Chappell's Capital
Chappell's Capital is a Fort Worth-based digital marketing agency managing Facebook and TikTok ad campaigns for brands spending $20,000+ per month, with a proprietary Shopify attribution tool called SIRGE and a multi-vertical client base spanning e-commerce, apps, CPG, and SaaS.
- Company typePrivate
- Founded2019
- HeadquartersFort Worth, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Chappell's Capital does
Chappell's Capital, operating as Chappell Digital Marketing, is a Fort Worth, Texas-based digital marketing agency founded in 2019 by Chase Chappell. The firm manages paid social advertising campaigns for brands across Facebook, Instagram, TikTok, Google, and the Meta Audience Network, with a stated minimum client requirement of $20,000 per month in ad spend. Services include campaign management, creative direction, strategy development, influencer marketing, and weekly check-ins plus monthly reporting cycles. The agency serves a diversified vertical mix that includes e-commerce (its primary segment), mobile apps, CPG, wine & spirits, gaming, health & wellness, SaaS, B2B, and capital raising clients, with documented case studies spanning Power Crunch, Waterboy, Oak & Eden, Ranger Station, Variant Wheels, Mindy Lam, Octi, and Rye 51.
The company's technology stack is built on Meta Ads Manager, TikTok Ads Manager, Google Ads, Facebook Pixel, Conversion API, and a proprietary Shopify ad attribution tool called SIRGE (sirge.com) that the firm developed and markets as both an embedded client service and a standalone SaaS product with a 21-day free trial. Supporting proprietary capabilities include advanced match tracking, retargeting audience structures, and pixel/data collection implementations. The company also operates a 6-week "Facebook Ads Expert Mastery" training program via Chase Chappell's personal brand, generating course revenue alongside agency fees. Platform-level partnerships include TikTok Strategic Agency Partner status, Meta Facebook Marketing Partner, Shopify preferred partner, and Google Ads; an operational GTM partnership with DOE Media routes all prospect scheduling through doemedia.com/schedules. The firm is a privately held LLC with 1-10 employees, no disclosed funding, and no public valuation, operating on month-to-month client agreements with no long-term contract lock-in.
Chappell's Capital firmographics
Firmographics- Name
- Chappell's Capital
- Legal name
- Chappell's Capital, LLC
- Website
- https://chappelldigitalmarketing.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Chappell's Capital is a Fort Worth-based digital marketing agency managing Facebook and TikTok ad campaigns for brands spending $20,000+ per month, with a proprietary Shopify attribution tool called SIRGE and a multi-vertical client base spanning e-commerce, apps, CPG, and SaaS.
- Ownership category
- akta.pro rank
Chappell's Capital industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (541830), Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Shopper/Commerce Creative Agencies (Retail & Marketplace Creative) (MPAAAAAH)
Keywords
Where Chappell's Capital is headquartered
LocationHeadquarters
- HQ city
- Fort Worth
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Chappell's Capital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Digital Ad Management Services: The company manages Facebook and TikTok ad campaigns for clients. Revenue is generated through managing client ad spend on major advertising platforms. The agency requires a minimum of $20,000+ per month in ad spend from clients. Services include campaign management, creative direction, strategy, analytics and reporting, and influencer marketing.
- Training Programs: The company offers a Facebook Ads Expert Mastery Training Program - a 6-week training program with Facebook group community, weekly Q&A calls, and lifetime access. This educational product generates revenue from course fees.
- SIRGE SaaS Tool: SIRGE.com is a proprietary Shopify Ad Attribution Tracking Tool offered as a standalone product to help e-commerce brands track ad performance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Ad Management - Enterprise |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Chappell's Capital product offering
Product offeringCore offering
Chappell's Capital, operating as Chappell Digital Marketing Agency, is a Fort Worth, Texas-based digital marketing firm that manages Facebook and TikTok advertising campaigns for brands. The agency provides full-service campaign management, creative direction, strategy, analytics and reporting, and influencer marketing, requiring a minimum of $20,000+ per month in ad spend from clients. The company also operates SIRGE, a proprietary Shopify Ad Attribution Tracking Tool, and offers a 6-week Facebook Ads Expert Mastery training program.
Product overview
Chappell's Capital operates as a digital marketing agency offering a unified service portfolio centered around Facebook and TikTok advertising management. The core offering is the Chappell Digital Marketing Agency service, which provides campaign management, creative direction, strategy, and influencer marketing. Supporting this are two add-on modules: SIRGE Ad Tracking (a Shopify-integrated attribution tool for measuring ad performance) and Chappell Training (a 6-week Facebook Ads mastery program). The company also offers a free audit for brands spending over $20,000/month in ad spend, with case studies across eCommerce, Apps, CPG, Wine & Spirits, Gaming, Health & Wellness, and SaaS verticals.
Differentiator
Problem solved
Functional benefit
Brands
- Sirge: Proprietary Shopify Ad Attribution Tracking Tool mentioned as a service offering
- Chappell Training
Products and services
- Chappell Digital Marketing Agency Full-service digital marketing agency that manages Facebook, TikTok, Instagram, and Google ad campaigns for brands across e-commerce, apps, CPG, wine & spirits, gaming, health & wellness, SaaS, and other verticals. Services include campaign management, creative direction, strategy, analytics and reporting, influencer marketing, and weekly check-ins plus monthly report calls. Requires a minimum of $20,000+ per month in ad spend.
- SIRGE Ad Tracking
Quantifiable outcome
- 315% increase in return on ad spend for Power Crunch
- +7 more outcomes
Companies that use Chappell's Capital
Customer profileNamed customers8 records
Segments8 records
Ideal customer profiles3 records
Chappell's Capital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature6 records
Chappell's Capital partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- DOE MediacoreStrategic partnership where DOE Media handles scheduling and lead qualification for Chappell Digital Marketing. Prospective clients are directed to doemedia.com/schedules to book consultations. This partnership enables Chappell to focus on service delivery while DOE Media manages initial client outreach and qualification.
- SIRGEcoreSIRGE.com is a proprietary Shopify Ad Attribution Tracking Tool developed by Chappell Capital. It provides ad attribution and tracking capabilities specifically designed for Shopify e-commerce brands. Available as a 21-day free trial through sirge.com.
- ShopifycoreStrategic partnership with Shopify as a preferred digital marketing solution. Chappell Digital Marketing is featured on Shopify's partner ecosystem. SIRGE is specifically designed for Shopify stores. Integration enables seamless ad tracking and attribution for Shopify merchants.
- Facebook/MetacoreFacebook Marketing Partner status. Core platform for advertising services - Chappell manages Facebook Ads, Instagram Ads, and Audience Network campaigns for clients using Facebook Ads Manager, Pixel, and Conversion API.
- TikTokcoreTikTok Ads Strategic Agency Partner. Core advertising platform alongside Facebook for managing TikTok ad campaigns. Platform partnership enables access to TikTok creator network and advertising tools.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Chappell's Capital competitors and assessment
Company assessmentDirect peers
- KlientBoost: Performance marketing agency focused on paid acquisition (Facebook, Google, LinkedIn) and CRO for SaaS and e-commerce. Comparable in mid-market positioning, paid-social-led growth, and case-study-driven sales.
- Disruptive Advertising: Mid-sized performance marketing agency running Facebook, Google, and TikTok campaigns for e-commerce and SaaS brands. Highly comparable in service stack, target verticals (DTC, SaaS), and outcome-based positioning.
- AdvertiseMint: Official TikTok Marketing Partner and Facebook ads agency with a similar boutique-agency model focused on paid social for DTC and app install clients. Direct overlap in service mix, target customer, and platform specialism.
- Directive Consulting: B2B and e-commerce performance marketing agency running paid social and search campaigns with SaaS/trial-conversion focus. Comparable in paid acquisition focus and case-study-driven positioning.
- Single Grain: Digital marketing agency with strong paid social (Facebook, TikTok, Instagram) and SEO practices serving SaaS and e-commerce. Comparable mid-market positioning and content-led demand generation.
- LYFE Marketing: Social media marketing agency providing Facebook, Instagram, and TikTok ad management to SMB and mid-market brands. Comparable channel focus and small-to-mid business customer profile.
- Common Thread Collective: eCommerce growth agency specializing in Facebook and TikTok ads for DTC brands, very similar in vertical focus, case-study approach, and Shopify ecosystem integration.
Others
- Triple Whale: Shopify-focused ad attribution and analytics SaaS competing most directly with SIRGE. Comparable technology layer and customer base but operates purely as software.
- DOE Media: Partner agency that handles scheduling and lead qualification for Chappell, with overlapping paid-media services. Connected via GTM partnership rather than direct competition.
Broad incumbents
- SmartSites: Established full-service digital marketing agency offering paid social, SEO, web design, and broader services. Larger, broader portfolio that includes the paid-social work Chappell specializes in.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Chappell's Capital social profiles
Digital presenceChappell's Capital compliance and trust
Trust signalCompliance1 record
Chappell's Capital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chappell's Capital leadership team
Management profileNumber of profiles
Profiles1 record
Chappell's Capital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chappell's Capital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chappell's Capital
What does Chappell's Capital do?
Chappell's Capital, operating as Chappell Digital Marketing Agency, is a Fort Worth, Texas-based digital marketing firm that manages Facebook and TikTok advertising campaigns for brands. The agency provides full-service campaign management, creative direction, strategy, analytics and reporting, and influencer marketing, requiring a minimum of $20,000+ per month in ad spend from clients. The company also operates SIRGE, a proprietary Shopify Ad Attribution Tracking Tool, and offers a 6-week Facebook Ads Expert Mastery training program.
Is Chappell's Capital a public or private company?
Chappell's Capital is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Chappell's Capital founded?
Chappell's Capital was founded in 2019. It employs 1 to 10 people.
Where is Chappell's Capital based?
Chappell's Capital is headquartered in Fort Worth, United States, in the North America region.
How does Chappell's Capital make money?
Three revenue lines are on record. Digital Ad Management Services are the primary driver. The others are training Programs and SIRGE SaaS Tool.
Who are Chappell's Capital's main competitors?
Direct peers on record are KlientBoost, Disruptive Advertising, AdvertiseMint, Directive Consulting, Single Grain, LYFE Marketing and Common Thread Collective. Others are Triple Whale and DOE Media. SmartSites is listed as a broad incumbent.
Does Chappell's Capital have an API?
No public API is recorded for Chappell's Capital.
What industry is Chappell's Capital in?
Chappell's Capital's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAAAAH, Shopper/Commerce Creative Agencies (Retail & Marketplace Creative). Its NAICS code is 541810 and its SIC code is 7311.