BusinessCom
BusinessCom is a Benelux Value-Added Distributor serving 1,400+ IT and telecom resellers with cloud telephony, UCaaS, networking, video surveillance, and managed 5G solutions via its proprietary My-Connect Portal, operating for 24+ years from the Netherlands and Belgium.
- Company typePrivate
- Founded2002
- HeadquartersVeghel, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What BusinessCom does
BusinessCom is a privately held Value-Added Distributor (VAD) of telecom and ICT solutions headquartered in Veghel, Netherlands, with a Belgian subsidiary (BusinessCom België BV) in Merchtem. Operating for over 24 years in the Benelux market, the company serves more than 1,400 IT and telecom resellers exclusively — it does not sell directly to end customers. BusinessCom positions itself against pure "box pushers" by providing pre-sales, technical support, marketing, and training to its partner channel, with an 8.6/10 average satisfaction rating.
The company's core technology asset is the My-Connect Portal — a proprietary B2B platform integrating customer management, invoicing, hardware ordering, SIP trunk provisioning, and unified management of cloud telephony services (Xelion, Telepo, Zoom, Mitel/Unify). The portfolio spans cloud telephony and UCaaS (Xelion, My-Connect Telepo, Zoom Phone/Meetings/CX/Workvivo/Spaces, Mitel/Unify OpenScape Business), networking (TP-Link Omada SDN, Rohde & Schwarz/LANCOM, NETGEAR Orbi Pro), hardware peripherals (Yealink headsets, Jabra PanaCast, Mitel IP/DECT phones, Spectralink, VTech hospitality), video surveillance (Milestone XProtect), intercoms (PortaDial), visitor WiFi (WiFlex with Azure AD/Office 365/Gsuite integrations), and managed 5G connectivity (Q Data Solutions on Odido, KPN, Telefonica, Orange networks). BusinessCom holds ISO/IEC 27001 certification and operates a 24/7 webshop with same-day shipping for orders before 22:00.
BusinessCom's revenue model combines hardware distribution (IP phones, headsets, access points, switches, cameras, DECT handsets) with recurring subscription revenue from cloud telephony licensing (flexible monthly contracts, no long-term commitments) and managed services (5G/FWA, IoT connectivity). Distribution is exclusively indirect through registered reseller partners, supported by a Direct Touch sales team that generates leads and routes them to partners with a 2-year exclusivity window. Exclusive distribution agreements — notably WiFlex + Omada across Europe — and partnerships with 17+ brand vendors (Zoom, Xelion, Telepo, Mitel/Unify, TP-Link, Yealink, Jabra, Spectralink, Milestone, Rohde & Schwarz, NETGEAR, VTech, Q Data Solutions, Odido, Red Cactus, Pridis, CloudCTI, PortaDial) underpin the channel position.
BusinessCom firmographics
Firmographics- Name
- BusinessCom
- Legal name
- BusinessCom B.V.
- Website
- https://businesscom.nl
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BusinessCom is a Benelux Value-Added Distributor serving 1,400+ IT and telecom resellers with cloud telephony, UCaaS, networking, video surveillance, and managed 5G solutions via its proprietary My-Connect Portal, operating for 24+ years from the Netherlands and Belgium.
- Ownership category
- akta.pro rank
BusinessCom industry classification
Industry- Product category
- Telecom and ICT Distribution (Value-Added Distributor)
- NAICS
- Telecommunications Resellers and Agents for Wireless Telecommunication Services (51712), Telecommunications Resellers (517121), All Other Telecommunications (51781)
- SIC
- Services-Telephone Interconnect Systems (7385), Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Cloud PBX & Hosted Telephony (HDAIAHAB)
- akta.pro secondary industry
- IoT Connectivity Management (Private APN, SIM/eSIM, Device Connectivity) (HDAIAGAG)
Keywords
Where BusinessCom is headquartered
LocationHeadquarters
- HQ city
- Veghel
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
BusinessCom business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Distribution of telecom and ICT hardware: BusinessCom resells physical hardware (IP phones, headsets, access points, switches, gateways, DECT handsets, intercoms, video surveillance cameras) to business partners. Revenue is generated through product sales with standard distributor margins, supporting 24/7 online ordering.
- Cloud telephony software distribution and licensing: BusinessCom distributes cloud telephony platforms (Xelion, Telepo/My-Connect, Zoom UCaaS) to resellers on a monthly subscription basis, with flexible monthly licensing models that allow resellers to scale seats up or down without long-term commitments.
- Managed 5G connectivity distribution: BusinessCom offers managed 5G services (via Q Data Solutions) covering IoT (2MB–500MB per SIM), backup connectivity, and Fixed Wireless Access (FWA) primary internet — sold to telecom/ICT resellers who provision and manage the service for end customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | My-Connect Telepo: monthly adaptable licensing model with no long-term contracts |
| Unit Pricing | Pay-as-you-go | BusinessCom webshop — 24/7 online ordering with same-day shipping for orders placed before 22:00 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
BusinessCom product offering
Product offeringCore offering
BusinessCom is a Value-Added Distributor (VAD) of telecom and ICT solutions, serving IT and telecom resellers exclusively in the Benelux region. The company distributes a broad multi-vendor portfolio covering cloud telephony (Xelion, Telepo, Zoom UCaaS), unified communications (Mitel/Unify OpenScape), networking (TP-Link Omada, Rohde & Schwarz/LANCOM, NETGEAR), hardware endpoints (Yealink headsets, VTech hospitality phones, Mitel/Spectralink DECT devices), video surveillance (Milestone), and managed 5G connectivity (Q Data Solutions, Odido). All distribution, provisioning, and partner enablement is centralized through the proprietary My-Connect Portal and 24/7 B2B webshop.
Product overview
BusinessCom is a value-added distributor of telecom and ICT solutions in the Benelux, serving 1400+ resellers with over 24 years of experience. The portfolio centers on the My-Connect Portal platform, which integrates cloud telephony solutions (Xelion for SMB, My-Connect Telepo), UCaaS (Zoom with Phone, Meetings, CX, Workvivo, Spaces), and unified communications (Mitel/Unify OpenScape Business, MiVoice Business). Hardware offerings include Yealink headsets and speakerphones, VTech hospitality phones, Mitel/Unify IP phones and DECT devices, Spectralink Teams-integrated DECT/WiFi handsets, and Jabra PanaCast video conferencing. Networking products span TP-Link Omada SDN platform (access points, switches, gateways), Rohde & Schwarz/LANCOM routers/SD-WAN/firewalls, NETGEAR Orbi Pro, and Wiflex visitor WiFi. Additional services include Q Data Solutions managed 5G, Odido Business mobile/fiber, Milestone video management, Red Cactus Bubble CTI integration, Pridis operator consoles, PortaDial intercom systems, plus e-commerce webshop, mobile app, technical support, and training programs.
Differentiator
Problem solved
Functional benefit
Brands
- My-Connect: Portal for managing customers, viewing invoices, and accessing tools for business partners
- My-Connect Telepo
- My-Connect Xelion
- My-Connect Dialogue
Products and services
- Zoom UCaaS Platform Unified Communications as a Service platform distributed by BusinessCom to resellers, combining Zoom Phone, Meetings, CX (contact center), Workvivo (employee experience), and Spaces (workspace management) for complete business communication delivered to B2B end customers.
- My-Connect Xelion Cloud telephony solution for SMBs with all-in-one licensing, supporting softphone, WhatsApp integration, and Red Cactus CRM connectivity. Used by 15,000 businesses globally and distributed to resellers in the Benelux.
- My-Connect Telepo Scalable cloud telephony solution based on the Telepo platform (3M+ global users), offering hunt groups, IVR, call recording, CRM/ERP integration, TLS encryption, and redundant Dutch/Belgian data centers. Distributed to resellers with monthly adaptable licensing and no long-term contracts.
- Mitel/Unify OpenScape Business All-in-one on-premises UC solution combining voice, presence, mobility, collaboration, and integration for SMB customers. Distributed by BusinessCom to Benelux resellers as part of the combined Mitel/Unify portfolio following Mitel's acquisition of Unify.
- Omada by TP-Link SDN networking platform covering the full enterprise networking stack including access points (EAP787, EAP725-Wall, EAP772-Outdoor), switches (SG6654XHP, SG3428XPP-M2, SG2210XMP-M2), gateways, and controllers — all license-free with local or cloud management.
- Q Data Solutions Managed 5G Managed 5G services based on Odido, KPN, Telefonica, and Orange networks covering IoT (2MB-500MB/SIM), unlimited 5G backup, and Fixed Wireless Access primary internet (up to 2TB, up to 20 users at 500Mbps). Distributed to resellers who provision and manage the service for end customers.
- Odido Business Connectivity Business mobile, fiber, and ICT solutions including 5G network via 3.5GHz spectrum, business mobile plans (Unlimited EU data, 3/10/16GB options), 5G Fixed Wireless Access, and IoT connectivity across the Netherlands.
- WiFlex Guest WiFi Solutions Visitor WiFi access solution with three modules: One Click (guest onboarding), BYOD (employee onboarding via Azure AD/Office 365/Gsuite), and Registration (visitor badges). BusinessCom holds exclusive European distribution rights for WiFlex combined with Omada by TP-Link.
- Rohde & Schwarz / LANCOM Networking Sovereign IT networking and cybersecurity products including routers/SD-WAN, access points, switches, firewalls with UTM, network management, and remote access solutions, targeting European digital sovereignty requirements.
- My-Connect Portal Proprietary distributor platform providing integrated customer management, provisioning, billing, and ordering for cloud telephony services and hardware, accessible to registered BusinessCom resellers.
- BusinessCom Webshop 24/7 B2B e-commerce webshop accessible to registered resellers for ordering telecom and ICT hardware. Same-day shipping for orders placed before 22:00 on weekdays; orders before 17:00 on Saturday delivered Sunday.
- Milestone XProtect Video Management Open-platform Video Management Software (VMS) for scalable video surveillance distributed to resellers for retail, transport, critical infrastructure, and city monitoring deployments, combined with i-PRO cameras and intercom systems.
- Red Cactus Bubble CRM Integration CTI/CRM-ERP integration solution supporting 75+ telephony platforms including Mitel, Microsoft Teams, Telepo, Unify, and Xelion, enabling resellers to offer turnkey CRM-telephony integration to end customers.
- BusinessCom Partner App Mobile application providing access to latest news, webshop, and partner tools for BusinessCom resellers. Free to use for all BusinessCom resellers, accessible with webshop login credentials.
- BusinessCom Partner Training Programs Commercial and technical training programs for business partners covering the full BusinessCom product and services portfolio, available at the BusinessCom training center.
Quantifiable outcome
- 1400+ resellers served across the Benelux
- +4 more outcomes
Companies that use BusinessCom
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles1 record
BusinessCom technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability17 records
Feature2 records
BusinessCom partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered minor and core.
- WiFlexminorBusinessCom signed a distribution agreement with WiFlex for WiFlex guest WiFi onboarding solutions across the Benelux. For the distribution of WiFlex in combination with Omada by TP-Link, BusinessCom holds exclusive distribution rights for Europe. Three modules are covered: One Click, BYOD, and Registration modules.
- Zoom (Zoom Video Communications)coreBusinessCom is a distributor for the complete Zoom platform in the Benelux, offering Zoom Phone, Zoom Meetings, Zoom CX (Contact Center), Zoom Workvivo, and Zoom Spaces to business partners who resell these UCaaS solutions to B2B customers. BusinessCom supports partners with pre-sales, support, and marketing.
- XelioncoreBusinessCom is a preferred distributor of Xelion cloud telephony in the Benelux. Xelion serves 15,000 businesses and is delivered to business partners via the My-Connect Portal, offering provider-independent cloud telephony for SMBs.
- TelepocoreBusinessCom offers My-Connect Telepo, a cloud telephony solution based on the Telepo platform (3M+ global users). The solution is delivered via My-Connect with monthly adaptable licensing, CRM/ERP integration, and redundant Dutch/Belgian data centers.
- Mitel (including Unify)coreBusinessCom has been a distributor of Mitel and Unify for many years. Following Mitel's acquisition of Unify, the combined portfolio (including OpenScape Business UC platform and Mitel IP deskphones/DECT handsets) is available to Benelux resellers.
- Omada by TP-LinkcoreBusinessCom distributes the Omada SDN networking platform (access points, switches, gateways, controllers) covering the full enterprise networking stack — all license-free with local or cloud management.
- YealinkcoreBusinessCom distributes the full Yealink portfolio including wired USB headsets (UH34, UH42, UH44, UH46, UH48), Bluetooth headsets (BH71, BH70, BH74, BH76 Plus, BH78), DECT wireless headsets (WH64, WH68, WH64/68 Workstation), and USB speakerphones (SP92, SP96).
- VTech HospitalityminorBusinessCom distributes VTech hospitality phones — IP and analog desk phones designed for hotels and hospitality environments, featuring customizable faceplates, programmable speed dial, and antibacterial plastic.
- SpectralinkminorBusinessCom distributes Spectralink DECT and WiFi mobile devices (Versity 97/95/96 series, WiFi 84 series, S33/S35/S37 DECT handsets) with direct Microsoft Teams integration, targeting healthcare, manufacturing, retail, and logistics sectors.
- Rohde & Schwarz Networks & Cybersecurity (LANCOM)minorBusinessCom distributes Rohde & Schwarz LANCOM networking and cybersecurity products including routers/SD-WAN, access points, switches, firewalls, and the LANCOM Management Cloud for automated network administration — targeting European digital sovereignty requirements.
- Q Data SolutionsminorBusinessCom distributes managed 5G services from Q Data Solutions (based on Odido, KPN, Telefonica, Orange networks) covering IoT (2MB–500MB/SIM), unlimited 5G backup, and Fixed Wireless Access primary internet (up to 2TB, up to 20 users at 500Mbps). Automated 24/7 SIM ordering via a partner portal.
- PortaDialminorBusinessCom distributes PortaDial intercom and door phone solutions. PortaDial develops both hardware and software in-house, producing vandal-resistant, weatherproof metal intercoms with SIP/VoIP and LTE connectivity. The company is ISO9001, ISO27001, and NEN7510 certified.
- Milestone SystemsminorBusinessCom distributes Milestone XProtect Video Management Software and Husky NVRs as part of a complete video surveillance ecosystem, combining Milestone VMS with i-PRO cameras, intercom systems (2N, Fasttel, PortaDial), and Eizo visual displays.
- Jabra (GN Audio)coreBusinessCom distributes the full Jabra audio and video portfolio including the PanaCast video conferencing series (PanaCast 50 Room System) and professional audio headsets for unified communications and Teams environments.
- NETGEAR (Orbi Pro)minorBusinessCom distributes NETGEAR Orbi Pro, a WiFi 6 business mesh WiFi system targeting small and medium businesses. The Orbi Pro line is complemented by NETGEAR's Rapid Response support services.
- Odido BusinesscoreBusinessCom is a partner of Odido Business, distributing mobile (5G), fiber, and ICT solutions. Odido Business offers business mobile plans (unlimited EU data, 3/10/16GB options), 5G Fixed Wireless Access, and IoT connectivity via the 3.5GHz spectrum across the Netherlands. BusinessCom manages the partner relationship and provisioning through My-Connect.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
BusinessCom competitors and assessment
Company assessmentDirect peers
- Westcoast: UK-headquartered value-added distributor of unified communications, cloud, and IT products with growing European footprint. Comparable VAD business model serving resellers with multi-vendor UC and networking portfolios.
- Nuvias Group: European VAD distributing UC, networking, and cybersecurity solutions through a channel of resellers and integrators (now operating under Exclusive Networks). Comparable business model in pan-European telecom/ICT distribution.
- Jenne Inc. US-based value-added distributor specializing in unified communications, cloud services, and networking for resellers. Closely comparable VAD business model focused on UCaaS, endpoints, and collaboration vendor portfolios.
- ScanSource: US-headquartered value-added distributor focused on unified communications, networking, and cloud services. Closely comparable business model specializing in UC and communications hardware/software distribution to resellers.
- ALSO Nederland: Dutch subsidiary of ALSO Group, a major European VAD distributing cloud, IoT, and IT solutions to resellers across Benelux. Overlaps directly with BusinessCom's portfolio in cloud platforms, UCaaS, and networking distribution.
- Copaco: Dutch-headquartered value-added distributor of software, cloud, and hardware solutions, with a comparable portfolio of cloud platforms, UC, and networking products distributed through a Benelux reseller channel. Directly competes with BusinessCom in the Dutch ICT distribution market.
- V-Valley: European value-added distributor (part of Esprinet Group) distributing cloud, UC, networking, and datacenter solutions through resellers. Direct VAD peer with overlapping vendor portfolio and Benelux/EMEA reach.
Broad incumbents
- Exclusive Networks: Pan-European VAD specializing in cybersecurity and cloud infrastructure with a Benelux presence. Overlaps with BusinessCom in the networking, UC, and cloud distribution segments while operating at a much larger scale.
- Ingram Micro: Global IT distributor with significant Benelux operations distributing UC, networking, cloud, and mobility products. Competes with BusinessCom for larger reseller accounts and offers broader international reach as a broader incumbent.
- Arrow ECS: Enterprise computing VAD with European operations distributing UC, networking, and cloud solutions to resellers and integrators. Overlaps with BusinessCom in mid-market and enterprise UC distribution while operating at global scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
BusinessCom social profiles
Digital presenceBusinessCom compliance and trust
Trust signalCompliance8 records
BusinessCom financial estimates
Financial estimateRevenue estimate
Valuation estimate
BusinessCom leadership team
Management profileNumber of profiles
BusinessCom subsidiaries and ownership
Company hierarchySubsidiaries1 record
BusinessCom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BusinessCom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BusinessCom
What does BusinessCom do?
BusinessCom is a Value-Added Distributor (VAD) of telecom and ICT solutions, serving IT and telecom resellers exclusively in the Benelux region. The company distributes a broad multi-vendor portfolio covering cloud telephony (Xelion, Telepo, Zoom UCaaS), unified communications (Mitel/Unify OpenScape), networking (TP-Link Omada, Rohde & Schwarz/LANCOM, NETGEAR), hardware endpoints (Yealink headsets, VTech hospitality phones, Mitel/Spectralink DECT devices), video surveillance (Milestone), and managed 5G connectivity (Q Data Solutions, Odido). All distribution, provisioning, and partner enablement is centralized through the proprietary My-Connect Portal and 24/7 B2B webshop.
Is BusinessCom a public or private company?
BusinessCom is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BusinessCom founded?
BusinessCom was founded in 2002. It employs 11 to 50 people.
Where is BusinessCom based?
BusinessCom is headquartered in Veghel, Netherlands, in the Europe region.
How does BusinessCom make money?
Three revenue lines are on record. Distribution of telecom and ICT hardware is the primary driver. The others are cloud telephony software distribution and licensing and managed 5G connectivity distribution.
Who are BusinessCom's main competitors?
Direct peers on record are Westcoast, Nuvias Group, Jenne Inc., ScanSource, ALSO Nederland, Copaco and V-Valley. Broad incumbents are Exclusive Networks, Ingram Micro and Arrow ECS.
Does BusinessCom have an API?
No public API is recorded for BusinessCom.
What industry is BusinessCom in?
BusinessCom's product category is Telecom and ICT Distribution (Value-Added Distributor). Its primary akta.pro industry code is HDAIAHAB, Cloud PBX & Hosted Telephony, with a secondary code of HDAIAGAG, IoT Connectivity Management (Private APN, SIM/eSIM, Device Connectivity). Its NAICS code is 51712 and its SIC code is 7385.