Agency 2.0 - Crowdfunding Marketing Accelerator

What Agency 2.0 - Crowdfunding Marketing Accelerator does

Agency 2.0 - Crowdfunding Marketing Accelerator is an Austin, Texas-based professional services firm founded in 2010 that operates as the first dedicated crowdfunding marketing agency in history. The company specializes in end-to-end management of Kickstarter and Indiegogo campaigns for hardware startups and product creators, having launched 500+ campaigns since inception that have cumulatively raised over $200 million from backers. The firm serves a horizontal client base spanning electric vehicles, consumer electronics, drones, home and kitchen products, gaming hardware, and DIY tools, with notable clients including Sondors ($7.4M raised), Micro Drone 3.0 ($3.6M raised), and Omnicharge ($3.7M raised).

The company's core technology is a proprietary 200+ Step Crowdfunding Marketing Strategy organized into five phases: video and photo production, pre-launch ad campaign, Kickstarter page build, live campaign launch, and e-commerce/Amazon setup. Each engagement is staffed by a dedicated campaign manager who coordinates four major milestones (account setup, asset collection, pre-launch marketing, live launch). Agency 2.0 maintains proprietary backer data sets accumulated across hundreds of campaigns and reports that approximately 70% of Kickstarter backers in its campaigns are repeat backers, forming the targeting backbone of its paid media operations. Production capabilities are delivered through Coming Soon Studios, a wholly owned subsidiary founded in January 2018.

Agency 2.0 operates on a sales-led, professional services model with quote-based pricing and no publicly disclosed rates. Revenue streams include the Fully Managed Campaign service (described as "best value"), Ads Only Accelerator with budgets as low as $2,500, expedited Saves The Day and Amplification Campaigns, Amazon and e-commerce setup services, and production revenue from Coming Soon Studios. Go-to-market relies on content marketing through the company blog, case studies showcasing campaign results, earned media coverage in Yahoo! Tech and Entrepreneur Magazine, and direct consultation via website contact forms. The firm has 14 disclosed strategic partnerships spanning platform integrations (Kickstarter, Indiegogo), payments (Vantiv), Amazon placement, tech PR, legal, manufacturing, retail distribution, fulfillment, and venture capital follow-on funding. The company is privately held by founders Chris Olenik and CEO Jonathan Chaupin with no disclosed institutional investment.

Name

Agency 2.0 - Crowdfunding Marketing Accelerator

Legal name

Agency | 2.0, Inc.

Website

https://agency20.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Agency 2.0 is an Austin-based crowdfunding marketing agency founded in 2010 that specializes in end-to-end campaign management for hardware startups on Kickstarter and Indiegogo, offering a proprietary 200+ step strategy, paid media, video production via Coming Soon Studios, and post-campaign e-commerce services.

Ownership category

akta.pro rank

Product category

Crowdfunding Marketing Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

B2B/ABM Creative Agencies (MPAAAAAI), B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• Crowdfunding marketing services
• Kickstarter campaign management
• Indiegogo marketing agency
• Product launch marketing
• Ecommerce advertising services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Fully Managed Campaign Services: Full-service crowdfunding marketing retainer covering pre-launch, live launch, and post-launch strategies including custom landing pages, lead generation, email marketing, Kickstarter page build, and ad campaigns. This is the primary revenue stream and best value tier.
2. Ad Accelerator & Campaign Boost: Expedited marketing support for live Kickstarter or Indiegogo campaigns. Includes 'Saves The Day' and 'Amplification Campaigns' implementing services in prioritized manner. Minimum budgets as low as $2,500.
3. Video & Photography Production: Professional product video and photography services through Coming Soon Studios, including product shots, lifestyle images, editing, and storyboarding for crowdfunding campaigns.
4. Amazon & E-Commerce Services: Amazon market research, page optimization, paid media ad campaigns, and e-commerce store setup services for post-crowdfunding product sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Agency 2.0 is a full-service crowdfunding marketing agency that plans and executes Kickstarter and Indiegogo campaigns on behalf of product creators, covering pre-launch audience building, custom landing pages, Kickstarter page design, paid ad campaigns, and post-launch Amazon/e-commerce transition. Its flagship offering is the Fully Managed Campaign, built on a proprietary 200+ Step Crowdfunding Marketing Strategy and supported by add-on services such as Ads Only Accelerator, Coming Soon Studios video/photo production, Amazon optimization, and expedited Saves The Day and Amplification campaigns.

Product overview

Agency 2.0 is a full-service crowdfunding marketing agency specializing in Kickstarter and Indiegogo campaigns. The core offering is the Fully Managed Campaign service utilizing a proprietary 200+ Step Crowdfunding Strategy that guides products through pre-launch, live launch, and post-launch phases. Additional services include Ads Only Accelerator for live campaign boosts, Amazon & E-Commerce integration for post-campaign sales, and Product Videos & Photos production through Coming Soon Studios. The company operates supplementary offerings including Saves The Day and Amplification Campaigns for expedited support. All services are designed to help product creators raise pre-order funding through crowdfunding platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Coming Soon Studios: Professional video and photo production studio for crowdfunding campaigns and product launches, founded January 2018.

Products and services

• Fully Managed Campaign
• Ads Only Accelerator
• Amazon & E-Commerce Services
• Product Videos & Photos Production
• Saves The Day Campaigns
• Amplification Campaigns

Quantifiable outcome

• Over $200+ Million raised on Kickstarter & Indiegogo since 2010
• +5 more outcomes

Named customers15 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• Coming Soon StudioscoreStrategic or Co-development PartnerSister company founded by Jonathan Chaupin in January 2018 for professional video and photography production. Located in LA with 10+ year film industry background. Has shot over 50 commercial productions and hundreds of products for major brands including Aukey, Amerisleep, and Duracell. Provides all production needs for Agency 2.0 crowdfunding campaigns.
• KickstartercoreTechnology or IntegrationPrimary crowdfunding platform partner. Agency 2.0 has launched 500+ campaigns on Kickstarter since 2010 and maintains a strategic partnership with the platform for campaign execution.
• IndiegogocoreTechnology or IntegrationMajor crowdfunding platform partner. Agency 2.0 has launched campaigns including Sondors Ebike, Micro Drone 3.0, and Superstrata Bike on Indiegogo.
• Vantiv LLCcoreTechnology or IntegrationPayment processing partner for credit card transactions. Under their Merchant Services Agreement, campaigns raising over $100,000 in the US become 'Sub-merchants' under Vantiv's terms.
• Amazon Placement PartnerscoreChannel Partner/ Reseller/ DistributorTwo trusted Amazon placement partnerships for helping clients optimize Amazon market research, page optimization, and paid media ad campaigns. Part of post-crowdfunding e-commerce strategy.
• Crowdfunding Platform PartnerscoreTechnology or IntegrationThree crowdfunding platform partnerships total, including Kickstarter and Indiegogo. Also includes strategic partnerships with other crowdfunding platforms for campaign distribution.
• Tech PR PartnershipsmajorGTM or Marketing PartnerThree industry-leading tech public relations partnerships for crowdfunding PR and marketing. Part of comprehensive campaign strategy.
• Shipping and Fulfillment PartnershipmajorImplementation/ SI/ Consulting PartnerOne shipping and fulfillment partnership to help clients with logistics after successful crowdfunding campaigns.
• Manufacturing & Tooling PartnershipsmajorStrategic or Co-development PartnerTwo manufacturing and tooling partnerships to help clients expedite manufacturing, reduce costs, and improve production quality.
• Retail & Distribution PartnershipsmajorChannel Partner/ Reseller/ DistributorTwo retail and distribution partnerships to help clients move from crowdfunding to retail shelf placement.
• Reward Fulfillment PartnershipminorImplementation/ SI/ Consulting PartnerOne reward fulfillment partnership to help deliver crowdfunding perks and rewards to backers.
• Crowdfunding Legal Firm PartnershipmajorImplementation/ SI/ Consulting PartnerOne crowdfunding legal firm partnership for legal guidance on campaign compliance, perk fulfillment, and regulatory requirements.

Scale indicators11 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• Killer Launch: Killer Launch is a smaller crowdfunding marketing agency offering campaign strategy and ad management for Kickstarter and Indiegogo, competing with Agency 2.0 in the same hardware-startup segment at a smaller scale.
• Crowdfund Productions: Crowdfund Productions is a niche crowdfunding creative agency producing video content and campaign assets for Kickstarter and Indiegogo creators, directly comparable to Agency 2.0's Coming Soon Studios production services.

Direct peers

• Enventys Partners: Enventys Partners is an end-to-end product launch agency offering crowdfunding marketing, industrial design, and post-campaign e-commerce — overlapping Agency 2.0's fully managed and Amazon/e-commerce services for hardware creators.
• Funded Today: Funded Today (the predecessor brand of Jellop) operates in the same Kickstarter/Indiegogo advertising niche, offering campaign management and backer acquisition services that compete with Agency 2.0's paid media tiers.
• Jellop: Jellop (formerly Funded Today) is a leading crowdfunding advertising and marketing agency running paid acquisition for Kickstarter and Indiegogo campaigns, directly competing with Agency 2.0 in the same platform-driven, performance-based niche.
• BackerBoost: BackerBoost is a crowdfunding advertising agency that specializes in paid traffic and backer acquisition for live Kickstarter and Indiegogo campaigns, competing head-to-head with Agency 2.0's Ads Only Accelerator offering.

Broad incumbents

• Fuel Online: Fuel Online is a full-service digital marketing and PR agency that has worked with crowdfunding clients, offering a broader advertising portfolio but overlapping Agency 2.0's campaign launch, paid media, and PR capabilities.

Others

• Gadget Flow: Gadget Flow is a product discovery and crowdfunding promotion platform that drives traffic to live Kickstarter and Indiegogo campaigns, functioning as a distribution partner and indirect marketing channel comparable to parts of Agency 2.0's pre-launch offering.
• Kickstarter: Kickstarter is the primary platform partner and ecosystem on which Agency 2.0's core services are delivered, making it both a critical channel and a potential platform-disruption risk for the agency's economics.
• BackerKit: BackerKit provides post-campaign pledge management and creator tooling for Kickstarter and Indiegogo; while not a direct competitor, it sits in the same creator workflow and could compete with Agency 2.0's post-campaign e-commerce services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/a2pt0
• Facebookfacebook.com/286458048031347
• LinkedInlinkedin.com/company/agency-2-0

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agency 2.0 - Crowdfunding Marketing Accelerator