Fly-Fut
Fly-Fut is a Madrid-based AI video analytics platform for professional football that converts drone and elevated footage into tactical and physical performance metrics. It serves clubs, analysts, and federations worldwide through SaaS subscriptions, drone recording services, and a certified-pilot training academy.
- Company typePrivate
- Founded2017
- HeadquartersCiudad Lineal, Spain
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Fly-Fut does
Fly-Fut (legal entity Fly-Fut, S.L.) is a Madrid-headquartered, privately held software and services company founded in 2017 that builds an AI-powered video analysis ecosystem for professional football. The core product, FLY-FUT Analytics, applies computer vision to elevated match footage (typically captured at 7.5 meters or higher) to extract tactical and physical performance metrics, team insights, and training plans without requiring GPS hardware. The platform is source-agnostic, accepting video from drones, Veo, Pixellot, Hudl, and mobile devices, and the company claims 50% faster analysis throughput versus competitors and 99.9% platform uptime. The reported scale includes 500+ teams, 10,000+ active players, and 1,000,000+ matches analyzed.
The company operates four interconnected offerings: FLY-FUT Analytics (SaaS subscription, annual billing), FLY-FUT Recordings (professional drone recording services with certified pilots), FLY-FUT Academy (hybrid training and certification for analysts and pilots), and Regulatory & Legal Management (administrative and aeronautical compliance support in 22+ countries). Revenue therefore mixes recurring software subscriptions with project-based drone services and education. Distribution is enterprise-led through demos and free trials, with marketing concentrated on LinkedIn, YouTube, Instagram, and direct outreach; technology infrastructure runs on Google Cloud and Dropbox, with notable financial backing from football legends Iker Casillas and Fernando Hierro.
Customers are professional football clubs and their video analysts, with named testimonials from Real Madrid, AD Alcorcón, and Levante UD and a public endorsement from an analyst who used the platform at UEFA Euro 2024. The combination of proprietary AI, a certified-pilot network, and multi-jurisdiction drone compliance forms the core competitive position, with 11–50 employees supporting global operations.
Fly-Fut firmographics
Firmographics- Name
- Fly-Fut
- Legal name
- Fly-Fut, S.L.
- Website
- https://fly-fut.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fly-Fut is a Madrid-based AI video analytics platform for professional football that converts drone and elevated footage into tactical and physical performance metrics. It serves clubs, analysts, and federations worldwide through SaaS subscriptions, drone recording services, and a certified-pilot training academy.
- Ownership category
- akta.pro rank
Where Fly-Fut is headquartered
LocationHeadquarters
- HQ city
- Ciudad Lineal
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Fly-Fut business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- FLY-FUT Analytics Software Subscription: SaaS platform subscription for football video analysis software, offering AI-powered metrics and team insights. The software automates video analysis with pricing attractive for clubs at all levels.
- FLY-FUT Academy Training & Certification: Training courses for analysts and pilots on drone recording techniques and analysis software usage. Hybrid learning experience with 1-on-1 expert access and certification upon completion.
- Drone Recording Services: Professional drone recording services for football matches and training sessions, with certified pilots providing AI-compatible 4K footage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Affordable pricing for clubs at all levels |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Fly-Fut product offering
Product offeringCore offering
Fly-Fut sells FLY-FUT Analytics, an AI-powered SaaS platform that ingests football footage from drones, Veo, Pixellot, Hudl, or mobile devices and automatically extracts tactical and physical performance metrics, team insights, and training plans for professional football clubs and video analysts. It bundles this software with professional drone recording services (FLY-FUT Recordings), a hybrid training and certification program (FLY-FUT Academy) for analysts and pilots, and cross-border regulatory and airspace compliance management for legal drone operations.
Product overview
Fly-Fut operates as a unified football video analysis ecosystem consisting of FLY-FUT Analytics (AI-powered analysis software), FLY-FUT Recordings (professional drone recording services), FLY-FUT Academy (training and certification for analysts and pilots), and Regulatory & Legal Management (compliance support). The platform is source-agnostic, accepting footage from drones, Veo, Pixellot, Hudl, and mobile devices. The ecosystem is tied together through AI-powered processing that delivers tactical and physical metrics, team insights, and training plans. Key differentiators include automated tracking, 50% faster analysis than competitors, and operations in 22+ countries.
Differentiator
Problem solved
Functional benefit
Products and services
- FLY-FUT Analytics AI-powered SaaS platform that ingests football footage from drones, Veo, Pixellot, Hudl, or mobile devices and automatically extracts tactical and physical performance metrics, team insights, and training plans for professional football clubs and video analysts.
- FLY-FUT Recordings Professional drone recording service for football matches and training sessions, with certified pilots delivering AI-compatible, stable 4K footage framed for tactical analysis.
- FLY-FUT Academy Hybrid training and certification program that trains video analysts and drone pilots on football-specific recording techniques and use of the FLY-FUT Analytics software, with 1-on-1 expert access and certification upon completion.
- Regulatory & Legal Management Administrative and aeronautical compliance service that handles permits, airspace coordination with authorities, and legal support to ensure legal drone operations for FLY-FUT recording services across 22+ countries.
Quantifiable outcome
- 50% faster video analysis compared to competitors
- +2 more outcomes
Companies that use Fly-Fut
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Fly-Fut technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
Feature5 records
Fly-Fut partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Google (Cloud & G-Suite)coreFLY-FUT uses Google Cloud and G-Suite for data hosting and business operations. Data transfers to Google LLC for hosting services are covered by EU-U.S. Privacy Shield Framework and standard contractual clauses approved by the EU.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Fly-Fut competitors and assessment
Company assessmentDirect peers
- Hudl: Largest sports video analysis platform, serving teams across football, basketball, and many other sports. Directly comparable to Fly-Fut on video analysis workflows and AI tagging, though Hudl's broader multi-sport focus gives it scale advantages and broader R&D amortization.
- Veo Technologies: Provides automated camera + AI analysis for football and other team sports. Closely overlaps Fly-Fut on capture-and-analyze workflows; Veo's integrated hardware-software stack is the most direct alternative to Fly-Fut's drone-based capture approach.
- Pixellot: Automated sports video capture and analysis provider, integrated with Fly-Fut's platform as a supported source. Competes with Fly-Fut's drone-based footage capture in the same football analytics value chain.
- WSC Sports: AI-powered sports video technology for content creation and analysis across basketball, football, and other sports. Direct technology comparable in computer-vision analysis of sports footage, though focused more on media/broadcast workflows than per-club analytics.
Broad incumbents
- Catapult Sports: Athlete monitoring and performance analytics incumbent spanning multiple sports. Comparable in serving elite football clubs, but emphasizes GPS/wearable-based metrics over Fly-Fut's video-only approach.
- Second Spectrum: Sports analytics and tracking provider with deep NBA and football partnerships. Comparable in AI-driven sports video analysis, though typically operates at the league/broadcaster level rather than per-club SaaS.
- Genius Sports: Sports data and technology provider offering official data feeds, betting, and broadcast technology across many sports. Comparable as a broader sports-tech incumbent serving football leagues and clubs, but with a fundamentally different business model centered on data and betting.
- STATSports: GPS-based athlete performance monitoring provider for elite football and other sports. Comparable in serving professional football clubs with performance data, but uses wearable tracking rather than Fly-Fut's video-only approach.
Emerging players
- SkillCorner: Football-focused data and analytics provider using broadcast video for performance insights. Comparable in football vertical and video-based analytics, but at an earlier stage and without Fly-Fut's drone capture offering.
- KinaTrax: Markerless sports player tracking using installed cameras, with baseball as its primary commercial vertical. Comparable in computer-vision player tracking and a potential adjacent technology approach as it expands into football.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Fly-Fut social profiles
Digital presenceFly-Fut financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fly-Fut leadership team
Management profileNumber of profiles
Profiles1 record
Fly-Fut funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fly-Fut M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fly-Fut
What does Fly-Fut do?
Fly-Fut sells FLY-FUT Analytics, an AI-powered SaaS platform that ingests football footage from drones, Veo, Pixellot, Hudl, or mobile devices and automatically extracts tactical and physical performance metrics, team insights, and training plans for professional football clubs and video analysts. It bundles this software with professional drone recording services (FLY-FUT Recordings), a hybrid training and certification program (FLY-FUT Academy) for analysts and pilots, and cross-border regulatory and airspace compliance management for legal drone operations.
Is Fly-Fut a public or private company?
Fly-Fut is a private company. It is classified as unknown and is currently operating.
When was Fly-Fut founded?
Fly-Fut was founded in 2017. It employs 11 to 50 people.
Where is Fly-Fut based?
Fly-Fut is headquartered in Ciudad Lineal, Spain, in the Europe region.
How does Fly-Fut make money?
Three revenue lines are on record. FLY-FUT Analytics Software Subscription is the primary driver. The others are FLY-FUT Academy Training & Certification and drone Recording Services.
Who are Fly-Fut's main competitors?
Direct peers on record are Hudl, Veo Technologies, Pixellot and WSC Sports. Broad incumbents are Catapult Sports, Second Spectrum, Genius Sports and STATSports. Emerging players are SkillCorner and KinaTrax.
Does Fly-Fut have an API?
No public API is recorded for Fly-Fut.