thankQ CRM
thankQ CRM, now Access Charity CRM, is The Access Group's cloud-based nonprofit constituent relationship management platform serving UK charities, universities, and membership-led organisations with deep customisation, integrated within the Access Evo software ecosystem alongside fundraising, volunteer, and digital marketing modules.
- Company typePrivate
- Founded2012
- HeadquartersNew City, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What thankQ CRM does
thankQ CRM operates today as Access Charity CRM, the nonprofit constituent relationship management product line within The Access Group, a UK private-equity-backed diversified software conglomerate. Originally founded as ThankQ and acquired by The Access Group in 2012, the product was upgraded and rebranded Access Charity CRM to serve charities, universities, and membership-led organisations with deep customisation capabilities for long-horizon supporter, alumni, and member relationships. The platform runs on Access Evo, a scalable cloud-based hub that allows each solution to operate independently or as an integrated suite under a single secure login with shared data.
The product architecture is platform-plus-modules: Access Charity CRM sits alongside Donorfy (acquired November 2024, a UK charity-first fundraising CRM), Access Assemble (volunteer management), Access Raise (digital fundraising and websites with generative AI features), and Access Charity Ad Grants (Google Ad Grants management up to $120k annually). Integration is delivered through Make (iPaaS) to enable no-code connections to event booking and other third-party systems, addressing a pain point — the manual admin burden of fragmented spreadsheets — that is consistently cited across customer testimonials (Samaritans, WWT, University of Roehampton, Operation Smile, Diocese of Bristol).
Revenue is generated via annual subscription-based SaaS licences with quote-based pricing (Donorfy Starter, Donorfy Professional, and custom Access Charity CRM packages), supplemented by recurring support offerings (Customer Success Portal, FlexPoints, Success Plans, FlightPath service plans) and one-time implementation/onboarding professional services. Distribution is sales-led and enterprise-focused, leveraging The Access Group's field sales presence across UK, Australia & New Zealand, Singapore, Malaysia, US, and Ireland markets. Customer concentration is highly distributed across more than 20 named UK charities spanning air ambulance, wildlife, faith, hospice, healthcare, refugee support, mental health, heritage, arts, and higher education segments.
thankQ CRM firmographics
Firmographics- Name
- thankQ CRM
- Legal name
- The Access Group
- Website
- https://thankq.us
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- thankQ CRM, now Access Charity CRM, is The Access Group's cloud-based nonprofit constituent relationship management platform serving UK charities, universities, and membership-led organisations with deep customisation, integrated within the Access Evo software ecosystem alongside fundraising, volunteer, and digital marketing modules.
- Ownership category
- akta.pro rank
thankQ CRM industry classification
Industry- Product category
- Nonprofit CRM Software
- NAICS
- Custom Computer Programming Services (541511)
- akta.pro primary industry
- Sales Force Automation (SFA) CRM (HDAEAFAA)
- akta.pro secondary industries
- CRM Implementation & Customization Services (BPAEAGAC), CRM Managed Services & Support (BPAEAGAD)
Keywords
Where thankQ CRM is headquartered
LocationHeadquarters
- HQ city
- New City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
thankQ CRM business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription-based CRM Licensing: SaaS subscription model for nonprofit CRM software with tiered packages. Pricing includes starter and professional packages for Donorfy, with custom packages for Access Charity CRM based on organisation requirements and budget.
- Implementation and Onboarding Services: In-house implementation packages and FlightPath services for CRM deployment, configuration, data migration and training.
- Support Services: Customer Success Portal, FlexPoints (cost-effective access to value-added services), Success Plans, and FlightPath service plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Donorfy Starter Package |
| Subscription | Annual | Donorfy Professional Package |
| Subscription | Annual | Access Charity CRM Custom Packages |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
thankQ CRM product offering
Product offeringCore offering
thankQ CRM (now branded Access Charity CRM) is a cloud-based, browser-based CRM and donor management system purpose-built for the nonprofit sector. It provides charities, universities, and membership-led organisations with constituent relationship management, fundraising automation (donations, Gift Aid claims, campaigns), alumni and membership tracking, and integrated reporting. The platform sits within The Access Group's Access Evo ecosystem alongside related products such as Donorfy, Access Assemble, Access Raise, and Access Charity Ad Grants.
Product overview
thankQ CRM is now Access Charity CRM, part of The Access Group's nonprofit software ecosystem. The offering is a platform-plus-modules architecture consisting of Access Evo as the foundational platform connecting multiple specialist charity tools. Core CRM products include Access Charity CRM (formerly ThankQ, acquired in 2012) for universities and large membership organisations, and Donorfy (acquired November 2024) for general charity fundraising. Supporting modules include Access Assemble for volunteer management, Access Raise for digital fundraising and websites, and Access Charity Ad Grants for Google Ad management. All solutions operate independently or integrate through Access Evo as a unified platform.
Differentiator
Problem solved
Functional benefit
Brands
- Access Charity CRM: A nonprofit CRM solution for charities, universities, and membership-led organisations, offering deep customisation capabilities for managing alumni and membership relationships.
Products and services
- Donorfy A charity-first fundraising CRM designed specifically for UK nonprofits. Built for fundraisers with automation for donations, Gift Aid claims, and campaign processes; suited for general charity fundraising, managing diverse income streams and long-term donor relationships.
- Access Charity CRM Formerly ThankQ CRM. Built for universities, very large charities, and membership organisations managing complex supporter journeys spanning decades, with deep customisation capabilities. Part of the Access Evo scalable platform.
- Access Assemble Volunteer management software for charities to recruit, manage, and retain volunteers, providing an all-in-one platform for volunteer coordination.
- Access Raise Digital awareness and fundraising platform with AI capabilities that manages charity websites, campaigns, events, donations and Gift Aid, ticketing, and an online shop.
- Access Charity Ad Grants Google Ad Grants management software that helps charities manage up to $120,000 annually in free Google advertising to drive awareness, traffic, and donations.
- Access Evo Scalable cloud-based software hub that allows each Access solution to operate independently or as an integrated part of the full suite, providing one secure login and shared data across CRM, learning management, collaboration, and analytics.
- Access Charity Suite Comprehensive software suite combining Access Charity CRM, Donorfy, Access Assemble, Access Raise, and Access Charity Ad Grants into a single affordable charity-focused bundle covering fundraising, volunteering, digital marketing, and payments.
Quantifiable outcome
- Dozens of hours saved per month through automations and integrations
- +3 more outcomes
Companies that use thankQ CRM
Customer profileNamed customers27 records
Segments9 records
Ideal customer profiles3 records
thankQ CRM technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Feature5 records
thankQ CRM partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Make (intech.io)coreMake provides integration capability enabling Access Charity CRM users to easily connect with third-party systems including event booking systems without needing to write full API code. This integration has been described as 'game-changing' by customers like WWT.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
thankQ CRM competitors and assessment
Company assessmentEmerging players
- Kindful: Cloud-based nonprofit CRM focused on donor management and integrations, competing for similar mid-market charity budgets as Donorfy and Access Charity CRM.
- Classy (GoFundMe Pro): Online fundraising and donor management platform for nonprofits, growing into CRM-adjacent donor relationship features and competing with the digital fundraising layer of Access Raise/Donorfy.
- Funraise: Cloud-native nonprofit fundraising platform with modern UX, peer-to-peer and donation forms, and CRM-adjacent functionality targeting charities that today might choose Donorfy or Access Charity CRM.
- Beacon CRM: UK-focused nonprofit CRM providing donor management and Gift Aid tools targeted at small-to-mid UK charities, directly competing with Donorfy in the same core market.
Broad incumbents
- Salesforce.org Nonprofit Cloud: The nonprofit vertical edition of the Salesforce CRM platform, serving large NGOs and charities globally with donor management, fundraising, and program management directly overlapping with thankQ/Donorfy's enterprise end.
- HubSpot for Nonprofits: Generic CRM and marketing automation platform frequently adopted by small and growing charities for donor and email workflows, the self-serve alternative against which Donorfy's sales-led motion must compete.
- Blackbaud Raiser's Edge NXT: Long-standing incumbent CRM for large nonprofits and universities, addressing alumni relations and fundraising programmes that overlap directly with thankQ/Access Charity CRM's university and large-charity positioning.
- Microsoft Dynamics 365 (Nonprofit Accelerator): Horizontal enterprise CRM with a Microsoft Cloud for Nonprofit offering that competes for the same mid-market and large charity relationships as Access Charity CRM, often as a 'generic CRM adapted for nonprofits' alternative.
Direct peers
- Virtuous: Modern nonprofit CRM focused on donor management, generosity scoring, and marketing automation for mid-sized charities, competing for similar donor-management CRM budgets as Donorfy and Access Charity CRM.
- Bonterra (Network for Good / Neon CRM / EveryAction / DonorPerfect): Bonterra consolidates multiple nonprofit CRMs including Neon CRM and DonorPerfect, competing directly with thankQ and Donorfy for charity and membership organisations in the UK and US.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
thankQ CRM social profiles
Digital presencethankQ CRM financial estimates
Financial estimateRevenue estimate
Valuation estimate
thankQ CRM leadership team
Management profileNumber of profiles
thankQ CRM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
thankQ CRM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about thankQ CRM
What does thankQ CRM do?
thankQ CRM (now branded Access Charity CRM) is a cloud-based, browser-based CRM and donor management system purpose-built for the nonprofit sector. It provides charities, universities, and membership-led organisations with constituent relationship management, fundraising automation (donations, Gift Aid claims, campaigns), alumni and membership tracking, and integrated reporting. The platform sits within The Access Group's Access Evo ecosystem alongside related products such as Donorfy, Access Assemble, Access Raise, and Access Charity Ad Grants.
Is thankQ CRM a public or private company?
thankQ CRM is a private company. It is classified as corporate owned and is currently operating.
When was thankQ CRM founded?
thankQ CRM was founded in 2012. It employs 51 to 100 people.
Where is thankQ CRM based?
thankQ CRM is headquartered in New City, United States, in the North America region.
How does thankQ CRM make money?
Three revenue lines are on record. Subscription-based CRM Licensing is the primary driver. The others are implementation and Onboarding Services and support Services.
Who are thankQ CRM's main competitors?
Emerging players on record are Kindful, Classy (GoFundMe Pro), Funraise and Beacon CRM. Broad incumbents are Salesforce.org Nonprofit Cloud, HubSpot for Nonprofits, Blackbaud Raiser's Edge NXT and Microsoft Dynamics 365 (Nonprofit Accelerator). Direct peers are Virtuous and Bonterra (Network for Good / Neon CRM / EveryAction / DonorPerfect).
Does thankQ CRM have an API?
No public API is recorded for thankQ CRM.
What industry is thankQ CRM in?
thankQ CRM's product category is Nonprofit CRM Software. Its primary akta.pro industry code is HDAEAFAA, Sales Force Automation (SFA) CRM, with a secondary code of BPAEAGAC, CRM Implementation & Customization Services. Its NAICS code is 541511.