What Retriever Group does

Retriever Group is a Nordic media intelligence company headquartered in Oslo, Norway, operating across Sweden, Norway, Denmark, Finland, and Estonia with approximately 400 employees and 3,000+ customers. The company provides media monitoring, media analysis, social listening, and social media management through an integrated platform spanning editorial, broadcast (TV, radio, podcast, YouTube), and social channels. Its technology stack combines proprietary Nordic language models (Danish, Norwegian, Swedish, Finnish) with third-party foundation models such as OpenAI, supported by RAG systems, vector search, speech-to-text, sentiment analysis, entity extraction, and AI summarization. Retriever is also the exclusive Nordic distributor and solution partner for Hootsuite and Talkwalker.

The business operates a hybrid revenue model built on annual subscriptions for its Monitor, Listen, Research, Engage, Publish, and Measure modules, complemented by professional services for advanced media analysis and advisory work. Go-to-market is enterprise-led, with direct sales teams across regional offices, "Book a Demo" as the primary CTA, and a layered offering sized to large enterprises, mid-market organizations, public sector bodies (e.g., Danish municipalities, STUK), agencies, and interest organizations. Pricing is quote-based rather than publicly listed, varying with coverage scope, language, user count, and selected modules.

In June 2024, Infomedia Group and Retriever Group merged to create a combined entity of approximately EUR 76 million in revenue under the Retriever brand, jointly owned by TT Nyhetsbyrån, NTB, JP/Politikens Hus, and Berlingske Media. Robert Söderling serves as CEO. The company has won AMEC Awards annually from 2018 through 2025, and maintains subsidiaries including RelationDesk (social media management) and Opoint (news crawler).

Name

Retriever Group

Legal name

Retriever Danmark A/S

Website

https://retrievergroup.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

Retriever Group is a Nordic media intelligence platform that provides AI-powered media monitoring, analysis, social listening, and social media management to 3,000+ enterprise, public sector, and agency customers across Sweden, Norway, Denmark, Finland, and Estonia.

Ownership category

akta.pro rank

Product category

Media Intelligence Software

NAICS

Web Search Portals and All Other Information Services (519290)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Content Curation & Bookmarking/Read-Later Platforms (MPACAKAH)

Keywords

• Media monitoring services
• Media analysis consulting
• Social media management
• Media intelligence platform
• PR measurement tools

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Media Monitoring Subscription: Subscription-based access to media monitoring platform providing real-time alerts, search profiles, statistics and reporting across editorial, social and broadcast media. Customers pay recurring fees for access to Monitor, Listen, and Research platforms.
2. Social Media Management Platform: Subscription-based social media management tools including Publish, Engage, and Measure modules. Integrated with Hootsuite for extended functionality.
3. Media Analysis and Advisory Services: Professional services including advanced media analysis, data analytics, and communication consulting provided by experienced media analysts.
4. Custom Reports and Analytics: Customized reporting services allowing users to categorize mentions and generate tailored reports with various export formats (HTML, PDF, XLS, XML, DOC, PPT, JSON).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Retriever Group provides an AI-powered media intelligence platform that combines editorial, social, and broadcast media monitoring with analysis and advisory services. Its suite of products — Monitor, Research, Listen, Engage, Publish, Measure, and Media Insights Dashboard — covers media monitoring, historical search, social listening, engagement, publishing, performance measurement, and centralized dashboards. The company also delivers professional media analysis and communication consulting to organizations across the Nordics.

Differentiator

Problem solved

Functional benefit

Brands

• Hootsuite: World's leading Social Media Management platform. Retriever is Hootsuite's exclusive distributor and solution partner in the Nordic region.
• Talkwalker
• RelationDesk

Quantifiable outcome

• Over 3000 Nordic customers rely on Retriever for media monitoring
• +3 more outcomes

Named customers12 records

Segments14 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Four partnerships are on record, tiered core.

• OpointcoreTechnology or Integration · 24 September 2024Strategic partnership for expanded international web content coverage. Through this collaboration, Retriever tripled the number of web sources covered and now offers access to more than 235,000 web sources globally. The partnership adds over 2,000 new sources each month with content in over 120 languages. Opoint is a leading global news crawler acquired by Infomedia in 2018.
• HootsuitecoreChannel Partner/ Reseller/ DistributorRetriever is Hootsuite's exclusive distributor and solution partner in the Nordic region. This partnership enables distribution of Hootsuite's social media management platform including Amplify (employee advocacy), Ads, Impact, and Insights modules. Retriever provides implementation, training, and ongoing support services.
• TalkwalkercoreChannel Partner/ Reseller/ DistributorRetriever is Talkwalker's exclusive distributor and solution partner in the Nordic region. Talkwalker provides advanced social media listening and analytics covering 187 languages. Retriever handles implementation, training, and ongoing support for Nordic customers.
• RelationDeskcoreTechnology or IntegrationRelationDesk is a social media startup acquired by Retriever in June 2019. The company developed social media tools for handling customer dialogues and follow-up in social channels. RelationDesk operates as a separate brand under Retriever ownership and has been integrated into Retriever's social media management offerings.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Brandwatch: Consumer intelligence and social listening platform (now part of Cision Group) providing AI-powered analytics across digital and social channels. Directly comparable to Retriever's Listen and Measure modules for enterprise social media analysis.
• Talkwalker: Award-winning social media listening and analytics platform covering 187 languages. Direct overlap with Retriever's social listening offering and, uniquely, also a channel partner via Retriever's exclusive Nordic distribution rights.
• Meltwater: Global leader in media intelligence and social listening, offering editorial monitoring, social listening, and consumer intelligence across 200+ markets. Directly comparable as the most global alternative to Retriever for enterprise customers seeking Nordic media coverage alongside worldwide monitoring.
• Cision: Major PR and media intelligence platform serving communications professionals with media monitoring, distribution, and analytics. Comparable to Retriever as a competing provider of media monitoring and PR measurement to large enterprise and agency customers, with overlapping Nordic presence.
• Notified (PR Newswire): PR and communications platform combining press release distribution (PR Newswire) with media monitoring and analytics. Comparable to Retriever for enterprise PR workflows and media monitoring, with stronger US distribution versus Retriever's Nordic stronghold.
• Onclusive: PR measurement and media intelligence platform (formed from Kantar's PR business and PRgloo). Directly comparable to Retriever for communications measurement, reporting, and PR analytics for global enterprise and agency customers.

Emerging players

• Agility PR Solutions: Media monitoring, PR analytics, and journalist database platform serving communications professionals. Comparable to Retriever's monitoring and analysis modules at the SMB and mid-market tier, with a transparent self-service pricing model Retriever lacks.
• Signal AI: AI-powered media intelligence and reputation monitoring platform serving enterprises globally. Comparable to Retriever's core monitoring and analysis offering, with a focus on AI-driven decision intelligence; smaller and more emerging than established incumbents.

Broad incumbents

• Sprinklr: Enterprise social media management and customer experience platform with unified social publishing, listening, and analytics. Comparable to Retriever's Publish and Engage modules, though Sprinklr operates across broader CX use cases and does not specialize in Nordic editorial media monitoring.
• Kantar Media: Global media research and audience measurement division of Kantar. Comparable as a broader media intelligence incumbent, though its primary focus is audience measurement rather than the PR and social media monitoring use cases central to Retriever.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/retriever_fi
• Facebookfacebook.com/retrievernorge

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Retriever Group