inwink
inwink is a Paris-based SaaS company offering an all-in-one event and community management platform for B2B event organizers, including trade shows, professional associations, media companies, ISVs and universities across Europe.
- Company typePrivate
- Founded2016
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What inwink does
inwink is a privately held French SaaS company, founded in 2016 and headquartered in Paris (33 rue du Faubourg Saint-Antoine), that sells an all-in-one event and community management platform to B2B event organizers. The company operates as a Société par Actions Simplifiée (SAS) with registered capital of 111,100 euros, a headcount in the 11-50 range, and platform infrastructure hosted on Microsoft Azure with EU data residency in Dublin and Amsterdam. It is GDPR-compliant and positions European data hosting as a procurement credential for regulated buyers.
The product is built around two core modules, inwink Event and inwink Community, supported by a NoCode white-label mobile application builder, an integrated ticketing and badge/QR system, exhibitor and sponsor commercialization, matchmaking and networking, and an event CRM with real-time analytics exportable to BI tools such as PowerBI. The platform supports in-person, virtual and hybrid formats and is engineered for large-scale deployments (demonstrated at VivaTech with 150,000 attendees, 53,000 m² of exhibition space and 100+ simultaneous live sessions). A generative AI layer ('inwink Event AI') handles event content creation and post-event analysis. Recent additions include a June 2024 integration with Climeet for carbon-footprint measurement.
inwink monetizes through quote-based SaaS subscriptions, offered either per event/community (content-based) or as a fixed one-year unlimited subscription (duration-based), supplemented by optional professional services for configuration, consulting, training and development. The go-to-market combines direct enterprise field sales, a certified implementation partner network (elisabeth agency, Concilium, enPersonne, DEXSAT and freelance developers), and a community-led motion via the company's own event portal. Named enterprise customers include Les Echos Le Parisien Evénements, HUB Institute, Bpifrance (including its flagship BIG event), EBG, Start-up Inside, CEGID, Esri France and VivaTech, with vertical focus on trade shows, professional associations, media companies, ISVs and higher education.
inwink firmographics
Firmographics- Name
- inwink
- Legal name
- inwink
- Website
- https://inwink.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- inwink is a Paris-based SaaS company offering an all-in-one event and community management platform for B2B event organizers, including trade shows, professional associations, media companies, ISVs and universities across Europe.
- Ownership category
- akta.pro rank
inwink industry classification
Industry- Product category
- Event Management Software
- NAICS
- Convention and Trade Show Organizers (56192)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Virtual & Hybrid Event Registration & Streaming Access Platforms (THAHAFAM)
- akta.pro secondary industry
- Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)
Keywords
Where inwink is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
inwink business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription (Content-based): Subscription model based on event or community content creation. Clients pay for access to the platform to organize specific events or communities. Duration and terms are defined in individual Business Proposals.
- SaaS Subscription (Duration-based): Unlimited subscription model with fixed one-year term, allowing unlimited content creation (events and communities) during the subscription period.
- Professional Services: Additional services including platform configuration, consulting, training, and development provided at client request under separate service agreements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing based on specific event and community needs |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
inwink product offering
Product offeringCore offering
inwink provides an all-in-one SaaS platform for B2B event organizers to create, manage, and execute in-person, virtual, and hybrid events, covering registration, ticketing, mobile apps, networking, exhibitor management, and analytics. The platform also operates as a year-round community engagement space that transforms from event mode to permanent community mode between events. The offering is white-label and NoCode-customizable, with AI features for content generation and event optimization, and is sold via subscription to enterprise event organizers across Europe.
Product overview
inwink is an all-in-one event and community management SaaS platform comprising two core products: inwink Event (a comprehensive event management platform) and inwink Community (a year-round community engagement platform). These core platforms are supplemented by a customizable no-code mobile app, integrated AI capabilities for event optimization, ticketing, badge/QR code generation, check-in/lead capture applications, matchmaking and networking features, white-label event website building, interactive floor plans, email/SMS communication tools, exhibitor management, and real-time analytics dashboards. The platform supports in-person, virtual, and hybrid event formats and can transform into a permanent community space between events.
Differentiator
Problem solved
Functional benefit
Products and services
- inwink Event (Event Management Platform) A comprehensive SaaS event management platform that enables organizers to create, manage, and execute in-person, virtual, and hybrid events. Includes registration, ticketing, participant and speaker management, exhibitor spaces, interactive floor plans, programs, badge generation with QR codes, mobile event app, scanning application, attendance tracking, lead generation app, event website, emailing, matchmaking and networking, and real-time analytics. Targeted at B2B event organizers across trade shows, conferences, corporate events, and higher education.
- inwink Community (Community Engagement Platform) A year-round community platform that transforms from event mode into a permanent community space. Supports content distribution (articles, podcasts, videos), community animations (networking, sub-communities, forums), and analytics on community members. Enables organizers to maintain continuous engagement with participants between events.
- inwink Mobile Event Application A customizable NoCode mobile event application that participants download to view the event program, discover partners and exhibitors, navigate the venue via interactive floor plans, network with other attendees through private messaging, and access the participant directory. Used by major events such as VivaTech, BIG Bpifrance, and Hub Forum.
Quantifiable outcome
- Simultaneous streaming of up to 100+ live sessions
- +2 more outcomes
Companies that use inwink
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles6 records
inwink technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature8 records
inwink partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, minor and flagship.
- ClimeetcoreStrategic partnership announced June 25, 2024 between inwink and Climeet for sustainable event management. The integration allows organizers to collect participant travel data (transportation methods, kilometers traveled) directly through inwink event websites, which is then transmitted to Climeet for carbon footprint calculation. This enables organizers to set sustainability targets, identify reduction opportunities, and create action plans for low-carbon events.
- HubSpotcoreCRM solution partner providing customer relationship management capabilities for inwink's sales and marketing operations. HubSpot is used to manage client interactions, prospect communications, and marketing automation. Data transfers to HubSpot are covered by Privacy Shield certification and GDPR-compliant agreements.
- Microsoft AzurecoreCloud hosting provider via Microsoft Ireland Operations, hosting the inwink platform in European data centers in Dublin (Ireland) and Amsterdam (Netherlands). Microsoft Corporation is listed as an authorized sub-processor for hosting services under GDPR agreements.
- elisabeth agencycoreCertified partner providing event marketing and digital project services. Specializes in highly customizable event experiences using the inwink platform for shared B2B customers. Praised for reliable, reactive, and attentive collaboration.
- ConciliumcoreCertified partner working with B2B customers across all sectors including institutions, associations, large groups, agencies, and brands. Affirms inwink as the most adapted tool for B2B events based on their multi-sector experience.
- enPersonnecorePartner offering comprehensive event solutions that are quick to deploy while meeting all client needs. Provides orchestration of the entire event journey before, during, and after event day.
- DEXSATcoreOn-site support partner for face-to-face events, providing complete service solutions adapted to all event types. Relies on platform stability and reliability for serene event support operations. Partner for 2 years.
- Tristan Carudel (Freelance)minorFreelance digital event specialist and front-end web developer providing customized inwink implementations. Accesses new customers across all sizes and sectors through partnership, delivering high-quality custom service.
- VivaTechflagshipOfficial platform partner for 5 consecutive years, providing digital platform and mobile event application for VivaTech. inwink also exhibited at the event (stand K04) for live demonstrations. Partnership includes providing networking app with messaging, participant directory, and interactive floor plans for 150,000+ expected attendees.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
inwink competitors and assessment
Company assessmentBroad incumbents
- Cvent: Cvent is the largest dedicated B2B event management platform, offering registration, venue sourcing, mobile apps, and analytics for enterprise events. It competes head-on with inwink in the same buyer (corporate event teams, associations) and same functional categories, but at significantly greater scale and geographic reach.
- Eventbrite: Eventbrite is a broad self-service ticketing and event management platform serving organizers of all sizes. While more consumer/SMB-skewed than inwink, it overlaps in registration, ticketing, and basic event website functionality for B2B organizers.
Direct peers
- Bizzabo: Bizzabo is an Event Experience OS for B2B events and webinars with registration, mobile apps, onsite solutions, and analytics. Its positioning, feature set, and target buyer (mid-market and enterprise event teams) most closely mirror inwink's all-in-one platform approach.
- Swapcard: Swapcard offers an event and community platform combining registration, matchmaking, lead retrieval, and a year-round community app - very similar two-product (event + community) structure to inwink. It is also a Paris-origin company serving global B2B trade shows and conferences.
- RainFocus: RainFocus is an enterprise event marketing platform for large conferences and trade shows, with strong registration, content, and analytics modules. It targets the same enterprise trade show and association use cases inwink serves, particularly B2B events with high attendee counts.
- Bevy: Bevy is a community-led events platform combining in-person/virtual event management with year-round community features - an almost identical product thesis to inwink's Event + Community bundle. It targets community-led growth teams, often at tech companies, similar to inwink's ISV segment.
- Hopin: Hopin (now operating as RingCentral Events after acquisition) pioneered virtual and hybrid event platforms with registration, streaming, and networking. It is a direct competitor in the hybrid/virtual event space and shares inwink's focus on attendee engagement tools.
- Splash: Splash is an event marketing platform for branded events with registration, microsites, and check-in tools. It targets similar B2B marketing and field marketing organizers and competes on the same end-to-end event workflow that inwink covers.
Emerging players
- Goldcast: Goldcast is a B2B event and webinar platform focused on enterprise marketing teams, with content repurposing and demand-gen integrations. It overlaps with inwink on registration, engagement, and analytics but is earlier-stage and more US-centric.
- Hubilo: Hubilo is a virtual and hybrid event platform with strong networking, matchmaking, and engagement modules. It competes with inwink on the attendee engagement side and serves a similar mid-market/enterprise B2B organizer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
inwink social profiles
Digital presenceinwink compliance and trust
Trust signalCompliance1 record
inwink financial estimates
Financial estimateRevenue estimate
Valuation estimate
inwink leadership team
Management profileNumber of profiles
Profiles3 records
inwink funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
inwink M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about inwink
What does inwink do?
inwink provides an all-in-one SaaS platform for B2B event organizers to create, manage, and execute in-person, virtual, and hybrid events, covering registration, ticketing, mobile apps, networking, exhibitor management, and analytics. The platform also operates as a year-round community engagement space that transforms from event mode to permanent community mode between events. The offering is white-label and NoCode-customizable, with AI features for content generation and event optimization, and is sold via subscription to enterprise event organizers across Europe.
Is inwink a public or private company?
inwink is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was inwink founded?
inwink was founded in 2016. It employs 11 to 50 people.
Where is inwink based?
inwink is headquartered in Paris, France, in the Europe region.
How does inwink make money?
Three revenue lines are on record. SaaS Subscription (Content-based) is the primary driver. The others are saaS Subscription (Duration-based) and professional Services.
Who are inwink's main competitors?
Broad incumbents on record are Cvent and Eventbrite. Direct peers are Bizzabo, Swapcard, RainFocus, Bevy, Hopin and Splash. Emerging players are Goldcast and Hubilo.
Does inwink have an API?
No public API is recorded for inwink.
What industry is inwink in?
inwink's product category is Event Management Software. Its primary akta.pro industry code is THAHAFAM, Virtual & Hybrid Event Registration & Streaming Access Platforms, with a secondary code of BPAFAGAL, Ticketing, Registration & Event Technology (Badging, Apps). Its NAICS code is 56192 and its SIC code is 7370.