cold.
• Customer and Market Surveys One-on-one phone survey service that gathers customer feedback on products, services, and satisfaction levels through conversational interviews, providing deeper market intelligence than digital surveys.
• Customer Base Management Outbound program that contacts smaller and dormant customer accounts to update decision-maker information, reintroduce products and services, and identify upsell and cross-sell opportunities within the existing client base.
• Decision Maker Identification and Contact Targeted outbound service that identifies key decision makers, bypasses gatekeepers and automated phone systems, and secures conversations with executives on behalf of client sales teams.
• Cold Calling High-volume outbound calling service in which trained staff make 150-200 business calls per day to qualified prospects, freeing client sales teams to focus on closing rather than prospecting.
• Long-Term Sales Cycle Management Nurture program for long sales cycles that maintains periodic contact with prospects over months or years until they are ready to meet with the client's sales representatives.
• Unqualified Lead Qualification Process that assembles prospect lists, identifies decision makers, qualifies companies against the client's criteria, and schedules meetings with pre-qualified prospects ready for sales engagement.

Quantifiable outcome

• Conversion rate improvement from 10% to 40% for qualified leads
• +6 more outcomes

Named customers14 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• CIENCE: CIENCE provides outsourced B2B SDR and appointment setting services supported by its own technology platform, competing head-to-head with York Consulting for enterprise lead generation budgets.
• JumpCrew: JumpCrew runs outbound sales and appointment setting programs for B2B clients, including lead qualification and outbound calling, directly overlapping with York's core service lines.
• Belkins: Belkins is a B2B appointment setting and lead generation agency delivering outbound SDR services to enterprise clients, directly comparable to York Consulting's core offering and buyer profile.
• Televerage: Televerage is a Canadian-based B2B telemarketing and appointment setting agency serving North American enterprise clients, a regional direct peer to York's Toronto operations.
• DemandZEN: DemandZEN provides B2B demand generation, appointment setting, and outbound sales development services, with a comparable buyer profile and human-led calling model to York Consulting.
• Martal Group: Martal Group is a B2B lead generation and appointment setting agency serving SaaS and enterprise technology clients, with overlapping outbound calling and sales prospecting services to York's offering.
• SalesRoads: SalesRoads offers B2B outbound appointment setting and SDR outsourcing for enterprise clients, closely matching York's human-powered calling model and target verticals.

Others

• ZoomInfo: ZoomInfo is a B2B contact data and sales intelligence platform used by enterprise sales teams. While not a direct services competitor, it is an adjacent enabling technology that supports the same prospecting workflows York Consulting executes on behalf of clients.

Broad incumbents

• MarketSource: MarketSource is a large sales and marketing services firm with outsourced inside sales and B2B calling capabilities, competing with York in appointment setting but at much greater scale and breadth.

Regional players

• Sales Talent Agency: Sales Talent Agency is a Canadian B2B sales recruitment and outsourced sales firm, geographically comparable to York's Toronto base and overlapping on outbound sales services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/york_consulting
• LinkedInlinkedin.com/company/york-consulting-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about York Consulting