Sare

What Sare does

SARE (SAREsystem) is the omnichannel marketing automation platform of Digitree Group S.A., a publicly listed Polish joint-stock company headquartered in Rybnik, Poland, with operations dating to 2005. The platform unifies email, SMS, and RCS business messaging within a single cloud environment, backed by a Customer Data Platform that builds 360-degree user profiles from behavioural, demographic, geolocation, and transactional data. AI and machine learning are embedded across content generation (email subject lines, preheaders, SMS bodies, natural-language subscriber queries) and decisioning (predictive models using neural networks, recommender systems with co-occurrence analysis), and the platform is positioned around DORA-compliant secure digital communication for the financial sector, where SARE claims to serve 70% of Polish banks.

The product is organised in four pricing tiers (Standard PLN 55.25/month, Advanced PLN 211.65/month, Premium PLN 245.65/month, Enterprise custom-priced) plus usage-based RCS/SMS billing, enterprise managed services, and training programmes such as PESO workshops. Customer base spans banking (Credit Agricole, Getin Bank, Pekao, VB Leasing), retail and fashion (LPP, Media Expert, Oriflame, Nespresso, Vistula Group), loyalty (PAYBACK, a 17-year client since 2009), logistics (DHL eCommerce Polska, DB Schenker), and healthcare/NGOs. Go-to-market is dual: product-led growth via a 30-day free trial for SMBs, complemented by enterprise field sales with dedicated Customer Success Managers, inside sales across all tiers, a Partner Programme, and native integrations with Shoper, PrestaShop, and WooCommerce that act as embedded distribution channels into the Polish e-commerce long-tail.

Name

Sare

Legal name

Digitree Group S.A.

Website

https://sare.pl

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

SARE (SAREsystem) is a Polish cloud-based omnichannel marketing automation platform unifying email, SMS, and RCS with a customer data platform and AI-assisted content generation, serving financial institutions (70% of Polish banks), retailers, and e-commerce businesses under Digitree Group S.A.

Ownership category

akta.pro rank

Headquarters

HQ city

Rybnik

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription SaaS Licenses: SARE generates the majority of its revenue through tiered monthly SaaS subscription plans (Standard, Advanced, Premium, Enterprise) priced per user or as custom enterprise quotes. Billing is available monthly or annually. This constitutes the primary recurring revenue stream.
2. Enterprise Managed Services: Enterprise clients can engage dedicated SARE specialists to fully manage campaign creation and execution on their behalf, adding a professional services layer to the subscription.
3. Training & Advisory Services: SARE offers paid training programmes including PESO marketing workshops (Basic package from 1,985 PLN net, Premium from 5,985 PLN net) and Lead Magnet regulation templates (499–699 PLN), generating additional service revenue.
4. RCS & SMS Usage: RCS campaigns are billed per message type: Basic (text), Single Rich Card/Carousel, and Conversation (per active dialogue window). SMS serves as automatic fallback. Pricing depends on operator and campaign volume.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

SARE (SAREsystem) is a cloud-based omnichannel marketing automation and Customer Data Platform that unifies email, SMS, and RCS communication in a single environment. It provides AI-assisted content creation, 360-degree customer profiling, segmentation, predictive/recommendation systems, and analytics, sold via tiered SaaS subscriptions in the Polish market.

Product overview

SARE operates as a unified omnichannel marketing automation platform (SAREsystem) providing integrated email, SMS, and RCS communication channels combined with a Customer Data Platform (CDP), marketing automation, and analytics. The core platform is organized into four pricing tiers (Standard, Advanced, Premium, Enterprise) and includes built-in modules for AI-powered email creation (Edytor AI), subscriber base management with 360-degree user profiles, behavioral segmentation, personalization, and channel scoring. Additional specialized capabilities include predictive and recommendation systems (Systemy predykcyjne i rekomendacyjne), lead scoring, attribution modeling, A/B/X testing, and web push notifications. SARE also offers standalone tools including an offline signature collection app, loyalty program management, and professional services such as PESO communication workshops and Lead Magnet regulation templates. The RCS dla biznesu (RCS Business Messaging) product extends mobile capabilities with interactive rich cards and conversational messaging for Android users.

Differentiator

Problem solved

Functional benefit

Brands

• SAREsystem: Marketing automation platform for email, SMS, and RCS communication

Products and services

• SAREsystem (Omnichannel Marketing Platform) Core omnichannel marketing automation platform unifying email, SMS, and RCS communication with integrated CDP, segmentation, personalization, and analytics, sold across four tiers (Standard, Advanced, Premium, Enterprise). For organizations needing secure, multi-channel customer communication.
• RCS dla biznesu (RCS Business Messaging) Rich Communication Services solution enabling interactive mobile messaging with Rich Cards, Carousels, and Conversational RCS, featuring verified sender brand profiles and automatic SMS fallback, targeting Android users.
• Edytor AI (AI Editor) AI-powered newsletter editor that creates complete email campaigns from text prompts, and generates email subject lines and preheaders (5 proposals per campaign) as well as SMS content.
• CDP & Zarzadzanie baza (Customer Data Platform) Customer Data Platform enabling 360-degree user profiles, behavioral tracking, survey-based data enrichment, and advanced audience segmentation.
• Marketing Automation Marketing automation engine for creating data-driven communication scenarios based on customer behavior, including conditional messaging, abandoned cart recovery, and multi-channel campaign orchestration.
• Systemy predykcyjne i rekomendacyjne (Predictive & Recommender Systems) Enterprise predictive analytics and recommendation engines using machine learning and neural networks to forecast consumer behavior and generate personalized product/service suggestions via co-occurrence analysis.
• Kampanie SMS (SMS Campaigns) SMS campaign management enabling personalized short-message marketing with demographic, geolocation, and behavioral targeting.
• Serwer SMTP (SMTP Server) SMTP relay service for integrating external systems and enabling transactional email sending through the SARE platform.
• Atrybucja (Attribution) Marketing attribution model allowing businesses to verify effectiveness of campaigns run by external agencies and compare results against reported data.
• Programy lojalnosciowe (Loyalty Programs) Customer loyalty program management enabling retention strategies and reward-based engagement campaigns.
• Aplikacja do zbierania podpisow offline (Offline Signature Collection App) Mobile app enabling offline handwritten signature/consent collection with secure local storage until synchronization, for field operations.
• Warsztaty PESO (PESO Communication Workshops) Paid training workshops based on the PESO model (Paid, Earned, Shared, Owned Media) for optimizing customer acquisition cost and lifetime value. Basic package from 1,985 PLN net, Premium from 5,985 PLN net.
• Regulamin Lead Magnet (Lead Magnet Regulations) Ready-made regulation template for Lead Magnet campaigns ensuring GDPR and consumer-rights compliance, priced 499-699 PLN, with basic and customized packages.

Quantifiable outcome

• 37% higher click-through rate (CTR) for RCS campaigns versus SMS in comparative testing.
• +4 more outcomes

Named customers21 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature9 records

Partnerships

Two partnerships are on record, tiered core.

• Digitree Group S.A.coreOthersSARE is a product of Digitree Group S.A., a publicly listed Polish technology company (WSE: DIG) headquartered in Rybnik. Digitree Group provides the corporate umbrella for SARE, which leverages the Group's infrastructure, resources, and cross-selling opportunities across the group portfolio.
• Google (RCS Business Messaging / Jibe)coreTechnology or IntegrationSARE leverages Google's RCS Business Messaging (RBM) infrastructure built on Google's Jibe platform. Google provides the RCS network, brand verification through Google's Verification Authority process, and the Android Messages app as the consumer-facing RCS client. SARE manages the campaign layer and brand agent registration for its clients.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• MailerLite: Lithuanian-founded (regional European peer) email marketing and automation platform with comparable ease-of-use focus, free tier, and SMB customer profile, targeting Eastern and Central European SMBs in overlapping geographies.
• GetResponse: Polish-founded email marketing and marketing automation platform with comparable tiered SaaS pricing, automation workflows, e-commerce integrations, and Polish SMB-to-enterprise customer overlap.
• User.com: Poland-based marketing automation and customer experience platform offering email, SMS, chatbots, and CDP from a unified environment, directly overlapping SARE's product surface and target SME/enterprise audience.
• SALESmanago: Polish-founded Customer Data Platform and marketing automation platform that competes head-to-head with SARE in the same domestic market, serving retail/e-commerce and financial clients with omnichannel email/SMS/web push capabilities.
• FreshMail: Polish email marketing platform targeting similar SMB and mid-market customers with comparable pricing and automation features, operating within the same domestic competitive set.

Broad incumbents

• ActiveCampaign: US-headquartered omnichannel marketing automation and CRM platform with substantially larger scale, broader geographic presence, and overlapping email automation and CDP functionality for SMB through enterprise customers.
• HubSpot: Global inbound marketing, CRM and automation platform with overlapping email marketing, workflow automation, and AI features at every tier, representing a much larger incumbent threat for SMB and mid-market Polish customers.
• Emarsys (SAP): Enterprise omnichannel marketing platform acquired by SAP, offering AI-driven personalization, predictive scoring, and CDP that overlaps directly with SARE's enterprise predictive systems and recommendation modules.
• Mailchimp (Intuit): Global SMB-focused email marketing and automation platform owned by Intuit, offering comparable drag-and-drop editor, automation flows, AI content generation, and integrations that directly compete for the same SMB self-serve customer.
• Klaviyo: US e-commerce-focused email and SMS marketing platform with comparable AI-driven segmentation, predictive analytics, and omnichannel messaging capabilities, competing for the same e-commerce customer segment with greater capital and engineering scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SAREsystem
• LinkedInlinkedin.com/company/sare
• YouTubeyoutube.com/channel/UCj5UQKH9YRLPoMRpSByOeig
• Instagraminstagram.com/saresystem
• Xx.com/sarepl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sare