Chappell's Capital

What Chappell's Capital does

Chappell's Capital, operating as Chappell Digital Marketing, is a Fort Worth, Texas-based digital marketing agency founded in 2019 by Chase Chappell. The firm manages paid social advertising campaigns for brands across Facebook, Instagram, TikTok, Google, and the Meta Audience Network, with a stated minimum client requirement of $20,000 per month in ad spend. Services include campaign management, creative direction, strategy development, influencer marketing, and weekly check-ins plus monthly reporting cycles. The agency serves a diversified vertical mix that includes e-commerce (its primary segment), mobile apps, CPG, wine & spirits, gaming, health & wellness, SaaS, B2B, and capital raising clients, with documented case studies spanning Power Crunch, Waterboy, Oak & Eden, Ranger Station, Variant Wheels, Mindy Lam, Octi, and Rye 51.

The company's technology stack is built on Meta Ads Manager, TikTok Ads Manager, Google Ads, Facebook Pixel, Conversion API, and a proprietary Shopify ad attribution tool called SIRGE (sirge.com) that the firm developed and markets as both an embedded client service and a standalone SaaS product with a 21-day free trial. Supporting proprietary capabilities include advanced match tracking, retargeting audience structures, and pixel/data collection implementations. The company also operates a 6-week "Facebook Ads Expert Mastery" training program via Chase Chappell's personal brand, generating course revenue alongside agency fees. Platform-level partnerships include TikTok Strategic Agency Partner status, Meta Facebook Marketing Partner, Shopify preferred partner, and Google Ads; an operational GTM partnership with DOE Media routes all prospect scheduling through doemedia.com/schedules. The firm is a privately held LLC with 1-10 employees, no disclosed funding, and no public valuation, operating on month-to-month client agreements with no long-term contract lock-in.

Name

Chappell's Capital

Legal name

Chappell's Capital, LLC

Website

https://chappelldigitalmarketing.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Chappell's Capital is a Fort Worth-based digital marketing agency managing Facebook and TikTok ad campaigns for brands spending $20,000+ per month, with a proprietary Shopify attribution tool called SIRGE and a multi-vertical client base spanning e-commerce, apps, CPG, and SaaS.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Shopper/Commerce Creative Agencies (Retail & Marketplace Creative) (MPAAAAAH)

Keywords

• Paid social advertising
• Facebook ads management
• TikTok advertising agency
• Ad attribution tracking
• Influencer marketing services

Headquarters

HQ city

Fort Worth

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Ad Management Services: The company manages Facebook and TikTok ad campaigns for clients. Revenue is generated through managing client ad spend on major advertising platforms. The agency requires a minimum of $20,000+ per month in ad spend from clients. Services include campaign management, creative direction, strategy, analytics and reporting, and influencer marketing.
2. Training Programs: The company offers a Facebook Ads Expert Mastery Training Program - a 6-week training program with Facebook group community, weekly Q&A calls, and lifetime access. This educational product generates revenue from course fees.
3. SIRGE SaaS Tool: SIRGE.com is a proprietary Shopify Ad Attribution Tracking Tool offered as a standalone product to help e-commerce brands track ad performance.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Chappell's Capital, operating as Chappell Digital Marketing Agency, is a Fort Worth, Texas-based digital marketing firm that manages Facebook and TikTok advertising campaigns for brands. The agency provides full-service campaign management, creative direction, strategy, analytics and reporting, and influencer marketing, requiring a minimum of $20,000+ per month in ad spend from clients. The company also operates SIRGE, a proprietary Shopify Ad Attribution Tracking Tool, and offers a 6-week Facebook Ads Expert Mastery training program.

Product overview

Chappell's Capital operates as a digital marketing agency offering a unified service portfolio centered around Facebook and TikTok advertising management. The core offering is the Chappell Digital Marketing Agency service, which provides campaign management, creative direction, strategy, and influencer marketing. Supporting this are two add-on modules: SIRGE Ad Tracking (a Shopify-integrated attribution tool for measuring ad performance) and Chappell Training (a 6-week Facebook Ads mastery program). The company also offers a free audit for brands spending over $20,000/month in ad spend, with case studies across eCommerce, Apps, CPG, Wine & Spirits, Gaming, Health & Wellness, and SaaS verticals.

Differentiator

Problem solved

Functional benefit

Brands

• Sirge: Proprietary Shopify Ad Attribution Tracking Tool mentioned as a service offering
• Chappell Training

Products and services

• Chappell Digital Marketing Agency Full-service digital marketing agency that manages Facebook, TikTok, Instagram, and Google ad campaigns for brands across e-commerce, apps, CPG, wine & spirits, gaming, health & wellness, SaaS, and other verticals. Services include campaign management, creative direction, strategy, analytics and reporting, influencer marketing, and weekly check-ins plus monthly report calls. Requires a minimum of $20,000+ per month in ad spend.
• SIRGE Ad Tracking

Quantifiable outcome

• 315% increase in return on ad spend for Power Crunch
• +7 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• DOE MediacoreGTM or Marketing PartnerStrategic partnership where DOE Media handles scheduling and lead qualification for Chappell Digital Marketing. Prospective clients are directed to doemedia.com/schedules to book consultations. This partnership enables Chappell to focus on service delivery while DOE Media manages initial client outreach and qualification.
• SIRGEcoreTechnology or IntegrationSIRGE.com is a proprietary Shopify Ad Attribution Tracking Tool developed by Chappell Capital. It provides ad attribution and tracking capabilities specifically designed for Shopify e-commerce brands. Available as a 21-day free trial through sirge.com.
• ShopifycoreTechnology or IntegrationStrategic partnership with Shopify as a preferred digital marketing solution. Chappell Digital Marketing is featured on Shopify's partner ecosystem. SIRGE is specifically designed for Shopify stores. Integration enables seamless ad tracking and attribution for Shopify merchants.
• Facebook/MetacoreTechnology or IntegrationFacebook Marketing Partner status. Core platform for advertising services - Chappell manages Facebook Ads, Instagram Ads, and Audience Network campaigns for clients using Facebook Ads Manager, Pixel, and Conversion API.
• TikTokcoreTechnology or IntegrationTikTok Ads Strategic Agency Partner. Core advertising platform alongside Facebook for managing TikTok ad campaigns. Platform partnership enables access to TikTok creator network and advertising tools.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• KlientBoost: Performance marketing agency focused on paid acquisition (Facebook, Google, LinkedIn) and CRO for SaaS and e-commerce. Comparable in mid-market positioning, paid-social-led growth, and case-study-driven sales.
• Disruptive Advertising: Mid-sized performance marketing agency running Facebook, Google, and TikTok campaigns for e-commerce and SaaS brands. Highly comparable in service stack, target verticals (DTC, SaaS), and outcome-based positioning.
• AdvertiseMint: Official TikTok Marketing Partner and Facebook ads agency with a similar boutique-agency model focused on paid social for DTC and app install clients. Direct overlap in service mix, target customer, and platform specialism.
• Directive Consulting: B2B and e-commerce performance marketing agency running paid social and search campaigns with SaaS/trial-conversion focus. Comparable in paid acquisition focus and case-study-driven positioning.
• Single Grain: Digital marketing agency with strong paid social (Facebook, TikTok, Instagram) and SEO practices serving SaaS and e-commerce. Comparable mid-market positioning and content-led demand generation.
• LYFE Marketing: Social media marketing agency providing Facebook, Instagram, and TikTok ad management to SMB and mid-market brands. Comparable channel focus and small-to-mid business customer profile.
• Common Thread Collective: eCommerce growth agency specializing in Facebook and TikTok ads for DTC brands, very similar in vertical focus, case-study approach, and Shopify ecosystem integration.

Others

• Triple Whale: Shopify-focused ad attribution and analytics SaaS competing most directly with SIRGE. Comparable technology layer and customer base but operates purely as software.
• DOE Media: Partner agency that handles scheduling and lead qualification for Chappell, with overlapping paid-media services. Connected via GTM partnership rather than direct competition.

Broad incumbents

• SmartSites: Established full-service digital marketing agency offering paid social, SEO, web design, and broader services. Larger, broader portfolio that includes the paid-social work Chappell specializes in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ChappellDigitalMarketing
• Instagraminstagram.com/chappell_digital
• Xx.com/chappellcapital

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chappell's Capital